7 secrets to cosy Scandinavian living - (aesthetic! simple! feminist! hygge!)

Рет қаралды 49,546

6 ай бұрын

This video is sponsored by Vivaia.
Use code JENNYBF - for 15% off one pair of shoes, 20% off for 2 pairs; 25% off for 3 pairs; 30% off for 4 pairs. Available until the 30th of November
My shoes used in the video:
Margot Mary Jane: bit.ly/46iCy67
Melody Pro: bit.ly/40JuM49
Margot Wedge Mules: bit.ly/49Tt70j
___
Buy my book OKAY DAYS:
Blackwells (FREE WORLDWIDE SHIPPING): blackwells.co.uk/bookshop/pro...
Amazon: amzn.to/3BOtXeh
Waterstones: tidd.ly/3dSnVS7
Bookshop.org: uk.bookshop.org/shop/jennymus...
Shop My Wardrobe: www.moonsift.com/collection/j...
Shop My Jewellery: www.moonsift.com/collection/j...
Today I’m offering up some serious Scandinavia appreciation, all the things I love about the cosy simple, highly aesthetic Nordic lifestyle, and some of the things I miss most about Sweden, you know, as a happily relocated londoner. If you’ve ever felt an itch to visit Scandinavia or learn more about the cosy lifestyle, then this video will probably be up your street. Because you know, in those studies they make every year, you know the lists of like the happiest people on earth, scandis are always at the top. Even though we scandis might quite often seem to be a bit on the grumpy side if you ask me.
I talk about:
- seasonal living
- the scandinavian aesthetic
- scandinavian fashion
- scandinavian interior design
- why lighting is important in a home
- how to make your home cosy
- why sweden is a feminist society
- why it’s important to make an effort
- the happiest country in the world
- financial security
- hygge
___
tiktok:
/ jennymustard_
find us on instagram !
@jennymustard - / jennymustard
@davidmustard_ - / davidmustard_
___
subscribe to our podcast on
itunes : apple.co/2DR2lpF
spotify : spoti.fi/2BAGuUJ
___
subscribe to my channel :
bit.ly/2iBaKo9
___
fair use of copyrighted material:
disclaimer: i do not own some of the material in this video. please note that some images, videos, and copyrights belong to their original owners. no copyright infringement intended.
___
Disclosure: Some of the links above are affiliate links which I earn a commission on.

Пікірлер: 109

@snjez2762 6 ай бұрын

You are so lucky to have been born in Sweden. I live in Vancouver ,Canada and life here is very HARD. There is a huge gap between the rich and poor. The middle class is dead. The only benefit we have from the system here is health care. Otherwise, education is so utterly expensive and beyond the reach of even some middle-class children. When you say someone working in a shop makes enough to afford to live reasonably, I am shocked. The wage gaps are huge here--with CEOs making ridiculous amounts of money. Thanks for your insight to another more civilized country.

@lucieduquette645 6 ай бұрын

Hi, I used to live in Vancouver and I loved it, but because of the cost of living (esp. rent) I moved back to my native Québec because it is more affordable to me and I have some family here, but I am not happy. I identify more with the English culture.

@littleleafy 6 ай бұрын

Heating is so expensive. I don’t even live in a place super cold, but we have to keep the thermostat at 60 and bundle up in our own home. That’s what bothers me about winter…. I’m always cold because it costs so much to heat a home. It’s fine at first but by March I start losing my mind and wondering if I will ever feel warm again lol

@noideahowtonameit 6 ай бұрын

You are so lucky to live in Canada! In Ukraine,everything is so expensive,5 person family (2adults,2children and 1 granny)is leaving in a rent 25m flat,the gap between rich and poor is huge!old people after working whole life have no money to buy food for themselves,due to inflation.

@pjalexandra 6 ай бұрын

I'm sorry life is feeling so tough for you in Vancouver, and I understand. I lived in Vancouver then Victoria (Canada) for 7 years and by the time we moved it did feel unsustainable for economic, cultural and even political reasons (NDP and local council ultimately not delivering on the society I'd like to live in). Although we supposedly have 'health care' in Canada, no one in either BC or AB where I now am can find a family doctor. I too got a bit nostalgic listening to Jenny. We used to have--or were on track to have--some of that in Canada, and the promise seems to have disappeared on the wind.

