Apple Design Part 2: Beyond Flat
Рет қаралды 440,144
Күн бұрынPart 2 of 2: a video essay about Jony Ive and Apple's current design language.
Watch part 1: • Apple Design Part 1: S...
Chapters
00:00 Introduction
01:19 Enter Ive
02:39 Dieter Rams
04:33 Unapologetically Plastic
06:56 iOS 7 - Flat
09:21 Yosemite to Big Sur - Neumorphic
11:11 Augmented Reality
12:25 Bye Bye Ive
Corrections
The year the Bauhaus school opened and the year the iPhone 5c released are incorrectly stated in the video. The correct years are marked with asterisks (*).
Sources
Leander Kahney - Jony Ive: The Genius Behind Apple's Greatest Products
The Shape of Things to Come: How an industrial designer became Apple's biggest product - www.newyorker.com/magazine/20...
Gary Hustwit - Objectified
Dieter Rams - Wikipedia (December 2020)
Bauhaus - Wikipedia (December 2020)
Ulm School of Design - Wikipedia (December 2020)
Music
Dyalla - Help Me, OP-1
ELPHNT - Gently Onwards
Godmode - Wehrmut
Johnny Harris - Old Street Extended
Silent Partner - Lurking
Scott Buckley - A New Year - www.scottbuckley.com.au
Scott Buckley - Solecism - www.scottbuckley.com.au
Bleeping Demo by Kevin Macleod
Link: incompetech.filmmusic.io/song...
License: filmmusic.io/standard-license
Scott Buckley - Eclipse - www.scottbuckley.com.au
The Westerlies - Dover
Setup
Camera: Canon 60D w/ Magic Lantern
Lens: EF 28-135mm f/3.5-5.6 IS USM
Microphone: AmazonBasics Desktop Mini Condenser
Software: Final Cut Pro X, Motion 5, Pixelmator Pro, Logic Pro X
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@jerrywoohu 3 жыл бұрын
Thanks everyone for the comments! The growth on my channel has been astonishing and more than I could have hoped for. I look forward to sharing more interesting videos this year.
@zxcvb7653 3 жыл бұрын
I loved the 2 part series, I subscribed and hopefully, we get to see more design documentaries like these ones
@steriftes 3 жыл бұрын
I NEED MOAR VIDEOS
@KevinJohnMulligan 3 жыл бұрын
I'm surprised you only have 1k subs based on the quality of your videos, I thought you must have been around for a while.
@nonefvnfvnjnjnjevjenjvonej3384 Жыл бұрын
You don't create videos anymore?
@32OrtonEdge32dh Жыл бұрын
So that was a lie
@alibalc1018 28 күн бұрын
''Unlike on your phone screen, reality is where you expect objects to cast shadows or to reflect and receive light.'' You guessed the Apple Vision Pro design correct. Nice catch
@SerhatAtayMD Жыл бұрын
I have been blessed by the algorithm. Apple Design Part 1&2 must be the most beautiful and well made videos I have seen this month. Creators like yourself are the ones who make this platform worth visiting.
@Idk_Smth0 Жыл бұрын
I hardly new any of this and they say everyday you learn a new thing!!
@DennyZenny Жыл бұрын
I was also blessed by the gods of the KZfaq recommended.
@Kepleronvr Жыл бұрын
Well the algorithm has killed his channel
@Luna_moona457 Ай бұрын
And this comment is one of the most truthful comments I've seen this month
@w6720 Ай бұрын
It’s a good essay-though he cites his primary sources badly; half of the sources cited are Wikipedia articles-and the video production is tasteful, but I’m concerned with how poor attribution of other people’s work and footage is. None of the B-roll appears to be his, none of photographs used for illustration, extraneous footage, et cetera, and while it does seem to be fair-use more often than not (I don’t think all of it is), it seems disrespectful to the original artists to not credit them anywhere. The photographs of Vitsoe’s headquarters are beautiful. I don’t think he took them; which is okay, they were fairly used. But I’ll have to reverse image search screenshots of them to find the originals and their artist now, when Hu could’ve done better, respected a fellow artist, and included an attribution under those frames. If he did take them, say “self-work”. I don’t mind one book about Jony Ive and a few Wikipedia articles regurgitated back to me in a pretty video, but I especially take issue with the lack of attribution to other people’s work. Doesn’t set good precedent coming from another creator.
