5 Ways to Improve Your Listing Presentation Today |

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I’m soooo excited about this episode of the #TomFerryShow.
My friends, this is the one episode you’ve been waiting for that is going to make the biggest difference in your business.
Bookmark this video and watch it over and over again to ensure you are mastering every step of these powerful listing presentation tips.
Would you say that your listing presentations are stale and generic? Do you walk into an appointment saying the exact same spiel the three agents before you did?
It’s time to up your game, stand out from the competition and get the easy YES!
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Пікірлер: 541

@tjh4336 2 жыл бұрын

I would like to see an actual presentation with a customer (real or staged) so that i can see how visual aids are presented, tangibles, if there is a walkthrough, paper signing or send through email with docusign and data entry form for MLS. Thank you. Great info, love the backwards case study vs. promises!

@dejab.5454 2 жыл бұрын

Same

@a-ian-lim 7 ай бұрын

His Father Mike Ferry is probably more your style. He has all that stuff for free.

@marianamartin8720 7 жыл бұрын

You're right, its about improving and knowing the listing presentation and everything else just comes naturally. Since I started watching your videos I feel prepared and confident in my listing presentations. I've been a buyer's agent for 2 years and wondered why I couldn't get any listings. Since I started watching the videos I've gone on 3 listing appointment in two weeks and getting ready for my 4th one later today. Thank you for sharing!

@amaalebrahim6026 7 жыл бұрын

Fantastic! I am watching this every single day - I don't even feel like shadowing any of these Mega agents in my office after watching this !! Thank You ! Tom...please gear a video or two just towards new agents too who do not have a huge track record

@gregorygeller4157 5 жыл бұрын

I just watched this video. Amaal Ebrahim - Did you ever get an answer on this?

@homesbyjordan1142 3 жыл бұрын

Nice!

@lyndaondari4082 2 жыл бұрын

Watching in 2021 and this sounds fresh and lit!!

@CarmelLuxuryGroup 3 жыл бұрын

Tom, this is my new “17 Minutes Before” video ... I watch it, listen to it, and plan with it... each time before I meet my listing appointments.

@linaceravolo9330 7 жыл бұрын

Wow! I am totally getting this up and running for 2017. I love what I just saw. Certainly will watch this until I fine tune my listing presentation. Thanks Tom! Making it real...making it great!!!!!

@coreneellul7965 7 жыл бұрын

Theres' always a wake up call in your presentations- the more you watch over and over , you always learn a new strategy - thank you Tom

@jackreagan2765 8 жыл бұрын

This is the best show so far Tom. I am studying for my license in real estate. I am watching all of your videos before I get them. You are such an inspiration. I feel as if I can be a master of this before I even get started thanks to you. I was scared of my decision to get into this business but now i am excited beyond belief. Thanks Tom!

@JamieEngelRealtor 8 жыл бұрын

You said it....the BEST TFS so far - EVER! I have watched this 5 times already and still have to watch it again to retain all of the GREAT information that is included. Your micro-classes are NEVER too long...they always leave me wanting more. The information you provide in these videos along with the coaching I receive each week and the daily FB Group interaction, has made a huge difference in my attitude, mindset and my business! Thank you Tom for all that you do!

@TomFerry 8 жыл бұрын

+Jamie Engel Thanks for the awesome feedback!

@robsmith4884 7 жыл бұрын

almost 12 month after this video was published I am watching this every morning. talk about a morning routine. Thanks so much for the great content. Your energy is infectious.

@guntonjohn344 5 жыл бұрын

Probably one of the best sales training videos I have watched this year, and I don't sell houses. Nice job Tom, I appreciate the training. I found you by chance and subscribed probably 6 vids ago, but immediately after watching the first one. I like the energy and how you get into the customer's brain. You are displaying the Platinum rule and teaching it well.

@lanakosik4232 7 жыл бұрын

Tom, you nailed this one! Not too long at all. I felt like you took me on a listing journey! I will definitely use concepts and ideas from this. Loved your humor about how so many Realtors do the same sing song presentation. We need to have a system/process/storyline and create new paradigm shift in how we present ourselves now that it is 2016!