@persephone213 6 ай бұрын

I live in the US and it is very similar here but our healthcare system kinda sucks, too. Everything is crazy expensive now and the wage gap is definitely a thing.

@pjalexandra 6 ай бұрын

On a call I was on recently with American poets, poet Jane Hirshfield said (paraphrasing) 'beauty is an ally through transition.' I've long-since ceased with the puritan north american idea that giving attention to aesthetics is self-indulgent. It's an integral and wholesome part of my life, whether my home, clothing, or natural surroundings.

@EricaShand 6 ай бұрын

I have to compliment the gorgeous way this comment was written. I can't put my finger on it, but the way you wrote it is just lovely!

@pjalexandra 6 ай бұрын

@@EricaShand aww thanks. Writing is part of what i do so it's always really sweet to receive positive feedback, especially out here in the youtube jungle :)

@TheMennomilist 6 ай бұрын

I feel like book readers are the most cozy people. Maybe I only say that because I am a book person and see book people being similar with it. I agree that creating a mood is so helpful, especially in a time that will have bare trees and a white backdrop.

@broomhag 6 ай бұрын

I live in the USA. Our middle class is shrinking. I am fortunate, I am retired and have a small inheritance that should sustain me and I am more than happy to help my kids when they need it. All the years I was working, and my kids were little, there was no money stability. I appreciate everything I have now .(Definitely Team Scandi!)

@justathumb 6 ай бұрын

im from australia, where there was barely EVER a reason to feel cosy. the extreme seasons are part of the reason why i've never been happier than here in canada now (ive been here for about 6 years). it really is a way of life, you always have something to look forward to, and it really helps set the scene to feel the distinct changes in your life - things really don't ever stay the same, and it's both cosy and exciting.

@helenascribe210 6 ай бұрын

As a Finn growing up in Canada, I took it for granted that you change your curtains bedding etc, when going from warmer to colder season and vice versa. And of course we always had candles. I love living in Canada but still cannot get use to how North Americans wear their outdoor shoes inside 😊 all those hand knitted and crocheted slippers and socks are part of winter.

@doderlaine 6 ай бұрын

Here in Brazil we do not feel all the seasons pass it's only hot, extreme hot and freezing cold (20ºc) at least for Rio de Janeiro people. We like to go to restaurants because we usually have big families and nobody wants to wash the dishes at the end of a party. The issue that got me is finance stability because, girl... we don't have that here. I wish we could feed our people and pay reasonable salaries so as the population can have leisure time and 3 meals on their table.

@lizzyvillarini 5 ай бұрын

Would love a walk in my closet video. Want to see how you store all of your clothes and how big your collection is!

@amandadbrenner 6 ай бұрын

As someone who is very emotionally sensitive to the changing seasons and lack of sunlight, I am loving this video! Thank you, Jenny!

@Jimbo_McBacon 24 күн бұрын

She has the recipe for a happy light lol

@kaleighvictoria 6 ай бұрын

Can confirm that Canadians do a lot of these same habits! Probably since we have similar seasons and weather ❄️❄️❄️

@butterbeantv 6 ай бұрын

I resonate so much with this channel - I am a minimalist, vegan, and feminist and I totally agree with every sentiment expressed by Jenny about aesthetic, coziness, comfort and confidence. This video in particular really struck a chord with me. I am an US citizen (and a UK citizen) in my 50's. Being a teen in the 1980s and a young adult in the 1990s I felt empowered as a woman, and although there were still challenges for women, I always thought, "Oh, we've got this." Fast forward to today, and now I look at Scandinavian countries with such envy. Not jealousy, because I can visit there anytime. When Jen talks about living in a feminist country - I kind of feel sentimental and nostalgic... like, "Oh yeah, I remember having a glimpse of that feeling. It was so nice." I am so pleased that there are still places in the world that continue to have that undercurrent of respect and equality. P.S. Intimate dinner parties FTW!

