What I learned: 1. The car was the easy part 2. Great, no better than great advice on people skills 3. Trust your instincts 4. Under promise, over deliver 5. Choice of product, pad, compound/polish 6. Knowing when its ok to walk away for the benefit of you both Man I would love to shadow a guy like you for a week. Solid advice and great videos.

Dude... I dont even own a detailing business, but I watched this because it was so damn intriguing... Seriously Darren, great job!

As the owner of a couple businesses, I cannot tell you how appropriate this video is. While 95% of customers make doing business great, the other 5% can make you a very jaded person as a business owner.

Wow! The power of NO... I've been in the business for 8 year and the last 7 i said YES to everyone and most of the time I ended up in the hole , this has been very inspirational Thanks!!!!!!

Hey Darren I'm getting ready to start my own mobile detail shop and looking at your videos helps me to get more experience watching you and showing me my Flaws thanks and don't stop showing and helping others

Love this video. This is something that anyone new to any business can use. Been in business for a while now and this is something I had to learn the hard way in the beginning. The only thing missing from this video is how to say no, because there are wrong ways to say no and walk away and there are the right ways.

Well illustrated Darren! Many years ago l had a wonderful and very insightful customer who told me that my biggest problem was l didn't know how to say NO.. It's been about 25 years since and l still struggle with saying NO to people who have unrealistic expectations. Thank you my friend and great job all around! Godfrey Detail Boss

I'm a beginner in the business and let me tell you...This is a fantastic video you made. I saved it and I watched it many times. It is impressive. Thank you for your very good advise. It is good to learn but scary at the same time. Richard Tassé Montréal Canada

Great video! Where I live, I've found that 95% of my new customers need to be educated about what a detail involves and what they can expect. Most have no expectations besides a clean vehicle. This is primarily because there are no detailers besides myself in this area, so a small percentage of new customers have been simply washing their vehicles themselves, and maybe a coat of wax. Even my regular customers are getting an education from me on latest technology with regards to ceramic coating. I spend a lot of time talking to, and educating my customers. Communication and education makes for a great return customer.

Thank you for making this video.This week I had 2 jobs Like you I wish I did not because of the price and customers that don't clean parts of the car like the coffee cup try turns into mold very sticky and If I did not have the correct equipment,I would have never of got it as clean as i did.I love it when a client says my cars not that dirty and once you inspect the inside it's a nightmare..Dog hair dirt but,Like you said you must gain a trust and I try to save them money but this Brand new BMW was worth it..I will sent you some pics and let me know what you would price the car with the dirty cup holders seat,I got a bad deal and should of walked.. Thank again Rich

I find people with money are the most hard to deal with. they want the best and don't want to pay the price for it. Had people looking down on me as if there are better than what I am, as you say Darren these people don't know the word NO. Thanks again for another great video. Billy Fraser From Glasgow UK

seems like the richer they are, the cheaper they get (customers)

I really enjoy your videos. I like the detail lessons because after 8+ years in the business I'm still learning every day. Really helpful advice for detailers who are getting started. Tough business to operate with so many people who want top of the line work but don't want to pay. Thank you from B&F Pro Detail.

I was just randomly looking up mobile car wash businesses near me and found this video. 40 mins later I found myself thoroughly enjoying your video. It also prompted me to start looking at what it would take to fill the need of a mobile detailing business in the area.

I remember my youth, taking jobs where I ended up totally lose my arse. I just wanted the work. I contemplated mobile detailing, at one point. After a few years, saying no became easy for me. I like to quote the movie "There Will Be Blood", with Daniel Day Lewis. The character, Daniel Plainview, identified that taking the job would be more trouble than it was worth. And when he was approached by a man, begging him to take the job, Daniel Plainview replied "I wouldn't take the job, if you gave it to me as gift". I think that underbidding jobs is something that all new business people end to going through, no matter what. There might be a small percentage that doesn't. But the sting of working so hard for so little, so many times because someone devalued your service builds you up to just say "no".

