9 Brand Storytelling Strategies [You MUST Leverage in 2023]
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Күн бұрынLearn 9 brand storytelling strategies you can use to tell a brand story that will captivate your audience.
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By the end of this video, you’ll have 9 brand storytelling strategies that will help you to create a brand story to captivate your audience and draw them in.
First, we’ll discuss how consumer’s tolerance for push marketing is diminishing and how modern marketing strategies are adapting to a pull marketing approach.
Next, you’ll learn the scientific reason why storytelling is the most effective communication strategy available to brands.
Then, you’ll learn the 9 brand storytelling strategies you can take into your own business and brand to make human connections with your target market.
0:00 9 Brand Storytelling Strategies You Must Leverage In 2023
2:09 Strategy #1: Highlight Their Challenges
2:34 Strategy #2: Show Understanding
3:29 Strategy #3: Support Their Beliefs
4:00 Strategy #4: Honor Their Values
4:47 Strategy #5: Turn Up The Emotions
5:35 Strategy #6: Use Detail Generously
6:27 Strategy #7: Demonstrate Transitions
7:28 Strategy #8: Celebrate Successes
8:11 Strategy #9: Story Sharing
This video will show you that brand storytelling is not just for brands like Nike, Red Bull or Patagonia. If you apply these strategies, you can tell stories that will resonate with who your audience is and the journey they’re on.
#brandstorytelling #storytelling #brandstrategy
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@Milan9027 3 жыл бұрын
It's crazy how clearly you can communicate such hardly explainable/deep topics. Just wanted to give feedback that what you are creating here is super helpful and the system is working.I'm buying the course asap.
@BrandMasterAcademy 3 жыл бұрын
Milán Szabó Thanks Milan 🙏 looking forward to seeing you in the student group with all the other strategists 👍💪
@TheAwkwardStoryteller Жыл бұрын
Thank you so much for this. I'm a video editor in the process of starting my own business, and I believe that to be more successful, companies need to get on camera and use storytelling to get their ideal clients to know, like, and trust them. They all have multiple stories that can be leveraged, and you have given great examples of strategies to use!
@BrandMasterAcademy Жыл бұрын
You got this!
@MICRHYME Ай бұрын
Learned a lot about branding as a artist with your videos
@BrandMasterAcademy Ай бұрын
Great to hear thank you 🙏
@adreanjean Жыл бұрын
Thank you, a lot of great stratgies and information that aligns with what I've been learning and teaching.
@BrandMasterAcademy Жыл бұрын
Glad it was helpful!
@guylaineregimbald2914 3 жыл бұрын
Very clear and with many options for choose the right story telling. Thanks so much.
@BrandMasterAcademy 3 жыл бұрын
Most welcome 👍
@jackjohn123 3 жыл бұрын
this is awesome and clear as always, thank you, Stephen
@BrandMasterAcademy 3 жыл бұрын
Glad you liked it!
@suzannemouelle642 3 жыл бұрын
this is just awesome Stephen... so straight forward and easy to digest; I'm interested to see a video on Brand Story writing frameworks, as I often face the challenge of articulating the brand story for my clients ... in a compelling / inspiring manner. Thanks again for this brilliant content !
@BrandMasterAcademy 3 жыл бұрын
I dive deep into messaging and storytelling frameworks in Brand Master Secrets... they're actually my favorite modules 😊 👍
@suzannemouelle642 3 жыл бұрын
@@BrandMasterAcademy great ! I will double check there (I haved not yet reached this module). Kind regards !
@nomceboakhumalo3917 3 жыл бұрын
Thank you so much. this is wonderful
@BrandMasterAcademy 3 жыл бұрын
Glad you enjoyed it!
@socialsimodesign926 2 жыл бұрын
Good to hear all about it! Thank you for sharing your ideas with us😊
@BrandMasterAcademy 2 жыл бұрын
Any time!
@socialsimodesign926 2 жыл бұрын
@@BrandMasterAcademy Good to hear that 😺💯
@wilfredalfred6335 3 жыл бұрын
Your content is super helpful and easy to digest. I bought all your courses on udemy and would be buying the Brand Master Academy course soon... Keep up the awesome work 👏🏼
@BrandMasterAcademy 3 жыл бұрын
Cheers Wilfred. We’ve had a lot of Udemy students comment on the significant value difference in BMS so you won’t be disappointed 👍
@efi561s 2 жыл бұрын
Best chanell! super clear and accurate
@BrandMasterAcademy 2 жыл бұрын
Appreciate that
@AchieveWithCoaching Жыл бұрын
This is the greatest video on the topic I've seen so far, really valuable way of looking at things, Thank you for producing such a great content. Learned a ton will keep following you. 🙏
@BrandMasterAcademy Жыл бұрын
Glad it was helpful! 🙏🙏🙏
@AchieveWithCoaching Жыл бұрын
@@BrandMasterAcademy How do I find your courses on Udemy? Link? Thank you.
