After running a clothing brand from home full-time for 2 years, here's what I've learned

After running a clothing brand from home full-time for 2 years, here's what I've learned | small biz

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This summer officially marked the third year of me running my clothing brand from home as a full-time small business owner and content creator. It's been a journey filled with ups and downs. Starting from scratch with no prior experience, I've encountered countless changes and made my fair share of mistakes. But you know what? Those mistakes have turned out to be some of the most valuable lessons that have guided me in the right direction. In this vlog, I want to share with you the 5 things I wish someone had told me to stop doing when I first embarked on this business adventure. Let me know if you want a part 2!
Love,
Kayla
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Stay in the loop! Check out my other socials:
Overthinker Apparel official shop: overthinkerapparel.com/
Instagram: / overthinker_apparel
TikTok: / overthinker_apparel
Business Inquiries: [sponsorship@overthinkerapparel.com](mailto:sponsorship@overthinkerapparel.com)
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0:00 - 0:38 background
0:39 - 2:16 lesson 1
2:17 - 6:24 lesson 2
6:25 - 8:58 lesson 3
8:59 - 12:25 lesson 4
12:26 - 13:58 lesson 5
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Music: epidemic sound
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FTC- Thank you Munbyn for sponsoring a portion of this video! Some links are affiliate, meaning I receive a little commission if you decide to buy through them. Thanks for your support!
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Subscriber count: 177k
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♡♡♡ Be Brave, Be Imperfect, Be You
Overthinker Apparel, founded by Kayla, emerged from the desire to help people feel a little better about their imperfections while coming to terms with my own. What began in a humble apartment has now blossomed into a brand that spreads comfort and joy to thousands of customers.
Our unique creations, ranging from embroidered sweatshirts to decor, are designed to provide you with a sense of belonging. They're tangible reminders that it's okay to be authentically you, it's okay to stumble, and it's okay to grow at your own pace.
When you choose Overthinker Apparel, you become part of our community that learns and grows together. Connect with us on Instagram or KZfaq (@overthinker_apparel). We're thrilled to be a part of your story!
♡ Check out our shop here: [overthinkerapparel.com/]

Пікірлер: 325

@overthinker_apparel 11 ай бұрын

What are your thoughts on today's video? Would you like to see a part 2? Let me know in the comments below!💗 Also, I wanted to give a big shoutout to my incredible little sis, Emily, for doing the voiceover in today's vlog. You're the best!😘

@lungsureirk5291 11 ай бұрын

Yes, i want part 2

@artworkwithsara3321 11 ай бұрын

Yess

@caitlynscafe4882 11 ай бұрын

Sure pt 2 sounds good. I'll lurk in the comments.

@dreamer2488 11 ай бұрын

Yess part 2 :))

@SweetB1053 11 ай бұрын

Thankyou for being so real, your videos have inspired me to reset my life and do what I’ve always wanted to do - fashion design/sewing. I’ve always gone around this and done something else instead out of fear, I think it comes down to what others are going to think of me but I finally want to stop caring what others think and just do what I want to do, what makes me happy. I also love the way you create your videos, I noticed this time you spoke. I find it really refreshing and inspiring to see you use KZfaq this way, speaking or no speaking, without always having a face to the camera, the content you have in your videos are amazing and it’s just nice to see a KZfaq that’s a bit different to the mainstream of talking to the camera all the time. I have wanted to start a KZfaq channel for a while but not wanting to show my face and you have shown a way that this possible. Thankyou so much for creating your videos, they are really helping me and I’m sure they are helping others. I also suffer mental health and the hardest thing is losing joy in the things that would usually bring you small flows of happiness. It’s difficult but I would like to say to you that you are doing extraordinary keeping up with a small business and platforms such as KZfaq and I hope you give yourself permission to pay yourself on the back and see all you have managed to do so far. Take care 😊

@michaelpoison6732 3 ай бұрын

i appreciate you for showing the dark side of creativity and procrastination creeps in when your dead tired. Wanting to rest and watch a movie sometimes feel soo much better, but thats the sacrifice.

@alexiswalker12 11 ай бұрын

I'm thinking about starting a clothing business because the jobs I've been having just don't add anything to my life and drain my energy. I've been watching you for the past couple hours and let me say you have done wonderful things and should be very proud of yourself. I'm going to take a leap and buy an embroidery machine and digitize my designs I've been drawing for months now. Might have to let a few bills fall behind but it costs to pursue your passion and that's what I got from you so thank you.