@Volatilevinnie 11 ай бұрын
Damn, dude, you predicted the visionPro AR interface design.
@devcon3977 Ай бұрын
this is what i said too
@Geethepancake Ай бұрын
Apple Vision Pro!!!
@victormustin2547 3 жыл бұрын
Keep going, people are gonna stumble on your videos and stay because of the amazing work you put into them. Sending love and strength!
@mayuuumie Жыл бұрын
i’m staying! great job with the videos (๑•́‧̫•̀๑)b
@jacob9673 Жыл бұрын
I just stumbled upon it. About to watch, hope it goes well!
@helicopter_traffic Жыл бұрын
i just discovered this too. it was really insightful
@ejc4421 Жыл бұрын
well, this comment aged well
@julysevguarin7 Жыл бұрын
Just stumbled upon this. Woahhh.
@desmondruhling 23 күн бұрын
Apple Vision Pro having come out… it’s so interesting watching this now and your analysis on apple’s future
@dohran Жыл бұрын
Everything is perfect, the writing, the edit, the music, your speech delivery. 10/10.
@Jaychin2 3 жыл бұрын
The sequel we were all waiting for
@Joey-rj7ff 3 жыл бұрын
This was so well made! I can see the work put in this video. This literally deserves more views
@dedaluslogic 2 жыл бұрын
I think it is the first time I got emotional chills over a KZfaq video. This deserves much more praise. Extremely well made.
@JimSendre Жыл бұрын
I am surprised to see how little views thought should be at least few hundred thousand. still 34k wtf
@codycast Жыл бұрын
@@JimSendre oh Geeze. It’s a video of a guy talking about apple with music in the background and some slides. There are 1000000 videos like it.
@JimSendre Жыл бұрын
@@codycast not really this guy is like top one percent of apple videos. majority is just drivel. the fact that you can't differentiate between the two shows why the views are so low.
@codycast Жыл бұрын
@@JimSendre yup. It’s everyone else that’s wrong.
@moonlightbae6365 Жыл бұрын
at ur big age?? how do u get emotional over a video about apps ICONS😭
@Intrafacial86 3 жыл бұрын
This was an informative two-parter. Now I actually understand what skeuomorphism, the “flat” look, and neumorphism are. Personally I am a fan of interactive objects being at least somewhat 3D, as it kinda signals to the brain “hey, you can touch me” whereas if everything is flat the whole screen just runs together like a work by Picasso. However, I also agree that the smaller an object becomes and/or the greater number of objects are on screen, the less detailed they should be. It’s like a rock band vs a classical orchestra. With fewer instruments, you allow and arguably even rely on each one to add a very unique set of sounds to the end music. However, in a full-on orchestra, you need less individual uniqueness so the whole comes together as a strong unified acoustic force.
@LuisBionic16 2 жыл бұрын
I’ve always missed skeuomorphic icons and design because I only got the chances to see it when I was younger. Seeing Mac OS Big Sur change the mac icons again gave me a sense of nostalgia with the little shade and the little details on a small icon that were like on previous version of iOS and Mac OS X.
@jonnysanchez6220 Жыл бұрын
FUCK JONNY IVES 😒😡 I miss the skumorphism
@randomdude1053 Жыл бұрын
I wish there was a theme back to go back and experience that nostalgia
@BruceWayne-ny6bn 3 жыл бұрын
Loved the two parts. Found Part 1 on Reddit a week ago, and have been impatiently waiting daily for the upload of part two. A suggestion - Add Part 2 as a thumbnail at the end of Part 1 video. People will find it easier to discover this video.
@CollegeMusic 2 жыл бұрын
Great job man - loved the series. Really well researched and articulated. Wishing you all the best for the future!
@Shimeih 15 күн бұрын
I might be the only one but I actually loved iOS 7 so much. The previous iOS was great but was looking old for me and 7 just felt light and snappy. Just remembering the day I updated still makes me jiggly with nostalgia
@horaryzappy Жыл бұрын
I've stumbled randomly on your channel when this and the previous video appeared on my home feed. The quality they have is astonishing: the timing of the music is perfect and the way the script is written kept me interested until the end of the video. Keep up the good work and I'm sure we'll see you in the "big scene" of youtube very soon.
