7 Japanese Fashion Brands That Could DOMINATE the Western Market

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Күн бұрын

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In this video, we'll take a look at 7 Japanese fashion brands that could DOMINATE the Western market. These brands have a wealth of design talent and a recognized reputation for quality clothing.
If you're interested in learning more about the Japanese fashion industry, be sure to watch this video! By the end of the presentation, you'll have a better understanding of the potential of these 7 brands and their potential to dominate the Western market.
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The Casual is the home of international fashion, culture, and lifestyle based in Tokyo, Japan.
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0:00 Introduction
1:02 JAPAN BLUE
2:35 WHITE MOUNTAINEERING
4:25 DOUBLET
5:46 READYMADE
8:21 THE VIRIDI-ANNE
10:39 MONKEY TIME
12:02 AND WANDER

Пікірлер: 227

@inga4559 Жыл бұрын

1:00 japan blue 2:30 white mountaineering 4:23 doublet 5:44 readymade 8:19 the viridi-anne 10:38 monkey time 12:00 and wander

@davrocket5304 Жыл бұрын

2:50 janitors cloths made from bed sheets

@tsu08761e 10 ай бұрын

@@davrocket5304 you commented this twice and still got 0 likes

@davrocket5304 9 ай бұрын

@@tsu08761e you must be very miserable in life by trying to get "likes" on KZfaq.

@lowkeybredhead8083 Жыл бұрын

I like how you mentioned how Japanese denim is coming back. Japanese jeans are literally the best pants you can buy. A+++++ quality, they will never go out of style and they literally go with EVERYTHING. I like Japan blue a lot but I LOVE MOMOTARO. (same company)

@THECASUALco Жыл бұрын

I was about to mention that Momotaro was the same company but you got it!

@yeoj8554 Жыл бұрын

that cost more what I eat rip

@yeoj8554 Жыл бұрын

in a year probably..

@davrocket5304 Жыл бұрын

2:50 janitors cloths made from bed sheets

@Tom_TTT Жыл бұрын

Thank you for the video. Will be visiting Japan in September and checking out your other videos.

@obsidianswan5590 8 ай бұрын

Dope channel. Been a fan of your content and flavor of delivery for a hot minute. As a lover of many Japanese cultural aspects of life and expresión, you kill it every time. Thank you

@BlackAesop Жыл бұрын

I lived in japan and loved seeing the changing vibes in shinjuku and shibuya. I was brrok musician so I wore what ever I could afford. Japan is great about do what you want and feel great in it. New fan here! love your content! Subscribed!

@renzrenzrenzrenzrenz Жыл бұрын

I like the brand Saint Michael (Saint m6, Saint M××××××) which is also owned by Yuta Hosokawa with Cali Dewitt. The brand was started in 2020. It is more vintage aesthetic and they have many interesting design's which are mostly hand drawn design. And in the span of 2 years it is already popular among celebrities especially rappers and athletes. They already worked with Dickies, Takahashi Mirakami, Denim Tears and they have an upcoming Travis Scott/Cactus Jack collaboration.

@OldManJohnny1 Жыл бұрын

nice video mate! also, need your jackets link, it looks dope!

@mrotaveria Жыл бұрын

imagine not being a millionaire and seeing this video...

@rudy7803 Жыл бұрын

poor you guess wrong channel

@soton5teve Жыл бұрын

Army surplus.....

@BabyJesus66 Жыл бұрын

Imagine there's no money. It's easy if you try.

@takareon Жыл бұрын

Imagine if this video was about fast fashion, too bad it's for people who love what they wear.

@RayNLA Жыл бұрын

You can be fashionable on any budget

@menace3507 Жыл бұрын

Readymade is incredible. For me, the trend for others will come and go but I will always be a fan as long as they keep the same level of quality. Almost talked my homie into copping this $4K down puffer. He regrets not getting it til this day😂

@007phokus Жыл бұрын

Thx Reggie!

@quannifer Жыл бұрын

I've become a big fan of Nonnative lately. I don't know if I've ever seen you cover this really wearable and comfortable brand.

@jessicawang9170 Жыл бұрын

The quality is always what I look for in every thing! I have to say Japan’s products are no doubts never fail! I have some Japanese clothes doesn’t need to be brand names that last 20-30 years with regularly washing and dryer as often as I want !

