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This was such an interesting episode. I must say, I really enjoyed learning that last part about how the name Rolex came about. Thanks for the great work

The cinematography on this channel is unmatched. As well as how your scripts are written. Great video!

Thank you for the In Focus Series!!! Truly amazing! Cant wait for the next series you come up with!

Three things you should know about Rolex: 1 They are not available at retail 2 They are not available at retail 3 They are not available at retail

Great series and the presentation as impeccable as ever!

Love this channel! The detail of the information and the cinematography are equally as beautiful.

Another masterpiece of videography, storytelling and information.

Damn the name was just him remembering his favorite study and I’m sure he had a light bulb moment and just said “Rolex” and didn’t think anymore because of how perfect it was

The video quality and story telling are unmatched, my favorite watch channel.

Fascinating! Thanks for the lessons.

That’s why this is the best watch channel on the Internet, or anywhere else for that matter. Because I always learn something new. I wish I knew your name, but I would just like to say again your knowledge of watches is unsurpassed by know one

Great video. Love the last fact. Very interesting

Gotta be honest…With all the lack of supply, highly inflated pricing in the secondary market, snobbery at the AD when inquiring about Rolex, etc…. I’m really done with Rolex. I own 2 (Sub and a YM) and those will be the last I look to buy. I’ve found more pleasure in pieces from JLC, Cartier, Omega, etc.

Great series! Thank you! Can you please sometime do a deep dive on the Longines brand?

Truly an iconic brand, albeit totally out of my price range and not my grail watch. However, as ever, the content, production, photography……everything about this channels video’s is executed perfectly.

You can rightly say all you want about Rolex. Of course, AP, VC, PP, AL&S are orders of magnitude better. But you can't deny that the Submariner is still a beautiful and timeless watch. Sure, it's "common" nowadays, but it's pretty much perfect. If I had an AL&S, I would spend hours drooling over it with a microscope but for every day use and not detailed inspection, the Submariner is perfect.

Has anyone ever found a primary source on the Rolex GMT and Pan Am thing? I have been digging for years to find something better than a third hand rumor about the collaboration.

Good stuff!

Awesome videos as always btw dude I have GMT master 1 that the crown always stay up when I screw it back no matter what! None other of my Rolexes do the same! Thought might be interesting for yu

I'd love if Ressence could make an appearance. Been in love with it for a while and would love your input.

Excellent vid.

The king of bedtime storytelling

Very interesting video.

8:20 when he actually answers the question

Rolex isn't my favourite brand, not even top 5. But Watchfinder has been my favourite channel for a long time ⌚

If I ever got into the store room (somehow), I'd look for GMT 'Blueberry' Bezels!

I really do like that yellow dial OP in the video

Interesting.

The omega seamaster 300 chronograph would be a great video to see. Very pretty watch.

Amazing video! But in Spanish, we do not pronounce it, "Reh-loge" like you say at 11:29. The J in "reloj" is silent. It's pronounced something like "reh-lohh".

To me, the Pepsi botch was an example of "limitations breed creativity". Yeah, the new Pepsi isn't the traditional Pepsi color from classic Rolex GMT Master IIs, but I actually like it even more because the colors ended up more warm and I love the maroon-ish hue to the whole thing.

this channel is like the Rolex of watch channels

Could you feature the tuxedo or a cellini, thank you.

Can anyone send me the information of the music I begging from all the video by watchfinder and couldn't find the answer. Even Goole assistant can't find the music 😔😢

1) Do you know that you cant get a SS Rolex in an AD? 2) Do you know Rolex prices in the grey market are much higher than RRP? 3) Do you know Rolex has been churning out the same models with minor changes for the last few years? Yeah, come at me bro :P

Very interesting, I have always believed the idea that it was Rolls-Royce at the opera letting Wilsdorf know that he had a new car available and that he ‘could hear a watch tick’ it was so quiet with the answer of ‘well you may be able to, but not one of my watches’ and the match between Rolls-Royce (ROL) for quality and Timex for manufacturing quantity (EX) ROL~EX don’t know where I git that from but hey-ho nice story.