@vaishus72 3 жыл бұрын
I really liked the flow of the video, Thank you so much for helping us students out !
@BrandMasterAcademy 3 жыл бұрын
Happy to help! 👍
@veronicaunderdal6568 2 жыл бұрын
Awesome, thanks a lot!!!
@BrandMasterAcademy 2 жыл бұрын
You're welcome!
@ellaschannel525 Жыл бұрын
Ilove this vidoe. Thank you for giving light to use on my journey. you explained so well, everything i want to know and how i need to position myself. My be i would suggest telling an example story and a line it with your offer or your bussiness. thanks for great insight.
@BrandMasterAcademy Жыл бұрын
Thanks Ella
@ikworwisdom Жыл бұрын
Thank you so much for this 😊... . I am actually learning a lot from your page. I am a beginner in brand strategy
@BrandMasterAcademy Жыл бұрын
Great to hear Ikwor thank you 🙏
@Caleb-Numbers14-24 2 жыл бұрын
This was really good!
@BrandMasterAcademy 2 жыл бұрын
Great to hear 👍😀
@princesymenouh2949 3 жыл бұрын
On point. As usual.
@BrandMasterAcademy 3 жыл бұрын
Thanks
@phes1enmi 3 жыл бұрын
WHAT IN THE WORLD! I LOVE YOUR CHANNEL! ㅠㅠ I've been watching your videos since yesterday but this is my first comment and probably my last one cause I hardly ever comment haha But I just had to say that I love everything about your videos. You are such a great teacher! The way you explain things is beautiful :') You're such an inspiration. Thank you so much for sharing your knowledge in such a unique way. You're cool 😎 lol :D
@phes1enmi 3 жыл бұрын
P.S. I like being called a Brand Builder 😅
@BrandMasterAcademy 3 жыл бұрын
Thank you so much 🙏🙏🙏 I'm delighted you're getting so much value Brand Builder 😀👍
@BriceKamgang Жыл бұрын
Amazing content ! Thanks for sharing 😊
@BrandMasterAcademy Жыл бұрын
Thanks for watching!
@meganDIOZA 3 жыл бұрын
Love all your content! ❤❤❤
@BrandMasterAcademy 3 жыл бұрын
Thanks so much Krizza 😊
@Pamherbert_ 2 жыл бұрын
I never make comments on KZfaq lol but you are so good I just had to.You deserve more subscribers !☺️
@BrandMasterAcademy 2 жыл бұрын
Thank you so much!!
@elizabethdunn-hall2229 3 жыл бұрын
Thank you for bringing immense clarity to the very broad and complex topic of branding. Inspiring brand strategist in the making... #KeepBeingAwesome 👍🏽 #DesignMatters
@BrandMasterAcademy 3 жыл бұрын
Thanks Elizabeth 🙏
@BrandMasterAcademy 3 жыл бұрын
Have you developed any strategies yet or are you still putting the pieces together... let me know if you have any stocking points 😊👍
@katezimmerman6976 2 жыл бұрын
Excellent!
@BrandMasterAcademy 2 жыл бұрын
Many thanks!
@aditkasim Жыл бұрын
Hey Stephen, thankyou so much for all these educational content you’ve shared. Iam a business owner myself in luxury jewelry industry. And ive been struggling to create one wholistic story to tell my audiences. So please can you give an example of a story telling from a luxury jewelry brand and elaborate from that? That’ll be really helpful. Again, thankyou so much!
@BrandMasterAcademy Жыл бұрын
Have a look at Tiffany & Co true love stories... They've built a story around love... ask what you can build your stories around
@QuizmasterLaw Жыл бұрын
You are very good at this.
@BrandMasterAcademy Жыл бұрын
thank you
@albertikama256 11 ай бұрын
Your content is A++++. Thanks for the great work.
@BrandMasterAcademy 11 ай бұрын
I appreciate that!
@BrandMasterAcademy 11 ай бұрын
Thank you! ❤️❤️❤️❤️
@AbdulAhad-mf7vg 3 жыл бұрын
Amazing!