@simplydifferent. 2 ай бұрын

Thank you for mentioning financial stability. That's reason number 1 why scandinavians are so chill. And I'm team restaurant for sure, can't stand washing up the dishes 😂

@dace8828 6 ай бұрын

i just got back from a long weekend in Stockholm. The bed at the hotel was so comfy i took a picture of the tag on the comforter to get myself one with same exact specifications. My bed at home needs a serious upgrade

@eniali9925 6 ай бұрын

Please share the info. I’d love a comfy bed 😊

@littlevoice_11 6 ай бұрын

I hope you will treat us to an autumn, winter and festive home tour soon 🤞

@greenlandgem 6 ай бұрын

I lived in Copenhagen for a year and have worked in Greenland with Scandinavian team members for another ... five. I love the lifestyle in Scandinavia for all the things you mentioned here. Another point: even in the cities, people seem more active and outdoorsy than many cities elsewhere in the world. I think it ties in with the strong seasonality you mentioned - not shutting out the world outside but adapting our lives to it. I would love to spend some time living in Norway - it reminds me in so many ways of the good parts of my home (west coast Canada) with the perks of being in Europe. But... I also lived and studied in the UK for six years and I totally get the London attraction. ;)

@anasam2258 6 ай бұрын

Wow, you have lived in some of the best parts of the world. Living in those places is my dream. Can I please ask you what type of work you were doing when you lived in scandinavia?

@greenlandgem 6 ай бұрын

@@anasam2258 Thanks! I'm a geologist, so in the UK and Denmark I was studying and then I worked five seasons in Greenland. I've worked a few seasons in Arctic Canada as well but have spent about ten years living in Australia too. It has it downsides, but geology can be a great career for seeing some truly amazing (and remote!) places. There aren't many countries in which one of my good friends/colleagues HASN'T worked!

@Tzienzibarinzi 6 ай бұрын

A peruvian-norsk here and a proud one...and I guess I can proof that optimism, good mood, cozy interiors and a big dose of daily hygge is the most efficent way to cope with the mega-rough winter conditions, changeable temperature and the horrible dark fall days. Thanks Jenny for putting it so clear, you english fluency leaves me jaw dropping.

@AM-bm2xw 6 ай бұрын

I'm Canadian and always struggled with the seasonal duality to my personality. Maybe I should lean into it and embrace the 4 month hibernation ahead!

@pjalexandra 6 ай бұрын

I'm Canadian too and where i live in the mountains it's pretty much 6-7 months of winter, or winter-ish. I do have a routine for each changing of the seasons marked by solstices and equinoxes, and even each quarter-festival mark in between (about every 8 weeks). Which helps to lean into winter, too. I feel it really makes a difference.

@cutietab9236 6 ай бұрын

Watching your videos always makes me feel so calm and motivated✨️I'm from Norway, so I thought it was funny to hear your view on our mood and language. Cause most Norwegians me included, have the exact same impression of Sweds 🥰 your language make you sound so jolly and sweet❤️ And could not agree more on the genger pressure. It's so nice and important to think of people as people, first of all✨️

@_elfifle_ 6 ай бұрын

I love your idea to place a mirror to reflect the sunbeams! And I love Nordic esthetics in general. Esthetics make the world a prettier, cozier place, thanks to artists and other creatives mankind can enjoy all the beauty live has to give. I live in Spain, in the northern part near the Pyrenees, but was born in The Netherlands where the weather can be gloomy and the sun is pretty low on the horizon in the winter. In Dutch, we call hygge "gezellig" which is not translatable to Spanish, but I made sure to bring it into our Spanish home anyway 🙂

@LizzieCOL 3 ай бұрын

I’m from Colombia but cold city, a bit familiar with the ‘cozy need’ but you scandi are so pro in it, make it so special and not as a bad thing, you get the best of the ‘worst’ 🥶🥰

@TheDavidMustard 6 ай бұрын

I approve this message!

