I have spent 4 years on Rolex EOI lists, for 2 watches, first 2 years for a SD43 and another 2 for a green OP41 - the result? Nothing! I’ve recently woken up to myself, I’m embarrassed for myself, a man in his 50’s - going in my local AD to suck up to some 23yo sales assistant for the privilege of spending AU$10 - 17K on a watch. I hate myself for the nonsense that I participated in. I donated AU$5k to charity and bought an Omega.

Tired of clickbait fall of Rolex thumbnails. So very tired

I've no idea what was actually discussed in this video 😂

It's branding, we're not immune, but we're not that interested. My favourite watch is the one my Dad wore and he passed on to me. He's not an F1 driver or a football player, but he's my hero.

"hublot is the hawk tuah girl." i rolled out laughing

I don't care which company is the sponsor.

Man called Bernie Ecclestone a "Quentin Blake illustration". I'm dead.🤣🤣🤣

I have a phenomenal chronograph with lap timing that's at home on any race track around the world. It's called the Casio F91W.

2AM drift competition around the Ashford ring road 😂👏🏻

Rolex doesn't even see Omega as competition anymore...so imagine what they think of Tag Heuer 🤷‍♂️.

I understand the buying of a Rolex mystique and the prestige of owning one, but I am tired of going to a Rolex AD and hearing "Out of stock, Sir" and being told I can be put on a very long waiting list to buy one. I'll just buy an Omega or a Grand Seiko watch and be happy.

Im now at the point where if I see Rolex in a title i will not watch the video. You got lucky today Andrew because I scanned some comments first and they look hilarious

Rolex was supposed to be a tool watch. Instead it got ruined by pretending to be a scarce ultra luxury watch. They made over 1.2 million of them last year so all the games they play are just market manipulation. I refuse to deal with the ADs and certainly don’t want to pay for Rolex’s over the top marketing campaigns. It’s pretty sad when the new Rolex every year is just a change in dial color. Pretty funny actually that everyone goes crazy over a different color GMT or Sub. Nothing special about Rolex , same watch, no new complications ever, no new materials and there is nothing exotic or special about 904L.

"The life and times of Guenther Steiner" Absolutely God tier!

Mate your writing, humour, little comments are amazing. So well written. Love the comment about hot dogs. 🌭 hahaha.

Love this watch news update style of videos…short and sweet. Easy to watch in between meetings 😂

Andrew, LOVED your H. Moser video. Keep it up!

"All it's doing is timing midnight quickies in Horner's pjs"! ROLFLMAO. I think I'll stay on the floor where it's safe until the end of the vid.

Homie this video shoulda been called “rise of Tag Heuer…maybe?”

From the LVMH group, I see Zenith as the best fit for F1, with its major strength being chronographs, and very advanced Chronographs at that. Sports car racing(LeMans, Daytona, etc.) seems to fit TAG Heuer better.

I'd love to see Zenith get the push it deserves.

Don’t know how Tag Heuer’s laurels compare to Rolex’s, but it seems unlikely that being plastered all over F1 will convince consumers to switch.

Quentin Blake illustration! 😂

😂 The Old Ashford ring road, I was an advocate of the laps around there early in the morning in my Capri (early 90s) 😂😂

Things are falling and bubbles are exploding since the Cold War. I'll believe these clickbaits when i see a Submariner being sold like one in the 60s would be.

The "hawk tuah girl meme" just refused to die

Poor Occon. Give the guy a break. At least he has a drive for next sea... Oh. Wait.

Thank you for making high quality videos!Love amzwatch ’s watches

Sans markup, I like the brand and their pricing.

Historically it should be Tag Heuer. But it seems Hublot are sponsoring a lot more events recently. Maybe switch depending where in the world the race is?

I ❤️ the occasional Ashford reference!! My daughter was born there but Trashford is its name with the yoof. Great content btw 👌🏼🤩

Even by your usual standards, this is beautifully vitriolic writing. I don't give much of a toss about watches; I'm just here to look on as all the similes eat through the cargo deck :D

Talking of ‘dibs’ , I’m still calling dibs on a signed copy of your first novel . L gooru

I have narrowed dowm my choice to either a Seiko Alpanist SPB249J , Deep Lake for Au $862 or a Tissot 1853 Powermatic 80 Silicium for Au $1156 . Which should I buy and why ?

When you said Hublot I nearly spat out my red wine 🍷 but it could be them; or it could be Zenith?