@andyyu7351 3 жыл бұрын
this is one of the best video ive ever seen
@stellapark6893 Жыл бұрын
As a digital product designer myself, I absolutely adored this coverage on Apple’s design history and nuances. Keep them coming! And maybe even post a tutorial on how you edit your videos 😁
@How3Kiwi Жыл бұрын
The production quality on this series has been excellent! Thanks for all the time and effort you put into these. Can't wait to see more!
@curicmc 3 жыл бұрын
Your video essays are absolutely incredible. I keep sharing them with my friends. I can't wait for your videos to blow up!
@white_husky8774 3 жыл бұрын
This was highly entertaining yet instructive! Can't wait to see more of your work and I hope your channel grows!
@foodiusmaximus 3 жыл бұрын
Excellent work, I thoroughly enjoyed both parts. Your tone, cadence and writing are honestly 80% of what makes the video great.
@NotSilasPipson Жыл бұрын
What an incredible POV for a duet of video essays. I love the insights you brought to the topic and truly cannot wait to see what you've got in store. Thanks for the videos, Jerry!
@jacoob223 Жыл бұрын
This video is so good! I've never Watched a video like it. Everything that you do keeps me hooked, the narration, the storyline, and the music are so well done! I've watched plenty of videos involving apple and software, but non have explained it and made it as well as you have. I hope to see this video and your channel continue to grow!
@SpaceZombie 3 жыл бұрын
Man, this is so insanely good. Incredible pacing, very informative and highly entertaining. Keep up the stellar work!
@uptown3636 Жыл бұрын
The well-considered scripting, tasteful editing, and deliberate, soft-spoken delivery of this video series reflect the elegantly simple designs discussed therein. Very nice work.
@Kenaroni Жыл бұрын
I really enjoyed this 2 part series! Apple design history is something I’ve always been interested in. I used to spend hours drawing icons for fun in Mac OS7. The canvas was 32 pixels square and your colors were limited to 256. It teaches one a lot about doing more with less. It’s hard to explain the excitement of Mac OS X arriving with drop shadows and eye candy. We were drunk on skeuomorphism for a while. I feel that the best place is somewhere in between. Thanks again.
@hundvd_7 Жыл бұрын
Thank you for putting the music list in the description! I really liked what was playing at 6:30 and found it immediately, thanks
@TechnikFreund Жыл бұрын
I love how carefully you implemented your graphics and amplified them with subtle sound design!
@wutzerface77 Жыл бұрын
Again, I cannot stress this enough; the immense effort you put into these videos shows, and is incredibly refreshing to see. Please continue what you are doing!
@RaselerKaj Жыл бұрын
The series was enjoyable to watch, and I was incredibly amazed by how beautifully the sound was constructed and how fantastic the content was! continue, brother.
@eurybot4659 2 жыл бұрын
super inspiring and an awesome video about Apple's design! i like how you injected a few things to explain and clarify stuff here and there and weren't just reading off the history of Apple for 15 minutes. thank you for making these video essays
@the_ninja_piggy7020 Жыл бұрын
You popped up in my recommendations, Would absolutely love to see more content! Best of luck dude!
@tigranendinyan5166 Жыл бұрын
the selection of music in your videos is just great! added a few tracks to my favorites, especially songs from the outro
@xx-lf7fp 3 жыл бұрын
This mini series is amazingly well made! I'm very happy this was pushed to me by the algorithm. Keep making more like this and I'm sure you will gain a much bigger following. Also, even though Apple has been the trend setter it would be really interesting if you would expand the view and explain more broad global visual design trends. The ending with shaded icons and AR feels like such a tease for Part 3: Looking into the crystal ball.
@noahm 3 жыл бұрын
This series is fantastic! Great insight and very well presented! Thank you very much!
@nodraw_ Жыл бұрын
Thank you so much for this documentary! I absolutely loved the editing and presentation. Stay safe!
@ikichullo 3 жыл бұрын
Not to sound like a dick, but hearing about Ive, i'm honestly glad to see him gone. Feels like he has been holding the company back design wise, which has been holding the entire industry back as a whole
@ikichullo 3 жыл бұрын
@Fifty Dinar Nailed it. Skeuomorphism is absolutely beautiful. I loved the glossy look of the icons in iOS 6 and the transparent glass in Windows 7 was top notch. If there was a button I could press to revert all graphic design to skeuomorphism, I would press it in a heartbeat. Isomorphism is the result of bad leadership at apple and a bunch of lazy graphic designers.