@gordanakosanovic2600 6 ай бұрын

Such a cosy and feel- good video. Accepting people as they are, no huge gaps between the rich and the poor - is simply great. Thank you. 😊🤗

@kailovi 6 ай бұрын

I think Finland has always been poorest of the nordics, so our perks have never been quite at the same level, but free healthcare and education are a must for a good and stable society imo. And I think those are values that come as a given when you have a more feminist society. I'm so grateful I was born in Finland, most other places I would not be alive today. Unfortunately Finland has been taken too many notes from the US, our working conditions are getting worse, prices keep going up, but the wages don't follow. And especially now with the current rightwing government, those of us who're worse off will be struggling even more. So while yes, the wage gap is not as huge as in other parts of the world, the situation is getting worse. During the pandemic there was a huge jump and the rift just keeps on widening. It seems that the rightwing facist mentality is taking over the world, and I really just hope we can turn this trend around before it's too late and they destroy everything that is precious in this world. One of the reasons I'm all for citizenship pay, or whatever it's called in english. With automation and AI, there is no reason to demand 40h/work weeks of anyone. Everyone should do less work and have more financial stability. It's completely accessible, it's a political choise to not serve the people, and only serve the 1%. But the rightwing populists have harnessed fear, fooling people into thinking there's no other way.

@TerrieFitzpatrick-dh8is 5 ай бұрын

It's the leftist in the US (Biden's administration) that has been destroying the American dream. It has been a nightmare.

@emrk6517 5 ай бұрын

I believe it's called universal income in English.

@seachelles7 6 ай бұрын

Aesthetics can really change a home - make an affordable dorm seem cozy or can make an expensive house look overdone, it’s all in styling. Lol, I just wish I could get my husband to stop turning on the overhead lights 🤦🏻‍♀️ I prefer cozy dinner parties but it’s hard to create menus these days with friends and family who have diverse food preferences and eating needs :) Your meals always look AMAZING. If you’re trying to decide on content for future videos, some food videos with recipes would be fantastic!

@magorzatadombek8627 6 ай бұрын

100% teamscandi. I studied and lived in Denmark for 5 years and became a scandifreak. Hygge is my way of live. ❤

@zane_e5 6 ай бұрын

Latvian with a total Scandi outlook on life. Thanks for such a warm video!

@kitabAlShifa 6 ай бұрын

Such a nice and warm video. With coldness and hugge totaly agree, as a person came and lived Siberia. Only cosyness and empathy get you trough winter time. Always waiting if a new one positiv vibes video from Jenny

@mandygordon4086 6 ай бұрын

I’m team Scandi for sure but live in England. I’m going to Stockholm for a week in January and spent a week in Copenhagen and visited Malmö this January and loved them both.

@64Biina 6 ай бұрын

I've been into coziness since day dot! I too cannot stand overhead lighting and will only turn them on if I am cleaning or need to find something. The exception is the kitchen bench while I'm cooking but even then we have warm lighting. We have a couple of salt lamps and they exude the perfect amount cozy lightning in the space. Added some candles and warming floor lamps as we're good to go. Thanks Jenny. xx

@shetaz905 6 ай бұрын

This video is so cozy! I thought I was 50% Swedish coming from my mother's side. But I did 23&Me, and it turns out I am 90% Swedish. I've been to Stockholm and Copenhagen in the spring and loved it. I live in Minnesota, so we do embrace the seasons much like Scandis. Winter is the coziest season to me. Lots of candles and soft throw blankets.

@GS-lq2is Ай бұрын

That financial security is so huge. I'm so glad you included it. Money is such a huge stressor for so many people. And insecurity and stress hinder one being the best and kindest you can be. I have often thought that one of the fastest ways to get more people to go vegan here in the US would be to radically reduce financial stress - I would think starting with immediately raising our minimum wage to something truly livable, not just something that barely keeps you from living on the streets.

@CiaraColetteJosephine 6 ай бұрын

I absolutely love the fashion and style photos through the video! Made me watch twice. It’s gorgeous to see your outfits, incredible! Please keep doing the added photos and moments to your vidieos I love it!

@Momma_AL 6 ай бұрын

Me too. I was taking screenshots.

@trisnaekowiyatnikawaii3860 6 ай бұрын

It's interesting to know that the living system of French society is kinda similar to Scandinavian/Nordic countries. Unless we're paid less! Fortunately, the public authorities are very helpful in coping with the cost of living, which stems from very high taxation. Yes, France is well known for being one of the highest-tax countries in the world. The idea is to help low-income people achieve the same standard of living in modern society (education, healthcare, etc.) and to avoid the wide economic gap between classes in society.

@TheSmash308 6 ай бұрын

Would love a video where you give advice on how to throw a dinner party. I love the idea but feel a bit intimidated about hosting.

@winterburden 6 ай бұрын

Thanks Jenny Mustard!

