Abraham Maslow and the Hierarchy of Needs - Content Model of Motivation

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Күн бұрын

Abraham Maslow' Hierarchy of Needs is possibly the best known model of motivation. As a motivation theory, the hierarchy of needs is useful, but probably over-used.
Get the Kindle eBook that accompanies the course, for just $2.99 (or local equivalent): geni.us/dAPQ
But, it's an important motivation model to know and understand, so, we'll go through it in this video.
Watching this video is worth 3 Management Courses CPD Points*.
(See below for more details)
This video is part of course module number 3.7.2
Program 3: Managing and Leading Individuals
Course 7: Motivation
Section 2: Process Models of Motivation
Primary videos that precede this video include:
- Introduction to Motivation • Introduction to Motiva...
- The Fundamentals of Motivation • The Fundamentals of Mo...
The Main Process Models of Motivation
- Elton Mayo and the Hawthorne Experiment • Elton Mayo and the Haw...
- Victor Vroom and Expectancy Theory • What is Victor Vroom's...
- John Stacy Adams and Equity Theory • What is John Stacy Ada...
- Douglas McGregor and Theory X & Theory Y • What are Douglas McGre...
Primary videos that follow this video include:
Content (or needs) Models of Motivation
- Abraham Maslow and The Hierarchy of Needs • Abraham Maslow and the...
- Clayton Alderfer and ERG Theory • Clayton Alderfer and E...
- Frederick Herzberg and Two Factor Theory • Frederick Herzberg and...
- David McClelland and Three Motivational Needs Theory • David McClelland and T...
LESSON NOTES
============
Abraham Maslow was a humanist psychologist. His hierarchy of needs model is very much consistent with Douglas McGregor's Theory Y (so do take a look at that video if you've not seen it: • What are Douglas McGre... ).
Maslow suggested we have a set of needs that he arranged in a hierarchy from the most basic biological needs up to the need to be the best person we can be - which he called 'self-actualization'. In the video we use a five-level version of his hierarchy of needs:
- Physiological needs
- Safety and security needs
- Social and belonging needs
- Esteem needs - esteem of others and self-esteem
- Self-actualization
There are issues, which we discuss, with this model. But, later theories do hark back to this one.
RECOMMENDED EXERCISE
======================
1. If you have not yet watched our video on Douglas McGregor's Theory X and Theory Y, please do so. (1 MC CPD Point)
2. How does this video relate to the McGregor video? (1 MC CPD Point)
3. How well does Maslow'shierarchy of needs fit with your own personal sense of what motivates you? What works well for you - and what issues do you have with the model? (2 MC CPD Points)
4. Now think about how well this model seems to account for the behaviors of the people who work for and with you. Reflect on what your own experiences and make notes in your journal, notebook, or workbook. (2 MC CPD Points)
5. As a manager, how can you use your understanding of Maslow's hierarchy of needs to help ensure your colleagues and team members remain well-motivated? Make notes in your journal, notebook, or workbook. (2 MC CPD Points)
DOWNLOADS
===========
Free Resources
- CPD Tools - gum.co/MC-CPD
Paid resources
- Management Courses Onboarding Kit - gum.co/MC-ObK ($3)
- Motivation Graphics Pack: managementcourses.gumroad.com... ($2)
RECOMMENDED READING
=====================
Get the Kindle eBook that accompanies the course, for just $2.99 (or local equivalent): geni.us/dAPQ
For a solid introduction to motivation:
- HBR Guide to Motivating People geni.us/sO2IKgn
The best of modern thinking on motivation, in accessible business books. These are all modern classics:
- Drive: The Surprising Truth About What Motivates Us geni.us/uq3EBO
- Start With Why: How Great Leaders Inspire Everyone To Take Action geni.us/vjErAN
- Lead, Motivate, Engage: How to INSPIRE Your Team to Win at Work geni.us/ABkZEx
- Multipliers, Revised and Updated: How the Best Leaders Make Everyone Smart geni.us/E39I
- Payoff: The Hidden Logic That Shapes Our Motivations geni.us/uMaP
- The Progress Principle: Using Small Wins to Ignite Joy, Engagement, and Creativity at Work geni.us/tiEkeH
Management Courses Continuing Professional Development (CPD) Points
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Each video has two levels of MC CPD points. For this video:
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Пікірлер: 36

@bonfacetitus6459 20 күн бұрын

Thanks so much for your eloquent clear explanation about this set of hierarchy of needs

@ManagementCourses 19 күн бұрын

You are very welcome.

@violethmichael2336 Жыл бұрын

No one explains things clearly as this great teacher does!! Thank you for sharing your valuable knowledge in a highly understandable way!

@ManagementCourses Жыл бұрын

You're very welcome!

@thepackagevaultproject2011 4 жыл бұрын

Great video! The key difference between a "manager" and a "leader" in business (or even group) management is learning your people and sorting out what supports them being self actualizing. "Managers" just brute force people to make things happen while "leaders" use the right tools to empower their groups and they do it from the rear of the pack, not the front. Understanding what motivates each person on your team is what makes leadership possible.

@ManagementCourses 4 жыл бұрын

Thank you. The debate about management versus leadership will go on and on. And whilst I don't necessarily share your view that managers 'brute force people' (that sounds like dictatorship) I like your last sentence: 'Understanding what motivates each person on your team is what makes leadership possible'. I think that is spot on! It's why I am doing so many videos on different models of motivation. I hope you enjoy more of them. And, more courses on management and leadership are all in the planning, so watch this space. I'll look forward to more of your insights.

@urbanlegendsandtrivia2023 3 ай бұрын

At age 61, I just read, for the first time, Maslow's entire original 27-page paper from 1942.

