Neuromarketing: The new science of consumer decisions | Terry Wu

Neuromarketing: The new science of consumer decisions | Terry Wu | TEDxBlaine

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5 жыл бұрын

Dr. Wu received his Master's degree in Neuroscience from Duke University and earned his Ph.D. in Neuroscience at Vanderbilt University, focusing on research into learning and memory. He then began a 20-year career in Neuroscience at the University of Minnesota. He built one of the first two local marketing firms that specialize in Search Engine Optimization, science-based website design and conversion optimization. Over the last 20 years, growing research from Neuroscience, Social Psychology and Behavioral Economics has been providing new insights on how the brain makes buying decisions. That gave birth to a new field, Neuromarketing. With his extensive knowledge and experience in both Neuroscience and marketing, Dr. Wu helps businesses grow revenues rapidly by guiding their customers to make informed decisions. Today, his company, Neuromarketing Services, based in the Twin Cities, is the only Neuromarketing firm in the Midwest. Dr. Wu received his Master's degree in Neuroscience from Duke University and earned his Ph.D. in Neuroscience at Vanderbilt University, focusing on research into learning and memory. He then began a 20-year career in Neuroscience at the University of Minnesota. He built one of the first two local marketing firms that specialize in Search Engine Optimization, science-based website design and conversion optimization. Over the last 20 years, growing research from Neuroscience, Social Psychology and Behavioral Economics has been providing new insights on how the brain makes buying decisions. That gave birth to a new field, Neuromarketing. With his extensive knowledge and experience in both Neuroscience and marketing, Dr. Wu helps businesses grow revenues rapidly by guiding their customers to make informed decisions. Today, his company, Neuromarketing Services, based in the Twin Cities, is the only Neuromarketing firm in the Midwest. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at www.ted.com/tedx

Пікірлер: 242

@keshavmakhija6369 3 жыл бұрын

This is one of the most enticing Ted Talk related to Marketing. The way we take decisions is really fascinating.

@smkh2890 Жыл бұрын

I remember an example of applied psychology in the workplace: dissatisfaction and frustration waiting for elevators was markedly diminished by placing full-length mirrors besides the doors.

@allisonhuynh8655 4 жыл бұрын

Dr. Terry Wu is very insightful about the neuromarketing industry. I had the pleasure of actually speaking with him about this topic and he taught me so much. This video really sums up how neuromarketing effects the world around us and our decision-making process consciously and subconsciously. Great talk to get a taste of the neuromarketing world!

@deepayan21 3 жыл бұрын

Right from the unconscious effect of music on wine purchase to fly on urinal, this talk had kept me hooked throughout. One of the most informative talks I have encountered in recent past. Thanks Dr. Terry for popularizing Neuromarketing!

@alexdutch-greene8652 4 жыл бұрын

Awesome talk! Really helps you look at how we are sold to and makes you question our buying power. Great insight on how to read between the lines. Looking forward to seeing more from Terry and learning more on Neuromarketing!

@amynys 4 жыл бұрын

No matter what you may be marketing, from a big corp to a personal video or micro-business, Dr. Wu's principles are applicable. Based on solid science, marketer's have tool immediately available to increase the efficacy of your efforts after watching this talk. Dr. Wu's expertise with marketing is illustrated abundantly in this TED Talk. Through a charming and humorous delivery style Dr Wu teaches right to the last second. Wait for it!!! Watch it to the end.

@ideafood4U 5 жыл бұрын

Well done. It's refreshing to see such an honest and relatable piece on neuromarketing.

@fahdyazin82 5 жыл бұрын

Concise and touching all the right points. Marketers of 2019 need to see this underappreciated gem of a concept.

@markfrancis2086 4 жыл бұрын

Thank you, Terry! A memorable presentation that expands our understanding of how the human brain functions.

@sarahkowal6149 4 жыл бұрын

Terry, what a phenomenal talk. I loved how easy you make to understand neuromarketing for those of us who are not neuroscientists!

@Q_QQ_Q 4 жыл бұрын

yes . are you from ukraine ?

@carolynh384 4 жыл бұрын

A clear articulate presentation on what neuroscience can tell us about decision making. Dr. Wu's examples were extremely helpful in understanding the dynamics of the brain and how it is impacted by unconscious influences.

@marieguilloton7050 4 жыл бұрын

Fascinating presentation full of concrete examples! Thank you so much Dr.Wu for this great TED Talk.

@msjewelcat 5 жыл бұрын

What an interesting talk!!! It is amazing how much thought goes into sales and of course this would make so much sense!!! I too knew of the fly and loved it being part of your talk! Thanks Terry!

@taylorpaterniti9558 3 жыл бұрын

This video is so important to watch and Terry did a wonderful job!

@pyonmuzik3857 4 жыл бұрын

🔮That "Fly" example for solving spillage problem is gold.

@jessicakelley4670 4 жыл бұрын

Thank you, Terry for teaching me something new about my Marketing field.

@solokaren 3 жыл бұрын

Excelente video! Me encantó la claridad de la explicación y los ejemplos tan claros que hace que analicemos este campo con nuevos ojos. Gracias Dr. Wu!

