Write An Email Marketing Strategy | The 3 Strategies
Рет қаралды 75,908
3 жыл бұрынHow to write an email marketing strategy. If you want to learn how to write an email marketing strategy for your customers, or write an email marketing strategy for your business, I'm going to outline my very simple and quick email marketing plan that takes only a few minutes.
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Daily email ideas from Cam: start.camjarrad.com/eck
Writing an email marketing strategy is no more difficult than deciding what you want to eat for dinner. But many people struggle with an overall strategy because frankly, it sounds a bit over-the-top- to have an email strategy.
But that might just be the best email marketing strategy - keep it simple.
In this video I'm going to outline my email marketing strategy for daily emails, email campaigns and email automation.
* split the strategy into 3 areas 1:38
* Campaigns
* Daily
* Automation
* Get comfortable with testing 2:31
* Build strategy that works from proof of what works
* Test subject lines
* test email styles
* Daily emails 4:26
* Include daily emails to your list
* What would you send one person?
* Look for feedback
* Campaigns 8:01
* Cycle in 3 month/quarterly rotations
* Pick a product and build emails around that
* Work backwards from the final day of the campaign
* Launches, new products, sales drives
* Automation 12:40
* Automate what works
* Keep them simple and short
* You can’t replace sales
* Example campaign
* June 1st to August 31st
* Roughly 13 weeks
* Month 1 - ask for feedback, share older content
* Month 2 - give massive value
* Month 3 - tell people about the product and sell
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@teresalumpkins7974 Жыл бұрын
Thank you for clarifying and giving me the next step. I have been down a steep rabbit hole for 4 months. Now, I have work to do and momentum to catch up. This video exceeds the value. A gracious thanks to you
@NicoleOsborneWunderstars 3 жыл бұрын
Great tips Mike! It's so easy to follow. Your whiteboard approach rocks!
@SellYourService 3 жыл бұрын
Thanks Nicole (:
@paulthompson7228 3 жыл бұрын
Never heard a message like this! Completely new material to me. Perfect concept for a100 day challenge. Thanks mate 👍
@SellYourService 3 жыл бұрын
I'm glad it was helpful! Thanks Paul!
@supreme3180 3 жыл бұрын
Got a new subscriber! U killed this one bro!! Super informative and creative, never heard this breakdown in my 10 yrs of marketing
@SellYourService 3 жыл бұрын
Very glad to hear that (: Thanks for the comment!
@heyalejandro175 3 жыл бұрын
Wow.. Fantastic! I did not think of this in that way. Thanks Mike!
@SellYourService 3 жыл бұрын
Very welcome! Thanks for the comment!
@nonrepublic1 8 ай бұрын
This is gold. No this is uncut Diamond. I love this 3 part strategy. That daily email resonated well with me. Thank you for this.
@SellYourService 8 ай бұрын
You're very welcome!
@tanalyn6753 3 жыл бұрын
Mike, instead of sending daily emails I recommend using the email preference center where the audience can control the frequency and content. People get too much email and want control of their inbox. Give them the power to drive! Otherwise risk being unsubscribed.
@SellYourService 3 жыл бұрын
Great idea, thanks
@workwiththeinsider 2 жыл бұрын
Explain more...
@jackjax7921 Жыл бұрын
"People get too much email." 😂😂 Lol people will not likely to read your emails if youre not high value enough.
@brittanyash8340 Жыл бұрын
Thanks so much for this. Best video breaking this information down!
@SellYourService Жыл бұрын
You're very welcome
@gingertomm__ 3 жыл бұрын
super helpful thank you so much!
@SellYourService 3 жыл бұрын
Glad it was helpful!
@KiranVarri 3 жыл бұрын
Daily Mails📩/ 📢Campaigns /Automation 🔁... Nice n simple way to segment the possibilities... Good one👍 tyty
@SellYourService 3 жыл бұрын
You're welcome
@berdienmuller7857 3 жыл бұрын
Great video!! 🔥 this is one of the few videos I found with super practical steps! I just typed out the whole video into those three columns 😅 now I’m gonna put this into real content for my client 😊
@SellYourService 3 жыл бұрын
Awesome! Thank you! Glad you liked it (:
@fajrmobeen2666 2 жыл бұрын
could you share what you wrote ? please
@srmatic 3 жыл бұрын
Hey Mike, this one was really encouraging. Thanks for this strategy!