@Devananta-Rafiq Жыл бұрын

Great list! Never knew that Doublet have a chance to go big in the west. I personally like the brand but it's too quirky to wear daily😅😅

@MitaroZ Жыл бұрын

i've seen lot of foreigners(from koreans, chinese, north americans, australians to european people) in japan that only go to buy from japanese brands from the most known to the underground, japan is a well spot to find the best styles form vintage to beyond that. is good to know more brands if you can share more i would appreciated.

@quag3803 Жыл бұрын

I would have loved to see more Japanese Denim brands like Karakuri and Evisu. They probably are the most likely to thrive in a western market.

@austinpinilla7409 Жыл бұрын

This was such a dope video, one of the great things the Casual has EVER given me is curiosity. He brings up a brand, and I'm in real time googling it. I will say I have never pulled the trigger because I'm not educated enough on how to shop in japan, and the costs of imports could be etc, but someday. COULD SOMEONE PLEASE ID THE BOOTS AT 8:29

@goodbyelucas4434 Жыл бұрын

Duellum patch boots, just google that. Duellum is another brand by the designer for The Viridi-Anne

@devinshaw3814 Жыл бұрын

Feel like many of the United Arrows sub-brands, such as Green Label Relaxing, could make the jump. Monkey time is a good shout though for sure

@ros8986 Жыл бұрын

Reggie - totally different but I still adore Yiqing Yin's collections - gorgeous

@heatpursuit Жыл бұрын

And Wander xpac 40L backpacks are the best in the world, no competition. The only backpacks I would ever spend my money happily, no remorse.

@duranbodasing Жыл бұрын

Amazing channel sir 🤙🏾💯

@SifuSatoru. Жыл бұрын

Missed you in my feed brother

@dickimchi Жыл бұрын

thanks for making great vids and i really like MASU brand which is really insane 🚀🔥

@coreymasoy7034 Жыл бұрын

Awesome episode ❗🔥💯

@habl00pep Жыл бұрын

Great video but where the bits about fighting on the terraces ?

@Official_MikeyT Жыл бұрын

Ever since late February I've been seeing tons of high school kids wearing 2016 spec Bape hoodies and an hour ago I saw someone wearing an old ASSClub cherry blossom hoodie. Still dreading 2030 when the denim vest obey snapback and YMCMB hoodie outfit shows its tastelessly scuffed face again.

@laugh-cry-n-think_ Жыл бұрын

😂 oh boy

@esaedvik Жыл бұрын

My neighbor wears Anti Social Social Club stuff I would know nothing about if it weren't for this channel :D

@joaquin5007 Жыл бұрын

Top 7 Japanese brands that offer sz XXL

@esaedvik Жыл бұрын

And how does their "oversized" stuff like Goopi Made even size up to western ones.

@ruud6828 Жыл бұрын

lose weight

@hankhillsnrrwurethra Жыл бұрын

Years ago I worked in a one-hour film lab. The company brought in new Fuji machines. During a tech demo, someone mentioned that the buttons were really small. The Japanese tech didn't even look up from the screen. "No. Your fingers are too big."

@bradencrews5555 Жыл бұрын

FR an XXL gonna be a M tho

@jibseincaesardeguit1195 Жыл бұрын

what coat is that on the thumbnail .. with the tiger on the hood part?

@streetteams Жыл бұрын

Yo! Good one.

@JoseOrtiz-kb7jx Жыл бұрын

Where did you get your back coat in this video?

@tintinwario 7 ай бұрын

6:34 BRUH!!! 🔥🔥🔥🔥🔥

@aaronjanlistanco Жыл бұрын

White Mountaineering is now appearing in western market Vogue Runway features Doublet & White Mountaineering

@joeson7700 Жыл бұрын

Fashionable FUNDOSHI ( string jockstrap ) traditional wear could be MAJOR western everyday wear style ?

@demorippa Жыл бұрын

Hmmm. New to the channel. This my first video. Any of these brands good for 5'1" chubby black dude? Much needed closet refresh. PS. Also from the tropical Caribbean islands.

@roanaya2598 Жыл бұрын

4:00 some crack is warehouse like, WH Crack for example.. but yeah its been taken to the streets a lot

@Shaky.P Жыл бұрын

White Mountaineering has been doing some great collaborations with Paul & Shark for the past couple of years it's how I found out about them.

@tristend.mowatt2612 Жыл бұрын

Yup! Viridi-Anne is next to impossible to find good sizing for those who are larger/ taller. Also, their other line Duellum is amazing!