@nadoaraa 2 жыл бұрын

This video became a reason, I subscribed to the TED Talks channel. Ineeed, behavior, decision making and science of our brain are complex. To disover the main driving force of daily activities such videos are needed for today's fast pacing world. Once again, thank you Dr. Wu

@gaiarichards2834 5 жыл бұрын

I agree with Fahd Yazin, this was concise and touched all the right points. More importantly, Terry gave us, in less than 17 minutes, a valuable "take away," something tangible and useful. Please watch the video all the way through or, as they say, "wait for it!' it's worth it!

@MsVince98 5 жыл бұрын

Brilliant! A very inspiring talk that demonstrate how neuroscience helps understand people's behavior in decision making.

@PeterMBeaumont 5 жыл бұрын

Great insights, succinctly and well presented...thanks Terry.

@heidilear3389 4 жыл бұрын

Fantastic TEDx! I have so many different ideas of things to test after listening to the examples!

@Colombo5218 3 жыл бұрын

Absolutely brilliant. Thank you very much. Best wishes.

@uttejshas 2 жыл бұрын

One of the best and informative talks on Ted. Not only that, Terry is very responsive and helpful. I thoroughly enjoyed the talk and learnt how to use it for marketing purposes.

@kaoutherferdaoushamdipacha3131 2 жыл бұрын

Congrats Doctor, and thank you for everything

@jasoncompian1612 3 жыл бұрын

I found of Dr. Terry Wu from a cnbc video. On why target makes so much money . And i automatically got hooked on what he says. The ways the stores plans its facilties and everything from the ground up is amazing. I really like this guy!!!!!!!

@terrywu9487 3 жыл бұрын

Greetings, Jason! Thank you so much for your kind words. I am very glad you enjoy the information that I shared. We are all learning this together! Stay well! Terry

@haleywang8941 3 жыл бұрын

one of my fav tedtalk. Loved it

@mrscherp 4 жыл бұрын

Another great presentation, Terry.

@kt.28 4 жыл бұрын

Great talk! Insightful & humorous. Thank you!

@GARCKY 5 жыл бұрын

Dr. Wu provides an easy-to-understand introduction to this complex and exciting marketing asset.

@JoAnneF. 4 жыл бұрын

Great science Terry, such a fascinating topic. Thanks

@michellelafrance996 4 жыл бұрын

Nicely done and fascinating information. Great job presenting the information, it was good from start to finish!

@pennycurnow7828 4 жыл бұрын

Really loved this Ted Talk Dr. Wu, thank you so much for sharing your 'find your fly' metaphor it is enlightening and relevant.

@jigneshjadav4377 3 жыл бұрын

Neuromarketing has huge impact on consumer's buying decision. It tells us how even a slightest change which consumers won't even notice consciously, will affect their decision. Sometimes small things have a bigger impact.

@yehjane9445 2 жыл бұрын

Extreme helpful and very informative!! thank you Dr.Wu!!

@teacherly4913 4 жыл бұрын

This is fascinating information. Would love to learn more!

@rosariorutilo 3 жыл бұрын

I am glad I got to this talk in which neuromarketing gets explained in such an entertaining but detailed way. I am definitely recommending it to everybody!!! Thanks Terry for your insights!

@Q_QQ_Q 4 жыл бұрын

Thanks Dr Wu . Very well done , It was great .

@michaelsongiso4877 Жыл бұрын

This is one of the best Ted Talk ever , it's really mind openning

@francesmacinnes5319 2 жыл бұрын

Excellent talk by Dr. Wu! Found it to be very insightful and helpful in understanding the direct relevance of neuroscience in marketing.

@raympasiona5344 4 жыл бұрын

8:51 is so good.

@salfrattele4910 3 жыл бұрын

@Joel Panther i can´t find the source of this. Can somebody help me out ?

@nelsonvalderrama8371 4 жыл бұрын

What a great presentation full of insightful knowledge about applicatios of N.Mktg. great great,

@mitdave4869 3 жыл бұрын

Excellent Ted Talk...this presentation really got me interested in Neuromarketing..

@yoyol14 5 жыл бұрын

Great video! Thanks for share the amazing sides of neuromarketing, this information is very helpful. It's not only about the EEG scans; it's more than that. If done right 'scaringly enough' neuromarketing could change so many things.

@richanigam5335 3 жыл бұрын

Brilliant talk!!!

@PrTk_Scholar 2 жыл бұрын

Excellent 👌 explaination by Dr. Terry Wu

@sailamarin3079 4 жыл бұрын

Excellent talk! This has helped me a lot with my thesis :)

@craigmicky 5 жыл бұрын

Terry's approach takes the science of the brain and applies it to the art of marketing. This approach can help you connect with consumers differently - and tap into parts of the decision making process you might not know exist.

@terrywu9487 5 жыл бұрын

Craig, thank you very much for your kind comment and insight!

@beatrizdeolano9004 2 жыл бұрын

Really interesting ted talk! This is such an interesting topic, very well explained and easy to follow! Amazing work!

@williamrobertson797 4 жыл бұрын

Fascinating!

@jonathandjing1065 4 жыл бұрын

loved it ! thanks a lot Sir !