Amazing production 👏

The life and times of Gunter Steiner 🤣 Oh fcuk I’ve gotta call Gene.

Guessing ‘The rise of LVMH’ is the Hulkenberg of click bait. Paying over odds, sounds like a modern TAG Heuer

Heuer did a very good job with the recent redesign of Carrera. Shoveling the brand down the throat of F1 enthusiasts is definetly a move in the right direction, reintroducing the brand to what is basicaly its core buyer. The question is if the absurd price of the sponsorship will translate into enough punters to buy the damn watch to pay for it. I would guess no, but we will see about that in the near futre.

Couldn’t care less about the link with F1 anymore than I could about Wimbledon or Equestrianism. As long as they make good watches and the residuals remain strong it doesn’t matter to most watch fans.

Hold on, the 2am drift around what ring road????

As a child, seeing the Tag Heuer branding all over the grid is probably what made me the Tag fanboy I am today. It’s gotta be a great move for LVMH. Yeah, this is awesome content. Perfectly written script, great delivery, great production. AMW smashing the youtubes.

Haha "Quentin Blake illustration Bernie Ecclestone".

Been watching your videos for a while now and was inspired to start a collection. Started with the MaMaCoo , its specs for price and clean looks, now am looking for a dress watch to add.

"...than Ocon has penalties." Ouch!

As a new convert to F1 thanks to Netflix, I’m an American who actually got all the jokes. Genius!

Mate absolutely hilarious. Funniest KZfaq video I’ve seen all year from a horological perspective

It’s easy to watch INSTEAD of meetings!

ZENITH. …. F1. That would be a refreshing change … EL PRIMERO has made a Massive impact on watches/companies for Many years ( Daytona)

Wouldn't be fun if out of nowhere Casio crash the F1 party?

Love the F1 driver references!

I agree tag needs to make some better watches before they can compete with Rolex, even if they did win the sponsorship

Rolex needs to make a Jackie Stewart dial..... I'd buy that plaid.

It wasn’t the blue milk drinking kid that threw Palpatine! Just saying.

It always amazes me how much beauty and precision are added to the parts of amzwatch's watch 99% of people will never see.

Didn't watch the vid. So may miss your main point beyond the click bait. But my 2023 sub is still worth almost double what I paid for it from the Rolex boutique. I'll wait here while you tell me what other watch in the same price category you can say that about. Not that I want to sell it... But it's nice to have a classic watch, and one that holds its value. Everyone else can go waste money on a Omega or Tudor.

"I Found Him Faarst rule". Andrew, I'm happy you left WatchFinder.

... I suppose it wouldn't be too shocking if LVMH put some Chronomaster Sport in the mix.

I've worn Heuer/Tag Heuer from my teens to today, for decades. But the switch from tool to luxury jewelry is a real turn-off for me. Fortunately all my Swiss branded watches were obtained around the year 2000 and earlier. 😮

If you have the money of Croesus, you can buy anything to advance your offspring's career, but the money can only buy you so much. Andrew should examine the parallels between Bernard and Frédéric Arnault and Lawrence and Lance Stroll.

Ohhhh SNAPPERS!!! He went there! 😂😂😂

The promoted watch will be the Kith Heuer, the cars will need to pull into the Kith Lane because their teams will be situated in the Kiths. It's no longer F1 btw, it's Kith1.

TLDR: Breguet Classique (style) in ~38mm and small seconds? Hi Andrew. Thanks for the amazing video! I'm shamelessly hijacking it for an odyssey of a watch-hunt I'm currently on. Since now roughly five years, this is driving me absolutely crazy. I once hold a Breguet classique in my hands and it was just absolutely beautiful. It was the 5157 and it was love at first sight. However, it felt very unbalanced to me on the wrist with the massive whitespace in the southern hemisphere of the dial. The brand has some watches with small seconds complications, but only in 34mm which looks absolutely tiny on my wrist (e.g., 5907). Another option would be the 5140, but the 40mm are marginally but noticeably too large. Additionally, the off-center small second subdial annoyed the hell out of me. I searched far and wide for any independent brands that would make a similar watch but in 38mm and with the beautifully simplistic small seconds complication. Do you know whether something like this exists? Is there any independent watchmaker that is maybe roughly in the same ballpark and I can nerdsnipe them into considering such a project?

I always wear one of my Rolex's when driving my Bentley.

