AI-powered image generation capabilities were launched at Amazon Ad’s Unboxed 2023 event. With the premise of helping advertisers be more efficient and creative.
Amazon’s new AI image generation tool will allow advertisers to generate backgrounds based on product descriptions and themes.
Amazon is hoping to help advertisers deliver a better ad experience for buyers on the platform. And of course, the more people that buy from Amazon sellers, the more money Amazon itself makes.
This AI powered image generation tool really could be a game changer for a lot of businesses small and large.
However, oftentimes expectations don’t match reality. And one has to wonder if consumers even want to see AI depictions of the real life products they’re thinking of buying.
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