7 Street Brands That Went from HYPE to (ALMOST) Dead

Рет қаралды 33,966

Күн бұрын

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Reggie breaks down street fashion brands that fell off a CLIFF!
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Пікірлер: 179

@leebishop7591 Жыл бұрын

Mecca USA, DKNY, Girbauds, Cross Colours, Kani, JNCO, AACA, PnB nation, Outkast and Akademiks. Thats all I got off top. Cheers.

@Zone0ut Жыл бұрын

Here’s more: Tru Religion, Phat Farm, Rocawear, Baby Phat, Tommy Hilfigure, Nautica, Iceberg, Sean John, Wu Wear, Todd 1, Z Cavaricci, Triple Fat Goose, Enyce, Pelle Pelle, Dada, Starter and slick jeans

@leebishop7591 Жыл бұрын

@@Zone0ut Holy Shyza...😄👏🏽👏🏽👏🏽

@MONET8iAM Жыл бұрын

PePe Jeans

@natilyfe Жыл бұрын

A Bathing Ape, Red Monkey, Mitchell and Ness, Dickies, Ed Hardy...

@Messiah_Black Жыл бұрын

JNCO is a good one. Also Airwalk & Van sneakers. That was the skater look back in the 90’s.

@Tokuushi Жыл бұрын

This takes me back to the early Karmaloop days!

@Dkmo94 Жыл бұрын

I just got a blast from the past reading that name, what a time to be alive

@leonburch3715 Жыл бұрын

Oh man... i remeber looking at that page like it was GOLD... they had some dope stuff...

@dominickd16 Жыл бұрын

when I was in high school all I would order online was from Karmaloop. Crooks and castles, g shock watches and mitchell and ness hats lmao. Now nobody wears any of those brands maybe excluding mitchell and ness but mostly people wear the jerseys over the hats because new era looks better.

@joe-mama94 Жыл бұрын

AlwaysFreshApparel always comes to mind when I hear about Karmaloop 😂

@Wolfzfighter Жыл бұрын

Champion, Starter and Kappa was so expensive in the late 90's and now you can find that brands on supermarket shelves... but also bigger brands like Reebok and Fila.

@testing6753 Жыл бұрын

Champion has been gaining popularity again, at least a few years ago.

@Pro-habits Жыл бұрын

They all came back

@DonGivani Жыл бұрын

All cheap material, made in Asia. If the hype is over, you will indeed find them on the shelves

@testing6753 Жыл бұрын

@@DonGivani most streetwear brands are cheaply made from Asia lol

@DonGivani Жыл бұрын

@@testing6753 exactly 😅, that's what I'm telling you

@phillip_reynolds Жыл бұрын

Great video! I remember several of these brands and owned pieces from a couple.

@corduroypants1871 Жыл бұрын

Glad to have you back, I love when you talk about old streetwear. Keep the videos comin please 🙏🏿🙏🏿🙏🏿

@renegademikey2458 Жыл бұрын

In my country (Philippines), I'm still surprised that Tribal streetwear is still around even though I don't see anyone other than local Filipino bands wearing them just to be relevant. The brand for me was cool back then when bands like KoRn and P.O.D. were wearing them and it inspired me to wear their brand but years later (or I should say decades later) when the brand got oversaturated and anyone including their mothers can buy them easily just ruined it for me because every mall had Tribal including outlet malls. Zoo York too since I see them and Tribal on outlet malls or discounted shops alongside FUBU. You can even add C.K. and Nautica which fell hard but at least Tommy got a second breath of life atm.

@mrfloppypants Жыл бұрын

Hi fellow Filipino. I also wondered why Tribal is still breathing since not even a single person do I see wearing that brand

@EVOL-Hobby Жыл бұрын

We need a video from U on the Osaka five ! Please 🙏🏽

@THECASUALco Жыл бұрын

Yessir

@mfresh99 Жыл бұрын

i remember Moschino use to be real popping back in the day. And Vasque boots used to be fly when they came out.

@musclebottm Жыл бұрын

Great video, a part two video is needed; whatever happened to Kani and Sean John?

