I loved AMC. They were the little car company that tried really hard

My dad had A 1983 AMC Eagle. We lived at 8500 feet in the mountains in Colorado. The Eagle did everything they said in the commercial. HE sold it 10 years later and actually sold it for more than he paid for it.

"The torture test....." sounds like my 1st marriage

As an 80's kid, I do remember the cars and the commercials. I've even ridden in a few AMC Eagles in my day.

Someone around me has an Eagle wagon. Never thought I'd be so jealous of a rusty heap of magnificence.

AMC rocks, have always loved their offerings starting with the 68’ Javelin and Ambassadors

It was GREAT to see your teenaged doodling !

AMC had some amazing products. My grandfather always drove a grand Wagoner and we really enjoyed how nice and versatile they were as a family vehicle and tow vehicle. Miss those days

Ahhhh, the wonderful 80's. The decade of unlimited credit card spending, beautiful hair spray laden blondes, William Shatner voice-overs and the Jeep Cherokee. Enjoyed this video with my morning coffee. Thanks for sharing all the wonderful commercials. Love that Ambassador.

I love old 80's commercials, and it's great combined with some specific history on AMC's brand and it's vehicles. Thanks

You forgot to mention the ride quality that these cars delivered. When A.M.C. said in their early TV commercials that they gave the Ambassador the "Red Carpet" ride, they were VERY serious. Even though the cars were ugly as sin, they rode every bit as well as did the Cadillacs and Lincolns of the day. A.M.C. put a lot of money into their suspensions. I know. I have ridden in the 1972 Ambassador and my late sister owned a 1974 Matador.

I was in high school in the 80's and don't remember seeing any of those commercials. Love AMC though! Thanks for a good video!

You rock man. My Aunt had a ‘73 Matador. That thing was a beast! Anyway, your message of encouragement is awesome and keep up the great videos!

In the Jeep commercial shot of the barber shop, the man with the shaving cream is actor Bernard Fox. He played Dr. Bombay in the 1964-1972 ABC sitcom Bewitched.

A+ video! Glad the Ambassador is out driving again! I used to be fascinated by the 4x4 cars AMC used to make. I remember these old commercials and always wanted a AMC 4wd. My wife bought an Alliance new in the mid 80s. The car was a broken down, rusted out junker within 3 years, lol. I also can remember how outdated AMC cars looked when the Taurus came out. They just never could quite get the market share. Sad, because some of their cars were cool! Great trip back down memory lane! Stay safe!

Great video Joe, really enjoyed it thank you. I grew up in an AMC family in western Pennsylvania. My dad had a 1958 Rambler Ambassador, a 65 Ambassador, a 68 Ambassador, a 72 Javelin, 76 Pacer, 1980 Renault 18i, a 1982 white 18i wagon and finally a triple green 74 AMC ambassador with 304 V8. My brother still has the 72 javelin SST and I still have the 74 ambassador.

Strange this popped into my feed. It is EXACTLY what we need now, more Joe Ligo.

I enjoy the " professionalism" in your videos. We've had multiple eagles, wagoneers and I'm on my second Ambassador (1970).

There's a feeling you can get, only in a JEEEEEEP... That commercial always cracks me up.

I loved this video of the old AMC commercials and I also loved what you said at the end. Stay safe

Thanks so much for this video and old commercials. I still have my AMC books and four original owner's manuals.

My neighbor growing up was an executive at AMC. One day, he put out boxes of AMC materials. Laser discs, books, brochures and more. I asked him if I could have them, and he said ok. But, my mom said “I don’t want his junk.” 8 year old me was crushed.

We bought an '81 SX/4 new and it served us well for 14 years. My Mom still speaks fondly of it. Actually purchased it at a Pontiac/AMC-Jeep dealer if you can believe that. That was our second AMC after the '75 Cherokee, 360 3-speed manual, which we owned until 1987. Total war horse, that was.

Beautiful, I remember these cars and how groundbreaking they were.