@THECASUALco Жыл бұрын

Somethings we gotta keep secret Tristend!!! Lower your voice! 😅

@tristend.mowatt2612 Жыл бұрын

@@THECASUALco 💀🤐

@kidelloco Жыл бұрын

Viridi-anne style i also in eu... leon louis, barbara gongini, first aid to the injured, army of me and powha.. to name a few

@research1747 Жыл бұрын

I would like to see a brand that works for older people - seniors !

@lichiebitchie8802 Жыл бұрын

What do you think about a brand like OVER PRINT? Do you think it would catch on if spread into western markets or is it more fitting for the Japanese/Asian market?

@backlaceanarchy Жыл бұрын

Just recently subscribed and I like your videos. Could you do a comparison of brands like this brand would be considered western version of this brand would be cool. I like brands like Vivienne Westwood, Blumarine, Jean-Paul Gaultier, and I wouldn’t know which brands to look for

@THECASUALco Жыл бұрын

Oh I got you!!! For sure.

@GoufinAround_ Жыл бұрын

As a broader shouldered guy, even when I've been in good shape, I would love to try more Japanese brands but I'm always under the impression that the sizing will just not work for me

@cultclassics587 Жыл бұрын

Homie I’m 6’3 and 200lbs and as long as I get a 44 in jackets they fit fine on me. Jeans fit extremely well I just use my American sizing 34 and I’ve never had an issue. Just go for it

@proxy7874 Жыл бұрын

At this point Reggie and Squarespace are inseparable.

@jaysato Жыл бұрын

i would say brands like Montbell or Snow Peak maybe. Beams Plus.

@bashtonbates2769 Жыл бұрын

viridi one my favs but we was doing good gatekeeping it

@jekku4688 Жыл бұрын

What do you know of Plank Project?

@suupremis 7 ай бұрын

Making the 222nd comment because we eclipsed out this bihhhh and there is nothing but ABUNDANCE!

@Senpaischick Жыл бұрын

I really only came for the Kozue Akimoto thumbnail. I love her so much. lol

@THECASUALco Жыл бұрын

She is great.

@tai___pham Жыл бұрын

In Australia we're quite lucky to be close to Japan so there's a good selection of new & vintage retailers for Japanese brands. and wander has been a hit and there are other brands which could be on this list too that are quietly making waves here like Beams Plus and Snow Peak.

@bumenjoyer Жыл бұрын

Where in Australia do you shop for a large selection or designers besides farfetch or harrolds?

@tai___pham Жыл бұрын

@@bumenjoyer there's a handful of good boutiques and vintage sellers in Aus. I would recommend checking out Incu, Contra, Double Double, Supply, Up There, Above The Clouds, Chinatown Country Club, Highs And Lows, 108 Warehouse, Kloretex and Midnight Mart. GQ Aus also wrote about menswear boutiques recently!

@bigweka Жыл бұрын

Like the the other commenter, I'd be curious to know retailers. I know Maplestore stocks some Japanese brands.

@theIdlecrane Жыл бұрын

@@bumenjoyer Havn in Melbourne

@geck1204 Жыл бұрын

I'm a big fan of Beams

@VaughnCamacho Жыл бұрын

fr doe do ur best to find a local fashion brand and support them especially if you like their pieces

@shreechanchitrakar1174 Жыл бұрын

simple tshirt and jeans enough for me. if its cold then hoodie and leather jacket

@THECASUALco Жыл бұрын

That's all you really need tbh.

@greenmachatea Жыл бұрын

Interesting channel. But not having any timeline when we need to go back and look for the brand names is kinda annoying. Will be super cool to add that like many do nowadays. Thanks for all those brands tho.

@THECASUALco Жыл бұрын

We’ll be sure to add chapters from here on out.

@greenmachatea Жыл бұрын

@@THECASUALco thank you! Would love it! Already sub

@DopaminePusher Жыл бұрын

I can barely afford Nike ACG but Readymade is dope

@dougaldarcy6463 Жыл бұрын

whohhhhh love readymade.....

@siventamnani Жыл бұрын

Look at Maxhosa by Laduma Xokolo from South Africa

@DjWarp79 Жыл бұрын

Yoshiokubo is up there.

@THECASUALco Жыл бұрын

That’s a secret

@ros8986 Жыл бұрын

I like Rainmaker but it is not very street? (I know nothing about street, just like seeing great clothes)

@THECASUALco Жыл бұрын

We don't just cover street so Rainmaker could have made the list as well. Just not this time but maybe next time

@OhVitalising Жыл бұрын

Shipping tho

@tsu08761e 10 ай бұрын

i keep seeing lil uzi vert wearing doublet

@YONIGUNI Жыл бұрын

Everything Japan-made is high in demand

@AChairInspace Жыл бұрын

Nothing was eye catching 6:33 this tho this is nice

@shubhammahar6566 Жыл бұрын

white mountering was good

@warrencooksey5603 Жыл бұрын

Forgot Super Dry!