@SellYourService 3 жыл бұрын
Good to see you here Srđan, thanks for the comment!
@srmatic 3 жыл бұрын
@@SellYourService Thanks Mike. I have a tiny list and send them today my first broadcast/daily email with an inspiring story.
@TheWorthyWriter Жыл бұрын
Great strategy. Great reminders from when I last watched it.
@SellYourService Жыл бұрын
Glad it was helpful! Thanks for the comment Rick
@tarasaurelius 2 жыл бұрын
Very useful! Thank you!
@SellYourService 2 жыл бұрын
You're welcome!
@sphjk27 3 жыл бұрын
Amazing tips, thanks mate
@SellYourService 3 жыл бұрын
You're very welcome, thanks for the comment!
@stephaniecastillo4226 3 жыл бұрын
Great content. I text a lot with Launch Control, but utilizing multiple channels is super important. My next move will be Email marketing.
@SellYourService 3 жыл бұрын
Good stuff! Multi-channel for the win
@eugeniurotri9354 Жыл бұрын
Thank you, very helpful!
@SellYourService Жыл бұрын
Glad it was helpful!
@drdemi 3 жыл бұрын
I'm doing weekly emails and i love it. the open rate is around 25% and unsubscribe rate below 0.5% i dont think that frequency is key, i think its the value. and you are right, people overdo it with drip mailing, i was guilty of it myself ... thx for the gr8 video, i dig the intro ;-)
@SellYourService 3 жыл бұрын
Ah man that's music to my ears. I love to see those numbers, fantastic work. Glad you like the intro!
@aymanel-bahrawy6854 2 жыл бұрын
How you come up everyday with new content and ideas?
@drdemi 2 жыл бұрын
@@aymanel-bahrawy6854 you are the expert in your niche, you know ppl's pain points and struggles, you keep addressing those. also, see what people ask: i get tons of ideas for content from comments on videos and blog posts, from random ppl replying to my emails etc. also, after a year of weekly emailing you can start recycling your old emails (what did i write about a year ago?) and upgrading the old content. dont be afraid of copying others ppl ideas or your own and dont be afraid of repeating itself. yes, youf gift is your content, but even a bigger gift is your CONSISTENCY in publishing regularly. ppl love that. take care bro
@jackjax7921 Жыл бұрын
I came back to this video after 6 months and then Ive realized how valuable this info. Literally for free you learn this.
@SellYourService Жыл бұрын
Glad to have you back (:
@jackjax7921 Жыл бұрын
@@SellYourService Do you sell an email marketing course?
@kataroundtheworld Жыл бұрын
Thank you for coming out with content like this, it has really deepened my knowledge in email marketing. I am a little confused as in if I were to hold out this strategy do I have a separate list of email for each part (for example: a email list for daily, another for campaign…) Because it seems like people who are in the list of daily would then receive similar content when I move to campaign and automation. Thank you!
@SellYourService Жыл бұрын
You just need one list. Some people might receive duplicates or something similar after a while but they'll never notice or care
@khalidmohammed1466 3 жыл бұрын
The content it's fantastic....thanks
@SellYourService 3 жыл бұрын
Glad you enjoy it! Thanks for the comment!
@lowegieoja8457 8 ай бұрын
Hey Mike, I know you're one the best people to answer this, as someone who writes emails to sell, which is easier to sell, physical products or infoproducts? Just asking to have a better idea which to focus on as an aspiring email copywriter.
@SellYourService 8 ай бұрын
Sorry I missed this! There isn't unfortunately an "easier to sell". Both have their challenges. However, physical products *tend* to have a wider market BUT digital products *tend* to have better profit margins. If you're starting from scratch, and looking to sell your own products, I'd start with info/digital
@shebossoasis 3 жыл бұрын
Thank you so..... much! I have paid so much to get what you have given me for free. I can't wait to use your strategy and share it with others! Be Bless and Thank you!
@SellYourService 3 жыл бұрын
You're very welcome
@amineunshakable1295 3 жыл бұрын
It’s what they says with a Great teacher you have great lessons
@SellYourService 3 жыл бұрын
That's very kind of you to say! Was there anything in particular that stood out?