@alicjatopij2792 4 жыл бұрын

Briliant talk on nerocience and decision making when shopping.

@vitranhongha6526 11 ай бұрын

Your sharing is very interesting!!! Thank you very much!

@Arhaz612 4 жыл бұрын

A brilliant presentation. Massive luck !

@sachinagarwal3469 3 жыл бұрын

Wonderful talk !

@annem.bergofvywaymarketbra7848 4 жыл бұрын

I was so impressed with this presentation when I first saw it months ago, I had to come back and see it again for a refresher, Terry. Your insights and examples are incredibly valuable to all of us who spend our time in marketing and branding. The role of neuromarketing in our everyday lives is potent. Even if it's largely a dynamic within our subconscious. We would all be smarter and better marketers if we pay attention to your keen observations. Thank you for sharing your wisdom with us. It's deeply appreciated. And I intend to keep coming back for more.

@terrywu9487 4 жыл бұрын

Anne, Thank you so much for your kind words! I am very glad you found my talk insightful. It means a lot to me coming from a leading branding and marketing expert like you!

@mohamednabbagui8585 4 жыл бұрын

indeed captivating stuff and worth spreading for businesses to thrive

@moseskanyantamusonda2466 3 жыл бұрын

Brilliant talk

@alexhultgren 5 жыл бұрын

Great talk Terry! I need to go "Find My Fly" now!

@theingisan4814 Жыл бұрын

what a great presentation!

@tijaniibrahim5012 2 жыл бұрын

This is great, never knew there is something like this until I watch this amazing video.

@Freewillmedia93 Жыл бұрын

This was great information I’m definitely going to be implementing some of this knowledge in my content making. Thank you for the new insights

@codewithfongoh 2 жыл бұрын

This is so cool, thank you for the awesome talk.

@carlitocorimaio 2 жыл бұрын

Take my like as an applause, mr Terry Wu, great talk!

@pamelabula1108 2 жыл бұрын

Just, brilliant! This talk just encourages me to keep learning how the brain works and how it impacts our everyday life, including the decisions we make. Thank you Dr. Terry for sharing your experience in such an amazing presentation.

@princeampofoappiah 7 ай бұрын

I love your lecture.

@saimasaleem6082 4 жыл бұрын

Very meaningful and impressive video regarding neuromarketing

@ioanaalexandra1534 Жыл бұрын

Excellent information!

@appyhourinc.4728 4 жыл бұрын

Super interesting. This is pure gold for anyone in marketing or business in general. Keep up the good work! Looking forward to more content from this presenter.

@MarkJohnCrispino 17 күн бұрын

@lordchristian5_ 2 жыл бұрын

great video dr.wu

@prakashmc2842 2 жыл бұрын

Find your fly - great way to end a wonderful TED Talk!

@TeaaS7 4 жыл бұрын

WOW! Awesome talk! It really boosted my interest. Dr. Wu really explained how neuromarketing effects people and understands their behavior when they have to make decision. It was insightful and funny!

@beshoyrefaat3592 5 жыл бұрын

Neuromarketing is Very interesting with Dr. Terry

@ToothclinicSomwarpeth 6 ай бұрын

Superb insights

@Information1industry 3 ай бұрын

A very good lecture

@shikharsrikantiah2870 4 жыл бұрын

Wonderful!!

@hannahberii3714 3 жыл бұрын

This was amazing!!! Well done Terry!!!👏💖

@terrywu9487 3 жыл бұрын

Hannah, Thank you so much for your kind words! Very glad you enjoyed my talk. Hope you and all your loved ones stay well and healthy!

@inspirbeautytreats 2 жыл бұрын

This was wonderful

@akashdas121 2 жыл бұрын

This was a game changer Ted talks. 🧠🔥

@corwinng1111 3 жыл бұрын

What a great speech. We'll prepared and thought out

@shubhamsen4572 2 жыл бұрын

He hacked your brain

@cameroncorban2940 2 жыл бұрын

Your comment wasn't we'll thought out though, was it?

@donwashington9492 3 жыл бұрын

Thank You🤝

@MariaFerreira-vj4sy 3 жыл бұрын

Thanks for your insights. I teach marketing and I shared and discussed this talk with my students

@muskduh Жыл бұрын

Thanks for the video

@budhalasan5291 4 жыл бұрын

subtle and smart

@oloyeart 2 жыл бұрын

Enjoyed this

@RyanONeill10 5 жыл бұрын

Such an awesome and well done video, Terry! This information is so very helpful and useful. Thanks so much for sharing your talents and knowledge with others! AWESOME!

@XanderDoesThings 4 жыл бұрын

Neuroscience applies everywhere humans are involved!

@garogaryvoskorian2619 3 жыл бұрын

you can develop it as much as you want once you decode the brain structure

@tomrice5301 5 жыл бұрын

Really amazing how sometimes tiny, subtle changes in messaging or visual cues can so dramatically change consumer behavior! Sounds like this approach can be used in both commercial, profit-driven activities and also steering consumer and citizen behavior to more positive responses and results.

@agrimg 2 жыл бұрын

Is is hardly used for the latter though