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Artist Interview: Adam "Adrock" Horovitz (Beastie Boys)

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Reason Studios

Reason Studios

Күн бұрын

More info on Reason: www.propellerhe...
It's hard to fully comprehend the impact the Beastie Boys have had on popular music. In collaborations with Rick Rubin and The Dust Brothers, the Beastie Boys have birthed some of the most infectious and fun beats of the last 25 years. From the early 2000s, on a recommendation from band-mate Mike D, Adam Horovitz (Adrock) started making beats in Reason and instantly ditched his venerable SP1200. Reason has been at the heart of their beat laboratory ever since.

Пікірлер: 129
@keianbrown8621
@keianbrown8621 6 жыл бұрын
The King AdRock that is my name and I know the flyest spot where they got champagne
@Hellwyck
@Hellwyck 5 жыл бұрын
We rode for six hours the we hit the spot The beat was a bumping and the girlies was hot
@kodylaclair961
@kodylaclair961 4 жыл бұрын
Checcc chec chec chec. Checcciddddouuttt
@johnnyscifi
@johnnyscifi 7 жыл бұрын
I like this guy, usually most things he says I'm down with!!
@bobynowayne
@bobynowayne 13 жыл бұрын
He's so handsome and talented, i get tingles ;)
@Admiralex91
@Admiralex91 9 жыл бұрын
I found out what sample he uses. He used The Stooges - Dirt.
@JeremyRayWilliams11
@JeremyRayWilliams11 11 жыл бұрын
I got a new laptop just for Reason 7. Line 6 UX1 and my guitar. Just easy and awesome. Been a Reason user since 2.5 It truly is all in the box. Thanks Propellerhead.
@OldDirtyMors
@OldDirtyMors 10 жыл бұрын
i think he should pick the sp again
@MilkoOfficialChannel
@MilkoOfficialChannel 5 жыл бұрын
I think he knows better than you. He started to make music because it was exciting for him, you just get tired of doing things the same way. He eventually will go back to the SP and then back to Reason again because you just have more options to explode your ideas into it. Easy.
@frankjamesbonarrigo7162
@frankjamesbonarrigo7162 Жыл бұрын
Its an ad
@SergioMartinez-el8kg
@SergioMartinez-el8kg 10 ай бұрын
@@frankjamesbonarrigo7162he made the beats on the 2004 album using reason
@ReasonStudios
@ReasonStudios 12 жыл бұрын
@saynotogmailforyoutu have you seen the deleted scenes? It's all old stories from Adam and the Beastie Boys. There's tons of cool stuff in there and no mention of Reason if you're not into that. We wanted to share both... cool stories, and also how Adam uses Reason since that's what our users are interested in also.
@VincentJNewman
@VincentJNewman 5 жыл бұрын
I wonder if he still has that SP, It will probably be worth loads in the future if it belonged to ICE T and Adrock!
@globalgogetter4469
@globalgogetter4469 3 жыл бұрын
no doubt 100%
@SergioMartinez-el8kg
@SergioMartinez-el8kg 10 ай бұрын
he still does have the sp, watch the webcam interview he did recently
@NandoCesar
@NandoCesar 10 жыл бұрын
What a legend ! lol
@fretre2171
@fretre2171 4 жыл бұрын
He was the listening to the demo tapes For Rick Rubin. He heard LL Cool J and said, hey, this is cool Rick. Check this out boom discovered.
@MARONEEIGHTSIX
@MARONEEIGHTSIX 14 жыл бұрын
Thanks for this great interview!
@Jason-gt6ko
@Jason-gt6ko 2 жыл бұрын
Yauch was the master at sampling. Even Adrock would tell you that.
@Nektasje
@Nektasje 12 жыл бұрын
it's the vocal track from MGMT's flash delirium, maybe ad rock did a remix or something. would like to hear that!
@gregorio87
@gregorio87 Ай бұрын
Damn, to think not long after this interview, Yauch will have passed away. RIP MCA and long live the Beastie Boys!
@asdf9890
@asdf9890 Жыл бұрын
4:00 needs to be meme'd
@Tautolonaut
@Tautolonaut 13 жыл бұрын
"welcome to the internet" i want that on my homepage!
@randomazn420
@randomazn420 13 жыл бұрын
He still looks like hes 12.
@hexmora7588
@hexmora7588 11 жыл бұрын
October 31st that is my date of birth. I got to the party you know what I did, the smurf. Ad Rock is the shit.