@MYGGEN Жыл бұрын

Sadly kani is having a resurgence among the younger teens in denmark 😅

@benceszabo8582 Жыл бұрын

I remember a lot of these brands from my childhood and even tough some are not as popular as they were back then, and I am happy that I can buy vintage pieces from them

@wheresmyrooptoff4056 Жыл бұрын

Would reallyyyy be interested in your take on this topic but for a japanese brand specific episode. especially since there are so many brands that kinda died but are still well respected and sought after in jp and overseas (ba-tsu, yuji yamada, zucca, etc). Hope you can do that at some point so glad to see how easy it is to find most of these brands for good prices from their golden eras. surprised no comments mentioned bugle boy

@THECASUALco Жыл бұрын

On it!

@soundlesspeal Жыл бұрын

No fear, DC, Pelle pelle, Osiris, Volcom, to name a few

@THECASUALco Жыл бұрын

No Fear is a GOOD one!! Volcom still makes a bit of noise in Japan. Osiris as well

@IllDawgable Жыл бұрын

13 years ago when I started getting a little cash, I bought a lot of XL Eckō tees. I've recently started wearing the few I still have because of the trends shifting back to oversized and sometimes graphic tees.

@MrFlashgordon2009 Жыл бұрын

Def would love to know what happened to ENYCE? I used to rock that so crazy in the late 90s early 00s

@valushartless5130 Жыл бұрын

dont let keezy know you put evisu on the list LMAO

@THECASUALco Жыл бұрын

He’s gonna find out! 😂 😂 I’m ready!

@Devananta-Rafiq Жыл бұрын

He is going to find out sooner or later😅

@Messiah_Black Жыл бұрын

Affliction & Ed Hardy. That shit was everywhere for like 2 years 😂

@DannyBoy-wq9ze Жыл бұрын

You forgot to mention "KARL KANI", Godfather of ghetto Street urban baggy hip-hop fashion !.

@guinguinness Жыл бұрын

Bape hoodie and evisu denim 🔥, I remember that era

@susanma4899 Жыл бұрын

11:08 Isn't that a Coach watch? Did Coogi do a collab w Coach?

@THECASUALco Жыл бұрын

It was used as an example. NOT meant to be an actual Coogi watch. 😅

@mrrayner7162 Жыл бұрын

11:52 Shouts to Drum & Bass fans. A little reverse image search confirmed who I thought this guy was. RIP MC Skibadee.

@Devious1Funk Жыл бұрын

I remember all the 90's/00's brands that everyone was rocking back then and looking back on it now, it seems like they just all abruptly fell off together. I think because they were all pretty similar in their offerings, at least over here in Australia. They just stuck to super baggy stuff and billboard sized logos lol. When trends changed to a more minimalist style they didn't evolve. Off the top of my head I recall Mecca, Sean Jean, Triple Five Soul, Cross Colours, Wuwear, South Pole, Damani Dada, Freshjive, Enyce, Phat Farm, Helly Hanson, Starter, Kani, Ruff Ryders, Wesc, Zoo York, Mooks, FUCT, Etnies, Avirex. Some of the luxury designer labels that were somewhat street or adopted as street of course stayed relevant such as Polo, Tommy and Guess.

@wheresmyrooptoff4056 Жыл бұрын

so many diehard fans of these brands on instagram and i love to see it (especially etnies, sean john, and fuct) the one upside to them not evolving too much to keep up is that theyre easy go-tos if you wanna get into that style authentically

@SteveSmith-kd9if Жыл бұрын

Take a look at the hip hop vids, "everyone is rocking Avirex leathers till this day"!!!!!!!!

@youngtitoallcap9728 Жыл бұрын

Willie Esco

@RicoSoprano_ Жыл бұрын

My flow is bananas, the coupe is grape’ Evisu jeans with the Bathin’ Apes

@northsidepolarbear Жыл бұрын

🫡Thank You sir, always entertaining nd informative.

