13:12 don’t sell products, sell an experience 14:12 memories, information that stick are wrapped around an emotional experience 15:25 stories increase your odds of communicating your information 16:00 stories must be carefully crafted towards a purpose 16:50 what makes a great story is the push and pull of emotions 17:50 the speed of the push and pull of emotions and how drastic it is correlated with the intensity of the experience 20:00 whoever’s telling the impactful story about themselves gets the audiences connection 20:22 we believe them and get influenced by them 21:46 an anecdote, a story, can change someone’s worldview 22:27 hooks are unusual, unexpected or have some sort of action or conflict brewing, you must hook in first 8 secs 23:47 you have to make a promise of something valuable and interesting to audience to cement the hook 23:47 the story conflict must be something potentially life saving or at that level of importance 23:55 people want to see a transformation happen 24:30 people wanna know that there’s an oh-shit factor to the conflict, that they’re gonna learn some primary important knowledge 25:22 change catches our attention 26:00 your story needs to speak to and connect with the experiences, struggles and emotional challenges of your audience 26:50 we connect with Ratatouille bc we can relate to someone who wants to do something but is told it’s impossible for him 28:10 know your audiences passions, struggles, weaknesses, lifestyles, interests, etc. You have to know then to connect with them and serve them. 28:45 creating a story with heart means it’s a lived experience or close to one 30:50 deliver your authentic message through your story, but don’t shove it down anyones throat 33:33 you’re selling a feeling, you’re selling a story. You need to make people feel something. 35:30 you know a story works, when you get teary-eyed and you get goose bumps 35:45 people aren’t gonna remember what you said or did, they’re gonna remember how you made them feel

Things to remember Be able to go up and down Anecdote that changes purpose Hook that captivates Change that catches attention Make sure to connect to the right audience Characters people can relate with Create a story with à heart Everystory created is personal Speak from your heart

Hands down the best storytelling talk I've ever heard/ seen! (and I've looked at pleeeeenty). Thank you Mathew Luhn.

Wow this video was 10/10. I love how he talks about storytelling through a story ! He also gives great tips and the actual principles behind storytelling. This is by far one of the best videos out there.

Thank you! The best speech about storytelling I’ve ever watched so far!))

It's mindblowing that a great story can... make information 22 TIMES more MEMORABLE than a fact alone 🤩

I am glad the algorithm suggested this video for me. It was great.

Stories are the best way to teach and learn facts and values.

Please post more like this. This is great.

Powerful, impactful and easy to understand. Just excellent!!!

This is the best presentation there is on storytelling. I think this video ought to have millions of views.

You know when you really enjoyed something when is 2 am in the morning and you write a comment thanking for sharing a video you have just watched. Thank you.

Good grief this is BRILLIANT!

This is above and beyond my expectations. I love this presentation 😻

I needed this today. Thank you Maverick and Matthew. I will use this to guide my organization.

this is beyond amazing that I finally made a youtube folder named Best Video Ever and save this video into it. it only has one video and it's this

I believe myself to be an intelligent person but at 58 years old, I may finally be where you were at the time of this video. Thank you.

You guys are heroes! Big up for this beautiful moment of knowledge!

So inspiring ❤

Very valuable video. Took almost 30 points lists without even realizing.

This was awesome!!

This is so awesome. Thank you so much for this great input.

This is actually amazing

Loved this presentation!👏🏻

wow! The hole business pitch lesson in one video. I can say this is the best video on the nternet that I ever seen about how stories are impacting peoples lives. I recomend this single great AMZAING video to every business people, students and people those who are passionaite about sales and marketing. Thank you so much for this wonderful masterpiece business lesson Mathew. You will live longer!

This was amazing! Exactly thet type of video I was looking for. Perfect person to give this talk. Pixar has definitely mastered storytelling at its finest. They know how to tap into your emotions. That's what I love most about their films. The story and psychology are seamless.

Best video I have ever seen on storytelling!

- the most effective story telling lessons told in a great story!!

I really learned a lot!

Excellent way of deriving the metrics from scratch . Very well presented.

Hands down, this was a great video with some eye opening information.

May be the most underrated video on youtube

This is amazing

So glad I found this talk! I saw it in person and this talk really improved my ability to sell myself and tell effective stories!

I’m can’t wait to share this with my students

Excellent talk!

Awesome!

Wow what an amazing video. I learned so much in this 20 minutes

I love this video. Thank u so much

Wow! What an amazing video! Chuck full of great lessons delivered simply. Going to watch this many, many more times.

