ANNOUNCEMENT: If this video gets 10,000 likes, I'll do an entire video in my incredibly-accurate British accent 🤣

It's interesting to me that Apple wanted to sue Microsoft over Windows' GUI.

Don't forget the influence of the Bauhaus Movemet. The principle of "Less is More" and the whole Braun design really goes down to the Bauhaus philosophy of how things should be designed. Great video as always.

design principle- “long lasting” apple- *nervous sweating*

This is ridiculously well done, Jon. Enjoyed that thoroughly.

At one point, Steve Jobs claimed Bill Gates had done the equivalent of housebreaking and stolen Xerox's WIMP GUI idea for Windows. Gates replied, "Actually, Steve, it's more like I broke in to steal the TV, only to find you'd already stolen it."

The Trashcan makes so much sense now.. One last push to see how close they could get to the jucier without anyone knowing...

Finally someone actually acknowledge Braun and dieter rams!

To be honest. The opening was pretty convincing. I'm buying a juicer. NOW

Lately the ‘honest’ and ‘Long Lasting’ could be argued.

Almost every tech channel has gotten stale through the years but after leaving techno buffalo, you and you team stepped up the game. Every post is so interesting now. Every post is a take on your view and opinion. Keep it up guys!

3:48 I could think of a few of those things that doesn't scream apple... In fact, I think they run opposite to what apple is doing... > make a product useful > long lasting > environmentally friendly

Excellent history lesson that a lot of us didn't know Jon!

This video is like a great discovery channel documentary with Morgan Freeman voiceover. I could watch it for hours,. Love these videos really unique and pleasing with a sense of calmness.

Nothing is original, everything is a copy of a copy.

Man, you explain the topics even so many so called KZfaqrs don’t have any idea what you are speaking. This one is great 👍

Man, you've come such a long way. Videos goes strength to strength

Video no one asked for..but the video everyone should watch..!

Braun has seriously been not considered when it comes to praising product design in the minds of a mainstream modern audience. Thanks Jon for highlighting their influence. Oki Sato, Lu Yongzhong and Tom Dixon are continuing the tradition of Deiter Rams.

yet another reason why apple products should be cheaper in Germany! 😂 You owe us apple! ☀️✨🙌🍸

Jon I love your new take on the videos now a days. Great cinematography

I have that juicer lol I've had it in my family sense b4 i was born, it still works flawlessly....

Damn! All those old Braun products look so satisfying.

I now understand why you are so highly regarded and respected by your peers. 👍🏼

Jon speaking with a British accent is the content I signed up for way back when he first started making videos

When my nephew sees a guy in a white jump suit, a bowler hat and mascara on one eye he thinks it is a reference to The Simpsons not A Clockwork Orange. Don't do that. Apple didn't invent minimalism, but neither did Braun. These design elements you cite (orange buttons, brushed aluminum with black accents, simple geometric shapes, rounded corners, drilled speaker grilles) were absolutely _everywhere_ in the 60s and 70s. The interesting thing is that Apple has been able to bring back a style that was considered to look "cheap" and pose it as luxury. Braun is pronounced 'brown' by the way.

i love how when you say "long lasting" you show the Iflexpad

You’re videos are CRAZY good and so well done. Nice job on yet another one.

Jon, your videos are getting more and more relaxing, informative, and enjoyable to watch. I could watch videos like this all day, easily. Keep up the great work.

What a fantastic video, Jon! Top notch production, full of content. Enjoyed it to the fullest!

This video is exceptionally well made. With the same amount of careful attention to detail that Rams and Jony have in their work. Great job Jon 👍

Great video! others have done similar videos in the past but your presentation was unique & informative, oh great bloody accent too mate 😁

Very informative and a stand out video. One of its kind. Really encouraging to see this new transformation of TB aka Jon Rettinger. Looking forward to more such content! Kudos Buddy!

Fun fact: Apple settled with Creative Labs for $100M in 2006 after Apple "adopted" Creative's UI in the original iPod. Don't know what's going on with iOS design but every time I use the iPhone XS at work I want to throw it out the window in frustration.

Wow really loved this video. Well thought out and great pacing. Good job to you and your team brother on some incredible work.

This video is the reason I switched from Android to Apple after 10 years. Well done man

I would post a quality comment but it is rare for me to come into a video so early

Amazing video, very good information, Yessss braun product were so beautiful in terms of design...

Gotta love the documentary style you've adopted over the past couple of months. Videos are clean, crisp, and to the point. Nothing much more to ask!

Wow, what a nicely done video!!! It was fascinating and almost (in the best way!) calming to watch that! Thanks for the effort!

Fantastic piece, well done! 👌

Design is so important, it’s what separated Apple from the rest

One of your best Jon keep it up. Well thought out and presented.

Amazing video man. Can tell you really put the research in on this. Thoroughly enjoyed!

I outsmarted Apple; Apple we need to talk; Apple always wins; My Apple problem; The new APPLE; Apple got away with it; This is only last few weeks.

great stuff Jon. I really think your contents after TechBuffalo are fresh and interesting

Very well done Jon. I think this is my favorite video of yours and I have been a subscriber for probably close to 8 years maybe more. Keep you the good work

Such a great video with super interesting views. Was a pleasure to watch. Thank you!

Jon you’re videos are so damn good now (!!) since the move away from techno buffalo. Love watching all of them :)

Amazing. You are the best Jon.

the great Rettinger .we love your contents more than anything master

Great video! Great job gathering all this information and sharing it on this video.

