my eyes are filled with tears, what we have done to this beautiful world

ppl say that animals are dangerous and do harm. when in realty it's us not them

This made me so sad, just because many people really don't care about anything but themselves..

Amazing piece of work. My heart breaks, but it's a beautiful way to get this across.

Beautiful and heartbreaking advertisement....I have just been reading about ICELAND supermarkets stance on environmental issues, particularly palm oil, and I noticed their logo about halfway thru this ad...we had this ad play a lot in NZ too and it always just about made me cry..I urge UK shoppers to get behind Iceland and other responsible retailers who along with Greenpeace are trying to do their own little bit, however big or small, to save this planet and its beautiful creatures before its too late💔💔

Well done to all the team at Greenpeace who made this such a beautiful, heart-breaking call to action... and for making the bear look so real! Big love from an almost invisible extra who volunteered on the video shoot :)

Very powerful, depicting the tragedy of the human species and their impact on our fellow animals and our earth.

This is terribly sad, but hopefully it will motivate those who care about the earth and it's inhabitants.

Thank you for your work, Jude Law and Radiohead

there are two colors in my head "what? what was that you tried to say?"

this ad just came on tv at home in New Zealand, it makes a great statement considering that most of us Kiwi's love our beautiful country and all of it wildlife, at the end of the day the ad is saying take a look at your life and have the same kind of love for your country and its wildlife, and make some changes, this will help the world with its own problems. and make it a better place.

The video was great. The world need and respects the Arctic forests and animals need a home.

I'm no expert but I think the bear's real alright and they dubbed the London footage in the editing room. Very cleverly done despite no 'green screen' in the Arctic!

I have no words to say. I do what I can and I pray for Artic. It's really sad.

It's was so good that Video. I Could Cry Just Watching The Video 📹. SAVE THE ACTIC :-D

Love that video of paul signing your back. I live in liverpool. Been wanting to meet him for ages. He comes back now and again to visit his childhood home and his lipa school for performing arts. Maybe one day. Your very lucky. Bless you. X

i take the film as a metaphor. it's about trying to make the right choices, making civil leaders make the right choices; or at least trying to make some noise to those leaders. it is not about a single homeless bear in london, but the environment in general. i agree that one video is not going to change everything, but maybe change a collective mindset. and you're right, the earth will change regardless, but some action on some fronts needs to be taken. how we do that is still uncertain.

Artic must be saved, Earth must be saved. Money is not everything. A true smile, some true happyness can't be bought with money.

Delighted to support and be a part of this campaign....you can too!!

That's one well trained polar bear.

Best song ever to deliver this message.

Save a polar bear today. Don't be the voice saying "nothing will be done", be the voice saying "what can I do? What can I not buy? How can I tell other people this is not acceptable?"

If you came here you either like Radiohead, Jude Law or Polar bears (or maybe even all 3 of them) If you don't like any just move along, nothing to see here only a beautiful endangered species, a cool Radiohead song and Jude Law giving a heart felt narrative.......

Shell are the ones drilling the Arctic. It's not product placement but rather there to inform the viewer of the source of the homeless polar bear epidemic.

Nature is our connection with beauty, life, love. We are human when we feel part of it. Not when we create a whole artificial world that despises the treasure that Mother Earth offers us. La naturaleza es nuestra conexión con la belleza, la vida, el amor. Somos humanos cuando nos sentimos parte de ello. No cuando creamos todo un mundo artificial que desprecia el tesoro que nos ofrece la Madre Tierra.

If you have to ask the question, you're not worth saving...

That is very good CGI Polar Bear. It looks very real.

It's horrible how these helpless animals are living this life of hardship, dying of hunger, drowning etc. We as humans need to not just respect these animals, but the planet we live in. This is becoming out of control and needs to be seen as a life threatening problem not just for these animals but for us in the generations to come.

