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A quick walkthrough a Checkers supermarket near Cape Town, South Africa.
At the time of filming USD$1 = ZAR 15.
0:00 Intro
01:25 Fruits & Vegetables
03:18 Dairy
05:16 Bread & Bakery
05:52 Deli Meats
06:34 Frozen & Fresh Seafood
07:00 Meat Section
09:15 Eggs
09:32 Tinned Food, Pasta, Oil, Condiments, Sugar, Flour
12:35 Tea, Coffee
14:25 Cereal
15:10 Snacks, Sweets
17:30 Toiletries
18:51 Cleaning Products
19:40 Soda & Water
20:36 Wine
When it comes to the retail business in Africa, South Africa is without-a-doubt a market leader. It is home to many retail stores that not only have their presence in the country but also beyond.
Broadly speaking there are 2 large chains in South Africa - Shoprite and Pick & Pay. Shoprite also operates under other names which includes Checkers and USave. You will find stores under each of these names depending on it's location each store might differ slightly on quality and selection of products. Generally speaking, Checkers is the 'high-end', Shoprite is considered ' 'mid-range' and USave again targets the lower end of the market with a focus on basic food products at highly competitive prices. In comparison Pick & Pay consists of a selection of stores ranging from hypermarket to chain to franchise and generally good value across the board.
In addition you will also find SPAR which each is primarily privately owned (franchised) and depending on it's location will usually offer a good selection of products often not found at Checkers and Pick & Pay.
Lastly, targeting the upper end of the market is Woolworths Food where there seem to be a big emphasis on providing a consistent level of quality in both products and service. There has always been a perception that Woolworths is a LOT more expensive than the other retailers but we have found that often prices are closer than you might expect and when it comes to fresh produce the quality is unbeatable.
During 2020 Stats South Africa survey it was found that while the onset of the Covid-19 pandemic came with some short-term pricing effects at a wholesale level - particularly on essential food products - all products where a pricing spike was observed also showed an easing of prices after this period. You can check out a Business Tech article on the comparison of a basket of goods between the major retailers here: businesstech.co.za/news/busin...
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