I enjoyed the video a lot. Remembering the 80s when I was a teenager and later in my early 20s I would watch these commercials wishing I could afford a new Eagle or Jeep because of how good they were at everything you could want for transportation. I've owned my 90 Grand Wagoneer since 99 and have a 85 Eagle Limited wagon since 2003. Owned many used Eagles and Jeeps because I couldn't afford new in the 80s. 1st new vehicle was the 95 Wrangler which was like riding a buffalo and I liked every minute of it. Now I have a 2018 Cherokee Overland and 2021 Gladiator High Altitude both bought new and yet I yearn for the past wishing I could have afforded these AMCs when new and still owning them now. I am hoping that is what eternity in Heaven is about.🇺🇸🦅😎🤣

I had a '78 Concord and drove it for many years. I miss that car....

Imagine PETA and the Bison Lobby if that commercial were made today ...

I would love to drive the 2 door Eagle SX4. Also my first thought on the 86 XJ commercial was how much it seemed like a 90s ad. I drove a 98 Cherokee for almost 10 years, it was still very similar to the 80s models.

Excellent content. I have a Jeep (Commander, ‘06) and have never gotten rid of it due to its amazing ruggedness. I also grew up with Ramblers - a ‘5, a ‘62, and a ‘70. My dear grandmother used to annoy us all by referring to every one of our non-Nash Ramblers as a Nash.

Superb production as always. Thanks for the high quality and interesting content.

I graduated from high school in 1981 and remember most of these commercials. Matter of fact, the parents of one of my close friends owned a 1974 AMC Matador sedan. With all that is happening now, perhaps this video will be shown 50 years from now as an example of what life on earth was like before Covid-19.

R9 and R11's (Alliances and Encores outside US) were extremely popular in France and Spain as they were built there. Also Jeep Cherokees (and Wranglers) were marketed in Europe through Renault dealers. They even equipped a 2.1 litre Turbodiesel engine from Renault.

I dont say this usually, but damn these comercials reek of 80s in your face.

Thanks for the post! Was great seeing those old ads. I had a '71 Ambassador wagon white w/ woodgrain. had a 360 V8 w/ 4bbl carb and 4:10 rear. Sold it in'79 to a kid for 600 bucks. It had zero dents and i used to put Murphy's oil soap on the woodgrain to keep it sharp. He had it for 6 months, the car was smashed from stem to stern, one rear window was smashed out, and he had the nerve to tell me the car wasn't worth it.

Growing up in North Dakota, AMC Eagle's were extremely popular for getting thru snow, especially with their high clearance. OMG-I remember those commercials, I'm old.

Such great content and commentary too. Thanks! I still think the Eagle wagon with wood grain and alloy wheels was and still is a good-looking vehicle.

Loved American Motors, Loved they're cars, Loved there commercials and LOVED the looks of the Eagle, Spirit, Concord even to this day! Just IMAGINE the awesome quality cars they would be making today if they where still in business!

Wow.....you really brought tears to my eyes here...When I was in high school I knew the automotive new ideas person in Detroit, Mr. Meyers, and I would always talk and tell him about ideas I had for cars.....This was borne from my dad buying a 72 Ambassador Brougham Station Wagon, and they had a 74 Javelin AMX on the showroom floor and I wanted it so bad I was mad I wasn’t grown up.....I graduated high school and my first job was selling AMC cars trying to learn about the car business...I saw Eagle come in, then Renault, then the AMX go on the Spirit chassis-I saw it all.....Then Chrysler bought them and all of my contacts retired from AMC.......but I will always have a place in my heart for the little engine that could-AMC👍🏿👍🏿👍🏿👍🏿

I have a 73 Ambassador 401, 85 Eagle Limited wagon, and a 90 Grand Wagoneer. All of these I really wanted when I was in my teens and later in the 80s and 90s, but couldn't come close to affording them. Now that I have had these vehicles for many decades I have to say I would be totally happy and comfortable driving them as my daily drivers today. I have a 2018 Jeep Cherokee Overland loaded with all the self driving tech stuff, nav, heated and cooled seats, and lots of safety features that I am spoiled with and yet I still yearn for the beautiful simplicity of driving well made AMCs and Jeeps that were ahead of the times in the 70s 80s 90s. Eagles are great fun on or off road and the only competition was Subaru, which was only half as good as Eagle. I could right a book on all the positives about AMC and Jeeps, but I've rambled on enough. And don't get me started on Rambler.😁😎🤣

I like the sign that fell off the building when the guy rode by on the buffalo - “John Davis, M.D.” Welcome to Motorweek!

