Right. So was this about his earring or his suit, or what he’s seen in CPH? I get it that this is a message to a huge gaming community that I’m not a part of. I suspect this is about selling B&O as part of the lifestyle of the key figures of the community, but even if I’m a member, will I still go: «wait, what headphones is he wearing, other than an occasional clue of logos? Cause I want the same earring and headphones?» Please talk about his relationship with B&O or the Portal at least. Otherwise this is just another weird communication from B&O.