AIRBNB introduces its next big thing, coined as ICONS
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ICONS consists of a series of individual Pop Culture related promotions
~ which In essence, each promotional event or stay is a contest ~
offering participants the opportunity to receive (or win) an exclusive invitation to various pop culture Icon stays or Experiences
As of the ICON launch date in May, 11 experiences have already been announced, and more will be added throughout the year, as Airbnb is launching this as a permanent new feature.
Each Icon event has a countdown for when the listing goes live. And many are already live:
- A 3D re-creation Disney’s Pixar’s Up House
- 2D animated re-creation of Marvel Animation’s X-Mansion from X-Men ’97
- Prince’s Purple Rain house in Minneapolis, featured in the 1984 film
- An overnight stay in the Musee d’Orsay in Paris during the Olympic Opening Ceremonies
- Overnight stay at the Ferrari Museum in Italy
- And exclusive celebrity events including Doja Cat, Kevin Hart, Khaby Lame, and Bollywood star Janhvi Kapoor.
Since 2019, Airbnb has listed 90 different spaces that have direct ties to culture. In 2023 alone, the company had the Barbie Dreamhouse, Shrek’s Swamphouse, and a collab with Seth Rogen’s Houseplant.