Your ambassador seems to be a well kept vehicle, seats look nice. I have been working on cars since the early 80s and I always thought the AMCs were kind of odd machines with pieces from other car makers collected together and combined with their in house parts. These days every car maker collect parts from around the world and assembles a car from them.

One thing you notice in.the jeep commercials in particular was the proud confidence in the jeep name. That inferred confidence repeated over the years has a lot to do with why jeeps still have value and cachet, and market presence all the way to today. They were, and still are proud of their products, and thus by extension the buyer will also achieve that same status and prestige if they also buy a jeep

In the 1970's, my dad was a part-time "livery" cab driver...in Staten Island New York,. Livery service is when you calling your ride request to a dispatcher.. but he had the same ambassador as you.. great car

Love the AMC colored shirt great video thank you I love the gremlin and pacer and AMX

Stay safe Joe, from 🇮🇪

That was absolutely marvelous! Thanks! With kind regards from Sussex, England.

This is aweseome. I am a Chrysler guy but a ton of the Chryslers I loved were either AMC designs (Eagle, XJ, ZJ) or had AMC stuff in them (4.0 liter six).

Great vid in these times of crisis. I still have 3 Eagles on the alaskan roads, and they were truly ahead of their time. Stay safe out there

Fill the carburetor's fuel before cranking after the car sits for a while and it will fire right up!

We need more episodes like this Joe!!!

The Cherokee and Comanche were great vehicles. Renault had some nice vehicles as well...

If AMC’s had the galvanized steel exteriors and were built to last, how come we don’t see more of them today? LOVE AMC!!! (I’m the guy who recently commented on our family ‘72 Ambassador that I used as a teen when mom wasn’t at work or my dad wasn’t pulling a big boat). That Ambassador was white with a navy blue vinyl roof. I kept it waxed and used a clear waxy paste on the vinyl that was made for vinyl roofs. Boy, did that dark blue vinyl shine!!! And bead water!!! Drops as big around as quarters!!! The gold double pinstripe was painted on (factory I assume). I have a million stories about that car, some that would curl your hair ( I used to jump the railroad tracks at Davie Blvd. near Andrews in Fort Lauderdale...get air and land soft as a pillow), but the stories would be boring to most people.

I wish I could get my hands on a decent Jeep Comanche! I've always really liked the look of them.

I wonder how many AMC20 rear axles and T5 transmissions they went through filming that CJ7 commercial.

Joe this was awesome and great commentary! I don't know if you have plans to but I would love an upload of the dealer training videos they are always fascinating to watch

I had a 1972 AMC MATADOR with a 360 cubic inch 2 barrel V8. In a drag race from a stoplight full throttle I raced a 1969 or 1970 Cadillac and I stayed right alongside it which also did full throttle up to 45 miles an hour when the Caddy started to pull away from me when our transmissions upshifted into 2nd gear still doing wide open throttle.

When they filmed that JEEP commercial, what movie studio did they use, Warner Brothers or Universal, only because of the sets that are being driven through

We had a 1973 Ambassador Brougham nice car, and a 1974 Hornet Hatchback.

I'm just seeing this. Excellent!

Great video. We pronounce Renault ‘Renno’ here in the UK! Those adverts were so cheesy and naff but so cool haha. Some of the Volvo adverts were pretty funny in that period - have a look at Volvo Snorace on KZfaq! Keep safe and keep the videos coming when you can!

Excellent job once again!

I had a '83 AMC Concord four door sedan with the 4.2L 258 Cid. Straight six. Most reliable and fuel efficient car I've ever owned from the 1980's.