@StephanieDierenRealtor 3 жыл бұрын

What a great way to present! I have been looking for a different way to present my information to sellers, this make so much sense! I will place this video in my saved folder and review, review, review, and then practice, practice, practice! Thank you so much Tom for freely providing your insights!

@leeannsemrow1571 2 жыл бұрын

I love it because it really shows you are an agent that is on top of the market and just have basic knowledgeof the market. I know if I did that I would be more confident in my listing presentations - time to get out of the box so thank you Tom

@robertprietotucsonknowledg6450 7 жыл бұрын

I am entering in the Real Estate shortly coming from two years of auto sales. I love energy and all the great content you put out. You will definitely enjoy apart of my morning routine. I am about to be unleaded in Tucson AZ and I can't wait. Thank you Tom

@TrueBlueBoogie 5 жыл бұрын

Outstanding Tom Ferry! I've taught sales but I've never sold real estate. You are a Master Instructor dude! Thank you for being generous in the sharing of your wisdom.When I sold kitchen remodels my story opener engaged my prospects every visit. The Gem of this video is the "reverse-engineered story" of an actual sale -its true genius!! Thank you and Bless you, sir!

@lisazgold7569 7 жыл бұрын

you may have just saved my Real Estate Career! Just what i needed to hear! I'm watching it again after i write this review! THANK YOU THANK YOU THANK YOU!

@lgauff 7 жыл бұрын

Yes, Tom, you've done it again! Taken a fairly simple concept and made it clear how your listing presentation absolutely rules - now, in a new, fresh, and super effective way!! You're a rock star!!!

@emanadnan8345 3 жыл бұрын

I was nervous as hell before going to my listing appointment next week, but I feel confident that I'll get that listing. Phew ! Life saver Tom

@janemendolarealtor 8 жыл бұрын

I was blown away by this one. I will use this on my next presentation and ace it, I am sure. I wrote it down almost word for word. We mustn't forget that ""charm" is important as well. lol Thank you, thank you, thank you.

@lauramauelshagen6812 8 жыл бұрын

I already tried working backwards with a client who's a friend! I asked how they liked it and they LOVED it and said it was easy to visualize how I was going to sell their home. Thank you!!! And it was great meeting you in Dallas this week!

@ericoswald413 3 жыл бұрын

Great information!

@camelliacorayccsignaturegr4256 7 жыл бұрын

What a great example of doing the basics better. Who doesn't love a Story! You nailed it. The Art of Story telling is a skill worth pursuing. Thank you for this presentation and for putting a fresh angle on an old idea.

@jeanetsalazar4155 8 жыл бұрын

I am new client of yours Tom, i been with your dad forever and i love him. Anyway this is by far my favorite video EVER... I LOVE IT. THANK YOU SO MUCH!

@fohlrealtyinvestments9194 2 жыл бұрын

Tom Ferry, you knock it out of the park every single time. Today’s my 30th day here in Costa Rica with two more months to go. I am so enjoying laying on my floating in the pool each day around this time and listening to you. Okay Folks, if you’re not paying attention to what Tom is trying to teach you, no wonder you’re struggling. If you are paying attention to what Tom is teaching you, no wonder you’re getting ready to excitedly pay the IRS a huge check…And that’s because you’re making a huge money! And if you’re REEEEEAAAAALLLLLLYYY following him, you also have a life! You’re the man Tom Ferry! Five star review!

@leonatrawson 2 жыл бұрын

Watched this again and again multiple times since you first brought this video out in 2016 and this is probably the best advice for any agent. It has definitely worked for me over and over again. Thanks Tom

@lindsayrhoades9915 7 жыл бұрын

Yes! loved this. As a newbie and no previous listing, I'm going to attempt the case study method using stats until I have personal success to use. I'll let you know how it works out!

@rosa2599 7 жыл бұрын

I love this! I'm a new agent and trying to find a listing presentation that is different and straight to the point. This is very valuable. I'm watching this till it gets embedded in my brain!

