Brazilian advertising has award-winning ideas that are successful all around the world. But real consumers, the common people of Brazil, have no idea that these ideas exist. This giant hiatus between ideas and the people who should be impacted by them is a fundamental issue to understand how Brazilian advertising is very far from our country. Felipe Silva is married to Yhannath and Murilo's father. He has 15 years of experience as a copywriter and creative director, being recognized in awards such as Cannes Lions, Effie Awards, El Ojo, among others. He was part of award juries such as Andy Awards, One Show, Ciclope Awards, Cannes Lions, Effie Awards. In 2021, he was awarded "Creative Director of the Year" in a survey conducted with more than 100 market leaders and was nominated as one of the three finalists for the Caboré Award in the 'Creative Professional of the Year' category.
He is the co-founder of GANA, an advertising agency with a 100% black team. He is also the founder of "Escola Rua", a creativity school aimed at young people from the periphery of Brazil. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at www.ted.com/tedx