#relatable

The polar bear was living rough as a result of his Klondike bar addiction

Continuez a nous montrer la réalité de notre monde. Merci a vous d'être la.

i can't watch it for the 2nd time. what a heartbreaking video!

London seems to have bit of a problem with homeless polar bears. Maybe someone should do something about it.

Really nice and even more sad... good job guys

El final narrado por el actor Jude Law, en el cual pide el apoyo de la población para unirse a la causa y evitar que el Ártico sufra más daños. Por su parte el líder de Radiohead escribió un mensaje ;“Tenemos que detener a los gigantes del petróleo en el Ártico. Un derrame de petróleo puede devastar esta región de belleza impresionante, y quemar ese petróleo solo haría más grande el problema que enfrenamos todos: el calentamiento global. Es por eso que apoyo esta campaña”, señaló.

Was that polar bear a quadsuit costume, it was very well made! Sad video 😢

If the polar bear chooses to be homeless, that is his problem. I'm sure there are many Zoo's that would offer food and shelter.

How could this poor animal be in London? Isn't there anybody responsible for this? One more cruelty against animals!! My GOD

Changing one person's behaviour won't do much, but changing the way the world thinks will. We need to see what we are killing, so that the horror of it will make us stop.

"Be the change you want to see in the world" - Gandhi

Mankind is the worst thing to ever happen to this planet, but there's still hope for us to become the best.

It's a quadsuit, you can tell by the way its' limbs are moving.

Very sad. I hope we can all do something about this.

Fantastically tragic video, hope it gets the message across

In Iceland they shoot Polar Bears that roam around cities like this. That is the harsh reality, as opposed to the virtual reality that Greenpeace likes to portray.

Is it: 'what have we done?' or: 'What can we do right now?'

if the greenpeace is more, aggressive like sea shepherd this world would be a better place

If it doesn't make something to move inside you, then in no way.

Did I just get a Greenpeace ad on a Greenpeace video?

so go and do it. do you do something? do you do what you can?

Greenpeace voted for the continuation of Polar Bear's hunting in CITES 2013. They voted for the extinction of Polar Bears. SHAME ON YOU, GREENPEACE!!!!

This video makes me cry... but Law and Radiohead? The end is near...

I'm crying right now...estoy llorando ahora...what have we've done???...

my planet is dying my earth our earth :(

I am only one but still I am one.I cannot do everything but still I can do something. I will not refuse to do the something I can do. Helen Keller 1880 - 1968

Of course the Arctic can and must be saved. It may be our only achievement of true note this century.

"Fate, it seems, is not without a sense of irony" .-Morpheus (The Matrix, 1999) Thank you for the response, man!

It sucks that the ice caps are shrinking but the truth is that polar bears are more than capable of surviving on land, it is not like they are going to die out, they will have to compete with grizzly bears but still, they will survive. In order for humanity to operate like it is now we need oil, until of coarse solar and wind and water turbine power is used for the majority of the power needed.

If polar bears are dieing of hunger it's because there are too many of them; out of 5 monitored populations only one has shown a recent decline, the others are all up.

I almost cried... people never consider the animals because they are too busy living in sheltered little bubbles without any sort of consideration for the impact their lives have on the world and the creatures who inhabit it. It makes me sad, it really does, but that's not to say it's all our fault. The environment is changing, it always has and always will. I guess it's just a sad fact of life that we can't always beat the inevitable, even if that inevitable change was caused by us. It's not as though our predecessors knew the impact industrialization would have on the environment...Sure, the video is pretty emotional, and it doesn't really make sense that there's a homeless polar bear in London, but that's not the point. The point is that we've forgotten about the impact we're having on the planet, and this was just an effective method of reminding us all of that.

We are working in this video in english classes

Right. Change happens. But we keep making decisions, and we sort of have to weigh them against probable futures. I guess it depends on what kind of space one thinks one is making decisions within. I for one think that inspiring people to jump off the development/growth-at-every-price wagon also may provide us with one of our best chances for living in harmony with our environment. Before the industrial revolution/modern capitalism, people understood their dependence on nature more intuitively.

