Hi, sorry for the lack of videos lately. I’ve been struggling a bit with motivation. But I’ve already made the necessary adjustments. I will be back next year with a new brand new video series. I’m also planning to go back to slightly shorter videos so that I can upload more frequently again. Uploading a new video is after all the most fun part about youtube - so I think allowing me to do that more often should help. ---- Happy New Year !

I deadass thought it was different Michelin

This would explain Michelin man's considerable girth.

For those asking about The Guiness Book of records, it was indeed made by the man who owned Guiness Breweries. He and his friend went recreational shooting and got into a argument over which bird was the fastest. He tried to find the information but realised it wasn't published anywhere, and it also occurred to him that people in pubs everywhere must have similar debates all the time with no way to find the actual answer. So he commissioned some people who owned a fact finding agency to write the book and gave a bunch of copies away, presumably to promote his beer. It became an instant hit in homes and evolved into a mainstay.

Now tell me how the Guinness beer company is the same creator of the World Book of Records.

Wait, the food Michelin is the same Michelin of the tires ? lmao I thought it was a common last name or something

When I was a kid, I used to think both the Michelin man and the Stay Puft Marshmallow man were giant ghosts in Ghostbusters.

mean while in Hong Kong, a Michelin star is called the kiss of death because the landlord just raises the rent exponentially if they know you got a michelin star

One of those things I figured too obvious to be true at first glance. Joke's on me, I guess.

The Michelin man of course The most elusive rare creature studied by biologists for decades

And a brewery publishes the most common book of world records

Finally someone cares to explain why a rubbery dummy thicc boi is giving out stars.

Among the bad things about receiving a star: you need to maintain standards not only on food quality, but also on service and environment, which is expensive. Some chefs chose to lose a star on purpose to be able to keep a local/family style restaurant.

It was nice sending this to my friend who said the Michelin's were different

In case you’re wondering who the world’s largest tire manufacturer is, it’s LEGO.

When I first heard of the restaurant rating system years ago I actually asked why the tire company rating restaurants was so prestigious. The response I got was effectively “Haha, you idiot, it’s not the same Michelin, obviously.” Good to know my gut instinct was right. And also good to finally get an answer after so long.

I remember having to write a paper about the creation of the michelin red guide, how it works, and its effect on dining culture & restaurant industry when I was in culinary school. Good times.

Tire. Travel. Tourism. Food. It’s incredible how you can make a business/money out of things that seem so apart, yet in actuality, connected. Really important to be able to think creatively like this.

I heard Michelin stars taste just like the tire

Sounds like the Michelin guys were blogging before blogs or the Internet even existed

The moment he mentioned “travel guide” I was like OH I can see where this is going

Ratatouille taught me a star can drive restaurants all the way to the top and bring them down

A rare example of marketing that benefits everyone involved. From consumers to restaurants to journalists to the sponsoring company themselves.

My father worked for Michelin, so I vaguely remember that he told me something about this when I was a kid. It was nice and refreshing watching this video, thank you!

Can I just say that your illustrations are unparalleled in the educational youtube sphere. I’m always super impressed with the detail you put into even the most briefly shown clips.

I'm just going to go with the birds. Cube square law and flying around sounds like good exercise.

So they invented "Yelp" and "Trivago" before the internet

This is one of those things where everybody collectively thought they avoided a stupid question by assuming is was a common last name and a coincidence of shared name. I, like everyone. Just found out theyre the same hahaha

Nothing like having a side hustle....

“Ireland and the British Isles” Thank you, good sir

I love the story that only restaurants that were far from major population centres were given ratings with the ambition that people would drive to visit them, and therefore wear out their tyres quicker. How much truth there is to this I don't know!

I would guess that most English speakers don’t know the Michelin Man has a name: Bibendum

2nd largest tire manufacturer? I guess we’re going for volume, rather than units. Otherwise LEGO slips into 1st place and drops Michelin to 3rd.