@sunzofman940 Жыл бұрын

i dont see anything that has me in awe honestly

@THECASUALco Жыл бұрын

Do you need to be in awe tho? What brand has you in awe from the west? Just a question

@sunzofman940 Жыл бұрын

@@THECASUALco Just a personal opinion. And I'm not a brand follower, more of I like what I like and put different pieces together. But not saying that I wouldn't wear any of those japanese pieces either.

@stefeuphoria6086 Жыл бұрын

We all love japanese fashion, but they go crazy with their pricing 😒

@quiqugachq2 2 ай бұрын

Maybe they're trying to make the fact that anime characters often wear the same outfit everyday seem relatable?

@guinguinness Жыл бұрын

St. Michael

@highclassplayersclub Жыл бұрын

Would be nice if the list was written out so we wouldn’t have to screenshot every name

@impyr3x293 Жыл бұрын

timestamps pls

@jonathanchen567 Жыл бұрын

Where is nanamica!!!! lol nvm good list!

@willhewi Жыл бұрын

this is overdue...japan got mad style....gotta go there to understand

@eee8164 Жыл бұрын

Where is Nanamica and Norbit?

@johnnyc.3261 Жыл бұрын

Just to let you guys know, clothes are not an “investment” That’s like saying buying a soda is an investment because the cash back for recycling.

@THECASUALco Жыл бұрын

Actually an investment can be something that saves you money in the future as well. A pair of well made durable jeans that cost 300 but last for decades is better investment than buying a pair of $30 jeans every year. Investments don’t HAVE to be something that gives you money back. And investment is anything that allows you to have more money in the future. Whether that’s a house whose value increases over time OR a pair of jeans whose value doesn’t increase BUT prevents you from spending more money over time.

@johnnyc.3261 Жыл бұрын

@@THECASUALco yeah, I guess if you bought clothes solely based on what lasts longer.

@THECASUALco Жыл бұрын

I mean admittedly most people don’t. Perhaps I’m thinking too much about myself. My bad on that point🫠

@johnnyc.3261 Жыл бұрын

@@THECASUALco I actually think we’re both kinda right on this. I do buy some clothes based on quality of production and some items like jackets and jeans can be a good investment because they do last so much longer. Great video as always, I would love to see more videos on Amekaji/American heritage fashion done by the Japanese if you ever get the chance.

@THECASUALco Жыл бұрын

I’m on it

@comicog3 Жыл бұрын

Sillage would go hard in the west.

@bradencrews5555 Жыл бұрын

Second that

@Aluenvey 6 ай бұрын

Japanese Denim would be rabbithole to the fashion. I already sleep on Japanese futons. I will say you might need memory foam. So anything of that vain Im up for.

@yoyotubero1640 Жыл бұрын

Geezus brand.

@pablomacias7393 Жыл бұрын

I’m looking for brand sponsorships

@diemes5463 Жыл бұрын

Comment for the algo

@A.O.G_Clothing_and_Apparel Жыл бұрын

I came up with Neighborhood about 4-5 years ago as a brand even made a couple designs, until I found out it already exists in Japan. Ugh

@axljoe234 Жыл бұрын

Hysteric Glamour too?

@dovy6666 Жыл бұрын

wait denim is comming back?

@THECASUALco Жыл бұрын

It's always been back

@dovy6666 Жыл бұрын

@@THECASUALco damn gonna rock those ironheart again

@Fj707ap Жыл бұрын

clothes for the, you know what aint no street ... rockin this emo stuff to be honest. if any of these make it to the states it will only be worn by Hollywood and by their Stan boy fans

@JasonCheeeseball Жыл бұрын

Blue blue Japan, warehouse

@taoronaldo Жыл бұрын

I feel like Japanese people just do fashion better. The only premium clothes i can afford for now are from Y-3 and their Collab with Adidas.

@Tokuushi Жыл бұрын

"Jeeeeezuus" 🤭🤭🤭

@SashRosewood Жыл бұрын

I loved And Wander until they collaborate with Adidas and Maison KItsune...

@christopher_martin Жыл бұрын

if they made it in American sizes that would be great but most Asian clothing brands would be good for kids in the U.S.....a XL in Asian sizes is like a small or medium in American sizes

@THECASUALco Жыл бұрын

Yeah... We're gonna cover that soon

@jacobfarrell8892 Жыл бұрын

JESUS!

