In this video, I will tell you about AMAZON BRAND REGISTRY BENEFITS in 2022 that can help brand owners to create their Amazon Store.
In the last video, I told you about 👇
✅ What is Brand Registry.
✅ What are its eligibility requirements.
✅ And with it, showed you the step by step process to enroll your brand in Amazon Brand Registry.
I also said that Amazon Brand Registry is the ABRACADABRA of the Amazon World. A bundle of Magic, that gives you many more benefits other than removing fake sellers and competitors.
You are facing difficulty increasing reviews on your listings, facing problem in modifying the content of your listing, or want the access to new fancy ad placements... Amazon Brand Registry helps you in all these things.
But in today's video I will tell you those benefits of Amazon Brand Registry that you most likely don't know.
I have divided these Amazon Brand Registry benefits into 3 categories -
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TIME CODES
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00:00 - Introduction
01:18 - Listing Benefits
01:33 - A+ Content
01:52 - Videos
02:05 - Amazon Vine Program
02:55 - Amazon Early Reviewer Program
03:02 - Amazon Virtual Bundles
03:40 - Search Term Optimizer
04:12 - Traffic & Advertising
04:21 - Amazon Sponsored Brands
04:35 - Amazon Store Pages
04:58 - Amazon Live
05:14 - Data Analytics
05:20 - Brand Dashboard
05:33 - Brand Analytics
05:58 - Manage My Experiments
06:07 - Amazon Attribution
★★★ IMPORTANT LINKS ★★★
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✅ Category Number 1: Listing Benefits
By using brand registry, apart from locking the content of your listing detail page, you also get access to the remaining modules of Seller Central Dashboard because of which your listings get a lot of advantage like A+ Content.
👉 A+ Content - It is formally called EBC or Enhanced Brand Content. Using A+ content, you can highlight the unique features of your brand or product in an even better way.
🌟 A 7-11% increase in listing conversion has been observed with the help of A+ content 🌟
👉 Videos - This can be a huge boost to your conversion rate because using videos you can also show the working process of your product.
👉 Amazon Vine Program - You can send your product to a buyer in exchange of honest review. But just a little warning ( Watch it in the video, Miss it at your own risk❗ )
👉 Virtual Bundles - This is a new program by Amazon. In this program, Amazon will create a combo from your existing inventory itself and present it to the customer
👉 Search Term Optimizer - It gives the information of all duplicate keywords in the backend search terms of the listings. You can remove these duplicate keywords from listing to create extra space in it, and by using more relevant keywords there, you can improve your listing organically
✅ Category number 2: Traffic & Advertising
Many components of Brand Registry give access to various additional programs of advertisement.
👉 Sponsored Brands - These are formally also called Headline Search Ads. These appear as a banner at the top of search result pages. These ads are comparatively bigger in size than the sponsored product ads and you can control them more.
👉 Store Pages - Amazon gives you an option to create Store Page, in which you can list all your products together and show to the customer, and also provide more information about your brand.
👉 Amazon Live - Yes, Like Facebook Live, KZfaq Live, there is something called Amazon Live also. Amazon Live allows Brand Owners to showcase about their product, about their features, about their benefits.. to the potential customers in real time
✅ Third category: Data Analytics
Because of Amazon Brand Registry, you get access to many analytical tools.
👉 Brand Dashboard - With help of this dashboard you can also see potential price competitiveness, prime eligibility or in stock rate.
👉 Brand Analytics - You can extract Search Term Rank, Most Clicked Products, Conversion Rate, and a lot more important information, using this tool, and on basis of which you will be able to take further informed decisions.
👉 Manage My Experiments - This is one of Amazon's beta feature, that tells sellers about the impact of A+ content on the performance of their products.
👉 Amazon Attribution - Using this program, you can measure the effectiveness of other marketing channels apart from Amazon. So let's assume, along with running ads on Amazon, you are also running ads on Facebook or doing Email campaigning. So using this program you can figure out which sales channel is performing better for you.
There is lot more in the video, so do watch!
Happy Watching 😊😊
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