April Dunford spent 25 years running marketing, product, and sales teams as a startup executive. Creating a systematic way of positioning tech products and companies became her life's work, informing her consulting practice where she has advised 100+ companies. Her best-selling book Obviously Awesome offers a methodology that any leader or entrepreneur can follow.
VISIT TO SUPPORT US
- Framer: www.framer.com?via=designdisciplin
- ProtoPie: www.protopie.io/?ref=designdi...
EPISODE LINKS
+ Obviously Awesome by April Dunford: geni.us/obviously-awesome
+ The Challenger Sale by Matthew Dixon and Brent Adamson: geni.us/challenger-sale
+ The Four Steps to the Epiphany by Steve Blank: geni.us/four-steps-to
+ The Lean Startup by Eric Ries: geni.us/lean-startup-dd
ON OUR WEBSITE
designdisciplin.com/p/april-d...
SOCIAL
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CHAPTERS
00:00​ What is "positioning"?
02:02 April's story
06:19 "Marketing" vs. "design" vs. "product"
09:21 Design methods, lean vs. service-driven, "positioning baggage"
15:54 What the product is vs. who the product is for
22:55 Positioning for consumer products, professional services, and individual careers
33:15 Skills and advice for younger professionals
35:53 Execution: a question no-one asks
39:00 Books
40:46 What is next for April Dunford?
41:44 Extracurriculars
43:16 Closing