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In this video, I will tell you what is Amazon Buy Box & it's eligibility criteria.
If you are selling on Amazon, you are most likely already aware of Amazon Buy Box. What is Amazon Buy Box Meaning? What is Buy Box Eligibility Criteria? Is every Amazon seller Buy Box Eligible and How to become Buy Box Eligible? What is Amazon Buy Box Formula? How to get the Buy Box on Amazon? Why is Buy Box important?
These are a few questions that almost every Amazon Seller gets confused with at least once.
Welcome to Discover Amazon - Free Amazon Seller Course for Beginners. In this free Amazon Seller training, I am sharing with you all the basic and most important concepts of Amazon Selling Business to help you start or grow your Amazon Business the right way.
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I am Sorabh Kumar, founder of Amazing Marketer and through this free Amazon course, my aim is to help all sellers, specially those who are yet to start selling on Amazon, to make an informed decision.
Buy Box is the most important component of Selling on Amazon. So, it is important that you understand all about Amazon Buy Box thoroughly. Once you completely understand Buy Box Amazon selling process becomes much simpler.
In this video, I will explain What is Buy Box on Amazon in Hindi in a very simplified way so that maximum people can benefit from it. In case you don’t understand hindi, just leave comment and I will add subtitles for it.
👉 What is Amazon Buy Box?
The Buy Box is the box on a product detail page where a customer starts the purchase process by adding an item to their shopping basket.
Amazon Buy Box is not given to all sellers or all listings by default. You have to become Buy Box Eligible to get the Buy Box.
👉 What is Buy Box Eligible?
Amazon Sellers who meet all the performance-based qualifying requirements of Amazon to win the Buy Box are called Buy Box Eligible (earlier known as Featured Merchant).
👉 Amazon Buy Box Eligibility Criteria:
✅ Low ODR (Order Defect Rate) - ODR is based on customer feedback, A-to-Z claims, and chargebacks.
✅ Other Seller Performance Metrics - Quality of product matters. Amazon measures it through various seller metrics
✅ Customer shopping experience - Offering quality services to improve the shopping experience of customers such as the speed of delivery, delivery options and 24/7 customer service (including through the seller’s participation in FBA) affects a seller’s Buy Box Eligibility status.
✅ Seller Seniority and Experience - Time and experience on the Amazon selling program also contribute towards the eligibility for Buy Box.
★Only those items are eligible for Buy Box that can be shipped to the shipping address of the customer.
The Buy Box Eligibility criteria mentioned above are subject to change over time. However, sustained seller performance and low ODR will help achieve as well as preserve a seller’s eligibility status to win the Buy Box.
With Amazon Buy Box explained, next step is to know how to fulfil these criteria to become buy box eligible and how to win Buy Box and get more sale. In the coming videos I will discuss this, as well as another important concept Buy Box Rotation and Buy Box Percentage.
Don’t forget to attempt the quiz and test your knowledge
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Link for today's quiz 👉 bit.ly/2XPY41t
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