Thank you very much mathew luhn sir..😊👌

❤❤❤💯💯💯🚀🚀🚀🙏🙏🙏🙏🙏just love this!!

That was brilliant

Wow this was awesome. Thank you Matthew!!

Thank you!

I hate when commercials make me teary!!!

Skip the first 12 mins. The rest is excellent and has given me some great ideas.

This was the best 36 minutes i invested into a video :')

excellent! I dream to be a pixar storyteller. Regards from Venezuela

Great speech

I'm surprised this has less than 1M views for a great content

Incredible speech, only time ive taken lots of notes at a KZfaq video😅

I really appreciate you telling us this. I am fixing to launch a brand name. And I know from selling on eBay story telling grabs attention. I sold many things on ebay when I created a story behind my sales. Now I am trying to do a simular thing with a story and animation characters. To push my designer name. Thanks you gave me a lot more substance for my ideas.

Also if anyone here remembers a bugs life? That movie from my childhood when I first watched it I remember watching it on repeat for few consecutive days ❤

Well entertaining in a few years

thanks for the info ... i will never be a slave willingly

That was really good

What I learn = problem and solution > problem > solution sad > happy > sad > happy will give out chemical in body. Conflict and action will give us attention. people like transformation. like hero on a journey. create story with heart. create something relatable. (Need common base) have a common base with the audiences. (we need all emotion) Don't be clever. Be honest and vulnerabe. Mission statement don't say to the clients. but we want them to feel. People not gonna remember what you say, not what you did. but how you feel (mostly) beggining middle and end. Is because the world work like that. Morning, Afternoon and Night that why we like act 1 & 2 & 3. so when share story : have a problem = solution = Success Beggining > Middle > End

I❤Pixar and the first one 😅

Ha.. happy to hear that my dad wasn’t the only one doing the movie / adventure day

Worth watching!

It’s not what you do, it’s how you make them feel!

17:00 Rollercoster of emotions that Is the key yo a story. 18:40. Anecdotes and hooks 21:00 unusual, create a conflict or unexpected 22:10 transformación 23:32

32:02 every story needs a set up build pay off Begining: problem -> explain the problem that you set out to solve. Middle: solution describe how you solved it End: success get excited about the success you produced

Great video 😊

great speach

33:46 a story makes you feel something, you are selling a feeling

More information I havent been out in years

I have a curiosity. Who among you here got a great value from this video like me?

14:19 Cuando puedas relacionar tus datos o estadísticas alrededor decuna historia la gente lo va a recordar

💘

❤️

Did this guy gave the background voice for the rat in Ratatouille?

And ratatouille!! It was the rat who sparked in me the love of cooking, and not my mom!! 😅

I'm a designer. I would love to be able to feed it a picture of some object and tell it to find me something similar in shape, color, and characteristics that is available for purchase and for it to spit out a link. Even if I could just ask it to find something based on my needs, without a picture, that would be awesome. I hope that's coming. With this launch, I feel like it could be a possibility.

It depends on the artist

Interesting fact. Steve jobs worked on toy story

Honesty. Effect our chemical senses and effect emotions...

29:02 stories need to have a heart.. personal story..

Great presentation but so many slides went unseen

👍🏼👍🏼👍🏼👍🏼

dammm can somebody breakdown how the hell mercedes managed to do that 😂😂

You know what else makes a great story? Brevity. It took him 15 minutes to get to the point. I will grant that it is a very good point. But still...

31:34 you dont want to tell your mission statement ever. You want the customer or invester to feel the mission statement

Hey heard something awakening 13:00!

*Anakin right?

24:12 people want to go through someone elses transformation weather it be becoming richer, faster, perservering when they didnt thinks so

W video

28:23 know your Audiance

11 minutes in and we’ve got story… but we don’t have any telling yet much less business.

13:17 inicia lo mejor

30:41 dont be clever be vulnerable and honest

learn storytelling from the PROS

traducción

Excellent presentation. However, the comment about the IRS and its typeface can't be correct and how when businesses use it, it pisses readers off, can't be true. I checked, and the IRS uses one of the most common fonts available today, Arial. Granted, Aria is a boring font, but mainly because it is overused. I doubt very much that such a common fint as Arial pisses everyone off.

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Trouble

22:26 hook people with something unsual, unexpected, action or conflict What iF...

Up, Rapunzel and Toy Story are still some of my favourite movies! Not a fan of real human movies.

Wowww…chemicals. Up and low.