I love these videos for both the amazing art work but also for the info. It feels so thoroughly researched and deleivered in an incredably easy to digest way. It's also nice and soothing. I watch these to fall asleep sometimes.

This is the first FIM I’ve watched and I’m intrigued! The content not only satiated my curiosity for knowing how Michelin tires and stars are connected but I’m exited to learn more. I hope the soft, spoken Englishman (I think) finds motivation to keep on keeping on :) Thanks for your hard work and dedication - Happy New Year!

That was clever using the delorian's tires and going back in time the way you did in your story. I love this channel 👍

I always thought it was weird that fancy restaurant were categorised by Michelin stars... I made the connection of the name, but I only thought it was a coincidence.

"Kept you waiting, huh?" - MGS Good to have you back mate

Does this mean magnum condoms and magnum chocolates company is the same?

"Cooking like a chef, I'm a 5 stars michelin." - Some aussie guy.

That really is something when they started out giving those books for free

I'd like to take advantage of this video to let people know that the Michelin man is canonically called Bibendum. 100% true

So basically, these were two guys with three incredibly successful ideas. what legends

Life Goal: To become a Michelin food inspector...

This is such a high quality channel, honestly

Hey man you got this. You the man. You have many followers. Keep your head up. You make many great videos that is appreciated by all of KZfaq. Thank you for that.

This video was fascinating! The visuals were so cool, can't wait to check more out of this channel!

Took me my entire life to find out about this

i give this accent two michelin stars

Another fun fact: Michelin’s r&d lab has one of the best microscopes in the world.

That’s actually amazing. This is what high quality work does.

Everything this guy does is brilliant with incredible “attention to detail” 👍👍👍👍👍

Rating company: your food tastes like car tires Restaurant: thank you sir

loved this video! You don't have to make every video science based, its enjoyable to listen to talk about new things you obviously researched with interested passion!

This is something I always wondered about. Thank you

Bravo! Thx for sharing. A nice example of vertical business expansion.

Very interesting. I love your videos. I always learn something new, I too assumed that the Michelin star was from the same company though I never new for sure haha, since it is a bit strange that a car company would be assosiciated with the food industry. Thanks for all the informative videos that you make, we clearly see the effort put into them. If you would like to go with shorter videos and producing them more frequently that's your decision, however I do also enjoy the longer videos, as I can sit down and relax and appreciate all the new information haha.

I thot Pillsbury and Michelin were related as a kid

Heres 10 minutes of video in a paragraph The Michelin tyre back in the day wanted a way for drivers in France to know what restraunts and cafes where worthwhile (simmilar to the aa in Brittan) so they got a panel of food reviewers to review these places and if they were good, they got a Michelin star. Nowadays its branched out to only the finest restraunts in the world given out by a panel of specialist critics

Thank you for this video! I was so confused about why Michelin is a benchmark for food but also a tire company!

But seriously Mechelin star restaurant food taste damn good their food critique definitely have great taste.

Excellent video! I do prefer the science videos but it's still good to do something different once in a while. I'm excited to see your upcoming videos. Quality > quantity, but it's also a good idea to make short videos consistently and occasionally longer ones for more complex topics. Glad to see you get going again.

High quality and well made,subscribed

very well put video, and quite interesting, thanks! It will be in handy to make small conversation in the holidays.

I thought the food Michelin was a cool ass historic chef that it was named after, not the tire brand. Now I'm gonna associate fancy food with eating tires.

As a kid, Im always puzzled on why a tire company is giving away the best awards for culinary chefs...

i’ve been questioning about this matter for a long long time. Thanks for the video!

Those were some pretty amazing graphics and animations, well done

Cause they're French. That makes them qualified already.

Now I understand the song: "cooking like a chef, I'm a five star Michelin"

You're the first guy to ever make me repeat the video but in normal speed. Nice work!

I've always questioned this.. Thank you for explaining 👍👍

The great thing about Michelin is that they just do bib, one star, two and three star. They didn’t over engineer or over think the rating system. Just have very high standards and keep,it simp,e. Thank you.