This reminds me of how someone might explain who was Richard Teague. You might not know the same, but you would spot his design language a mile away if you knew. He's the one who penned the Rambler, Ambassador, Gremlin, Pacer and latter the Cherokee and LHS series of automobiles. That "cab forward design language" with swoopy fat fenders and generous use of pillars. Almost universal on cars today but in the 90's it was fresh as it was in the 1970's. This is most seen on the 2001 to 2007 Dodge Caravan. You can see this swoopy cab forward design language very clearly and I think fellow designers at Chrysler who bought AMC did that as a nod to his legacy. Yet that's a lot like the German engineer. Once you see it, you'll know it and his legacy lives.

You just made me buy a £30 Braun calculator

Probably one of THE BEST videos you've ever made. I can't imagine how much research went into making this video. Great Job thank you very much !

Great video Jon! Really enjoying how you do not just do product reviews. There is a lot of thought and heart put into your content and I appreciate it! Keep it up!

I'm all for the design but come on put some ports back in the MacBooks. At least the Pro line. Its what nearly 100% of their customers want.

Wow! You are so good at what you do. Great stuff. Have been really enjoying these videos of yours.

Man that was good video! Informative, interesting & well shot!! Good work Jon!!

Jon, your videos have taken such a drastic turn it's absolutely brilliantt. Love the content and the way you are presenting it!! Can't wait for the next one

So, all these years, people were accusing Chinese companies of stealing Apple's design, while in fact, they were stealing Braun's design...

Great video. Nice to see a different approach to mix it up

Amazing to see such new video ideas from you Jon.Looking forward to seeing more of these what goes "behind the tech we see around" kind of videos.This video makes us connect to the technology we use and throws light on a novel perspective - The journeys people , ideas , design take to get technology into the hands of people.

This is beautiful piece of work! Probably one of my favorite videos that you've make. Very informative and I was left wanting more. Keep up the good work Jon!

I prefer the Braun sharp edges to Apple's overly soft ones

Jonny Ive.... the art of saying nothing with many words, proudly and bold And none of apple products are actually environmentally friendly... bild to be tossed after used.....

this is a wonderful short film. i am astounded, great job rettinger. id love to see you do more like this

Jon, you continue to impress with your video content. The story, overall structure, composition, editing, narration, basically everything is on point. Thank you to you and your team.

If I was friends with Jony Ive I’d just be asking him to talk about something all day. Pick up a fork...hey hey jony give me a short clip about this. Lol

This should be trending. This is well researched and documented. Great job Jon!

Very well done, keep putting amazing videos like this man

I love where you've taken your channel and improved it for the better. There was absolutely nothing wrong with TB, but this is genuinely interesting and 1000x more engaging than that 'shock content' crap we see from channels these days just looking for drama. Superb, keep up the good work fella 💪

I thought I was watching The History Channel or Discovery. 😆 great job Jon and company! 🥳👏🏼

Wasn't expecting such a brilliant video when I clicked... very insightful and well made

Excellent. This is your best video I’ve seen. Really informative, well researched and discussed, and very nicely put together. KZfaq content at its best.

Your videos are so good. Top quality, great style, great information. 10/10

This was hands-down one of the best videos you ever made

Jon this has to be the best video you created my brother. Very informative and truly remarkable. To say that the production was stellar, is an absolute understatement. Didn't know anything about Dieter Rams, but I sure will research about for sure now. Keep up the great work.

Your videos just seem to get better and better! Keep up the awesome work Jon!

This video is beautifully created. The visuals and audio are astonishing 🙌

Great video, Jon. Learned quite a bit here.

This guy's story telling skills and photography is supurbe.

Amazing video as usual brother Jon, I always make it a point to start off the day having breakfast and watching your insightful videos, it's the best medicine to start of the day. Thank you Jon 🙂

Another awesome video, super interesting and informative! Do you have a video tour of your office or where you are sitting during the video? I’d love to see the set up and all the classic Apple products in the background, thanks.

German Bauhaus Design language, Gorden Wagener of Mercedes-Benz and Jony Ive of Apple both studied here and you see it today. They both share the same design language. And it is Beautiful 😍

Things that APPLE doesn't do: 1) Being useful. 2) long lasting.

Such a great outlook video!!!! One of my favs!!!

The videos you put up with the background scores feels like a movie intro..brilliant

This is a very well done video Jon, I only knew a bit about Apple's inspiration from Braun but now I know a lot more. But man, I love these videos you have been putting out lately. Keep up the great work Jon! 🙌

I'm not surprised, Braun has had some of the most gorgeous designs around. I had a Braun electric shaver years ago, stainless steel, completely straight and linear with these raised dimples on it and even the foils were gorgeous. I'm trying to find a photo of it to link to, man that was a gorgeous piece of machinery. * Found it, or one close to it, the photo doesn't do it justice. I can't believe Apple hasn't copied this yet. commons.wikimedia.org/wiki/File:Braun_Micron_Vario_3.jpg

wow the video was... like a super high budget documentary.... amazing work.. Jon... great quality content.... notification bell to all

David made a similar video, this one I think is a complement of that one, great video Jon, history behind great achievements

"that book he wrote... lokes exactly like apple's own design book." ...It's a book, they all more or less look the same

Yeahhh i dont think apple products really fall into the whole "environment friendly" design rule😂

Another beautiful video Jon, intelligently put together and factual. I love the way you talk about Apple, reminds me why I love them too. Thank you.

An amazing video covering two legends with some great insights. Great job!

Jon Ive screwed up both software and hardware design.

Your British accent is quite awful it must be said (Coming from a Brit)

PLEASE more videos like this. This was excellent!

Rams literally wrote the book on minimal and functional design - your video will make a lot of people aware about his immense contributions which is amazing!