It would be nice if the leaders listen at least to us, as this is also not that easy. But let's hope! Let's at least try to change something

They should be broadcasting this in my country, France. It's heart-wrenching.

mankind has a lot to answer for. we need to turn the clock back but still have the knowledge we have now.

why would people just watch a poor polar bear like that? Sure they probably saw the bears every day but just imagine the world without polar bears, while everyone just watches their chance to help the bears go by .

polar bears are fine. it's you who needs help

THERE IS NO OTHER REASON FOR US TO DUFFER, BUT TO SEE THIS SCENE WITH AN ANIMAL THAT THEY CALL IRRATIONAL. WE FEEL COMPLETELY LOST WITHOUT KNOWING WHAT WE CAN DO TO CHANGE TH IS. MY GOD WHAT ELSE WE HAVE TO WATCH?

Fantastic video. I'm right behind you Greenpeace, as always

Like the bear... came here for radiohead.

I don't understand that there're people who are against, saving the planet and the all the life that lives upon it!

Every mammal on Earth earns its right to live. Yes,the climate and the sea are warming. Yes,we are headed into uncertain times. Yes,I believe. But,a mammal adapts to its surroundings. If the BEAR is going to survive,it must migrate. WE,cannot save the BEAR. They've survived an ice age,they'll survive this. These things take time. I believe in the BEAR. Long live the BEAR. Thank you for listening.

They are the ones who recommend the technical / operative fixes... In my experience, they are a very conservative, defensive species when they work for the enemy

I TELL YOU THIS, No eternal reward will forgive us now for wasting the dawn.

Not going to lie, I got a bit teary eyed at this.

If that polar bear is immune to any medicines you give it. Try to make it a little bit strong and add up some vaccines to help them up and see what will be that polar bear's reaction after all of this problem.

Breaks the heart. We need People Power. Be a movement for change and stand up for those who can not speak for themselves; flora, fauna, marine life, ecosystems. LIFE of our Planet.

If you look closely, you'll see that the polar bear is actually Thom Yorke.

If compassion and wonder at nature is not enough, consider that the Arctic is not somewhere else, it's part of your living, breathing, interconnected ecosystem and home. We'll kill ourselves with our greed and pride. It's a shame we'll take out all the other things that are so beautiful first.

Very clever subtle references to other campaigns, i like it. Good cause.

The precise song for a being who can't find home...

No, Mr. bear, NO! Don't dig through the trash!

He would be welcome to come and live in my shed, six inches of snow here.

"Everything In Its Right Place" - Radiohead

I've been doing research on extinct animals. The sadest part is when there aren't even pictures of them, only paintings. :(

Gave my signature to the action. Let us stop these ruthless private companies!

cool story, everyone cries when a polar bear gets homeless, but they don't give a damn when they see a homeless person...

I will sign..

add to that , alot of people will want to keep non violent non aggressive passive resistance , much like ghandi has shown us how ! However the time when that will no longer work will come , and we will need to take action

Oil spill? maybe because the ship has no steel or alloy that can help up the metals of each nails and all of this oil spill is all about the metal that are not helping out the system. it needs proper installation.

Radiohead - Everything In Its Right Place

"Everything in it's right place". Oh, sweet irony.

Track called "Everything In Its Right Place". By the way, it's a bitter irony behind the track's name and video's concept...

Melodramatic, but well done. Who or which ad agency made this video for Greenpeace?

Radiohead- Everything in its right place

Wait! Are you serious? How could I not realize before!

Calm down you people... calm down... we can settle this problem up...

You're not seriously suggesting they tame a wild, endangered polar bear are you? This isn't a McDonald's advert.

well they can't because they're upset out of something...

Greenpeace a beau mettre en garde avec ce petit film , quand il sera trop tard , il sera trop tard ... Les gouvernements doivent réagir maintenant et pas quand il sera trop tard ...