@amineunshakable1295 3 жыл бұрын
Everything you said was spot on and you refer your friend for Email Planner that was gold. I might opt for his offers not sure 🤔... what are your thoughts 💭
@stephenfourie 3 жыл бұрын
Hey Mike, great content. I really like how you frame the daily email and using it to test out everything which then should translate into more effective campaigns and automations.
@SellYourService 3 жыл бұрын
You got it! If someone told you years ago, that for a few dollars a month you could email your customers and have a conversation with them your mind would be blown. Talk to the individual and you'll talk to the group.
@jasiahbenedict828 2 жыл бұрын
You all prolly dont care but does someone know of a tool to get back into an instagram account? I was dumb forgot the login password. I love any tips you can give me
@GillianLarmond Жыл бұрын
I agree with you Stephen.
@johnnytrash2839 Жыл бұрын
A video so nice I immediately watched it twice
@SellYourService Жыл бұрын
A comment so nice. I replied
@SellYourService Жыл бұрын
Twice
@johnnytrash2839 Жыл бұрын
@@SellYourService 🤣🤣🤣 nice.
@CoreyZeiman Ай бұрын
hey Mike, I emailed you. Good content and valuable as well
@phillipchan1 3 жыл бұрын
Hey - this is really great. I love the categorization between daily, campaign, automation. A question I’ve had is how do you manage the total frequency as a result of crossover between the three categories? E.g. it is feasible that a customer would get a daily email, a campaign email, and automation all at the same day. Is there a way to manage overlap?
@SellYourService 3 жыл бұрын
Good question. Typically I have two lists and send welcome emails to one list and once they've finished that sequence move them to the daily email list. However, I've also just left it as is and the unsub rate isn't much higher
@phillipchan1 3 жыл бұрын
@@SellYourService thank you!
@ThePeachBasket3000 2 жыл бұрын
As an email marketer, daily emails are too much, try consider to send an email 3 times a week, this depends on your business too. Sending an email everyday increases the number of unsubscribers
@igo0di 2 жыл бұрын
Mike you rock!!
@SellYourService 2 жыл бұрын
No, YOU rock!
@ruwanwlr9388 3 жыл бұрын
Whatta content, thanks
@SellYourService 3 жыл бұрын
Glad you enjoy it!
@leticiabaybay1674 3 жыл бұрын
Hey, nice content. One question, if you are a funnel builder what's inclusive in your services? Is it included the funnel designs, all the integrations, automation, and setup with copywriting? thanks in advance.
@SellYourService 3 жыл бұрын
There isn't a strict definition of what you can and can't sell. Overall, I advise including what you're great at and focusing on your niche, rather than the deliveries.
@vigilhammer 3 жыл бұрын
awesome content
@SellYourService 3 жыл бұрын
Thanks very much, glad to hear (:
@Syd7088 Жыл бұрын
Would this suitable for B2B as well? thanks
@shaunpx1 2 жыл бұрын
Great video, What do you do when you don't have a list? Do you have any videos on the building of a list? I'm 2montjs out from publishing a book plus I'm building courses.
@SellYourService 2 жыл бұрын
Great question, more videos coming soon
@SearchingForLoveOverseas Жыл бұрын
Personally if I get an email like that every day I block them. I don’t even care if it’s a service I like I just find it annoying and unprofessional 🤷🏼♂️ but I’m here because I have created a nice email list from my opt in on my landing pages and now want to give this a go.
@mardz229 Жыл бұрын
I like this system, I just dont know how to apply it to music. A vinyl record product we have launching soon? Could this system still .. work?
@SellYourService Жыл бұрын
100%. Doesn't matter what the product is. Just start and get better over time
@mardz229 Жыл бұрын
@@SellYourService Im just in the middle of using anyword program to help create template ideas for my email marketing :) cheers for the comment :)
@subrotomukherjee2316 3 жыл бұрын
Can you make a video on how to find clients...plss😁. Great content though 🔥
@SellYourService 3 жыл бұрын
Coming soon!
@randallschumacher4944 2 жыл бұрын
good things
@SellYourService 2 жыл бұрын
Thanks for the comment!