@AnnaForestier 10 ай бұрын

Make money to invest in your own business. It's not good at all to have debts. They might be like the little snowball that becomes bigger over time as it goes down the mountain. Be money smart, that's how every single rich person have become rich. They used every dime wisely!

@soufwesthoustontx 6 ай бұрын

Letting bills fall behind to start a business is not a good business plan. Work a few extra hours and save the excess.

@vl1180 4 ай бұрын

Go for your dream and don’t look back. The journey is the reward

@AdayKZ1 4 ай бұрын

Я поддерживаю вас! Я из Казахстана. В 58 лет оставила работу в газете (журналист) и стала шить одежду. Не бойтесь! У вас получится!

@Hegetsme 3 ай бұрын

I feel the same way

@infinityx7862 11 ай бұрын

Your clothing business is like a hidden gem that deserves more recognition. Your passion, talent, and dedication are truly admirable. Keep shining brightly!💗but i have one question where you get the sweatshirt for our business.

@CrimsyCreates 11 ай бұрын

I honestly really appreciate how you keep it real in your videos. It's a really nice change of pace from everyone who make studio vlogs that are only ever positive all the time because that feels fake and unrealistic. The reality of owning a small business is not all unicorns and rainbows all the time and a lot of us know that first hand so it feels good to feel seen through your videos and the experiences you share. That being said, you are being very hard on yourself in a lot of your videos and it's nice that you are now acknowledging that and trying to keep yourself in check from spiralling too far into negative self-deprecation. What you have built in a few years is really admirable and I personally really look up to it as an inspiration for eventually building my own apparel brand. I'm sure I'm not the only person you have inspired to keep going despite the self-doubt and the recurrent feelings of being a failure, so just know that what you do matters and creates positive change for the people around you and lots of us are cheering you on as you go on your journey. Thank you for what you do and for being you. Now keep on slaying girl! ;)

@user-lh3oy9fc4h 4 ай бұрын

So inspired by you! Thank you for taking the time to rest and continue to create. So excited to follow your journey xx

@Matthew_Shepherd 6 ай бұрын

Love that your family supports you! Thanks for the tips!

@oapclothing 9 ай бұрын

I am so proud of you bestie

@annaeger7791 7 ай бұрын

Don’t stop babygirl ❤. Thank u for your motivation and shering information ❤

@kordiih5854 3 ай бұрын

A business journey is really like a roller coaster ride. You're amazing 🤩 thank you for sharing. This inspires me.

@mariaberkenkamp3718 10 ай бұрын

Thank you for what you do and the updates of how you feel sometimes and how you make your self feel better. Lots of ❤ and positivity sent your way.

@samara. Ай бұрын

What an amazing video and incredible to see how much support you have and what you have created. I love your designs I’d wear them if I was a teenager 😊 Really good insight about how to help build a brand and take care of yourself 🎉

@Kalibilak1998 11 ай бұрын

Thank you so much for this ! I really needed to here this ! I’m ready to get back out there with full motivation! I love your work and content, truly a blessing and you are extraordinary talented !

@utubemouse 4 ай бұрын

Hope you keep balance and enjoy the future journey ❤

@49lucky 7 ай бұрын

This was perfect timing. I went off all social media and feel so much better. I'm getting my work done and my part-time job is doing better. Thank😊 you.

@cherilynblake8384 10 ай бұрын

thank you for this, i've been trying to start sewing and embroidery that will maybe one day turn into a business.. but it's so hard to keep myself motivated everyday, and keep working towards better. You're right it's so easily distracting to just go on your phone, but we have to do better to get better! so glad you're feeling better, I think i need to change my environment up a little bit too

@chrissyj.9837 Ай бұрын

Thank you so much for sharing your journey! This was really encouraging for me!

@BlueyaSayayer-sy7gg Ай бұрын

Its also your mom and little sister ,the support for me ❤your journey is raw pure and beautiful. Learned a lot from your video thank you🎉❤

@LissettetorresG 2 ай бұрын

Thank you so much for this video. It''s good when others show the realistic side of what happens behind the scenes in running, starting, and maintaining a small business. We all get tired and may lose interest. Showing up every day to make content, create videos, etc. is time-consuming and daunting at times, but we must push through. You inspired me to keep pushing and that it's not bad to ask for help, relax and chill sometimes. You got this.