@taco2753 Жыл бұрын

I just know my grandpa got me a old ass Ed hardy hat I still have

@Thefashiongoddessnyc Жыл бұрын

You forgot that Christian Audigier was the creator of the Von Dutch trucker hat and brung it back to hotness in the 2000s and owned the brand until his death in 2015.So I happened to have hung out with Audigier and I knew he was a very kind and generous man so I still support Von Dutch..

@privatesale211 Жыл бұрын

he owned Ed Hardy

@Thefashiongoddessnyc Жыл бұрын

@@privatesale211 Yes I know that but in the video he’s talking about Von Dutch. He owned Ed Hardy, Von Dutch, Christian Audiger, and Crystal Rock.

@poppinc8145 Жыл бұрын

He's also being completely idiotic about how he's singling out Von Dutch. Adidas, Puma, Chanel, Louis Vuitton, Hugo Boss, Porsche, Volkswagen, BMW, Mercedes, etc were all Nazis in Germany and Vichy France in the 1930s and 1940s. Lamborghini, Maserati, Ferrari, Alfa Romero, Kappa, Gucci, Valentino were all Italian Fascists. You know, the movement that inspired Hitler and went on to be his ally. So either boycott them all or accept them all, but singling-out someone makes one a hypocrite.

@dwellerinblack7816 Жыл бұрын

@@poppinc8145 I don't buy from any of those brands, so I'm hella good. 😎

@ryandavis4936 Жыл бұрын

I still consider evisu to be an A+ tier brand even if they are dead

@jamesmiller4054 Жыл бұрын

On the west coast of Canada (Vancouver) Evisu is actually becoming pretty popular among the youth, I see lots of evisu denim jeans when I go downtown.

@ryandavis4936 Жыл бұрын

@@jamesmiller4054 OH HELL YES

@jamesmiller4054 Жыл бұрын

@@ryandavis4936 I got 2 pairs myself lol

@grinduntiludie Жыл бұрын

It’ll never die…it’s one of those brands that have a timeless “haunting” spirit

@truevanpencil5403 Жыл бұрын

Tbf 90% of their modern designs are just trash. Like unreal bad. For every decent piece u see there’s 20 awful pieces. Brands die when style/collections don’t connect.

@IllDawgable Жыл бұрын

And just like I had a lot of Eckō tees, I was schooling with a guy who owned a bunch of LRG shirts.

@cristobaluribe Жыл бұрын

you forgot to mention baby phat

@GoufinAround_ Жыл бұрын

I'm trying to cop some Coogi one of these days lol. They put out a really nice golf collab recently

@SnOww.Arkaic Жыл бұрын

To this day I have 2 enoir wax tees - they had the whole watch the throne era working for them until they crumbled.

@MONET8iAM Жыл бұрын

Evisu has made a comeback among some

@Official_MikeyT Жыл бұрын

Eckō Unlimited got into the fragrance game for the same reason every brand does. The things cost pennies to produce and can be sold for X,000% markups.

@natilyfe Жыл бұрын

Maybe it's just me but when Ed Hardy was popular it was really hard to find. It was always in some obscure store in the mall. And they were always out of stock. Maybe it was too exclusive...?

@thebrothaj Жыл бұрын

that hulo documentary on von dutch is IN. TENSE. but… PUBLIC SCHOOL. where they at?!

@nathanialmunro2396 Жыл бұрын

Crooks and castle Lrg encyce is what i wear i feel old at 37

@younggbean Жыл бұрын

DGK

@alphadream953 Жыл бұрын

i completely forgot about en noir lmao, btw same can be said about blvck scvle

@henryarmstrong9152 Жыл бұрын

Hugo Boss tailored the nazis in ww2 Have a pop at them

@THECASUALco Жыл бұрын

For anybody who studies history we know Hugo Boss designed the uniforms of Heydrich Himmler's SS specifically but, respectfully, that is not what this is about. It's specifically about a brand, in modern times no less, that had several controversies that hurt the business. One of them being that the original creator of Von Dutch MAY HAVE been a racist. I honestly don't care either way. I wear neither Von Dutch nor Hugo Boss. My ONLY job is to present facts about the topic at hand. Hugo Boss had no place on this list SO, no Hugo Boss. Had Hugo Boss been on this list it certainly would have been mentioned because THAT is a part of its history. Now if you want an episode on "brands with shady pasts" SURE! Our team can cook up something and we'll definitely consider Hugo Boss. But to be perfectly honest, when we put the racist thing in the script we knew it would stir a hornets nest of individuals that get sensitive about those topics. And I hate going down that rabbit hole because people tend to jump the gun particularly when brown faces are involved. But to be clear we're not petty race baiters. We just state information that may be pertinent to the convo. That's it.

