Great video. Well deserved praise to the people who compiled this extensive report . It reminds of the 1MDB scandal and how a single journalist investigating illegal logging in Sarawak uncovered the the biggest fraud in Malaysian history even bringing down a Prime Minister. The point is, asking questions and open journalism are essential to a more transparent and fairer system.

You can definitely tell there's been a big improvement in scripting and video quality since a few years ago. Keep up the good work man!!

KZfaq has started recomending me some of your olders stuff, fun to see how far you have come since this was made!

I admired the work involved in the report, and appreciated the extra insight afterwards.

Thank you very much for covering this, I find it fascinating, I love seeing how you cover stuff that you enjoy and share in the experience!

I also find stupid for a coffee company to be focused on caféine and not on taste, cakes, etc... . Energy drinks full of caffeine were born in Asia, and they conquered the world. Redbull story is kind of fascinating.

I listened to the whole thing. I appreciate your analysis and engaging delivery.

Damn you are on fire. So many videos in a short period.

I was just in Shenzhen and bought my first coffee at Luckin. It's surprising to me that Luckin has largely bounced back from this fiasco. I found the stores I went into (all small as you mention) very clean and the product good. The ordering process as you mention is all via an app. They might yet still become a huge success.

Just bought into Luckin coffee shares @ $7.20 after bankruptcy announced.

Hi! You should do an update of Luckin Coffee. They have recovered and surpassed Starbucks in number of stores in China and now they are profitable.

I like and enjoy your analysis

Super interesting!

Bro. You're smart af. Good material.

Is there a date to re-list ? What exactly is January 15th?

I'm a Luckin Coffee member, as a foreigner living in Shenzhen/Hong Kong and I can say for sure that I never paid more than 12RMB per coffee and most of the times I have discounts that make the coffee close to 10RMB or less. Heck I think that I only even once bought any food there because it is way more expensive that going to any bakery shop as Bread Talk or 85 (yes the English names are sure a bit strange, more trying to be trendy by using English words, kinda like Luckin Coffee). It's true that comparing with brands as Starbucks and their own shops, very few Luckin are big enough to have a place to seat inside - from the ones I frequent only 2 have a dedicated place inside, 2 are outside tables with umbrellas and one a shared place with a office building entrance, that the security of the building don't allow sitting for customers of the coffee shop but it's most of the time overlooked while the rest are no bigger than a car parking spot. From those only the one with seats inside could be considered the size of a small Starbucks in China if, but in a area where you may have 1 Starbucks you may have 3 or more Luckin in a 1km radius - Yantian District you have 2 plus 2 Starbucks in the same area, one of those in a Shopping Mall. This is experience from Luckin's found in Yantian, Lou Hu and Futian districts. 90% are the small size, so only the kitchen to make the drink plus the counter to pick up, with no seating available. So it doesn't suprise me that the things were being inflated because as I most Chinese are promotion savvy and very rarely the will buy anything at full price, including coffee. Starbucks although more know is more expensive, and there is even more rare for the common Chinese to go, what I see on them when I go is mostly executives/suit office workers and well financially Chinese people, with a big sprinkle of younger 20 to 25 with brand clothing - I'm not categorising or fitting people in buckets, just from my own experience when I frequent such shops.

Good coverage.

Don't you think that Starbuck which has the manpower and the financial, and a strong motivation could have helped in killing luckinin coffee? Starbuck was almost everywhere in Shanghaie when I visited 2010.

It was so massively over-hyped...glad to see they were held accountable.

I think all your stuff is really interesting. How can I get in touch with you?

Expansion and Revenue growth at the same time don't make sense. Expansion means increase in operating cost. I have seen many companies went bankrupt because they expand too fast. These companies borrow money from the bank and accumulated debt for the expansion. If you see rapid expansion and revenue growth in the same report. There is something fishy.

The scale and tedium of gathering the data was neat but the analysis of the data is just basic arithmetic and statistics.

Thanks!

This is beautiful

Since the fraud was obviously intentional, why are the ceo and coo not in prison? It’s the only way to put fear in the hearts of the corrupt!

This is exactly the reason I refused to invest in Chinese company stocks. I became aware of book cooking 20 years ago and that is way of life for many over there.

I've heard alot of Chinese people said China don't drink coffee and you mention that its not that popular as people believed. But studies and many articles has shown otherwise. Do you think Luckin will make a profit in China with low coffee demand?

This story is amazing! My question is why did they put so much in to finding out the fraud in the first place? That took a lot of time, money & effort. It’s like Someone had a personal vendetta with Luckin Coffee & wanted to see them fall. & it just so happens that they caught them cooking the books. I like Luckin Coffee business model & hopefully they can turn things around..

Impressive

So Lurkin is now doing better than Starbucks, care to do a indepth?

Nice vids mate, keep it up. The coffee situation in china is pretty interesting. I've seen chinese say they don't like coffee, infact i've seen a guy in shanghai proclaim 'we don't like your western coffee, we like dou jiang!' I've seen photos of coffee shops in shanghai pre CCP times, so he doesn't even know his own cities history. I think the CCPs raze of history and anti western propaganda has made chinese turn their nose up at outside food and culture and they are worse off for it.

Can you crack the Starbucks shell?

Starbucks paid for the investigation for sure.

Epilogue... 3 years later... "back with a vengeance" : kzfaq.info/get/bejne/aLlje5N1sNTYfqs.html

This makes me want some coffee rn...

noice

the coffee is shite anyway

Only Starbucks could've afforded this huge and expensive data collection effort.

relgardless of all this, Luckin coffee got itself a pretty good logo.