@MyNeighborKuroKuro 11 ай бұрын

Whats super funny is I literally looked up your channel last night and binged watched you. ( You're one of my inspirations to start my small business). And I was like "hmmm wonder when a new video will come out?" And I get on my phone at work while I wait to clock in, and bam. A new video from you! Yay! 🖤🖤🖤

@Ferociousbrand 4 ай бұрын

You know what, this is the first time Iv really encountered anyone with such an open heart. This gives me inspiration to keep going. I started my business last year, didn’t get fully set up until really September time, things have been up and down but I think subconsciously I know what I beed to do, but from everything I have seen and even this video, it has confirmed to me what I need to do. I actually got into skateboarding and designing graphics as a way of dealing with my mental health issues, and as time went on a business developed out of it. Even though I’m not exactly where I want to be right now, I’m still very grateful for where I am. I just know Iv been getting signs from the universe in different ways (such as this video) telling me, that what I am thinking subconsciously is affirming to me what I need to do. To really excel. So thank you for your so warm hearted video. You a very positive, out going and I can tell you have a kind soul! I know, instinctively that in reality, the reason things are so difficult and take time is because it builds our character, and shapes who we are. Why would anything be fun if everything took off immediately and we got everything we wanted? I’m starting to realise that effort, does get rewarded. We manifest what we desire through our thoughts and actions. And I felt I really needed to see this. A way to go, but this has really confirmed to me, many things. Much love from across the sea! ❤️

@alexwest2689 11 ай бұрын

Love this video! Inspired me to get back at it. I have been on hiatus as well. Just burned out from the social media. I think this is the spark to get back into it.

@veselavideva7365 7 ай бұрын

You and your mom are totally awesome! ❤

@khushboo.udeshi 9 ай бұрын

You’re so inspiring. And your little sister is so cute. Also, so much respect for your mommy for helping you. Umm, but maybe baby Skippi deserves some credit too. He / she is always there for you tooooo. Sending love to Skippi.

@oneinamillion-N27_3STAR 11 ай бұрын

keep fighting for your dreams and be strong as much you can ... love you 💙

@erikanguyen8652 10 ай бұрын

Thank you so much for the well put together video. I went through a long season of artistic burnout and am in the process of healing my inner artist. I find that as a musician my musical ideas just aren't flowing the way they used to. Not effortlessly like you mentioned in the video. But when it comes to other art especially as it applies to fashion and embroidery, I seem so much more inspired. I don't know why. I've always wanted to design my own t-shirts and clothes but I feel like my drawing skills just aren't good enough to sell things

@mickacreations6233 10 ай бұрын

I love your brands and your honesty in your videos this encourage me to start my small business as a artist

@64BitLife 11 ай бұрын

I've heard some people use tender touch stabilizer for baby and kid's clothes, maybe something like that would help with the tighter fitting shirts too? I think it gets ironed over the embroidery on the inside so there's another layer between the body and the embroidery itself. I always love seeing a new video from you. I really appreciate that you talk about both the ups and downs of the business, it really helps with the idea that everything should be perfect all the time. So many people only show the successful things and that can make hitting a rough part in your own journey feel like a much bigger problem than it really is. Also, thanks for showing the back of your embroidery! I've watched so many videos that only ever show the front, so I had no idea if my own embroidery looked right or not!

@tbear4eva3000 6 ай бұрын

Thank you for this video! And good luck with your business😁

@jessiecaguyo4161 3 ай бұрын

I'm very inspired by you. Keep chasing your dreams

@johnsstyle9892 9 ай бұрын

Love your brand aesthetic! 🔥

@jessicas1009 11 ай бұрын

I love your channel and appreciate being open about the struggles. Sending lots of love ❤

@abovewongart 10 ай бұрын

You're a champion my friend!

@chanellaDaboss 11 ай бұрын

Congrats to you ❤️🥂 i also have a small business and it's growing month by month! I know i'll need more and more help! Thank God for the people who are there to help us ❤️ the important thing to know is that we are helping them also ❤️ sometimes i was afraid to delegate things but i'm learning to let go. I'm learning to take a break. Have good weekends and rest myself. It could become very obsessive! Haha, thanks for sharing!

@renzarmas2163 11 ай бұрын

Hey! I like your videos everytime you post! It's therapeutic for me! 😁 Thanks for all the advises at the end of the video! I like what you said " you're not lazy, you just need to change the way your room looks like" i always think that I'm lazy and that I'm not productive when I'm resting so sometimes I'm pushing myself to much but in reality i'm actually burning out myself more..😅 I wanted to share this technic when you felt that you are not productive, do something different like going to gym/ exercise or etc. Then after you did it, shower with cold water , you will feel alive after that! 😁 It works every single time! And it's good for our body as well, lot's of benefits! Waiting for your next video!