@BrandMasterAcademy 3 жыл бұрын
👍👍🙏🙏
@splashfizz 3 жыл бұрын
Great information. My questions are always on the implementation of things in marketing like brand storytelling. Such as: where do you do the storytelling? How can you do it when you have such a small window into a customer's available time. I think we've all run into companys that tell you some long-winded story and partway through you get that feeling like you're being manipulated (I saw a presentation by a paint company that tried to paint a 'good 'ol country scene in your mind of driving down a dirt road to where old man PaintCo. was sitting on the porch of his paint factory, hand mixing his pigments... etc.' So, how do you get started with storytelling when you don't have very much of your customer's time, or the resources to bombard them with small bits of information over and over like Coke may have? thanks!
@BrandMasterAcademy 3 жыл бұрын
It’s a great question... think of every tochpoint as a storytelling station... When you know the full story you want to tell, you can drop out little pieces of the story at every touch point. Over time, your audience gets the full picture. The key is knowing the full story and being able to break it down into bite sized pieces
@felixquansah5214 3 жыл бұрын
your content is simply amazing. Very clear articulation of branding concepts. Thanks for starting this channel!
@BrandMasterAcademy 3 жыл бұрын
Glad you enjoy it!
@sharkyraaymond6101 2 жыл бұрын
You certainly resinate with me. Stay Cool.
@BrandMasterAcademy 2 жыл бұрын
Thank you
@thepalmerstongroup 3 жыл бұрын
These are outstanding tips you bring up. Great video! Thx
@BrandMasterAcademy 3 жыл бұрын
Glad you enjoyed 👍🙏
@alirahman2845 2 жыл бұрын
Thank you for this amazing content and video! i just want to ask if story telling is the same as copy writing since i still don't understand where i can use story telling?
@BrandMasterAcademy 2 жыл бұрын
No, there are many types of copywriting from direct response sales copy to branded messaging... Stories can be used across many different touchpoints... dont think you need to tell a full story from start to finish in every message... We can use micro stories across multiple toucpoints :)
@Digitalmarektingservices 9 ай бұрын
Wow
@shashisinghal9043 2 жыл бұрын
Nice video
@BrandMasterAcademy 2 жыл бұрын
Thanks
@AheartFixedInChrist 3 жыл бұрын
amaziiiing ♥️♥️ love this.. so helpful..
@BrandMasterAcademy 3 жыл бұрын
Glad you liked it!!
@Digitalmarektingservices 9 ай бұрын
Im storytelling Marketing Expert
@lemonhaus7364 Жыл бұрын
What books are on the background ?
@Aboveallwithkevin 11 ай бұрын
I need help with strategizing stories for my brand how can I implement stories inside my brand paragraph settings product settings I’m not for sure where to start ?
@BrandMasterAcademy 11 ай бұрын
We cover brand storytelling and how to practically implement storytelling across channels in our flagship program Brand Master Secrets. A great place to start is with case studies of your successful customers. Interview a handful and repurpose their feedback across channels.
@boncha4 Жыл бұрын
What medium is the best? Writing out a story and putting on your website? Sit infront of a camera and film yourself telling a story? What other mediums can be used with this type of storytelling?
@BrandMasterAcademy Жыл бұрын
When you know how to break your stories up into chapters, you can create pieces of content (videos, articles, carousels etc) to drip out across all platforms... eg a video testimonial is a great example of short form storytelling
@onetruecalling 2 жыл бұрын
Ditto all the comments already made. I’m fully aware of the concepts being discussed but it’s another thing to put it into practice. I need help!
@BrandMasterAcademy 2 жыл бұрын
Of course execution is where the rubber meets the road... but if you dont start, you cant improve... execute, analyse, optimise
@onetruecalling 2 жыл бұрын
You r absolutly correct. You'd be glad to know that I took everything in the free guide and applied it to my brand building immediately. I may join back in for a deeper dive with the course content
@jeffbeaudoin4544 Ай бұрын
This man is fucking cool
@BrandMasterAcademy Ай бұрын
Much appreciated 🙏
@saif_alaslam4525 3 жыл бұрын
Hi i have a question : can i make a stable living with this job because i have passion for it
@BrandMasterAcademy 3 жыл бұрын
Can you make a stable living as a storytelling strategist? It is certainly possible as there are many consultants offering this as their specialty. If you have a passion for it, I would devour everything you can find on storytelling, then everything you can find on consulting, then everything you can find on building a business... it's a lot of work so passion is key
@susansosumc 2 жыл бұрын
i have a business of doing singing bowl training and selling the singing bowl product to bring home for practice, it serves a nichi customers. I want to know what marking techniques it fit for this kind business.
@Caleb-Numbers14-24 2 жыл бұрын
This was really good!
@BrandMasterAcademy 2 жыл бұрын
Great to hear. Thank you 👍😀
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