@Devananta-Rafiq Жыл бұрын

Don't listen to the hater Reggie and team! The true supporters are still here whenever the ne video is ready🤝

@ericrivas955 Жыл бұрын

Do a video on Ed Hardy please!!!

@remyficken5893 Жыл бұрын

Marc Echo used to live in my town haha

@kumachan9311 Жыл бұрын

[You might roll your eyes at this, but] Abercrombie and Fitch ... I used to kinda like them but now they're like near brandless, like 90s retro/thrifted looking clothes [Fake made to look old 90's Band or Pop Culture T Shirts etc] ....

@THECASUALco Жыл бұрын

No rolling necessary!!! lol. I did a little stint in Atlanta, Georgia and Abercrombie and Fitch was like the uniform of kids of affluence.

@kumachan9311 Жыл бұрын

@@THECASUALco Yeah, I'm English, people over here FLIP over stuff being American like it makes them super cooler [A+F was like a direct £ to $ swap, like twice what you'd pay] 'Kids' over here pay £9 a bottle for that PRIME drink etc

@frankchan5547 Жыл бұрын

Probably not a true street brand, but fell off a cliff

@oskie9719 Жыл бұрын

I remember in the 90’s in Japan. Only African’s wore Fubu. They would be in the club hitting in Japanese girls and telling them they’re from Brooklyn. Lol

@evwell3988 Жыл бұрын

Curious about X-Large. I think they were initially a US brand then got bought out by Japanese company later on. They were popular growing up in Japan in the early 00's.

@erickmerxx1013 Жыл бұрын

Xlarge still making good products

@brianmcghee3597 Жыл бұрын

Cosby did rock a few Coogi sweaters. Tht particular one in your video isn’t one.

@lukemcevoy2385 Жыл бұрын

Evisu is making a comeback

@Twiiisted84 Жыл бұрын

LRG was the shit! I had the whole Panda Collection...

@dCbMyleshighclub Жыл бұрын

The fact Complex was founded by the same man that founded Echo is kind of wild

@NorthElevation Жыл бұрын

I’m shocked there was no mention of Karl Kani or Phat Farm.

@d.j.miller2679 Жыл бұрын

Well, another reason why many black-owned street & rap clothing brands died because of their owners who didn't wear their brand 24/7. If a lot of rappers had believed in their brands being better than the popular luxury fashion houses, a lot of their followers would have still bought their products. Truthfully, Sean John was ahead of its time, but Diddy kept wearing other brands though.

@Kira2991 Жыл бұрын

I still rmb rock and republic, true religion. Those were the go to brands back in 2010

@OwnD1 Жыл бұрын

Mark Ecco is a damn business genius

@thecyberdork776 Жыл бұрын

I wonder what happened to Fishbone.

@IllDawgable Жыл бұрын

Why is it that when brands expand to selling products other than clothing they suffer but when Polo did it they flourished?

@herbertcha4648 Жыл бұрын

How about Dickies or Dyce One

@DavidDOquendo Жыл бұрын

I completely forgot about LRG

@cazrethomas Жыл бұрын

Rocawear is another street brand that fell off a cliff as far as popularity goes. Went from seeing it everywhere to becoming a joke of being stuck in the past

@MONET8iAM Жыл бұрын

They tried to bring it back in like 2015, but it never caught on. However the “Paper Planes” fitted was becoming increasingly popular. At one point, it was almost exclusive like the Roc chain, but now you can find it anywhere. They have expanded on their apparel over the years. Jay’s friend Emory basically runs it, and they also have their ties to Puma.