@THECASUALco Жыл бұрын

"GEEZOS"

@williemcduffie4137 9 ай бұрын

I would like to sell my brand in japan

@quiqugachq2 2 ай бұрын

I wanna go to japan just to buy clothes and use vending machines

@Mwnk- Жыл бұрын

You uploaded in 360p

@THECASUALco Жыл бұрын

Actually its some KZfaq ridiculousness. The video is SUPPOSED to be in 4K but processing has been incredible slow

@dipeshjirel321 Жыл бұрын

What about bape 😢

@blackjackcwc Жыл бұрын

I feel for people who think they need things like this

@THECASUALco Жыл бұрын

They don't NEED it, but it's always good to have options in a world that provides options. The fact that we live in a time where we can present our interests via clothing says a lot about how far we have progressed as humans. Is it all good? HARDLY. We still have a long way to go but does it show a level of progression that's worth noting? Absolutely.

@haylooooo Жыл бұрын

i’ve been pronouncing doublet as Double T for yearsss 😅

@bhaveshporecha 6 ай бұрын

Japan is the best streetwear country

@deliveryboy Жыл бұрын

I thought Readymade already had a hand in domination? Lol

@dark_gravity_edc Жыл бұрын

I only see 3, maybe 4, coming West. Japan Blue already is. White Mountaineering and And Wander definitely could. And Wander already is on a very small level with those that know. Monkey Time maybe but the leisure Street wear world is saturated so not sure. The west is too trend driven for the others. They could but 1 of three things would. One, They'd be a temporary trend. Two, They'd try to change with the western trends and ruin what makes them special. The, They'd go too far and become a mall brand or other type retail brand. In Japan you can have 100 different fashion trends coexisting at the same time and it's OK. In the West, especially the US, if you're not trendy you're made fun of and ridiculed.

@THECASUALco Жыл бұрын

You had me until that last point. Who is ridiculing people for not being trendy? And why would you care? Also Japanese brands are different so they likely wouldn’t change to meet the demands of trends. And Wander hasn’t. Kapital hasn’t. The reason these brands could work is because niche markets are growing out west. Particularly in America. More and more individuals are seeking stuff that’s not mainstream. That’s why they could work. Once you poke your head out of the mainstream the world becomes a much more colorful place. And eventually once you step out completely you begin to not care about “the trends”.

@TokyoXtreme Жыл бұрын

99% of American dress like trash. Who could be ridiculing anyone over their appearance!? 😂

@danp7304 Жыл бұрын

Only if you know who starts wearing those brands..

@haroldgrey134 Жыл бұрын

Unpopular (or maybe it's popular i dunno) opinion: Readymade is overpriced and now unoriginal. High fashion labels do reconstruction/military. Anybody & everybody on insta & tiktok is remaking military garments. Duffel bags into coats using their home sewing machines. For a tiny fraction of Readymade's price. No way Readymade could capture the West now with this much solid competition.

@THECASUALco Жыл бұрын

Maybe BUT I would still argue that it's direction, name recognition, and consistency as a brand would surely have a leg up on many competitors. Also you have to remember the same can be said for ANY of the brands that were mentioned in the episode. Anyone could construct what The Viridi-anne does, or make a hoodie like Monkey Time, or outerwear like And Wander. Point? The issue ISN'T originality. In fashion it RARELY is. It's solid branding, audience, and consistency; all things that READY MADE already has.

@haroldgrey134 Жыл бұрын

@@THECASUALco For sure, that's fair. But - if readymade hopes to crack into more mainstream western markets, it can't be pricing one-off hand made garments at $9000 a pop! He'll need to branch out into lower price point T shirts with some minor detailing or something haha

@mrotaveria Жыл бұрын

Readymade is the most overpriced brand I ever seen. There are jackets selling for 14k, or you can get cargo shorts for just 5k, lol. I'd feel so dumb buying things from them but, to each their own.

@menace3507 Жыл бұрын

@@haroldgrey134 I hear u but kinda disagree. We already have plenty of luxury brands/companies out here with wild price tags. I don’t think they need to make lower tier items - even though I’d love that for myself lol - I think they just need a really good marketing department and strategy to be strong regardless of celebrity endorsement. My 2 cents.

@THECASUALco Жыл бұрын

Tbh I don’t buy anything from Ready Made for that reason. But there’s enough rich kids who would absolutely buy it for the lulz