Traditional spirits like vodka, bourbon and moonshine are being left behind by the RTDs.
Do you agree with it? Drop a comment with your opinion.
The RTDs, or Ready-to-Drink beverages, are shaking up the market in a big way. And this had been going on for a couple years now.
From White Claw to CBD-infused drinks, these convenient options are a massive hit, especially with Gen Z.
According to this article, the RTD category is predicted to hit $21.1 billion by 2027!
What is drinking all these sales is not just the flavor of the drink -it's good a marketing strategy that articulates why consumers should be choosing them.
What do you think? Are RTDs the future of beverages? Drop a comment below and let’s discuss! Cheers!
Article by Alcohol Professor