If someone had mentioned to me that it was the Michelin Man handing out restaurant ratings I would've thought they were making a dumb joke, or were just dumb. Mind blown.

Thank you for this video! It's nice learning about something that I didn't know I didn't know.

Please continue uploading videos ..... One of the best channels I have seen

Wait until they hear that Peugeot makes peppermills too and they are actually high end.

When I asked if the Michelin Tire company is the same one that rates restaurants, people thought I was crazy.

I have always wanted to know the answer to this particular question, so thanks very much for sharing this!

This was my first video of the channel and I subscribed immediately after watching all the way to end. I also like how you handled brilliant's ad segway. Keep up the good work ♥️

I could listen to you say, “creme de la creme” a million times.

I would like to add a few points to the video which is great btw but misses a few vital points. Or rather misconceptions. I’ve personally had lunch/dinner at over 100 michelin starred restaurants all over the world and know for a fact the misconceptions are not true. 1. Stars are only for fancy restaurants. Not true. The quality of the food is what matters. Decor or service have nothing to do with it. 2. Michelin star restaurants are expensive. Not true. Although most are, there is quite a lot of them where you can have 25 euro set lunches, delivering the same quality. 3. You only get a bunch of small bites and leave hungry. Not true. More often than not I struggle at the end of an x course meal. The chefs know exactly what quantities to use to make sure you leave satisfied. I only once felt that I was not satisfied and when the chef came to our table at the end and I complimented him on the taste but explained my feeling. I was asked what my favorite dish was and I was offered a new dish based on similar tastes to ensure I got something new and to my liking. 4. (Fault of some movies) Michelin critics have a fixed patterns like always come in pairs, order specific menus, drop a fork, etc. Not true. The trick is that nobody knows. They could come with friends, family, other critics, alone, etc. They make it seem as natural as possible. An anonymous retired critic once said “I would sometimes take someone to restaurants for birthdays. A critic could be anyone at any table at any time.”

I'm so glad someone made a video explaining this.

Always wondered why i never thought it was the same company. Great video!

For anyone wondering why Michelin is only the 2nd largest tire manufacturer in the world, it’s because LEGO is the first, their smaller rubber tires count as normal ones Edit: LEGO tires are rubber not plastic

For all the people surprised by Michelin - Guinness World Records was started by Guinness (the drink) to avoid bar fights.

There's a soup bar in Budapest called Bors (7th district, if you're ever there, check it out!). A number of the chefs there received a Michelin star in a different venue (not sure where, I was an expat at the time) and quit so they could serve high quality food to friends and family that could never afford a Michelin star venue after the kitchen received it due to the demand (from expats and the 1% of locals) and felt that the prestigious nature of the award isolated food lovers and hospitality workers. Hospitality for all it's quirks is such a wild industry to work in, and honestly, I couldn't recommend it to anyone. Dope video, thanks for the entertainment!

This is one of the greatest marketing video ever. These have the longest running content plan ever.

back when quality was more important than quantity or even profit

Wouldn't even know where to start with those dishes... and would feel guilty of breaking what is visually a piece of art. I'd request to speak with someone from the kitchen just to ask how I'm supposed to eat it.

This is a superb video, good job mate

I always wondered if it was the same Michelin! Loved the video!!

What is even more ironic, is that the most respected award for tire technology in the auto industry comes from KitchenAid!

All these years I'd just assumed that there were two entirely different entities names Michelin: one that makes tires and one that reviews restaurants. Thank you for proving to me how strange and fascinating the world is in the smallest ways.

Appreciate it! I’ve been to a few Michelin star restaurants and was confused the first time seeing the sign

This just answered so many questions i had. Thank you

1:08 that was a sexy transition

The world’s biggest tire manufacturer is actually LEGO

Thanks for the good information.. 🙏

This is a fantastically informative and entertaining video. Thank you!