@Lynn-vz8yo 11 ай бұрын

Thank you so much for sharing this video! Definitely will watch it again in the future! Also very excited about the summer launch! 🥰

@Alainasyoutube 9 ай бұрын

Thankkkk youuuu so much :) i didnt buy a sewing machine this month but i put money down on a carpet to spoil myself im building a brand and im borrowing sewing machine but when i stand in my room my knees hurt from the hardwood floor so i invested into my space to be more cute and appealing to be in and im really proud of myself watchin this video makes me wanna cry because im trying soo hard to do this but self love god and patience and you now made me fee like i can breathe thank you

@gamergirltint 10 ай бұрын

Hello! Thank you for sharing this I’ve always kind of watched your stuff since I’ve gotten into embroidery a year ago. I think that overtime I realize that embroidery has been more than just being at the machine. And it’s not a very easy thing to work with every day. It’s taking a lot out of me to go up to it and not wanting for a sweater or a shirt to mess up then giving up for the day. Your message was just something I really wanted to hear today and take into consideration about making sure the space around me. Thank you again for making a video . Can’t wait to see more.

@kamilaoliveira525 11 ай бұрын

Let me just say something, even though, I don’t know if you’re going to read this (btw English is not my first language so I’m really sorry if I say something wrong) I’m working on my small business… I started this year. Ever since it’s having been a roller coaster. But every time I watch your videos I feel like I can breathe again. It feels like everybody is better than you on Internet or are faking having problems to call attention. Here I feel like you’re so real. So honest. Many times I had a bad moment but then I remembered of your videos and could keep going. So thank you so much. You’re a important part in my business. You’re a gift from God. I believe in you and I wish the best. A lot’s of love from Brazil!

@ThelifeofAngela-653 11 ай бұрын

You really are my role model. You're increasing my interest in wanting to create my own brand❤but like you said,the type of environment you're in can affect your productivity & source of motivation I think that's what stopping me right now❤️🦋

@oyinkansolainioluwa8534 4 ай бұрын

Omg! I'm so inspired can you please list out material needed and where to get them❤ Much love precious

@officialisaacbilbao 10 ай бұрын

THIS IS AMAZING! Thank you for you.

@80.20.Mas.o.menos. 7 ай бұрын

Wow! I am new to a start up t shirt business. Thank you for your work. Your words are inspirational.

@NadTink 9 ай бұрын

This video give me motivate by feeling its ok to feel demotivated but to keep going foward after. thnk you!

@byrabia 11 ай бұрын

Im so proud of you!!

@shunnaflowers3664 4 ай бұрын

Thank you so much I needed the nugget at the end....young but so wise🥰

@ChantelleArts 11 ай бұрын

I appreciate the honesty ❤

@lisamazz1014 4 ай бұрын

We love this! Thank you for being real behind the scenes and letting us all see the struggles of what it takes!!

@lotscraftsncreations8066 10 ай бұрын

Wow! Thanks for all your contents! Watching your videos motivate me on starting my own business 😍😍😍

@just1sweety 7 ай бұрын

They have a lightweight fusible interfacing you apply over the stabilizer after it’s embroidered to give it a soft texture

@sonyareyes3117 11 ай бұрын

Sulky has a cut away iron-on backing called Tender Touch that you can apply on your scratchy embroidered garments. I hope that helps. Great tips! 👍🏼

@HoopMaster-MightyHoop 11 ай бұрын

You’re doing a fantastic job! Well done!

@indrakurniawansaputro13 9 ай бұрын

As someone who just start clothing brand, this video is so motivating, heart warming, comforting. Best wishes for you, family and business!

@rococoneko 11 ай бұрын

Love your work and account 😊 you could use a heavy weight water soluable stablizer and also "soft back " on the back of embroidery so it covers the thread and stablizer

@nkirukajasminesaunders3284 11 ай бұрын

Thank you for sharing your thoughts with us. I love the way you keep everything transparent. I pray you grow this business and God will use your skills to bring hope and glory to Him. God bless)

@blueberrypancakes7330 11 ай бұрын

I love the trick on 5:32 to have a colorful custom sticker.

@unexpectedapparel 11 ай бұрын

Where has your voice been girl?!?!! I was wondering why you were only doing text but then realized it may be for the same reason I didn't want to use my voice and only do text. I don't really like my voice but others may find it pleasing. Thank you for helping me with that. Running a small business can be a struggle ... all the time :) However, one thing that has helped me is this. We are trying to get from A-Z. All the alphabets in between A-Z are problems with solutions and we just have to find the solution. Keep up the great work. Absolutely love your channel!!!!