@ManagementCourses 3 ай бұрын

That's mnore than I have. But then, I'm only 60.

@urbanlegendsandtrivia2023 3 ай бұрын

@@ManagementCourses LOL! You can read the full paper next year.

@carlpiaf4476 3 жыл бұрын

My students and I are big fans of your work. We'd love to see a version of this video with Maslow's later version with 8 levels, and hear your thoughts on how these relate to the workplace.

@ManagementCourses 3 жыл бұрын

Thank you very much, Carl. I do often split self-esteem from group esteem, as I describe here. But I find the boundaries between his ideas of aesthetic/actualization/transcendent needs wooly. We need to bear in mind first that Maslow had little (I suspect no valid) empirical evidence. And, from my channel's point of view, this 'enhancement' is not germane to my primary users - managers. There's little practical benefit in splitting Self-actualization into these there components. However, I will say this... As the channel matures (it's still only 18 months old, as I write), I will be considering different sorts of content. As I do on my Project management channel (kzfaq.info ), I would like to make additional content of a more thoughtful and opinion-driven nature. This would make a great contribution to that initiative.

@carlpiaf4476 3 жыл бұрын

@@ManagementCourses Thanks Mike. I agree, I much prefer other theories, like ERG. As for Maslow's "theory", which I think is poorly represented in mainstream psychology once one has read the primary resources, I think the aesthetic and cognitive needs are important ones to consider too. As a meditation, yoga, science and psychology teacher, I do see importance in his ideas of self-transcendence, and I see them as being particularly important in some organisations and professions. Teaching students whose parents work for major NGOs certainly makes me consider such ideas too.

@ManagementCourses 3 жыл бұрын

@@carlpiaf4476 I agree that meditation and yoga can have a positive impact on work and life in general. I was more questioning the value in bringing them explicitly into the model as separate lines. That said, I do still fancy doing a wider discussion video. Thank you, Carl.

@VanessaChisanga 7 ай бұрын

thanks you sir..well explained 😊

@ManagementCourses 7 ай бұрын

My pleasure. Thank you.

@DrSudhirBisht Жыл бұрын

Dear Prof In your last video on Herzberg, you need to give more examples of ‘motivators’ As always, you are wonderful 👍👍👍👍👍👍

@ManagementCourses Жыл бұрын

Thank you.

@dankay9886 4 жыл бұрын

Great lecture.. I'm having better understanding now.. Thanks

@ManagementCourses 4 жыл бұрын

Glad it was helpful! - for you.

@ongwaramoses2687 2 жыл бұрын

Excellent lectures on please keep it up

@ManagementCourses 2 жыл бұрын

Thank you, I will

@bonfacetitus6459 20 күн бұрын

wau I like this so much

@ManagementCourses 19 күн бұрын

Thank you!

@wiysanyuygloriabirka142 3 жыл бұрын

Awesome Sir. I now ba e a broader knowledge of understanding of this theory✍🤗🤗🤗

@ManagementCourses 3 жыл бұрын

Keep watching - there's loads more.

@kenrickkk3345 3 жыл бұрын

Great lecture

@ManagementCourses 3 жыл бұрын

Thank you.

@AceHardy 4 жыл бұрын

🙌💯

@ManagementCourses 4 жыл бұрын

🙇🏻

@dipanshubisht6834 3 жыл бұрын

Sir it was great explanation Plz you can explain leadership also. 🤗☺️

@ManagementCourses 3 жыл бұрын

Thank you, Dipanshu. I absolutely will do that. At the moment, our Teams course is rolling out and I have some Team Leadership videos in the can and scheduled for late Q1 and early Q2 2021. kzfaq.info/sun/PL6vWkk9L7LeFloZ1hMi3lnletXhCHGokd I also have an outline for our Leadership course in my notebook, waiting for prioritization - so messages like yours Helio me decide on the sequence, thank you.

@dagwould Жыл бұрын

Maslow's 'hierarchy' of needs is an abstract confabulation and reduces the complexity of man to a bizarre mechanism. People float through all 'level's, or aspects of human need all the time. His 'needs' are also entirely selfish and fail to take account of the social aspects of life that dominate humanity. kzfaq.info/get/bejne/a6t5lJRjz7-ckY0.html Now, 'motivation'. All a manager can do can de-motivate people, as people motivate themselves. You can create the setting for motivation with meaningful work, work that people can experience success with, work that achieves something for the doer and others, and work that is encouraged. The first step is to respect people, listen to them, and respond thoughtfully to what they say.

@ManagementCourses Жыл бұрын

I'm no fan of Maslow's model. There was no empirical data and it manifestly fails to account for many observable circomstances. However, it is just a model. It helps us understand somne things and opens us to challenge others. Maslow deliberately avoided intoroducing religion, faith, and spirituality - and I respect that. I don't think that 'fixes' the theory - but it does open the possibility of a different model. I disagree with your assertion that a manager can't motivate people but I do agree that many managers seem better at demotivating! and I also agree that the strongest motivation comes from within. However, managers and leaders can stimulate that. And I completely agree that respect is a great first step. I'd say vital, but I do recognize that some people find it easy enough to fake respect.

@anhnhat9452 2 жыл бұрын

why u make this video and my teacher forces me to learn

@ManagementCourses 2 жыл бұрын

I make these videos to help students and new managers. You'll have to ask your teacher why they want you to learn. But, I guess it's because they know the knowledge may be useful to you!

@titobungo01 Жыл бұрын

This might be 11 months late, but you may want to look up "conscious competence" model to add to the uploader's answer