@TheJriczor 3 жыл бұрын
Thanks Jerry, hope you will make more video like this, Im really amazed at how hard you researching for one episode, so many valuable infomation. keep thats good vibe
@andresanson2458 Жыл бұрын
Great video! What a lesson, very well edited and written. Loved the way you put all of this information in such an entertaining manner. Thank you.
@filmweaver2013 5 ай бұрын
Beautiful series! Amazingly written, edited, shot, narrated, researched!
@sempfonpoint Жыл бұрын
I am so happy that KZfaq brought your channel to me. I love your content! Please keep going
@DannyGGchannel 3 жыл бұрын
Just finished, awesome video my friend! Extremely interesting look at how Apple’s designs evolved. I miss Ive and his narrations in the Apple videos. New Apple videos are too “basic” of that makes any sense
@mastroppi Жыл бұрын
Thank you very much for the work you put in both for storytelling and the ASMRness of the video. I really enjoyed it.
@r.ibrahim_adam 3 жыл бұрын
This video essay series has been insightful and neat Really looking forward for the next video, great job!
@ericksmit Жыл бұрын
Just stumbled on this these two videos. Great stuff. Thanks for taking the time to make them.
@drnaumanzafarkhan Жыл бұрын
What a beautiful video. Informative, interesting, and aesthetically pleasing. Everything from script to execution to editing is a jewel.
@Mochi_Cake94 Жыл бұрын
This was incredibly well done, thank you for your time in putting this thoughtful commentary together.
@DanMess Жыл бұрын
This vid hit my algorithm and I’m here to say I’m waiting for another vid from you!!!
@hirabhangu 3 жыл бұрын
this is amazing, didn't think I'd watch part 1 in full yet here I am for part 2!
@TheOriginalFish Жыл бұрын
Dude how do you only have 7k subs, you videos are wonderful, great editing and pacing, the delivery of the information is great! keep going man. great videos on youtube are a bliss.
@zennnnnn Жыл бұрын
i really hope you keep uploading content - just stumbled upon the channel and the quality is amazing!
@graemkrietzman4008 11 ай бұрын
Awesome video. Really loved watching this series!
@Yeahhhhthisisgood Жыл бұрын
This was awesome dude. I love hearing about the finer points of of how a company works and their products
@saikoro8620 Жыл бұрын
the quality of these videos is impressive, please come back!
@gameplaygold286 Жыл бұрын
Your video has answered my questions. Thank you very much for sharing this method that works for all platforms.
@brunotardaguila Жыл бұрын
This essay is truly exquisite, looking forward to future videos!
@nathannjohn8654 Ай бұрын
wow. just wow. your audio selection, background placements, everything is just wow.
@ThePeej 3 жыл бұрын
Catching some deep feelings on this video... dude. I watch Objectified multiple times per year. It's my absolute favourite documentary. Ives at is peak definitely warranted reverence from Dieter Rams... But he DESTROYED the usability of iOS for me... stripping it of rich affordance and meaning. Before iOS 7, you could hand an iPad to anyone, of almost any age, and they could intuit how to use it. Now, 6+ years after iOS7, I'm still baffled by the abject lack of clarity and obfuscation of the UI in iOS. Great video!
@thedchen Жыл бұрын
Oooooh that point about neumorphism and AR possibilities... subscribed! Great narration, editing, and music selection as well
@VarunShukla 12 күн бұрын
Such a nicely made video. Wishing you all the success
@Grubse Жыл бұрын
Many thanks for the upload. Moving content and very informative. Great work!
@Borsting89 Жыл бұрын
Very good series. Part 1 and 2. Thanks for making this!
@realhelmi Жыл бұрын
These are two extra ordinarily good videos. Thanks for that.
@Ace5Studios 7 ай бұрын
Great series! Loved it, very inspirational!
@logeenygames Жыл бұрын
Just watched this for the first time. Really great video and hope you do more soon!
@jakobbu Жыл бұрын
I usually don't comment a lot but this video is honestly so well-made and gives a perfect overview of what Apple's design division might be aiming for. Thank you! (Sorry for being that late)
@user-wd8dq3dw6o Жыл бұрын
I m so happy to find this tutorial. It's working for me. Thank you for sharing
@MrGiallogrigio Жыл бұрын
really interesting video. Quality. I really appreciate these two videos. keep going!