@ReasonStudios
@ReasonStudios 12 жыл бұрын
@saynotogmailforyoutu lol! Okay well check out the deleted scenes. The links in the description on this page or at the end of the video. Thanks for the laugh at the end of your comment!
@ReasonStudios
@ReasonStudios 13 жыл бұрын
@onfzd Good eyes! It was indeed an MS20. I actually moved that a little so it would appear more in the background. Glad it was noticed. :) /ryan
@blacksheepbr66
@blacksheepbr66 11 жыл бұрын
im just starting to mess around with reason because of this interview too hahah.
@THEBURNZINATOR
@THEBURNZINATOR 10 жыл бұрын
A reason plug. I want to hear a real interview.
@ReasonStudios
@ReasonStudios 12 жыл бұрын
@Cambmusic1 Wow that's awesome! Thanks for posting the follow up and happy music making! Maybe I'll be visiting your studio soon for an artist feature interview! :) -ryan
@IndigoGeronimo5959
@IndigoGeronimo5959 12 жыл бұрын
Silence guys, the King (Ad-Rock) is on the mic.
@xxxDJAK47xxx
@xxxDJAK47xxx 14 жыл бұрын
thanks for uploading!!
@xTacosAreGoodx
@xTacosAreGoodx 13 жыл бұрын
@fzerostrike It's a song called Flash Delirium by MGMT
@Tautolonaut
@Tautolonaut 13 жыл бұрын
@Dougal70 this is not just any ad, it's an ad-ROCK!
@Mike_Benz_
@Mike_Benz_ 14 жыл бұрын
awesome stuff
@HOWYOUDOIN884
@HOWYOUDOIN884 5 жыл бұрын
well I'm a Benihana chef on the SP12
@beandipss
@beandipss 5 жыл бұрын
You be like Hello Nasty where you been? It's time you brought the grimy beats out the dungeon
@mo5x
@mo5x 12 жыл бұрын
Ad Rock is a genius.
@ashe984
@ashe984 12 жыл бұрын
He's very hot.
@RobotzAreAwesome
@RobotzAreAwesome 14 жыл бұрын
The King Ad Rock, that is his name, and he knows the flyest spot where to get the champaign.
@sp1200fanatic
@sp1200fanatic 13 жыл бұрын
Actual Chopping steps on the SP......1.sample loop, copy it to all pads. 2. save. 3. delete all pads except for one. 4. chop first sound, usually a kick. 5.permenately truncate. 6. load loop to next pad. 7. chop next sound. 8. permenately truncate.....keep loading and chopping until you have all your drums or sounds chopped. So ya, ReCycle is a lil faster
@SergioMartinez-el8kg
@SergioMartinez-el8kg 10 ай бұрын
ableton is faster than both
@Khultan
@Khultan 12 жыл бұрын
♪♪♪♪♪♪♪THE KING ADROCK♪♪♪♪♪♪
@medwaystudios
@medwaystudios 10 жыл бұрын
@NEAPULA he's not dead. Nice video, Reason is great but I still record my hardware samplers into it for the sound.
@SUPERSTRANGEUNIVERSE
@SUPERSTRANGEUNIVERSE 13 жыл бұрын
@TR0jAX its not about the machine its about the user.....doesnt matter if its an sp 1200, mpc 60, s950, logic, fruity loops or whatever. its about the art man. and ad rock has been using the sp since the late 80s early 90s im sure he'd like to use a different bit of kit after all that time :)
@RobertoGinsburg
@RobertoGinsburg 11 жыл бұрын
Yes my beauty
@RominsonCrusoe
@RominsonCrusoe 10 жыл бұрын
Happy b-day
@fzerostrike
@fzerostrike 13 жыл бұрын
@xTacosAreGoodx Thank you very much!
@Darksagan
@Darksagan 13 жыл бұрын
Fucking bad ass interview.Iam subbing.
@JasonCWaite
@JasonCWaite 7 жыл бұрын
Record & fact it takes VST changes the game.
@cityfunk8244
@cityfunk8244 4 жыл бұрын
Reason💪🏾
@YariBeatsMedia
@YariBeatsMedia 5 жыл бұрын
I’d get a copy n use reason but I already have a daw I am only getting to know. & I’ve been using it for many years (Cubase).
