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WHY IS CHER DOING THIS?! | UKTV Rebrand
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Күн бұрынThe day has finally arrived, UKTV is no more, only U remains... And just how do they plan on promoting this new look? Well with one of the most recognisable celebrities on the planet of course... CHER! But... WHY?!
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#uktv #u #cher
@mildlydispleased3221 Ай бұрын
Nintendo taught us that taking a well=known brand and adding a "U" never ends well.
@WarlordMoA Ай бұрын
The Wii U so they went with NintendoSwitch they switched U. Booo.
@southparkfirefly Ай бұрын
@@WarlordMoA The Nintendo Switch is a way better console than the Wii U, The Wii U was basically just a Wii lol it was pointless.
@plows2940 Ай бұрын
@@southparkfireflyHey that’s not fair. The Wii U was at least two Wiis (or four GameCubes) duck taped together
@seediffusion Ай бұрын
Twitter rebrands to X, UKTV rebrands to U. What's next, Apple rebranding to i? Screw it, let's just rebrand everything in existence to a single letter. :D
@richardgadberry8398 Ай бұрын
KZfaq rebrands to $.
@MarkAJAgi Ай бұрын
@@richardgadberry8398 Too late. Microsoft have already been renamed as $.
@Nostalgic80s-nd3qb Ай бұрын
Earth rebrands to P?
@questioned54 Ай бұрын
U actually works as a brand for a streaming service though. At least I think.
@seediffusion Ай бұрын
@@Nostalgic80s-nd3qb P?
@KristinaMckailMckail-ry2tm Ай бұрын
On U&Dave's startup we were given a new U off air loop
@Lynxxylynxx Ай бұрын
i saw that live are u on about the loop just after the teleshopping and whos line is it anyway?
@Wayne-s5r Ай бұрын
I WANT TO SEE IT
@richardbutler4488 Ай бұрын
So dissatisfied that they didn’t get Julian Symons out of UTV retirement to give him a retirement job 😅 And now on the U Tv something is 😊
@HughMiller98 Ай бұрын
Well in France they have the 'U' chain of supermarkets (Hyper U, Super U, U Express), grocery delivery (Courses U) and service stations (U-tile), so using a single letter as a brand isn't new. Also, I love a ridiculously camp TV ad that makes you question the company's sanity
@itzurboyzdawg2 Ай бұрын
Fuck me thats alot
@CulturePhilter Ай бұрын
Oh no, snubbed by Cher. 😂
@questioned54 Ай бұрын
In 2019-2021, the Grammarly advert was everywhere. And I remember people talking about it. Also Raid shadow ledgends sponsorships on KZfaq were a massive thing in general conversations when Raid Shadow Ledgens had lots of sponsorships.
@WeAreSTV1_Inc Ай бұрын
The branding is cool, especially Yesterday's new idents. its the naming that sucks.
@glassowlie Ай бұрын
Fully agree!
@questioned54 Ай бұрын
U&Dave is good sounding, U&Yesterday is decent, U&Drama is dodgy, and U&W is awful but overall, the channel names get the job done in my opinion. U is objectively a good name for a streaming service. And as you said, the visual elements of the rebrand is good.
@debbieray8424 20 күн бұрын
Me too the name sucks
@longmancarl Ай бұрын
All I see is the Unilever brand logo
@chrisnichols1957 Ай бұрын
I have one thing to say to UKTV... ''What were U thinking?''. And if they have to rebrand at least lose the '&'...U-Dave, U-Yesterday would be slightly better, but to be honest they need to do a 'U-Turn' .
@glassowlie Ай бұрын
GMB was reporting on this ad campaign.
@NateisLateFan111 Ай бұрын
What Ad Campaign
@RouthornAlex07 Ай бұрын
Funny seeing this video, shortly after receiving an advert on the Channel 4 Streaming Service about this very service. Why is it called U? It makes no sense, UKTV was better.