I just bought an Omega Speedmaster Reduced .. and u know what? I dont wanna buy a Rolex anymore 😄

Great series

The moment you mentioned that Rolex may be a derivative of a Spanish word... I saw the word "OLE" directly beneath the gold coronet. XD

A "public defeat" for Rolex is one of the hardest to get and one of the most marked up models. Got it.

The brand printed on the dial thing was very much dependent on geography. This video takes the British(and her empire at the time) angle on things in the early days of the man's wristwatch. In Britain it was the retailer's name that sold the watch and as such in that market the Swiss supplied non-branded dials where retailers could add their own name later. It was such a trend that Longines as a selling point even circulated a letter in 1915 to British jewellers stating they wouldn't put their name anywhere on the watches they supplied. _However_ beyond Britain and her empire this was not the case. Most obviously in America where US brands most certainly had their names front and centre. Even Tiffany would be added to the existing brand name. Mainland Europe was similar. EG an Omega or Longines supplied to say Italy would have their name on the dial, whereas one supplied to the UK wouldn't. This localisation even translated to movement finishing. British buyers were used to gilt movements on their own home produced timepieces so the Swiss obliged by mostly selling them gilt movements. Continental sold movements were more likely to have geneva stripes. Plus Swiss brands simply didn't have the market recognition back then, compared to a retailer like Harrods. Rolex at the start and for much of the 20th century was almost exclusively a brand of Britain and her empire, later commonwealth and largely unknown outside it. Try finding a Rolex advert in a US magazone of the 40's and 50's. What Wilsdorf did was look to branding beyond those shores and started to insist that his watches carry the Rolex brand(among others. He had a few in the stable back then. Tudor was the only one to survive). His insistence gradually meant the retailer name disappeared from dials and all the other Swiss brands followed his lead. As a company Rolex are one of the least innovative of the Swiss brands, save for in two areas; marketing and spotting trends before they became widespread. Wilsdorf was a true giant and unalloyed genius in that respect. Oh and if anyone is thinking of buying an early wrist watch/tranch watch. If it says Rolex on the dial and is pre 1920 and originally sold in the UK, chances are extremely high that it's a later addition to get a better price.

when run out of ideas, make a video about rolex. Jokes aside, awesome video shots of these watches!

Back when I was selling Rolex, the Seattle Rolex Rep (Scott) would train all of the sales people in the area. He would tell us that the name Rolex came from the words “Royalty” and “Excellence”.

Except that they did nail the Ceramic Pepsi colour further on down the road. Resellers now demand more for the flawed “Mk I” bezel. I’m not sure which one to get as a result.

With this quality of cinematography you can babble on about whatever

They're just about worth retail....as they're a mass produced machine finished watch.....anyone playing over retail doesn't know anything about watches and is simply thinking of it as a possible investment.....greed is driving the demand!

there's a huge Rolex ad on a mall in my country, and as I pass by pretty often, I noticed it changes very frequently. From a gold Daytona to a black Submariner to a two-toned blue Sub to a Yachtmaster now, all within almost half a year. So that's where the money goes when you pay your thousands for a machine made steel watch ;)

Why there isn’t any Jacob & co in the channel?

Fantastic video! One thing though, reloj is pronounced “reh loh”, not “reh lodge”. Saludos!

Rolex Steel jubilee 41 MOP

11:32 Reloj is pronounced with a silent j

🙏🏻

Did u change the title of this video 3 tines in 2 days?

Thanks for calling out that the new 'pepsi' is fushcia!

I always thought it's a combination of French word for king, "roi", and Latin for law, "lex", which would explain the crown symbol.

Please, what is the name of the song of background?

after Watchfinder's sharing on the robots and machines in the Rolex stockroom, I'm glad to say that my Steinhart is more hand-made than a Rolex

The GMT master II is the only rolex worth having.

I actually have come to love all the Rolex angst from the Seiko crowd. Funny how bent out of shape people get about what someone else wears on their wrist.

