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A.I. is the new king of content town.
Unlike prior technologies, AI does not place humans in the driver’s seat of the creative process. It removes them entirely.
The artist does not use their hands or eyes to sculpt a scene before them, but merely a sentence, phrase, or a series of disparate words.
By demoting the artist from imaginative creator to prompt engineer, AI transforms the artist from the originator of the image to a cog in the machine of prior images. The artist does not imagine the world, it is imagined for them by the algorithm. The artist does not remember their inspirations, the machine remembers. The artist does not create, she chooses options of what is created for her. (Part of the creative process, the misremembering of past inspiration, is lost). The imagination is deadened by the perfection of the dataset. The greater the dataset, the less the artist needs to imagine. At scale, the artist becomes redundant for basic tasks.
Based on an essay I wrote which can be read here: newintrigue.com/2024/03/21/ar...
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Music by Myuu and Twin Musicom.
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