@southparkfirefly Ай бұрын
They literally picked her for the pun of her song lol
@thisislucalox2 Ай бұрын
Cher. She seems expensive.
@ccateni28 Ай бұрын
She was in the Bobbleheads movie, not really expensive.
@stewartbrodie1720 Ай бұрын
@thisislucalox2 well played - that comment deserves more love :)
@anonUK Ай бұрын
Has she done much since the 90s? She was big in the 60s singing that cod hippie-folk song; and made a name for herself in the 70s and 80s as a "gay icon" as her looks started to fade, rather like Madonna 10 years after her. At this stage, however, she just wants to pay off the pension contributions and the remaining instalments on the plastic surgery- while "U" goes about sacking its entire back-office staff and restructuring its finances under cover of a rebrand. After all, 90% of the Dave and Yesterday schedules consist of playing back recordings from the BBC and other channels. As for the logo, Unilever may have a claim...
@King_Coyne 14 күн бұрын
@@anonUK There's always a certain type of person who can't talk about Cher without mentioning her surgery. What's the issue, is she not allowed? I thought she was a grown woman who could make decisions about her own life. It's just sad when people use that to try and insult her but fails massively. Also, yes, she has done a lot since the 90's, maybe do your research if you don't know!
@fusionsub Ай бұрын
1:54 It must not be just me that finds the zoom in on face like this comedic
@Littlemitashy Ай бұрын
I literally sent it to my friends on our group chat at lunchtime today as soon as I saw it on KZfaq then I saw a metro paper headline about it on Facebook so the rebrand is getting a bit of promo out of it😅
@ashyofficial23 Ай бұрын
i was actually recording this ad one day and the camera was not having it, maybe my tablet's camera hates the new advert and rebrand?
@jd4925 Ай бұрын
Can Cher watch U in California? 😂
@andymanning9573 Ай бұрын
They obviously need to tweak the app I've tried it on all my devices and the picture quality is poor at the moment .... Great video thanks 👍
@homersimpson118 Ай бұрын
I believe it’s called “money” 😂
@rockythefox1 Ай бұрын
To quote a joke said in a nostalgia critic video to have my reaction to cher doing adverts for U "Do you believe I said yes to this"
@davidlevy7068 Ай бұрын
Wow this U brand has managed to remind me of a children's tv show from the 1980s that I remember watching at Primary School called "You and Me" Gary Wilmot was one of the presenters. Thanks for sharing about your Cher interaction. Sounds like you were set up. Good to see though that you survived it. ha ha
@DavidDoom95 Ай бұрын
The whole "U" branding feels a bit weird!
@lukevlpro Ай бұрын
Reminds me of a certain bird that got rebranded.
@vickyvixen2010 Ай бұрын
Can’t believe you got snubbed by the cher tribute! As a tribute myself (not to cher though 😂) who also does theatres i really hope that it was just a misunderstanding or woman who was performing as Cher didn’t know it was happening so was just going through what was normally rehearsed for that part of the show but if not it was very rude of her! Brilliant video by the way! love your channel! 😊
@rogerdarthwell5393 Ай бұрын
This is a U&Seful video for a U&Seless rebrand Adam! (See what I did there?)
@JasonDrury22 Ай бұрын
Why is GOLD not got the rebrand yet
@ShadowTVNetwork Ай бұрын
The pay TV channels will rebrand at a later date.
@Sgoinneil Ай бұрын
Of course this happens on my birthday
@alchappers_g4ptv Ай бұрын
It somewhat makes me think of how KZfaqrs rely on recognition of their brand identity, which is kinda why my channel has the G4p TV brand as that is a collaborative brand between me and some friends of mine.
@fanunite567 Ай бұрын
Oh, boy! I can't wait to try watch the channel under the new U(GLY) masterbrand!
@stewartbrodie1720 Ай бұрын
An advertising campaign fronted by Cher? The idea might have legs ...