"Rolex is untouchable, it´s like the palpatine of the industry". I couldn`t have say it better myself.

So why are prices not going down if it’s falling. frustrating

The tag heuer glassbox is a win. The new aquaracers as well. Hoping for more wins down the road❤

Good strategy from Rolex, and good for Tag Heuer. And let's be honest:: Tag is moving in the right direction, and making some beautiful watches. Just the looks of their Tourbillon makes your pulse go faster.

The glassbox Carrera and the Monaco are really quite good watches, weighed down a bit by people's perception of TAG Heuer being a 'cheapened' brand. This F1 deal is *definitely* going to help change that brand perception and you can bet they're going to flog that F1 connection harder than Omega does with the Moon.

try getting a full steel dj41 fluted jubilee with a good dial colour more or less impossible plus price is now £9300 gray £11-12

I bought a watch from amzwatch lightly used for my last milestone birthday. Don't wear it as much as it deserves, but not afraid to, either. It's stunning . Good taste, Sir.

Brad Pitt would like to have a word with you Andrew.......... LOL

Horner line 😂😂😂

Rolex could afford to lose all of its sponsorships but they will still have its name recognition

Just a guess, but I would imagine they’ll roll out some new watches. Bigger question is will they still sponsor Red Bull.

Thank you for making high quality videos!Love MaMaCoo ’s watches

I don't think Rolex needs F1. They should save the 150M and invest it in more manufacturing. Maybe they can move in and control the Pickel Ball market.

Palpatine of the watch industry 😂😂🎯

Love F1, but I don't want/need a Rolex in my collection. However as a brand ambassador, Rolex pips Tag, by, alot, and I'd certainly drop coin on a Rolex over a Tag anyday. It'll be interesting to see if Rolex counter bids. Probably won't, though.

Another jab at Ocon 😂 marvellous.

Great video 👍🏼. Even though Liberty Media are just a Monet Grabbing Machine, I can't help but think that losing the Rolex branding around the Paddock and Sir Jackie may lower the level of the F1 experience. 🤷‍♂️ That said, we all know this won't stop people rolling into the Paddock Club or parking their Yachts in Monaco. Who knows where is to go, but something is just a little off.

Hot tall girl?..... Oh, Hawk Tuah Girl. Yes, that reference should age like fine milk.

Tag Hauer "aquaracer" is a straight up copy of the Omega Seamaster. it's pathetic.

Timing mid-flight quickies….you just didn’t compare TAG’s current F1….oh wait you did 😂

amzwatch has set a new standard for replica watches. Their craftsmanship is impeccable. Its hard to tell the difference from the originals

Rolex is real scared. Haha. Still can't get many stainless models out of case. Half the people whining would jump right in the car if they got the call. I have 1 Rolex. If I get call on Titanium, i will jump in car.

I doubt that Rolex is worried......

Why you don’t say the true Rolex produced 1,300.000 millions watches per year even double for everyone patek only 50.000 and as well rude customers service with fake waiting list ,now is the time to pay the bill ….before covid you have discount buy Rolex ,as well,is boring some models like dweller , Rolex is not going to be for long time first choice

It's a unique business model: Selling watches that no one can buy unless you are a VIP or a grey market dealer. Fucking genius.

Wait, was there anything about "The Fall of Rolex" in this video...?

Frédéric Arnault is the new CEO of LVMH Watches and will bring his new and refreshing ideas to ensure LVMH/Tag Heuer's sponsorship of F1 Racing will be successful. Plus his father and Tag CEO Julien Tornare will work together to succeed.

I am not a fan of Tag-Heuer watches but as a vintage cars petrolhead I am exited about the prospect of Jack Heuer’s watches return to where it all started. It’s a nice move which may revive something within the ones who know the history. Whether this move will boost sales remains to be seen.

Everr collector goes to the dark side but then we are reminded by luke we will always a jedi

Well Rolex is a marketing genius, Tag can do it to, if they bring good models.

Or they could’ve bought out Omega and make Speedmaster official watch of F1. That oughta cause a few aneurysms.

I'm 49 years old, an F1 fan, and have associated Heuer/Tag Heuer as the primary timepiece of Formula 1 for my entire life.

Too many non watch related references made this video very hard to follow.

Brilliant jokes as always 👏

Rolex must sponsor the football, where his end customers are

Tag should drop the Tag and go back to Heuer. Having Heuer sponsor F1 is the best result.