@MilkoOfficialChannel
@MilkoOfficialChannel 5 жыл бұрын
2:59 LOL Riiiiight
@FreemanF39
@FreemanF39 Жыл бұрын
@ndowroccus4168
@ndowroccus4168 Жыл бұрын
BBS and LLCJ hand in hand
@mediumstudio
@mediumstudio 6 жыл бұрын
why bleep the swears? honestly, man, gimme a break ....
@fzerostrike
@fzerostrike 14 жыл бұрын
AT 5:12 is this a real song or demontration? thanks from Brazil!!
@Peem_pom
@Peem_pom 10 жыл бұрын
He does not use a Mac.
@ckernest
@ckernest 8 жыл бұрын
Does he use Dell?
@linksauce_1
@linksauce_1 8 жыл бұрын
+Mira Malhotra That is a Mac. You can clearly see the MacBook logo at 3:52
@ckernest
@ckernest 8 жыл бұрын
It looks like a macbook.
@ScottChristina
@ScottChristina 8 жыл бұрын
It doesn't matter. The brand name on your tools do not matter. How you use those tools are what matters.
@plasmaforce11
@plasmaforce11 13 жыл бұрын
Swept away by the beats :P
@AloneinFiction
@AloneinFiction 14 жыл бұрын
Very Sick!!! :)
@NachtSchreck13
@NachtSchreck13 Жыл бұрын
Yeah but Reason will never sound anywhere near as dope as an SP1200. as far as the tedious copying and pasting and cutting of samples on the SP1200, the ENSONIQ samplers killed it back in the day. When you loaded or recorded a sample, every copy was a ghost copy of that original sample, and no matter how many copies you made, you still had just that one original sample in the memory. You could copy a breakbeat, kick on one key, snare on another, reverse snare on yet another key, hihats, etc. and none of those copies used additional RAM.
@leepearson8357
@leepearson8357 12 жыл бұрын
ad rock rules!!!!!!!!!!!
@sandpaper4483
@sandpaper4483 Жыл бұрын
Why haven't we heard adrocks reason 2.0 song files?
@feverspell
@feverspell 12 жыл бұрын
It always depresses me, but then also doesn't surprise me, when I read racist screeds under KZfaq videos. How about we just watch Adam talk about music for a few minutes? Sounds infinitely more fun and/or interesting to me. Hip-hop/rap is for everyone, regardless of race, and the Beastie Boys helped to drive that point home. Weren't a whole lot of white folks in the rap game when they came on the scene, and there still really aren't now. They're the definition of pioneers.
@onfzd
@onfzd 13 жыл бұрын
Korg MS-20 in the background. ♥
@Drolkan1
@Drolkan1 12 жыл бұрын
@The530aftescho "Hold It Now, Hit It" off License to Ill. And its... doin' the do
@TheMax200g
@TheMax200g 9 жыл бұрын
Created this with Reason Essentials. soundcloud.com/max200g/lyinass What else would I get from the full version?
@caranprop
@caranprop 3 жыл бұрын
Owned a copy of “Cooky Puss” one of the Beasties first recordings
@m0de
@m0de 14 жыл бұрын
haha. awesome vid....
@menaceone509
@menaceone509 11 жыл бұрын
Not the best Reason video, but Beasties Boys are still Ill!
@abraxasjinx5207
@abraxasjinx5207 Жыл бұрын
How do I watch the deleted scenes?!
@Cambmusic1
@Cambmusic1 12 жыл бұрын
I bought reason because of this interview like last year. Haven't looked back since
@acoustikbeats3737
@acoustikbeats3737 9 жыл бұрын
3:50 is my jam
@velveetaslingshot
@velveetaslingshot 13 жыл бұрын
LOL...he's just messin around and comes up with a nice little jam. "Sorry."
@IndigoGeronimo5959
@IndigoGeronimo5959 12 жыл бұрын
Oh alrighty then. Good man.
@joshfrenier6599
@joshfrenier6599 11 жыл бұрын
FLASH DELERIUM!!!!!
@dopplerindahouse
@dopplerindahouse 11 жыл бұрын
i thought bout that sounds like an "Air" track anybody knows whats the name of that particular song ?
@Encendedorlab
@Encendedorlab Жыл бұрын
WHATS THE SONG AT 5:12? I need it
@love-o-meter
@love-o-meter 4 ай бұрын
sounds like a remix of Flash Delirium by MGMT!
@08encl
@08encl 12 жыл бұрын
@The530aftescho hold it, now hit it.
@Bboys1fan
@Bboys1fan 13 жыл бұрын
yo yo yo , this is cool, but like..where was this on...tv? or what
@HookedonChronics
@HookedonChronics 12 жыл бұрын
you're right, my bad, honestly.