@nikdagr 3 жыл бұрын
Interesting approach. The most daunting thing with this though is (guess I'm not alone with that) how to find ideas (or suggest ideas to your customer) for daily emails that are meaningful and of value for your recipients. What is your (not Cam Jarrad's) suggested strategy for that? In particular for an ecommerce customer who sells physical products (no affiliate, no marketing or services etc.). I would appreciate your ideas on that. Also, do you mean you manually send all these daily emails without using any kind of automation..? Thanks Nick
@SellYourService 3 жыл бұрын
Thanks Nick. So it boils down to your understanding of who your customers are. Your emails need to be a reflection of who they are and what their problems are. Rather than thinking about what you can talk about with your business, talk about what they're seeing in their life. The daily emails are a way of finding out what your customers want help with, what they're looking to fix or change. They're a chance for you to open a dialogue and ask more about their lives. If you're selling golf equipment or cameras or art or custom made clothing, it doesn't matter. You can still send a regular daily email helping them. Take BeastGear for example, online gym retailer. They don't just email about their products. They email about workouts, diets, KZfaq videos they've found, interesting blog articles and most importantly they ask questions. Happy to go into more detail. As for the emails, yes, they are the first thing I write at the start of the day and I write 2-3 at a time and my VA schedules them.
@nikdagr 3 жыл бұрын
@@SellYourService Thanks for the quick reply. I agree that the emails and the whole marketing actually should begin with the customer in mind first, with their problems. And I liked the phrase "talk about what they're seeing in their life". But I'll make it a bit difficult for you if you are up to a challenge :) How do you find (daily!) topics to talk about to people who have only bought a light bulb from an ecommerce store - because that's the case with one customer of mine right now. And he doesn't really know much about them. Plus he doesn't sell anything else... But, there is of course a unique selling point about these products, that they are full spectrum lamps which means they are good for your wellbeing and to see better, better concentration etc. The other segment of his customer base are people with what you actually mentioned in your video: seasonal depression. And they buy those light therapy lamps to feel better. What would you do? And another question, how do you avoid confusion/overwhelming your contacts when sending out campaigns simultaneously with daily mails? Cheers
@SellYourService 3 жыл бұрын
Not only do I love a challenge, I love this question so much I'm doing a video on it
@nikdagr 3 жыл бұрын
@@SellYourService Wow. That's so super cool of you! Make it as impossible as possible :))) Can't wait! Cheers Nick
@idealfitness-and-kickboxing 3 жыл бұрын
Hey, Great Video. One question, how long should we send daily emails for?
@SellYourService 3 жыл бұрын
How long should you communicate with your audience and customers for? How long do you think?
@idealfitness-and-kickboxing 3 жыл бұрын
@@SellYourService no no, sorry you said to send daily emails to test certain things such as subject lines, headings information etc then use the feedback for campaigns and automation. I was wondering how long you advise sending those daily 'test' emails. As a new business we have a plan to engage with out email subscribers monthly and weekly/twice weekly.
@SellYourService 3 жыл бұрын
Ah I see. You're going to be testing forever. You should be looking at what's working and what's not working at least once every three months
@chtdkmn 2 жыл бұрын
Hey Mike! i couldn't find Cam Jared 365 day email ideas link?
@SellYourService 2 жыл бұрын
It was a long time ago so maybe it's gone
@marketingempiregroup Жыл бұрын
This is great work. We’d love to showcase it and possibly do a collaboration. 🤙🏼🚀
@SellYourService Жыл бұрын
Sure thing, shoot me an email and let's do it
@diegocaracasfc 3 жыл бұрын
Hi Mike, what I didn't fully understood was the campaign phase. I thought you do all that phase in automation.
@SellYourService 3 жыл бұрын
Campaigns might be "automated" or scheduled, but they are closer to 3 month long promotion periods. You might run them in a cycle and have a pattern, but I don't automate them from scratch. Have I understood your question?
@diegocaracasfc 3 жыл бұрын
@@SellYourService yes you have! Thanks. Lastly, a question about the daily emails. When you say you send those emails to one person, do you mean testing for example 10 emails, subject lines, etc on only one person? Or if you have 10 emails to test, you send it to 10 different people?
@101artmedia 3 жыл бұрын
If I want some help with setting up my email marketing you can help? I am watching a lot of videos but I can't find from where I should start. Maybe I need some help in the beginning.