@melissarains1017 6 ай бұрын

Feeling completely inspired!!!

@tarotlondon 6 ай бұрын

Love this! I'm based in London but have some Swedish family so I've been learning to add a ton of candles and cozy lights to every room in our home : )

@insomnime 6 ай бұрын

Ceiling lights are for vacuuming 👌 Loving the moody November gloom right now; bring on the books, the blankets, the candles and all the knitwear 🇸🇪

@antoniaaltenkamp4879 6 ай бұрын

you are so engaged and, you know, confidently present in your life! i love the vibe

@DevilDears 6 ай бұрын

You are so right about the feminism! ❤ Thanks for including that!

@kristi1918 6 ай бұрын

oh, thanks for giving me that much-needed kick to jump out from my PJs!! 💚

@Cheree_Wright 6 ай бұрын

I love the white lace with black fashion looks.

@thehikingcouple 6 ай бұрын

Jenny, you are such a breath of fresh air! 🥰

@glittersparkle8192 6 ай бұрын

I prefer warm weather but I’d love to at least visit Scandinavia one day

@monikasea 5 ай бұрын

love scandinavian style!

@caseypayne6463 5 ай бұрын

I completely agree with your ‘lighting’ comments!

@Alaskaventureswithbrodie 6 ай бұрын

I dive right into the changing of seasons. I wish we had a warmer summer here in Alaska so we have an extreme winter. I try to lean into it! Make my world very cozy!

@andrewjditton 6 ай бұрын

This is the kind of content that made me subscribe all those years ago. LOVED this Jenny, thank you x

@yogafirejo 6 ай бұрын

I yet have to go to Sweden! But I know I miss Iceland SO MUCH... Thank you for this video

@julieturner1541 6 ай бұрын

Wonderful aesthetic, girl

@GMeers 4 ай бұрын

This was such a thoughtful / and thought-provoking - and insightful video xxx

@MonikNick 6 ай бұрын

Ooh, this is the type of video I need to rewatch and take notes ✍︎

@rastlinesofine 6 ай бұрын

Damn, you really can set the mood 🥰🕯 And I couldn't agree more about the ceiling lights 🙈

@dafi4906 6 ай бұрын

Great video ❤Independently of this video could you please share with us how could you grow your hair such that healthy ❤

@anastasiiamatkovska6944 5 ай бұрын

I am so glad you talked about money - keeping it real 🙃 I do believe that contributes a lot to a wellbeing of individuals and a happier society as a result

@MakeUpWitch 6 ай бұрын

I'm with you on most of the things mentioned. The only thing that doesn't work for me are the dinner parties at home. My home is my private space which I decorate according to my own (very weird and unusual) style. And most people would feel pretty uncomfortable there. When I moved to my current apartment I decided I'm gonna turn it to MY home, no compromise. I never wanted a big dinner table or a sofa and so I don't have any etc. etc. But I 100% agree with you regarding the ceiling lights. I turn them on only when I'm sweeping the floor :-) And I love to wear nice clothes at home. So I bought some nice lounge wear. I never understood how anyone can wear their PJs during the day. But that's just my personal POV. Oh and I can never relax in untidy surroundings 😁 Loving this kind of videos from you Jenny, very atmospheric and cozy. 👍

@user-np6sb5db8y 6 ай бұрын

About overhead lights: that is so true!! I am living in Asia now, in a dorm with Asians, and for some reason they love that upper light so much that whenever they come they turn the light on! All my sunset lumps, Christmas lights, local light sources are not approved by Chinese and they say “it is dark”… It is NOT dark, it is COSY….

@natalieportland4152 6 ай бұрын

Dear Jenny, what a lovely video! 🥰 Do you have tips on how to adapt these secrets for students (i.e. not so financially secure, tidyness & calmness of the apartment depending heavily on roommates…)? Maybe I’m a bit tense at the moment, but it seems like something is constantly prevenging this calmness/ coziness…. Love from Germany! ❤️

@alexandratracey8252 6 ай бұрын

I must have some Scandi in me, because I feel like you're describing me to a T. I have different movies and music for each season, although if it gets too hot, I have a group of Winter Films to cool off. Happy Cozy Season!