@followyourbliss101
@followyourbliss101 14 жыл бұрын
i think reason/record must've been created by aliens because it's so fricken complex! I could spend the rest of my life just learning how to use all the bits... head is spinning.... i'm still trying to get used to using record on top of reason instead of just using reason. Can't have enough monitors either ;-)
@dwaynemusik
@dwaynemusik 9 жыл бұрын
You cant tell me he hasent tried an akai mpc or something not knocking reason i mean recycles kool but its better to have all that in one system reason 7 and 8 don't count cause Chopping samples in recycle is still better than reason 7 or eight
@NEAPULA
@NEAPULA 12 жыл бұрын
RIP A great man , in fact, is gone
@zachgorman534
@zachgorman534 7 жыл бұрын
STEVE RED .STEVE RED he's not dead, the other Adam is
@HookedonChronics
@HookedonChronics 12 жыл бұрын
already addressed that and apologized
@XSidSChikX
@XSidSChikX 12 жыл бұрын
You're so wrong poopyscoopy. So. Wrong. Beastie Boys = Legends
@savagecabage
@savagecabage 12 жыл бұрын
well what have you done? upload something to your channel and we will see if your any better
@elgeras
@elgeras 11 жыл бұрын
Whats the name of the song that starts at 1:39 ?
@simonyricools
@simonyricools 7 жыл бұрын
What's in the BOOOX?
@midierror
@midierror 12 жыл бұрын
yeah he uses reason....
@welcome2jumboland
@welcome2jumboland 13 жыл бұрын
4:40
@Dougal70
@Dougal70 13 жыл бұрын
Is this an ad? it is.
@frankjamesbonarrigo7162
@frankjamesbonarrigo7162 Жыл бұрын
Yep
@videocircus
@videocircus 11 жыл бұрын
It was the other Adam that died of Cancer. The Beastie Boys had 2 Adams.
@johnnyscifi
@johnnyscifi 7 жыл бұрын
The Metalnaut Yea, Yauch and Horovitz!!!
@ashe984
@ashe984 12 жыл бұрын
He is? Who Ad-Rock?
@delvallo9652
@delvallo9652 3 жыл бұрын
Sorry but there is nothing like real hardware. The age of the laptop as a full production tool is done. I only use a daw to record, but my instruments and sounds come from real gear
@jimrellbaluyot3080
@jimrellbaluyot3080 3 жыл бұрын
😟 💚
@alienswithhalos520
@alienswithhalos520 4 жыл бұрын
Check out the New EP I just released. Beastie Boys / Beach Boys Mashup. @ alienswithhalos.bandcamp.com/album/the-beachie-boys
@kebythepeanut
@kebythepeanut 11 жыл бұрын
3:54 I FEEL YAA
@soulgoodmusictube
@soulgoodmusictube 14 жыл бұрын
RECORD is sssssSSSSSSICK!
@robertcrystals
@robertcrystals 5 жыл бұрын
So 2:25 is when the Beasties went shit
@allenbowers1970
@allenbowers1970 6 жыл бұрын
This White Guy produced alot of shit that you Didnt know....
@andyrobinson5555
@andyrobinson5555 10 жыл бұрын
SP 1200 THERE IS NO SUBSTITUTE
@RareSpibs
@RareSpibs 5 жыл бұрын
gross dust on the faders
@savagecabage
@savagecabage 12 жыл бұрын
got paid for what?
@SuperTruthful
@SuperTruthful 10 жыл бұрын
They rapped weren't necessarily into hip-hop culture.
@SupahFans
@SupahFans 5 жыл бұрын
SuperTruthful expand on your statement please.
@wariusgaius
@wariusgaius 6 жыл бұрын
@2:16 look at this guy. Swallowing and lying. For a few bucks, of which he had tens of millions. What a guy.
@EricRosemusic
@EricRosemusic 5 жыл бұрын
I bought Reason in 2005, and have never looked back. Also. I don't know that he's lying
@alanacarso
@alanacarso 13 жыл бұрын
commercial
@1ino1eum
@1ino1eum 13 жыл бұрын
Lol recycle... Reason is cool but recycle is obsolete and not fun to use
@gorillabraudcast474
@gorillabraudcast474 5 жыл бұрын
Oh billshit... they didn't make anything on reason. Everyone knows reason sux... I know 4 a fact Paul's boutique was made on an emax.
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