@Juneroo Ай бұрын
1:38 omg Adam I'm so sorry💀
@MichaelPKelly-hg5jo Ай бұрын
Adam: "Whichever version you get, here it is!" Michael P. gets Kamala Harris speaking out against Donald Trump. Followed by Cher.
@richard574 Ай бұрын
Loved seeing cher In this, it's cute and campy
@5340robert Ай бұрын
I think a better song to advertise U would be "If i could turn back time" given most of the content on U or UKTV lol.
@enderblazer479 Ай бұрын
Gotta love the old U joke like imagine talking about the channel to someone where talking about UUUUU
@gary.h.turner Ай бұрын
It's a bit like Twitter being renamed to just 'X' - confusing because it could be anything!
@F2SOnYouTube Ай бұрын
To them, U don't know me!
@tpturner1985 Ай бұрын
Worryingly, it sounds like something out of the sitcom W1A!
@corrieandpingufan Ай бұрын
I get this rebrand, I don’t have to mistake uk tv play with the old play uk channel
@Yellowblam Ай бұрын
I used to like ‘U.K. Play’. It had Lenny Beige doing their version of ‘Total Request Live’.
@97channel Ай бұрын
I'm actually starting to come round to the U branding. It's, bold, distinctive and noticeable in a landscape of ever increasing noise and clutter. I remember when UKTVG2 was rebranded to Dave, everyone thought it was a mad name. But it became one of the most fondly recognised brands on TV. I think U is a more suitable brand for today's market than UKTV. As mentioned in this video, UKTV does hark back to a bygone era of branding. It had become familiar to the point where it was becoming invisible. My reservations are with the way that the U now leaches onto the established channel names, and I'm not entirely fond of the logo. I suspect that people will not refer to the channels in conversation with the U included. Which may be the intention. The U logo feels a little cheap, it doesn't give me the sense that I'm heading towards quality content. It's got a bit of a supermarket value range vibe to it, the ones which try to create the impression that you're buying quality yet actually fool nobody. But I'm not against the U rebrand now. It's growing on me.
@victoriaharbach5968 Ай бұрын
I bet next ad Cher be singing with del boy and Rodney and Hudson and rex the dog 😃😃😃
@baconplaneforever Ай бұрын
Then ITV is gonna become, I
@ntvalt4361 Ай бұрын
Yeah, it's coming next month.
@caseyf14483 Ай бұрын
bbc boutta become 🅱️ 💀
@JamiePlays415 Ай бұрын
Imagine if they all rebranded: BBC = B ITV = I Channel 4 = 4 Channel 5 = 5 GREAT! = G Pop = P Nickelodeon UK = N
@ntvalt4361 Ай бұрын
@@JamiePlays415It will be beautiful.
@questioned54 Ай бұрын
I&1, I&2, I&3, I&4, I&Be 😂
@harryelliott4310 Ай бұрын
U
@ConfidentialMeerkat Ай бұрын
🙁 im really getting to be embarrassed to identify as British... America dont even bother trying to get one over us, as our child your worse, much, much worse ive been embarrassed for a while, is pluto still taking entrees? Futurarama telling me otherwise ☹️☹️ i am so done with this ridiculous and pointless "branding"
@kfedfan1314 Ай бұрын
Cher is so fantastic! :)
@centrevezgaming4862 Ай бұрын
Doesn’t this rebrand sound something familiar to when SCI-FI became SYFY in the early 2010s
@scottwebb1978 Ай бұрын
Wouldn't it be better if they used the word and the meaning ' You ' instead of the letter U then at least it would mean your with you and the you channels .. could promo it as ' Let's all come together with YOU... YOU AND DAVE YOU AND DRAMA YOU AND W YOU AND YESTERDAY so instead of Cher you have people in the advert that appear in programmes that they show on their channels then we could have a new channel called YOU like a sky showcase kinda channel showing various programmes from across the YOU tv network also on freeview and Freesat aswell The the slogan ' let's all come together with YOU ' would be good on this new channel as its bringing the channels together....