Every man needs a ROWLECKS

1 more thing you should know before you buy a Rolex; unless you are a celebrity or a VIP, AD’s will not sell it to you.

Since I couldn't snag a Rolex Submariner, I decided to get a Steinhart Ocean One 39 😅 I'm sure folks will say, "Hey man nice Rol...what is this?!" Haha

800,000 watches per year and apparently none of them are available for sale

I love this channel but the music is annoying. Just change the tunes one day and you ll be perfect

800,000 watches a year but only accessible to grey market dealers no one else

Considering how difficult it is to actually obtain one of these watches, perhaps the name should be changed to NOLEX.

As Rolex Supporter and Owner, Rolex for sure is a Super Brand and Masterpiece HOWEVER this Group need to learn more to appreciate their supporter that bring them as today with "More Heart"

Crappy customer service; availability of certain models purposely restricted to drive up the prices and finally they don't care about their customers

The Submariner is the most perfect watch.

RELOJ

JLC next please?

Interesting so many people say nothing new or interesting about a Rolex watch. They just keep repeating the same things over, and over again.

I would like to see a video of the Omega Seamaster Black Tulip, parhaps as part of a series focusing on watches from the 80's?

PLEASE CHANGE THIS THEME SONG

Horological Genius 🌴😎💯 seems legit

I just hope Rolex can back to his initial position, a great precise mechanic tool watch which people are able to buy, if cannot, please someone can replace it. And if Rolex want to go premium, just make something people want, transparent bottom cover, open work and complications etc

The ceramic pepsi bezel is God-awful

I’m so early

RELOX Now, that’s sounds like a fake Chinese copy! Lol!

ROLEXROLEX👑ROLEXROLEX

,,GET A RAAAAAAAOOOOOUUUUUWLLLLEEEEEEEEEEKKKKKKKKKSSSSSSSSS!!!" **shakes a Rolex wristwatch around violently** (Archibald Chesterfield III, aka. AC3)

First! Hahaha congratulations to me!! 😂😂😂 Btw, as expected. Informative content.

One nice thing about my Casio is that no one is going to steal it. Well, maybe.

I’m getting Rolex tired…!

As a spanish speaking person growing up I always thought why "Rolex" sounded as "Relojes"

The Founder would be turning in his grave if he knew how the Watches were being handed to the Flippers and Grey Market - not the Customers!

Why does Rolex sound awesome, but Relox sound like an antacid? Good thing Hans swapped those letters.

Evil self-winding artificial intelligence from Rolex? Really? All we need to do keep them not moving for a couple of days and we are safe?

And here goes another poorly painted hand on a Rolex watch at 7:07

sorry have to disagree on the Pepsi. It is one of the most sought after watches in the Rolex lineup. People (me included) love it.

" unstoppable force in production efficiency" 🤣

200th comment

Oh dear that bezel looks horrendous at 2.50.

I don’t think theirs many things we all don’t know about Rolex 🤦🏻‍♂️ the interweb hasn’t stopped banging on about it for years and years until everyone wants one and now can’t get one🤔 although suspiciously the grey market has a endless supply 🤔

So, can it be the irony of ironies that the name of the world’s preeminent tool watch company was actually named for “high horology” - “hoROLogium EXcelsis?” As in “Gloria in excelsis Deo.” Wow.

Mmm the brand we know and love he says some people may love it.... But millions of people like me loath it... Why?.... The way this brand treats its clientel is nothing short of disgraceful with their pathetic waiting lists, deliberately holding back stock to create a demand, Eyewatering prices for watches with a basic simple movements, they can't even supply a luxury box with their so called luxury watches its about time people started boycotting this brand and then maybe they'll get the message but while ever people keep pandering to them and paying authorised Rolex ADs a back hander to be added to the silly waiting list Rolex will continue to treat clients in this shoddy manner....... PS what's the rarest watch on planet earth?...... A Rolex tourbillon of course..... Rolex don't have the balls or know how to make this holy grail complication..... Rolex take a look at the stunning Omega de-ville central tourbillon don't you wish you could master this complication?

Woooo!

800k watches per year…?

Relox,,