@tobygilbert2978 7 жыл бұрын

I JUST WATCHED Episode 56. It really gave me some great ideas. I've been basically a Buyers Agent, I want to break into the Selling end. THanks Tom for this insight Toby GIlbert

@ushamadhok1710 6 жыл бұрын

I loved this video, I was uncertain how I will deal with Resale of homes, as I had been selling Homes for builders for over 10 years, you took me back to how I use to sell new homes, I just have to follow your suggestions and develop the confidence. Thank you so much, Tom

@cynthiascaife8686 8 жыл бұрын

Thank you so much I have been out of the business for more than a year and will need it all to be all I can be. Thanks again.

@JanetKohl 5 жыл бұрын

I use this and Toms listing/marketing book. I customized it to my brand and it’s beautiful. NO ONE has anything like it, so when I show up with it on my listing presentation, sellers are blown away. I have digital and print versions. In the prequal call I ask if they prefer digital or phone/in person contact and if they prefer digital I use an iPad presentation (with print copy with me in case tech failures) Good luck!

@jasonlawrence969 7 жыл бұрын

Knocked it out of the park once again, Tom. Don't worry about the time... perfect for combatting the treadmill monster! You are amazing, look forward to meeting you one day! Keep it up!

@JC-mg9bh 4 жыл бұрын

Love this. Definitely rewatching and taking notes. I live in a rural county with about 60+ other agents. The struggle to stand out is real, especially as a newb.

@TheRacso007 2 жыл бұрын

This really works folks!...Just picked up my first $1M listing using some of these techniques(especially showing what I've done vs telling them what I've done), and yes up against a mega agent in my office who runs a $200M team. I'm an individual agent in my 3rd year with a pipeline of ~$20M this year. Thank you for this video and training TOM FERRY!

@AlWagner 8 жыл бұрын

Awesome video! Simple breakdown of a listing presentation that's a different approach. The last part is genius! Thanks for the Awesome tips and love the energy too! Excited to meet you in April! Thanks for what you do Tom!!

@AndresTalamantes 7 жыл бұрын

This is one of the most helpful videos I've seen regarding listing presentations. I loved that idea of explaining the transaction from end to beginning. I feel the way Tom Ferry talked about Real Estate in this video was very genuine and non scripted. I really appreciate that. You have my subscription. Keep them videos coming!

@SandraMcCarty 7 жыл бұрын

I am a brand new agent and these are excellent tips to improve my listing presentation..will listen to over and over and over again!

@clementsconsulting9216 8 жыл бұрын

I'm brand new and totally stealing every part of this video. Thaks for all you do Tom. I am ordering "Break Through by Design" this week and expect to have three sales by Mother's Day.

@joybailey9536 5 жыл бұрын

Tom, this presentation has opened my eyes. I am going on a heck of a lot of presentations and not getting the listing and now I know why!!!

@PMineo1803 5 жыл бұрын

Awesome video! I can’t wait to put this all together for myself. I am just starting out (as in taking the test in a few weeks). Have been watching your videos. Plan to get myself oriented in my new office. Figure out what the heck is going on and once that is out of the way I plan to start my Tom Ferry coaching and get this new adventure kick started in a big way. No messing around. I’m not 20 with 40+ years ahead of me. I’m ready to get going. (: Thanks for all your motivation and information.

@kimbenedict2457 8 жыл бұрын

Hey Tom great video!! Love the ideas, and the points about standing out again other agents out there.... I ran into a issue last week, with being new to the area, even though I've sold real estate for over 4 1/2 years. Its hard to get people to understand sometimes no matter where your selling homes, at the end of the day, we are pricing the home correctly, selling their "home", driving traffic into view it, get buyers excited about living there, not the area, thats just a wonderful perk! Keep the videos coming!

@TomFerry 8 жыл бұрын

+Kim Benedict Keep up the great work!

@AmeliAntoinette 6 жыл бұрын

Perfect video Tom! THank you soooooooo much!! The video is perfect, FULL of golden nuggets and excellent advice! I listen to at least one of your videos a day and within two weeks since I got started, my RE business is rocking!!

@rhondainglefield 2 жыл бұрын

Absolutely LOVE this presentation!!!! Clear and direct information that is usable. I didn't think video was to long. Tom is interesting and his positive energy is contagious.

