Aker’s 2005 TV commercial Breaking the Mold. The choreographed, music video, which
runs just over three minutes, shows how the technology
and capabilities of today’s Aker stems
from solid industrial values and long traditions.
Screened nationwide in Norway, the TV commercial
generated broad debate on topics such as
industry’s value-creating role in society. Breaking
the Mold received several Norwegian and international
advertising awards.