The Cannes Lions International Festival of Creativity, which celebrates its 70th anniversary this year, is today a global platform that provides the marketing industry with the tools it needs to connect creativity with the business world. The famous "Lions" awards recognise the best creative ideas that set the trends of the year and reflect society's concerns and key issues in this episode of Beyond Imagens de Marca. At the start of the new year, Simon Cook, Executive CEO of Cannes Lions, explains the key trends that shaped 2023 and will shape 2024. The Festival Director reflects on the evolution of Cannes Lions in recent years and what's new for the event in 2024.