@sarahtwamley3508 2 жыл бұрын

Watched this in 2022 and it is spot on with the need to stand out! I am getting my license and I am excited to start with this knowledge! Thank you! *Loved the stats of WHERE the buyers came from!

@aaroncarter347 7 жыл бұрын

This video was probably one of the most functionally important videos I've watched. I'll for sure be modeling my listing presentation after it.

@lorettabeharry2637 7 жыл бұрын

I absolutely loved the way you brought this out!! Amazing!!

@rickcolson5180 7 жыл бұрын

Hi Tom, The Listing Presentation was excellent. I will be spending at least 3 to 5 hours incorporating your techniques. Thank you sir, I will give you my next testimony and rewind it back. Rick Colson

@DebraAkermanRealtor 7 жыл бұрын

Don't know how I missed this episode but so glad - I just clicked on it now............AMAZING!!!!!!!!!!

@arlenecolon3488 7 жыл бұрын

Inspirational ! You made me laugh, I love how you are motivating your audience to think creative and get out of the box. Is all about being real and having fun!

@sumndermakhijani9609 5 жыл бұрын

Tom ferry is best coaching for all future students ❤️❤️❤️❤️❤️

@medardocuevas 4 жыл бұрын

Well Tom. As a relatively new agent. I love the video. I will watch it a million times. You provide a lot of tools and different approaches to every doubt we new agents might have. Thank you so much

@carlosoro15 2 жыл бұрын

You're the Wolf of Wall Street in the Real Estate World, Tom! Amazing video! I'm a brand new agent but I am doing all my due diligence to educate myself to honor people's trust in me and provide the results they expect from me. I know that when I do a listing presentation like you just did, I am going to crush it! I will give you feedback when I get my first listing! Thanks for all the awesome content!

@curtiserecacho1401 10 ай бұрын

Hey how’s your business going so far?

@mcmayoral1 6 жыл бұрын

How inspiring!!! Tom, you are so generous with your knowledge and your extraordinary ideas. We are blessed to have your guidance. Deep gratitude and admiration.

@belkisserrata 7 жыл бұрын

Great presentation Tom, It is just straight to the point of interest for any seller, and in the right amount of time, I love it!

@shawnfaramarzidovecanyonre3509 7 жыл бұрын

Absolutely incredible. I will be watching it over and over again and use it in my listing appointments. Brilliant Point 5.

@sirmomoz_2206 5 жыл бұрын

Amazing video Tom, definitely going to watch it more and more to make sure I get it set in concrete, going from carsales now moving into Real Estate, is a decent change but sales tactics follow onwards. I love your approach with this video, and have definitely taken some notes!

@MichaelCook1981 7 жыл бұрын

Great video! I'm a new agent that hasn't done a listing presentation let alone sold a house. My question is do I use my companies track record or leave it out? How would I reverse engineer the sales process? Would I once again you my companies averages on what we're doing?? Keep the videos coming. I'd like to see a mini series on how new agents to get started and how to overcome the objections.

@taniamacleod 8 жыл бұрын

I love this SIMPLE icon strategy. I've always started with a list of questions - per the Summit presentation - to dig deeper, before we ever talk about the marketing, etc... But I love laying out the 5 (or whatever #) of the FAQs we get.. and the process backwards... brilliant. as always! you deliver MASSIVE value Tom! thank you And BTW- nothing you do is EVER TOO LONG for me. I soak it all in! and love every minute and can't wait for more!

@TomFerry 8 жыл бұрын

+tania gardere macleod Thanks!

@MoSellsATL 6 жыл бұрын

Thank you so much! I am a new agent who is really uncertain but after this I feel a lot more confident! I just signed with my broker so no email just yet but I won't let that stop me! I'm stealing this

@findingtranquility6625 5 жыл бұрын

Tom this is by far the best vid I’ve seen from you. You always offer tons of info but I love this perspective on the listing presentation. Thank you. I may be calling soon for a mentor 😉

@carolinevansevenant 5 жыл бұрын

Thank you so much for this! I am not an agent yet, will get my licence this fall but I am training and preparing as much as I possibly can and your video's have been very educating and helpfull! THUMBS UP!