@yes_sir_rap Жыл бұрын
Your videos might be the most well produced content I ever saw on KZfaq
@j.gverse6344 3 жыл бұрын
Man, this has been really high quality! Really engaging. I watched both parts!
@PedroHenriquePS00000 Ай бұрын
I wish icons would interact with the real world, casting shadows from where irl lights come from as well as chrome effects reflecting you
@yazanyaseen10 Ай бұрын
The chrome effect could probably be done using the front facing camera. Not sure about the lighting though.
@huggeebear Жыл бұрын
Dude. Where are you? The world needs your insight and videos.
@mobomobomo Ай бұрын
When I watched this 3 years ago, I was super excited to see where their AR interface would go. 3 years later, we have the Vision Pro. You were spot on.
@manab.boruah Жыл бұрын
Learned a lot in this video. Your scriptwriting is awesome.
@schmalzanlage_der_blutritter Жыл бұрын
This video was really beatyful, waiting for the next.
@teves9656 5 күн бұрын
Almost forget about my passion for design til KZfaq suggested me your video and this just reminded why I liked Apple so much since I got to knew their products. I simply just love their design language and I wished I could’ve been part of the design team at Apple as well but it wasn’t meant to be for me. Sure there are some designs I don’t like, like the notch on the MacBooks also because the form doesn’t follow the function while it is unnecessarily huge without having the FaceID sensors included. But all in all I just love the simplicity in Apples design and the way the products are made with such a dedication to look high in quality.
@achilleustheodoridis Жыл бұрын
Love this and cant wait for more analysis/essay videos like this one!
@Fred_Raimer 3 жыл бұрын
Man, you are **good** Excellent topics, research, presentation, visuals. *Excellent* And you have a terrific and soothing voice that really conveys your points well. Subscribed, and ads turned off for your channel!! Please continue, but keep your pace so that your quality is sustained. Thanks for your efforts!!
@prassi89 Жыл бұрын
great two part series. looking forward for more!
@jeremyude 3 жыл бұрын
Happy new Year Jerry. Amazing video! :D I was blown away by the fact that you don't have millions of subscribers. Keep it up.
@ai-Able Жыл бұрын
Absolutely beautiful video! I loved the pace, the commentary, the quality, everything!!! Keep it up :d
@ibowieibo Жыл бұрын
Great video. Hope to see a part 3 maybe
@Llama4fun Жыл бұрын
Saw both parts!!! Awesome presentation, kept me intrigued
@emanuelgerber 7 ай бұрын
I really enjoyed your two videos.
@colinmcdonald6003 Жыл бұрын
Spectacular video. I got chills at the end with the music.
@txng Жыл бұрын
Thank you. Such a informative series. Please keep pushing out more videos!!
@TheOrangeCat808 3 жыл бұрын
dude awesome 2part series! great videos filled with info
@mu4784 Жыл бұрын
7:29 I really like the perfect use of the "training wheels", well written script!
@AlexInde 3 жыл бұрын
Great video, loved the effort on the production and script. Subscribed and looking forward to next videos in the future
@overworked_nurse Жыл бұрын
this video was so professionally made. Huge props!
@paragjyotideka1246 Жыл бұрын
Great analysis of Apple's design philosophy. Especially the honest design part. A well crafted video. Thank you.
@kellenbaird8541 Жыл бұрын
My guy!! Wonderful, thorough, and professionally delivered content!
@NHSoft 3 ай бұрын
This is really great series for the designers
@wixonic Ай бұрын
Just found you with this video, thank you KZfaq. Your videos are insane. 👏
@stoiclearner Жыл бұрын
Wow! Really insightful. I love the perspective in your summary. Great job 👍🙏
@mauriciolage Жыл бұрын
Nice intro, animations, narration, and especially, music. Good job!
@sexyscientist Жыл бұрын
Beautifully written and delivered essay. Kudos to you!
@Jayy997 Жыл бұрын
A beautifully explained look into design at Apple and in general. Your content is stellar!
@jeremiahbrints5899 3 жыл бұрын
Great video! Very interesting, love to see more come from you!
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