Are TV IDENTS Dying Out?

Рет қаралды 12,939

4 ай бұрын

They've been around since the 1950s, but are TV IDENTS moving towards DYING OUT entirely? Whilst they are still present on our screens, they seem to be increasingly viewed as an afterthought. More of an obligation for broadcasters, we discuss this issue, and whether the humble TV ident can survive...
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Пікірлер: 138

@PelinalDidNothingWrong

I personally miss the early 2000's Cartoon Network UK idents. They remind me of weekday mornings watching TV with my dad.

@craigdavidson5613

Here in Australia, TV Idents are already becoming a dying breed. They don't even show any identification between most channels, and instead cut from show to show. The wonder and magic of these segments are becoming a lost art, as more people don't even care about what the channel is supposed to be. It's bad enough that most channels don't even show the end credits of a show or film broadcast.

@2038Ounnak

At least you guys should be lucky that you even have idents. Cause we in Cambodia doesn’t even have those things. In fact, all TV stations in cambodia doesn’t even care about it. They only show with once after the commercials yet even then they still showing commercials. And the idents? It’s just the same basic, only showing the logo and nothing else.

@mrtomhallett

Idents were better in the late 90’s and early 00

@gwheregwhizz

The regional ones shown at the start were the best. There was a sense of local pride in seeing shows made nearby. Anglia still means Sale of the Century or Tales of the Unexpected.

@MediaCentUK

I think TV idents are great. In my opinion, I don't think they're dying out

@firestarter1888

tv is dying out, never mind the idents

@Orbit_Fox-Abcb15

2025 TV Idents: Black screen with white logo and no speech (2nd comment, I love ur vids, Adam!)

@interstat2222

I hate that new BBC logo. The spacing is jarring.

@philiprandall9994

The BBC 1 balloon idents were the BEST. By a country mile. They have a very warm, fuzzy feeling to them with the music and the scenery. They were what was on TV during my early, late 90's childhood. A simpler time when my innocence was intact, I had very few worries and enjoyed watching stop-motion children's TV on VHS. That all ended in September 2001, when I began Year 1 and started doing proper work at school, along with 9/11 shattering the world's sense of security. Without a doubt, those were the best days of my life.

@LexVanguard2004

I remember becoming so obsessed with idents and branding when I was about 11, and my interest in them never truly went away. I think this is due to a number of reasons, interest in graphic design as a concept, the familiarity and sentimentality of them, and, well, autism-related special interests.

@F2SOnYouTube

I love TV idents! They show the brand with a flare of entertainment!

@imrustyokay

I see the UK going towards a more American model of basically not having any Idents at all. Or just a short "_

@thehappyfather2384

Regional idents were amazing brill video my friend … and I am happy to say my 19 and 16 kiddo’s have been educated in regional idents including ours Yorkshire television… which to my amazement they both find interesting the were in shock when I 1st told them … I grew up with 3 channels 😅 great video again….. ooog here’s a suggestion could you possibly do a video on how BBC and itv started up on a morning and possibly talk about when BBC closed for the afternoon ❤

@utube4andydent

A lot of You-tubers have spent time and effort on their identS. The creativity is out there you just have to look. From a radio perspective Branding is everything. During classic fm test transmission we had bird song. I guess the taken for granted ident shows how high the bar is set!

@FireFlyFlying_

Hey Adam , Off topic to the video. Could you perhaps do one bassed on the TV channel Viva. It used to play Penguins of Madagascar in the morning amongst other things. It’s a lost channel that was good.

@alchappers_g4ptv

Wow, this has really shed light on what TV idents have become. I agree that they are important, and one thing I have noticed is that they are now even being used in KZfaq videos, people are actually creating idents for their KZfaq content as well, which shows that they are not just needed for television, but also online media as well. Even my channel, yes, the one I am commenting from, even uses idents in videos.

@whophd

Idents were really big in Australia from the 1970s to 2010, and a tradition was rapidly trashed in the name of retaining audiences between two shows. Through the 2000s the ad break between shows was shrunk more and more, and long forgotten was something like a newsbreak between shows. But eventually credits were removed, and foolishly the ident was removed too.