@gordon3178 Ай бұрын
Don't watch tv just catch up, never ever seen advert until i watched this video
@2511dhall Ай бұрын
Will this stop the 10pm New Tricks on UKTV Drama?
@simonsaysrewind Ай бұрын
Nope. Nothing changes except name rebranding
@Meena-x8j Ай бұрын
Hi guys!
@mrtomhallett Ай бұрын
Dreading when they turn the gold channel to u & gold…but that channel hasn’t been rebranded for years so I know they will do the dirty on it….i hope they look at the negative feedback and decide to not go ahead
@Lycanroc-korrina2019 Ай бұрын
Third and its not bad the rebrand but uktv is nostalgia
@Hatsunari_Kamado Ай бұрын
So, what will be the next UKTV channel? U&Little for kids?
@debbieray8424 20 күн бұрын
Nah used to happen
@scottwebb1978 Ай бұрын
Well David hasselhof does adverts for farmfoods..Sylvester Stallone and the Muppeta do ads for warburtons crumpets,Kevin Bacon does EE mobile/Internet ads....
@WarlordMoA Ай бұрын
Maybe the BBC & UKTV should join forces to ditch the TV License?
@WarlordMoA Ай бұрын
U&BBC or BBC&U? We’re doomed.
@onge9272 Ай бұрын
Makes zero sense, and UKTV is owned by the BBC anyway...
@mistidawn76 Ай бұрын
It's Not That Bad My UK friend, At Least U Is A Great Name, And I Find The Rebrand for Dave, Yesterday, W, And Drama Looks Great
@Scatscar1985 Ай бұрын
Are U kidding?
@ElRocco337 Ай бұрын
youtube is gonna become ustube (lol haha very funny and this is a joke)
@baconplaneforever Ай бұрын
Just found out that UKTV (now *U*) is part of BBC, here we go, bbc is gonna become *B*
@ntvalt4361 25 күн бұрын
ITV will get a new name and logos on that day.
@hakimi_AH Ай бұрын
I hate this rebrand so much
@jakesterlawson6389 Ай бұрын
U. What is the point
@rchltmedia-tvac Ай бұрын
U&WB = 5G cellular technology
@RedTomatoes22 14 күн бұрын
I hate the UKTV Rebrand! why is cheer doing this crap?
@Thomanory Ай бұрын
If the best branding people can come up with is a singular letter, then I'd be more than happy to say that creativity is long gone. Twitter becomes X, UKTV becomes U. I guess the BBC will become B in the next few years. (joking)
@rogerdarthwell5393 Ай бұрын
I hope not
@mrtomhallett Ай бұрын
It’s stupid, makes no sense, they say it’s because of the u streaming service but it doesn’t make sense why even the streaming service couldn’t be called u play
@davidgardiner4720 Ай бұрын
Is it really Cher? Hard to tell.
@King_Coyne 14 күн бұрын
Why, are you struggling with your sight?
@kymberleyhill5181 Ай бұрын
Is it deepfake
@brandonlee7382 Ай бұрын
It's worse than the name wii u
@sophie_drachen Ай бұрын
I'm surprised how they didn't wheel in Julian Simmons for this. "Welcome to the UTV!" All facetiousness aside, what is Cher doing on this? Oh, wait, just for the "you/U" pun.
@rebornitsybitsy7515 Ай бұрын
First again
@JoshPinder92 Ай бұрын
Erm..... I saw it played and thought what on earth is Cher doing adverts again like she did in the early 90s haha! She's got enough money she don't this Babe! But nice to see her green screened everywhere but what on earth Cher
@DankerTVTimeCapsule Ай бұрын
Still stupid change.
@gregevigan Ай бұрын
money & she's a has been
@Scatscar1985 Ай бұрын
I ALWAYS found Cher cringe, and this isn't helping.
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