@SellYourService 3 жыл бұрын
I'm probably not the best person to ask, but I'd be glad to make some recommendations. Have you joined the Facebook group here: facebook.com/groups/sysmastermind/
@TEGA1984 3 жыл бұрын
Question - Does daily email work for a jewelry ecommerce?
@SellYourService 3 жыл бұрын
Sure does. Would daily advertising or daily calls with customers work?
@TEGA1984 3 жыл бұрын
@@SellYourService Not sure what to include in daily emails, or what to advertise daily. Not planning to call customers
@walterhigo7658 3 жыл бұрын
QUICK QUESTIONS About Automation: Would you recommend using automation emails as part of a campaign, or is this something that should bed done OFF of campaign??? ( I know you mentioned you prefer to use it mostly to get people used to your emails)
@SellYourService 3 жыл бұрын
Absolutely. We have lots of campaigns set up in automations ready to go, so we can just drag a load of subscribers to that automation and let the emails take care of themselves. However I wouldn't have everyone on your list enter a super long automation
@user-ns4ot6kr3l Жыл бұрын
How long would you test with the daily emails before creating the automations? (Just until you have an idea of what does and doesn't work?)
@SellYourService Жыл бұрын
Keep testing, every single day send something new. Things to watch for: Lots of replies - means that topic is engaging and people want more Lots of opens - great subject line
@diegocaracasfc 3 жыл бұрын
Hey Mike just to confirm, you just choose One person of your list and start sending daily email to this person, don't you? If so for how long? What about if you don't get good results with this person? Do you start over with another one?
@SellYourService 3 жыл бұрын
You don't literally choose one person, you write as if you're only writing to one person. Did I understand your question?
@diegocaracasfc 3 жыл бұрын
@@SellYourService oh I see haha! But you send it to you whole list, right?
@SellYourService 3 жыл бұрын
Correct (:
@Houssinehb 2 жыл бұрын
Am an affiliate marketer how I can use email marketing to promote products ?
@SellYourService 2 жыл бұрын
Well how are you promoting them now?
@Houssinehb 2 жыл бұрын
@@SellYourService i mean by ads
@myownjourneyout 3 жыл бұрын
This hard bro🤙🏽, if you were a musician and producer would you do the same?
@SellYourService 3 жыл бұрын
How do you mean? What's the challenge?
@myownjourneyout 3 жыл бұрын
@@SellYourService Thanks for the quick reply means a lot✊🏾. I’m about to start collecting emails in exchange for song downloads and instruments so I found your video wanting to learn more about running my music business through email. I want to know if the strategy your teaching in this video with the daily emails and campaigns would you recommend me to do the same in music. I hope I said it right lol
@saadsemlali8189 3 жыл бұрын
Mann, i like your english accent
@SellYourService 3 жыл бұрын
Thanks! I've had it for years
@101artmedia 3 жыл бұрын
@@SellYourService 😄
@aj2291 3 жыл бұрын
“Awesome sauce.” (How I met you mother ref)
@SellYourService 3 жыл бұрын
Glad you like it!
@gracieflicker9445 2 жыл бұрын
Anyone sending me daily emails is 100% getting unsubscribed.
@SellYourService 2 жыл бұрын
Interesting. Why do you say that?
@aevisia 2 жыл бұрын
How do you find time to make daily emails, campaigns, automations, create free and paid content and keep up with social media posts? I can understand campaigns and automations, but daily emails seems excessive and seems like a quantity over quality mindset. I am a content creator and blogger and I am one person running the show. How can one person create daily quality emails that people care about as well as and balance creating both free and paid quality content as well as manage social media posts? Daily emails do not seem realistic to add to the work load if you're one person running your business. Maybe 1-2 emails a week but every single day? This does not seem realistic at all.
@SellYourService 2 жыл бұрын
So this is a good question and I address it in my video here: kzfaq.info/get/bejne/f9Bpp6R6yMqpdIk.html My advice is keep to one channel and repurpose what you create. And hire a VA
@user-zd2le4ly8f 9 ай бұрын
I GENUINELY LOVE YOUR CONTENT. KEEP GOING BROTHER. PHENOMENALLY VALUABLE.🤍
@SellYourService 9 ай бұрын
Glad to hear (: thanks for the comment!
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