Whatever industry you work in these days, chances are you're already competing in a highly saturated market.
Market saturation can make it incredibly difficult to get heard with rising CPA's, declining conversions and consumer scepticism higher than ever.
Well it just so happens that by understanding the stage of market saturation you're in, you can significantly increase your chances of being able to cut through the noise, using a principle called market/buyer sophistication (a term coined by advertising legend, Eugene Schwartz in his book Breakthrough Advertising)
In this video I'll be covering the 5 stages of market sophistication and how you can use this knowledge to advertise to even the most saturated of industries and markets.
CHAPTERS
0:00: Intro
0:46: Segmenting The Market
2:28: Stage 1 of Market Sophistication
3:52: Stage 2 of Market Sophistication
4:50: Stage 3 of Market Sophistication
6:30: Stage 4 of Market Sophistication
7:51: Stage 5 of Market Sophistication
8:50: The Cyclical Nature of Market Saturation
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Market saturation
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Saturated market
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