Apple Brand Strategy | Branding Case Study [Part 1]

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Apple Brand Strategy | Branding Case Study [Part 1]
In 1996 on the verge of bankruptcy with dwindling market share and a lackluster brand strategy that was confused about its place in the market.
Apple brought back Steve Jobs after 10 years away from the company and this is when the Apple we know today started to take shape.
In this 2 part video series, I take a look at the Apple brand strategy and how changing how the brand was perceived skyrocketed the company to one of the biggest in the world.
#applebrandstrategy #brandcasestudy #brandstrateegy #branding
Jump to parts of this video
[0:00:00] - Introduction
[0:01:12] - Apple's Purpose
[0:01:58] - Apple's Vision
[0:02:43] - Apple's Mission
[0:03:28] - Apple's Values
[0:04:27] - Apple's Positioning
[0:06:12] - Apple's Personality
[0:08:40] - Key Takeaway
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Пікірлер: 27

@ElementsBrandManagement Жыл бұрын

BRAND DEVELOPMENT RESOURCES *How strong is your brand?* take our brand assessment and find out - bit.ly/2VksUSj *Unified Brand Podcast* - Interviews and insights into growing your brand - spoti.fi/3sdg5nq *Brand building course* - Learn how to build a magnetic brand that stands out from the competition and grows your business - bit.ly/2Zw5dos

@perrybelcher8383 3 сағат бұрын

I haven't used an Apple PC. So when I think of apple I don't think of Microsoft, I think of Samsung/Android. Really interesting and impressive video again thanks.

@micaelsvntos Жыл бұрын

Thank you for this video! You deserve much more recognition for your work. In time, it'll come! Thank you!

@ElementsBrandManagement Жыл бұрын

Thanks Micael for you’re kind comments

@sophiemoconnell 2 жыл бұрын

I'll be honest when I say that I've never really been a huge fan of Apple. I'm 100% a PC girl. That said, the way they have positioned themselves is something that is hard to argue with. I love the way they tap into the psychology of their audience. Especially the way they weave social identity into the way they market themselves. I can't think of any other brand that does that so well.

@sophiemoconnell 2 жыл бұрын

Also, great breakdown. So much knowledge packed into this video, I'm looking forward to part 2.

@1GoodWoman 6 ай бұрын

I wish Microsoft had enough humility to learn from others. I love Word and PC but their refusal to engage users and keep so much of their efforts in increasing the stockholder wealth they may find themselves extinct. Microsoft can do both if they would choose to.

@1GoodWoman 6 ай бұрын

Very glad I found you. Thank you for this.

@ElementsBrandManagement 6 ай бұрын

You’re welcome and glad you found it useful

@madhav161106 2 жыл бұрын

Good explanation

@ElementsBrandManagement 2 жыл бұрын

Thanks Madhav

@emmarubiso4129 6 ай бұрын

Very good stuff apply i love macintosh computers 🖥 ❤️ best one for me

@ElementsBrandManagement 6 ай бұрын

Thanks 🙏🏻 yes we’re Mac people too 🍏

@thirdrockjul2224 7 ай бұрын

Apple rocks!

@ElementsBrandManagement 7 ай бұрын

Yes they do 🤘😎🙌

@justtrend5730 3 ай бұрын

❤❤❤

@ElementsBrandManagement 3 ай бұрын

Thank you

@justtrend5730 3 ай бұрын

❤❤❤❤❤

@ElementsBrandManagement 3 ай бұрын

Thank you 🙏🏻

@justtrend5730 3 ай бұрын

❤❤❤❤❤❤❤

@ElementsBrandManagement 3 ай бұрын

Thank you

@user-vb3fl6js2n 4 ай бұрын

So what’s the next tech brand that’s beating apple? Will need to be aesthetically better, offers more security coverage, lighter, more battery power, elusive… multiple cloud storages…. USB drive for smaller pen drives with big capacity….automatic saving of information to cloud if system fails

@ElementsBrandManagement 4 ай бұрын

These are all great features that someone could utilise but brands are more than features. The issue Apple have is they were once the Rebel challenging the status quo and now they are the status quo which puts them in a position to be challenged by a new brand that is clever with their branding and marketing

@user-vb3fl6js2n 4 ай бұрын

@@ElementsBrandManagement From tech perspective I can think of the technical and functional aptitudes of the design… improve the current one…people get bored of the “usual”. That’s innovation right there….maybe understand what the consumer is really looking for and implement it with a little touche of extra that other laptops don’t have….it depends what the brand objective is….is it originality and quality or is it bigger sales? or would that be both?