That red Jeep Cherokee Chief looks clean AF. Those are my favorite Cherokees.

We had ALL AMC's growing up. My dad had a few Spirits, Eagles (Wagon and SX/4) my mom had the Wagoneer, my older brothers had a few Pacers and Gremlins and my sister and I both had several SX/4's. I LOVED them so much!!! The 4WD and steel body were unstoppable. I recall a deer or 2 getting destroyed, and only the plastic grill cover getting a crack in it. Sure my friends with newer cars in 92-99 had better radios and some features...but my Eagle had character!! Loved seeing the old ads!

We had a '68 Ambassador DPL which I learned to drive on. Despite numerous problems when it was new (I still have my father's handwritten observations from 1968), these were all eventually corrected. It even had the wrong carburetor originally! My father said the dealer took the correct carb off another car on the lot and put it on ours.

As a kid my Little League coach had a AMC Ambassador & my dad had a Galaxie 500! Cool cars indeed!

I bought a used 2000 Jeep Cherokee XJ for my daughter to drive while she was in college and kept it after she graduated. I'm still driving that car 200,000 miles later. It's the best car I'm ever owned and that includes a lot of expensive new ones. If Chrysler had any sense they would start making it again, I'd buy the first one made.

When I was a kid (early 60s), our neighbor had a "Re-Nault" ... well, that's how everybody pronounced it back then.

I rented that exact Eagle wagon (cloth seats) in 1984 for a long 3-day trip around Nevada (the Lake Tahoe/Reno areas, mostly). It was comfortable, drove and handled well, and had plenty of space for our luggage .It wasn't super exciting, but it did the job perfectly. Of course, I made the "Eagle Switch", even though it was summer. It really was was the pioneer of the modern cross-over, pretty neat car.

I have a vivid memory of an Ambassador commercial showing a lucky couple being picked up by a chauffeur driven Ambassador then driven about, whilst their neighbors had amusing reactions of dropped jaws, pratfalls, etc.

It is amazing being here in Spain watching a YT video about US cars of the 80's and see the same cars that were parked at home when i was a kid. Your Renault Alliance was our R-9 and your Encore was our R-11.

Totally remember the “tough Americans” campaign. It sounded good but then rang kinda hollow. The Eagles were way ahead of their time for sure. And I totally forgot the Renault Alliance ever came as a convertible! Thanks for the flashback - and take care Joe! 🚘

Great video! Seems like the AMC marketing team in the early 1980s were consuming magic mushrooms.

Love it! Thanks so much for posting. I can’t get enough AMC!!

Great video. A red eagle wagon with the sport appearance package? ( black trim, marchal fogs and alloys) is part of my imaginary nerd car fleet! As a kid we Had a neighbor with an Eagle sedan that I got to ride in a few times. We had a long walk up a dirt road from our bus stop. This was back in the day when a neighbor would stop and say “get in”....and you weren’t afraid to do it. Dad also had 2 XJ’s years ago: ‘84 pioneer 4 cyl. And a ‘90 Laredo 4.0. Great cars.

Thanks Joe

Ride the bison! Absolutely fab!

Way ahead of its time with the first crossovers.

Pump the gas pedal all the way to the floor 3 times before turning the key. That opens up the carb and allows fuel to get into the combustion chambers right away, which will also make the engines in these older cars start right up.

Thanks for this. I grew up in Brampton, Ontario, Canada which had an AMC plant. My sister drove a white Renault Alliance. Great cars. The Eagle was years ahead of its time and nothing like it came to North America until the Subaru. But the Eagle never had the reliability issues of the Subaru. The good guy lost here. Great video: well written and produced.

Joe love youre vids!! My first cat AMC 81 Spirit.Loved that car straight 6 258cui . Never shouldve sold it. In market now for an 81 hornet sundancer.A rare bird, but very cool.Thanx Joe, please keep the vids coming.

Another great video from AutoMoments!

Mom had a red four door 1971 ambassador with a black top, man that thing could peel out ! lol

I love that Joe is wearing the same shirt he wore in the 2015 video.

