Five Email Segmentation Strategies

Рет қаралды 2,637

Күн бұрын

In this Education Live webinar, we will walk through five email segmentation strategies you can use!
Learn how to find the target audience for your message by using segmentation strategies. Build more powerful segments by using the right information!
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#Segmentation #ContactManagement #CustomerExperienceAutomation #EmailMarketing #MarketingAutomation #EmailAutomation #CRM #SalesCRM #EmailDeliverability #SalesSoftware #MarketingSoftware #Email #SalesAutomation #Newsletter #CustomerExperience

Пікірлер: 5

@realMartinHamilton 2 жыл бұрын

In the automation Last Engaged Date, when making the custom field, what should we name it and what time frames to use. I think you said 6 months is max but is there a Blogpost to walk us through it?

@ActiveCampaign 2 жыл бұрын

Hey Martin! We recommend naming the custom field "Last Engaged Date" - you can import our framework for the automation here: www.activecampaign.com/marketplace/recipe/last-engaged-date As for a timeframe - 6 months is a good rule of thumb, but this can vary based on your individual business. You can check out our course on email deliverability here: courses.activecampaign.com/courses/email-deliverability-101 - Specifically the lessons on "List Hygiene" and "Email Engagement Strategy for Deliverability" should shed some more light on this topic!

@realMartinHamilton 2 жыл бұрын

@@ActiveCampaign thanks! These videos are excellent. Hope they continue. I was using 2 Automations together called Engagement Tagging Part 1 & Engagement Tagging Part 2. Should I delete these and use the single one Last Engaged Date? It is much cleaner and simpler.

@ActiveCampaign 2 жыл бұрын

@@realMartinHamilton You don't necessarily need both. These automations take different approaches to the same topic: Engagement Tagging 1 & 2 use a system to ensure a tag with the appropriate engagement level is always on a contact, whether that means highly engaged or unengaged. Last Engaged Date tracks a date based custom field for the last time a contact engaged with you. You can run searches and segments using date ranges. You can fire off other automations if the date slips past a certain point.

@realMartinHamilton 2 жыл бұрын

@@ActiveCampaign awesome. I didn't expect a reply on that and you over delivered with your answer! I will use the Last Engaged Date then. Thanks.