@chargo2k 5 жыл бұрын

I loved this video. I am a "new" agent with no sales. I sort of know things Im supposed to do, but nothing I have learned has been as comprehensive as this particular training. Thanks.

@jessicacallison4643 8 жыл бұрын

Absolutely fabulous! I cannot wait to get out there and start doing this! Thanks for another great video!

@showman9632 5 жыл бұрын

I LITERALLY WORK 10 HOURS A DAY MANAGING A VERY FINE DINING RESTAURANT MAKING DAMN GOOD MONEY. BUT...I STILL COME HOME TO WATCH TOM DO HIS THING HERE ON KZfaq BEFORE I GO TO SLEEP. I'M ON A MISSION FOR SUCCESS, AND TOM IS HELPING ME LIKE NO OTHER! 50 DEALS THIS YEAR 2019!!!

@showman9632 5 жыл бұрын

LOVE YOU TOM FERRY! YOU REALLY ARE A GENUINE HELP TO US...TO ME!!!! (ALL CAPS BECAUSE YES...I'M SCREAMIN IT)

@cc-sv8gy 8 жыл бұрын

I appreciate it when you go in depth and give us these out of the box nuts and bolts for success. I also appreciate that I can press pause and take notes;) The length of this was perfect and I always feel fired up and more confident after watching/learning. Thanks for what you do, Tom! Colette Cosentino, Berkshire Hathaway Montecito, CA

@TomFerry 8 жыл бұрын

+Colette Cosentino Thanks for watching!

@zoniaalvaradoKellerWilliams 8 жыл бұрын

Great Presentation. I love the "Story" and the Big signs: $,Time, .....Team... I will, definitely, incorporate it on my LP. Thanks Tom

@wesleyrobinett5520 4 жыл бұрын

Really enjoyed this video Tom!! I am a new agent and I am trying to learn as much as I possibly can. I really enjoyed the part about telling a story. Telling stories makes everything relatable. I am going to do a better job of telling stories.

@hbrodsly 8 жыл бұрын

Thank you - as a newcomer to the field of Real Estate. ENJOY the show.

@showman9632 5 жыл бұрын

TOM!!! IM HIGH AF RIGHT NOW. I WATCHED THIS AND IT HAS COMPLETELY BLOWN MY MIND TO BITS. I AM TOTALLY 100% TAKING THIS AND RUNNING WITH IT. THANK YOU!!!

@PeggyMoore 8 жыл бұрын

This is such an important video in the train of great videos you have done! Thank you for what you do Tom!

@sunnishoemaker6089 5 жыл бұрын

Absolutely fantastic! It took me an hour to get though it because I wrote down EVERYTHING you said! :) Thank you so much for your knowledge!

@christiankennedy7049 5 жыл бұрын

This was sooooooo helpful! I have a viewing appointment today and I really want to make a good impression. definitely going to use some of these points you went over in the video!

@jkierecki 8 жыл бұрын

I have been enjoying your videos over the past 4 months. between this video and the one on trust/pre-list package it's a great 1-2 punch.

@TomFerry 8 жыл бұрын

+Jared Kierecki Thanks jared!

@umershamsarakkal 7 жыл бұрын

Tom, as usual, your presentation was on the ball....informative, absorbing, relative and high energy!

@showman9632 5 жыл бұрын

TOM...I KEEP WATCHING THIS VIDEO OVER AND OVER AGAIN. YOU'RE A GENIUS!!!!

@SELLINGARIZONA 3 жыл бұрын

Omg, I absolutely love the way this was organized!

@christinacgriffin 8 жыл бұрын

Thank you! Loved this\ And will implement

@jacoblange9407 8 жыл бұрын

I am fairly new to real estate, and I have been thoroughly enjoying your videos, Tom. You mentioned visuals. Someone told me that writing things down on a pad of paper during your presentation is actually a great way to make information stick in someone's brain. I'm not sure if this is true, but rumor has it that Sprint has mandated this in their stores. So if you go in to talk about cell phone plans, they immediately pull out the pad and the pen. Might be a subtle behavior to help differentiate you in a presentation. Thanks Tom!