@soul_dier_of_Christ Жыл бұрын

How Fubu and Kswiss Shoe

@007phokus Жыл бұрын

I remember En Noir

@gbrielcorrea Жыл бұрын

os nana modelando pra ecko me pegou de surpresa kkkkkkkkkkkkk

@Twiiisted84 Жыл бұрын

I rocked a lot of Marc Ecko Cut & Sew a decade ago...

@munyamubaiwa4313 Жыл бұрын

Karl Kani, Cross Colors, Dada, Lugz, Avirex, Mecca, Akademiks, Coogi, ENYCE, Pelle pelle

@Iamjeffsledge Жыл бұрын

Black Scale, Hood by Air, 10 Deep

@mdhafizuddin1 Жыл бұрын

Remember a brand called Maharishi. Really cool stuff they made. I think their designs will fit nicely in todays climate

@Aiden-iy5jd Жыл бұрын

yeah they have made a revival in England where I live, see it every now and then.

@lukemcevoy2385 Жыл бұрын

Same with Sharpeye

@lukemcevoy2385 Жыл бұрын

Duffer of St George same... Went Sunday market hoodie

@akeemjoffer3611 Жыл бұрын

& "for us by us" made in Taiwan

@tedj9290 Жыл бұрын

Maurice Malone , what happened?

@praife Жыл бұрын

Karl Kani owns coogi now

@DatHuyn Жыл бұрын

Still love Ecko ❤

@andyrozario7 Жыл бұрын

Most of these Brands are still cool and would be great if they came back...

@casperthag5478 Жыл бұрын

Damon John Owns Coogi I thought??

@unclejay2012 Жыл бұрын

Iceberg moschino Sean John Rocawear Avirex 8 Ball jackets. Enyce.... Like where are they now

@BERNARDO712 Жыл бұрын

Yohji Yamamoto cap?

@phnxphnx Жыл бұрын

Yes. Yohji Yamamoto X New Era

@DavidDOquendo Жыл бұрын

Is British Knights still around?

@Lashawnb Жыл бұрын

Mecca forsure BUT there actually making a come back right now.

@Purplegorillaz Жыл бұрын

It’s crazy to see and know about some of The Brands that was popular back then..Not it’s just all about Designers now..Crazy times Biggz Was Here. Peace.

@KaTheMagician Жыл бұрын

Ecko was always the place but always trash to me lmao still holds a special place in my heart and homie knew that's why he stared the complex network

@iversonjai Жыл бұрын

ASSC?

@5hans1995 Жыл бұрын

I thought Evisu still hype today? Because I keep seeing them

@StreetSoldierUK Жыл бұрын

karl Kani was a hype brand

@ryandavis4936 Жыл бұрын

MARK ECKO STARTED COMPLEX????

@PrinceMalachi7 Жыл бұрын

I don't understand how we pick and choose which companies we want to "cancel" Von Dutch was racist so that's a no-go. But Coco Chanel in Hugo Boss get a pass. It makes no sense

@thamithwala3011 Жыл бұрын

I would replace Evisu with Zoo York.

@GJohnson1981 Жыл бұрын

Morale of the story is learn management and financial acumen....😊

@THECASUALco Жыл бұрын

Pretty much

@betterblackman9118 Жыл бұрын

Dada

@GET0V3RHERE Жыл бұрын

Akademiks, Mecca USA, Southpole, Azzure...

@AnonYmous-bc3jt Жыл бұрын

KTZ?!

@IanHilsonTO Жыл бұрын

Ngl: never heard of En Noir before watching this video 🤷🏾‍♂️

@MONET8iAM Жыл бұрын

Me either, unless I forgot. But it’s interesting because them giving Kanye their clothes set off a whole trend of leather and pleather clothing. From leather pocket and sleeves t shirts, to the leather knee and elbow patches on sweatsuits. Everyone wanted to look like WTT era Kanye and Good Music crew. With the ASAP Mob HBA and Blvck Scvle looks. As the trend faded out, you had cheap stores selling atrocious knockoffs that became known as “male thot” suits. So many hood uncles trying to be young popping up with these power ranger looking sweatsuits lol.