Why we succeed because of rejection, not despite it. Rejection creates a blueprint for your futures. People, cities, ​and brands all go through it. Learn how can you use rejection to retreat, rethink, and reinvent yourself. Roop started his career at age 19 on CBS & ABC stations in Lansing. By 23, he was anchoring the news in Flint followed by seven years at NBC in New Orleans. After 24 hurricanes including Katrina, Roop moved to Detroit in ‘09 where an economic storm was brewing. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at www.ted.com/tedx