@TomFerry 8 жыл бұрын

+Jacob Lange Hi Jacob, Welcome to this great industry and thanks for watching.

@mattkaae 8 жыл бұрын

Dude ... outstanding video and lesson! Not a second too long with top level teaching and ideas like these. Thank you, thank you, thank you!

@jeromemorlet627 5 жыл бұрын

Loved the advice as per usual!! I think a great follow up video (one that would help me personally and I’m sure many others) is maybe looking at the physical listing presentation and it’s actual content, like what to put in it, and what not to have. I’ve seen listing presentation of over 26 pages and even as an agent that seems a bit intense lol, maybe something 6-12 pages of important and crucial content, any thoughts, tips, or advice would be great! (Also, 26 min for this video wasn’t bad at all, flew by! 👌🏼)

@PacificCoastVestors 6 жыл бұрын

Very worthwhile, solid points of reference, easy to create the "story" using this type of flow. I will dive into this case study system tonight at my listing appointment...I'll get it using this presentation style - Thanks, you just helped me earn some cash!!

@jonalyncooper3431 3 жыл бұрын

Watched this again... and it's still powerful! Thanks, Tom

@joshsmithsellshomes 2 жыл бұрын

Tom, I have heard this episode referenced a number of times in recent podcasts, so have just looked it up. Thanks heaps, makes a bunch of sense!

@maureenstrong7696 2 жыл бұрын

Tom it's refreshing to understand this concept. Take away wins reverse it. We do this with price but never thought about reversing the process. Thank you

@teamrebarealestate. 8 жыл бұрын

Dude (Tom & co), I LOVE the content you put out for #realestate agents to watch. I share these with my team every week!

@CarmelLuxuryGroup 2 жыл бұрын

It is six years later and this is still my go to listing presentation… I listing to it on my way to the actual appointment.

@SeanCarpenter 7 жыл бұрын

Great video Tom. Loved the 5 steps (including 4a - perfect example of bonus content).

@ShannonHodgesRealtyGroup 8 жыл бұрын

GREAT info! Thank you for sharing! You ROCK! I needed it!

@audiguy151 8 жыл бұрын

This definitely was your best Tom Ferry Show yet, thanks Tom

@veersingh5015 3 жыл бұрын

omg I couldn't help laughing...Tom sounds so real as if he is talking to one on one. Very entertaining yet professionally done video. Great content, educational and helpful. I loved it but I have to watch it lot more times to get it because I just loved the entertaintment part more.....that laughter for sure was much needed. Thank you for the video Tom - excellently done

@DonaJames4 7 жыл бұрын

I am reworking my listing presentation. I have saved the link and emailed to myself so I can listen to it in my car on the way to appointments!

@amandapandaatx7997 3 жыл бұрын

Thank you. I'm going to use this for my first listing appointment, when I finally get one.

@TheSushmaHomeSellingTeam Жыл бұрын

Thank you for this Tom! Clearly, this is still applicable up to this day. SO awesome. 🙌🙌

@gisadiniz-realestateflorid6739 3 жыл бұрын

Hi Tom , I’m a Brand New agent, I got my license, a month ago, I already have a buyer, the closing is coming soon, I’m so happy, because I’m learning , working with a client. I’m thinking that I borne to be a Realtor. The other side, is a lot to learn, Aiaiaiaiai! So I’m watching yours videos. You are the best, how you explain, your energy, I really love it. Thank you 🙏🏻

@shaziaalinaayanavick 7 жыл бұрын

I have listened to your video . I love the energy

@stacymustin914 2 жыл бұрын

I am a new agent and this video working on my listing presentation was great! Your information was detailed and well understood. Thank you

@chrispopp2270 4 жыл бұрын

This is still completely relevant in today's 2020 market. I will be trying this in my listing presentations this week!

@shabnamnoorani 2 жыл бұрын

Hey Tom! I loved your strategy of story telling. I will definitely incorporate this into my listing presentation and buyer's presentation. However, I would appreciate if you could upload an actual presentation to see how you handle clients, and how you handle their objections.