I use to love the AMC CJ series Jeep with the 304 V8 Manuel trans from the 70s

I’ve got a 74 Hornet Sportabout, Orange and white and I love it

As you were gradually moving through the '80s and into Jeeps I was hoping we'd get far enough to see a YJ ad! I'd imagine they'd have been a big deal for AMC leading up to 1986. Still a great video!

That picture at 18:15 looks like a manufacturer's lineup today- 3 crossovers, an SUV and a truck. No cars. They missed out by 30 years!

I AM from Brazil, and I like Brazilian and American tv ads from 80s, thanks tô KZfaq I had access to the AMC ads, love that. Regarding Covid, Brazil is starting to use Malária medicine for covid patients, according with our helth agency It is showing Very good results, patients are starting to recovery after two days treatment. I know that US IS also starting to use this medicine. Hope It Will help! God Bless!

Was cruising the used car lots back in 75. Hit the AMC lot and one on the next row caught my eye... twin 2 1/4" tailpipes. It was a 1971 AMC Ambassador 4-door. The salesman knew all about it. He has sold it to the older man that had traded it in. The old man towed a BIG Airstream with it. Police Interceptor 401, super duty suspension (huge anti-sway bars front and REAR), 3.91 posi rearend. Put the biggest tires you could get on it back then... L-70's. That and 36" Blue Walker glasspacs plus additional 24" just before the tailpipes. It was stock quiet... until you really got on it. It would eat a 383 Road Runner or 389 GTO or 396SS or 390 Mustang for breakfast. Man... the look on their face when an "old man" car blew their door off!!! Went in the Air Force in '76 and mom and dad used it as the 'family' car for two year... before it got totaled. Man... what a car. AMC really did have the best cars back then. They just couldn't get over the stigma of being a Rambler :(

Great video, very nostalgic to me. My parents had three different concord , a spirit, a Comanche and a Cherokee . When I was growing up. Me personally have had 85 and 86 Cherokee and a Comanche pick up.

A refreshing video 1980s AMC & Jeep TV Commercials | Ambassador done well. The Ambassador was a good car, Especially the 4WD Wagons. I would like to pickup a 1980's Eagle Wagon after seeing this Video. I forgot how good there were. Who new?

The Postal Service phased out Jeeps in 1987. As a former automotive technician for the US Postal Service, I can tell you that is a carrier using his personally owned vehicle with US Mail or Postal Service placards on the doors. The Postal Service does not "use XJ's 30 years later". They didn't use XJ's 30 years ago either. They used DJ's. Other than that technicality, thanks for trudging up wonderful memories from 35 to 40 years ago. I would still be an AMC man today if they were made.

Great video...thanks for sharing!!

We had two 1970 4 door ambassadors back in the 70’s. They were tanks! My brother was 16 and he would take us for rides or should I say races! 360 v8s and they would burn rubber. In the late 70s My brother than bought a black 1973 AMC javelin AMX “go package” with a 401. That car could burn the tires off in all 4 speeds. Even in the late 70s the Javelin was a HOT car and people would tell my brother how cool it was. I remember as a kid riding with him and he’d stop to pump gas in it and people would come up to look at the car and compliment him on it. I’d love to see Chrysler revitalize the amc name and recreate some of those classics like the javelin in new skin like they did with the challenger.

I remember cars like the Eagle, the Concord, and the Spirit. I've always found the 1981 and later Spirit grille more attractive than that of either the Concord or the Eagle.

Nice AMC shirt. Well done.

I remember the commercial with the sunken car, and yes my parents had an AMC Concord. lol

I love old car commercials! I believe even though cars were still mass produced, the ppl that built them, took more price in them. Companies I believe did too.

Great video, love the old commercials. Love AMCs too. I've driven all the Eagles body styles, 2 and 4 door sedans, wagons, a Kammback and a Sundancer. My favorite was the SX/4 with a 5 speed manual. It was a lot of fun to drive, though it would be a real stretch to call it a sports car. Would love to have one.