@Helenemonblogdefille 6 ай бұрын

Thank you Jenny for this lovely and cosy video ! Personally I love going to the restaurant for lunch, but like you I think dinner parties are more cosy in houses ;-)

@catherinelee1064 6 ай бұрын

I enjoyed this video a lot ❤ the topics you’ve shared, your personal opinions, your sense of fashion, your personal home styling.. on point ❤❤❤ Would appreciate that you can make more videos on fashion & home decor (hopefully, with international shipping) ☺️ As always, stay very gorgeous and shine like a ⭐️🎄🎁☃️

@vikkienos6807 5 ай бұрын

Interesting video.

@allisonbyler 6 ай бұрын

Love your content. Your book ❤ Wondering if you’d share the source for your tea light warmer teapot? Looking for cool modern, glass teapot for my tea loving partner ☺️

@JennyMustard 6 ай бұрын

It's called Mono Filio :)

@elviragreco8728 4 ай бұрын

Great Video! May I ask what the size of your desk is?

@user-xy6vg6vp6d 6 ай бұрын

Please show us about your kitchen.

@ronnie-lynn 6 ай бұрын

I also can’t relax unless my space is tidy & cozy!! I have been told my home doesn’t need to look like a Pinterest board but I mean some people just like to live that way I believe. I don’t do it to post it online. It provides me peace and comfort! ❤ also I never turn my ceiling lights on. I have pot lights there’s got to be 20 plus of them. Horrid! 😂

@alksdjfsd 6 ай бұрын

here did you find those lace sock from? They're gorgeous!

@janalavtizar4426 6 ай бұрын

I'm definitely, definitely #noceilinglights team haha

@trolareca 6 ай бұрын

Restaurantes! 🙋🏻‍♀️😊

@ruthiezophia7118 4 ай бұрын

OKI keep seeing that blush Chase lounge in the videos. What exactly is that?

@annelieandersson9549 6 ай бұрын

Tack ! Var är den vackra spegeln ifrån?

@tereclemmer7923 6 ай бұрын

Mexico, where I am from, a lot of this would be stressful 😫.

@aliceblue5634 6 ай бұрын

How do you Scandis manage better the winter blues? When it is really dark and gloomy with no light the majority of the day. Specially when you work remotely it could be hard 😢

@Anne_mit__e 6 ай бұрын

I would say in general that Germans don't care as much for aesthetics, but of course there are exceptions. I also need a 'quiet' environment to be calm. Not only visual but especially when it comes to any form of noise (I don't get the white noise thing at all 😂). I also really like the cosy dim light vibe, but I basically can't do anything when the room is not well lit. Working, cooking, eating, give me all the lights including the big one. I just can't see anything otherwise.

@Anne_mit__e 6 ай бұрын

Oh and also, we have huge gaps, the middle class basically doesn't exist anymore and it only gets worse. You can have a very decent job but still don't know if you can afford to have kids. It's very bad for women, the spiral only goes downwards and you have to fear for being poor when you lose your partner or divorce when you don't come from a 'rich' family. The political development is only making it worse and changing laws taking away money from children, families and mothers.

@francescachecchin6191 6 ай бұрын

In Italy, tastes are slightly different... but in the substance just the same attitudes... especially in recents years...

@abigaileg7345 6 ай бұрын

How can you leave Sverige??l Vi vantar har en svensk liv!!!

@AyHess 6 ай бұрын

Ugh the financial security, and gender equality is awesome. So jealous. In the US we both make very good salaries but can only afford tiny apartment to rent and always worrying :( would be worse if I were single

@ALI-pq5kh 5 ай бұрын

👏👍

@inbaryogev1722 6 ай бұрын

I wish we had financial stability, sounds like a dream

@Stregga1 6 ай бұрын

#teamskandi 100%

@pusabodhisattva2183 6 ай бұрын

0:47 when I see her for a few seconds I know she is not a person in California

@sincoish 6 ай бұрын

🤍

@lizasoliman723 6 ай бұрын

even with the huge wealth gap in america, i was able to sustain myself comfortably in a small apartment off of minimum wage. for the last 3 years, i've been in a new position = middle class. i'm not monetarily rich by any means, but i feel very rich in life now. i've always been a conscious consumer; i never struggled when i was on minimum wage.