Unlocking the Hidden Value of Your Data
Identity resolution has always been a major challenge for marketers, even before the third-party cookie phase-out. The requirement to offer a consistent, coherent, and helpful customer view across digital and physical channels is increasing due to the cookie deprecation. To prosper in a world without cookies, marketers must reassess their first-party data strategy and seize the opportunities it offers. By adopting a holistic approach to data management and analytics, marketers can unlock the potential of the data and drive sustainable value creation for the brand.