@stixonfire3947 6 ай бұрын

Great job. This gives me motivation

@yuunaamera 2 ай бұрын

Ur doggo 🥺♥️

@ShannonsBudgets 6 ай бұрын

Love watching your channel

@siqhamesihlenomtyala3761 4 ай бұрын

Thank you so much for this video, it was really human and informative i genuinely could relate with you. Thank you for sharing dude

@infiniteblessings6793 9 ай бұрын

Great Videos! Great advice!! May you continue being blessed, INFINITE BLESSINGS!!

@cgson Ай бұрын

you deserve 1 million sub

@allornothingang 9 ай бұрын

YOUR THE BEST

@extremesubtlety 10 ай бұрын

I really needed to hear some of this stuff. Thank you for sharing your experiences!

@tiffanyleighty816 10 ай бұрын

Totally needed this! Thank you 😊

@ssisters4343 10 ай бұрын

I use cutaway mesh as a T-shirt backing and Tender touch over the Stitches on the inside. It irons on and fuses to the inside over your embroidery stitches to protect skin specially on baby garments. It comes in black and white. So I use the black cutaway mesh and black soft backing on shirts or items to protect from irritation. If you wear it do t tear it. That’s the rule for backings. Use cut away on items that you will wear. Cutaway mesh is good for items that move like T shirts and thinner materials. Not heavy cut away.

@AngelsAndButterflies 11 ай бұрын

These are some really helpful tips even without a business ❤ I wish you success with your next collection!

@overthinker_apparel 11 ай бұрын

Aww Thank you so much!!

@user-br6bf5ld3e 10 ай бұрын

@@overthinker_apparelwhat sewing machine do you use? i see it from the computer

@jodiegabriel4573 11 ай бұрын

I love your videos. Super relatable and informational. I definitely need to check out that book about self care.

@kylaholland7683 7 ай бұрын

Thank you for sharing with us !

@karamuenster 9 ай бұрын

💐✌🏻🥰 Kudos to you & your mom!! You guys have the stamina to keep on going dear✨💖

@cynthomsen9133 9 ай бұрын

I didnt even know you could do that from home! Hats off to you.

@Bernardyoungcollection 9 ай бұрын

Thank you so much. God bless queen. ❤

@iheworld134 11 ай бұрын

I need this kind of motivation n i believe we all gonna be super successfull together

@roearcher7384 3 ай бұрын

Thank you !! 💕

@Rehansahab6124 11 ай бұрын

Finally wait is end❤️🙌🏻

@betsylang9607 8 ай бұрын

You are Very Awesome ! Along with your work. & Very Kind, God Bless You & Keep You & Your Family 🕊️🦋🕊️🌿

@edhughes2711 9 ай бұрын

I love your channel really inspiring thank you!

@flynryder9998 10 ай бұрын

And yes a part 2 would be great 😊

@jmydn2 9 ай бұрын

the laser printer on stickker tecchnique was super cool! i have a new way to use mine now hah

@mijours 9 ай бұрын

Hello! I have been subscribed to your channel since last year and you have been my inspiration to build my own business someday. I think this is the first time I have ever posted a comment on your channel, I think. But I just want to let you know that you are not alone and thank you for sharing your struggles because it also made me feel that I am not alone as well. I am a video editor, I started working as a video editor professionally since end of January this year. It has been my dream job and I am always grateful for my client because they have seen my talent and potential. I was so passionate when I started working with them. Months later, I also experienced the same struggle. I got burnt out, less motivated for doing the same routine daily, I got easily distracted, procrastinated many times, and most especially I felt like I have experienced creative block. Just like you said in your video, I have also stared at my screen for hours no creative ideas i could think of. I’m just glad that I was able to find new ways on how I could stay focused. I was doing the Pomodoro method where I set a timer 50mins focus and 10mins break. I also keep my other device playing a video of “work with me” or “study with me” as I get motivated when I see someone who is motivated. 😊

@missc541 9 ай бұрын

Well done you! 👏🏽

@faizamalik6204 8 ай бұрын

girl you are doing amazing\

@Kylosrs 5 ай бұрын

Thank you ❤

@user-qr1rm4qc3c 5 ай бұрын

you are all astonishing

@TeedyASMR 3 ай бұрын

idk if you'd ever consider doing a video going over how to do small business taxes/accounting, but boyyyyy would it be helpful if that's something you'd ever be able to do or be interested in doing! i find that to be the hardest part of starting a business 🥵