2019년 프렌치 오픈에서 나달이 착용한 시계, RM27-03은
‘사면 세무조사를 받는다’라는 우스개 소리가 있을 정도로
어마어마한 가격으로 유명한
스위스 시계 제조사 리차드밀(Richard Mille)의 작품이었습니다.
리차드밀은 예민한데다 격하게 경기하는
나달의 손목에 자신의 시계를 올리기 위해
수십 억 원을 연구 비용에 투자하여
20그램에 10,000G 중력가속도를 견디는
혁신적인 시계를 만들어냈습니다
8.7억($720,000) 가격표는 덤이고요.
리차드밀 뿐만 아니라 수많은 럭셔리 시계 브랜드가
테니스 선수 손목에 자신의 시계를 올리고자
리차드밀에 버금가는 투자를 하고 있습니다.
기술의 발전과 테니스 시장의 성장으로
메이저 선수들의 손목을 차지하려는 시계 회사사들의 경쟁은
그 어느 때보다 치열합니다.
럭셔리 시계 브랜드들이 테니스 시장에 공을 들이는 이유
그리고 선수의 손목에 시계를 올리는 데까지의
치열한 과정에 대해서 알아보겠습니다.
고맙습니다!
#라파엘나달 #리차드밀 #스포츠마케팅
//추천 자료
- 리차드밀 RM 27-03
richardmille.com/collections/rm-27-03-tourbillon-rafael-nadal
- 지금 가장 '핫한' 스포츠 스타 라파엘 나달의 시계
1boon.kakao.com/timeforum/593c42d76a8e5100019a9724
- 리차드밀 홍보대사
richardmille.com/friends-and-partners
- 테니스 스타들의 시계
thewatchbox.com/blog/tennis-stars-watch-spotting.html
//참고 자료
- Richard Mille RM 27-02 For Rafael Nadal: The Quintessential Sports Tourbillon (나달과 리차드밀 협업&제작 과정 / 나달 서브에서 발생하는 중력 가속도 )
quillandpad.com/2015/05/25/richard-mille-rm-27-02-for-rafael-nadal-the-quintessential-sports-tourbillon/
- The real story behind Rafael Nadal watch (나달과 리차드밀 협업 과정)
thejewelleryeditor.com/watches/article/rafael-nadals-lucky-richard-mille-watch/
- Masters' Champ Bubba Watson Still Wears $500,000 Watch Because He Is Awesome
bleacherreport.com/articles/1600203-masters-champ-bubba-watson-still-wears-500000-watch-because-he-is-awesome
- Rafael Nadal's incredible Wimbledon superstitions (나달의 경기 의식)
dailymail.co.uk/sport/tennis/article-7222399/Rafael-Nadals-incredible-Wimbledon-superstitions.html
- Why Richard Mille wants Rafael Nadal to break their high-end watches (나달의 리차드밀 프로토타입 착용기)
thepeakmagazine.com.sg/fashion-watches/richard-mille-wants-rafael-nadal-break-high-end-watches/
- Why Do Tennis Players Wear Watches?
tennispredict.com/why-do-tennis-players-wear-watches/
- GRAND SLAM SPONSORS (테니스 광고 시장)
scoreandchange.com/grand-slam-sponsors/
Tennis Channel is No. 1 Affluent Ad-Supported Network on Television (테니스 주 시청자 분석)
businesswire.com/news/home/20150526005839/en/Tennis-Channel-No.-1-Affluent-Ad-Supported-Network
- This is how Roger Federer earns $86 million over a year from endorsements (로저 페더러 롤렉스 홍보 계약)
tennisworldusa.org/tennis/news/Roger_Federer/75318/this-is-how-roger-federer-earns-86-million-over-a-year-from-endorsements/
//유투브 참고 자료 (제목, 채널 순)
Rafa Nadal's routines - 2014 Australian Open
@Australian Open TV
Rafael Nadal Top 10 Superstitions-Tics That He ALWAYS Does
@Anthony Frailey
Nadal unhappy with question about his marriage- 'That's bulls'
@Daily Mail Sport
Rafael Nadal at the Richard Mille event in Paris. 24 May 2017
@Rafa Nadal - King of Tennis
Roland Garros 2010 R1 Nadal vs Mina full highlights
@Andrew Wales
Introducing Rafael Nadal's $775,000 Richard Mille Tourbillon Wristwatch
@SJX Watches
Here's why RICHARD MILLE is so expensive. - Richard Mille RM 11-03 - Jenni Elle
@Jenni Elle
First Cameras Inside Richard Mille's Facility
@TheWATCHES.tv
US Open 2019 Men's Final Closing Ceremony
@US Open Tennis Championships
Rafael Nadal Angry Moments!
@Tennis Highlights
Rafael Nadal: ANGRY Moments
@sLlorca Tennis
Rafael Nadal - Top 10 falling down moments
@NadalTop10
2019 Wimbledon Nadal Court level practice
@tennis TV
Rafael Nadal - Top 10 Lightning Cross Court Backhands
@TheRafaVidal
Rafael Nadal Backhand - 2013 Cincinnati Open
@Essential Tennis - Lessons and Instruction for Passionate Players
LIVE US Open Tennis 2017- Rafael Nadal Practice
@US Open Tennis Championships
Rafael Nadal Serve Slow Motion - ATP Tennis Serve Technique
@Love Tennis
Rafael Nadal HARDEST SERVING in his Career
@sLlorca Tennis
How On Earth Does A Tourbillon Work - Watchfinder & Co.
@Watchfinder & Co.
Nadal vs Almagro Roland Garros 2010 QF Highlights HD
@TheRafaVidal
2010 French Open Final- Nadal vs. Soderling Higlights Part 2
@zack benham
Nadal vs Djokovic - Us Open 2013 Final Highlights HD
@FastMan14
Richard Mille Introduces The Extreme RM 27-02 Nadal And Opens A New Boutique In Paris!
@TheWATCHES.tv
Roger Federer Rolex commercial of Australian
@realredsol
4 straight unreturned serves from Serena
@delpetra
Roger Federer rolex commercial
@cwgc1111
Beckham among sporting legends in Royal Box - Wimbledon 2014
@Wimbledon
Tennis Of The 1870s (1938)
@British Pathé
Tennis Racket Smash Compilation!
@MusEdits 5
Highlights of the 2017 Kentucky Derby weekend
@Longines
Yohan Blake: My Rio Highlights
@Olympic
Wayde van Niekerk 300m World Record (30.81) Golden Spike Ostrava 2017 [English]
@dietar01
Bubba Watson, Diana Luna talking golf and Richard Mille watches
@The Jewellery Editor
Pablo Mac Donough, polo, and the Richard Mille RM-053-01
@Quill & Pad
Rafael Nadal Forehand Slow Motion
@Love Tennis
CLOSEST Hawk-Eye Calls EVER
@Valzy