Thanks for the video Darren, I ran into a customer today that wanted a $250 job just for $60. I turned it down and we decided not to do business. I feel great for declining, Ive found that many people expect way too much for too little pay. God bless

I say no to clients all the time especially the ones that have a million questions via email rather than picking up the phone to talk to me... They aren't serious and will just waste time and if serious will be a headache to satisfy.

Its nice to see that I am not the only one, who have come across these sort of customers, I am in the startup phase and trying to establish a business for my self, but sadly some customers does not understand what the difference between Glaze/Sealent/Wax is compared to a compounding and polishing. A few months back, I had a customer who wanted 3 vehicles done and the price was really affordable, untill I explained him, that this had nothing to do with compounding or polishing, which was what he expected. The order didnt come through, as I told him, it would be more expensive than what he were expecting.

couple days ago my old dad buys a 1998 Buick Century, leather, kept out of the sun in garage but had a layer of road grime all over it. it's tan dust color inside out. I drove it home and realized this car is extra nice. drives like brand new. I washed it outside and out. easy to clean. cleaned the grime from the interior, not hard to do. carpet is perfect. no dings in paint, couple mild clear coat scratches on front bumper that can be improved, and now the interior looks 98% brand new. exterior looks 99% perfect. dad paid $300 for the car. for some reason the hub caps look like they were put in a concrete mixer with gravel, lol.I was thinking about your videos the whole time.

DARREN ... NOT ONLY ARE THESE VALUABLE AUTO DETAILING BUSINESS TIPS -- but oh-so-much a Mt. Everest of information concerning ANY BUSINESS. I work in film-video production and find I've used several of these 'models' you've shared through the decades. You not only do masterful detailed work -- but you've put considerable water back into the well for the rest of in life-business stuff. You're an artist & a gentleman of your profession. Indeed, Darren -- you're a rare, insightful Jalopy-Jedi of Auto-Detailing-! BRAVO & THANKS-! D.A.

I don't detail cars. I learned a ton about human nature from this video, and how to professionally deal with difficult people. You are a great teacher. If I ever buy any detailing products I will use your links. Thanks for taking the time to make these videos.

Darren. It's not often someone can hod my attention that long. Well done! I am an auto detail in Sacramento, Ca. (Mose Auto Detailing) and have been in business for just over nine years. I am a one man shop as well as a home based shop. Up until a few months ago I was busy as hell! Booked out weeks at a time....etc. But even now that it has declined a little I have no problem with saying "No". I usually will attempt to add humor to everything I do. It's my strong suit when dealing with people. So I will always lead with the Clint Eastwood quote "A mans' got to know his limitations" and that seems to help soften the blow of them hearing no. But, after all that, I just wanted to say how impressed I was with you, how you handled that situation and am genuinely looking forward to watching more of your videos and hopefully learning more from you in the future! Congrats on all your success!!!

Man Darren you are a real gem in the independent businesses market. Your knowledge and experience is like none other. The "Value" and success of your business is your dedication to fulfill your promise. But to make that promise you need to have the knowledge and experience to back it up. Good service and good labor is NOT CHEAP! Thanks for making these super informative videos about all things business and labor. Good, fast or cheap... not in your world. Anything in life that is of value takes time... If you (the customer) thinks they can do better just give it a shot and see how it comes out... Trust me theres just some things you pay for. Good technique and discipline takes time, and that means years to get right. Keep rocking man! I wanna go wax my car right now!!!

In this video I learned how to better manage unrealistic customer expectations and how to better explain to customers that what they want is not possible. The video I want to see is how to get customers to spread the word of your business and how to get customers to come back. thanks again for the video, Aidan Deitch from Dallas TX

Great Decision, Reminds me of what i learned from the book, The Pumpkin Plan. In the long run it could cost you more doing business with certain clients.

I'm not one for listening to someone ramble on, but you had an important point in this one. One that most people don't have the skills to deal with. The demanding customer is a difficult issue, and sometimes better to say no. Firm handling of them is the key, even if the final result is they don't become your customer. Thanks again for your commitment to your channel and training the masses.

I'm not in the detail industry. Found you by chance and very impressed with your business knowledge. Thank you for your time in presenting this information. It applies to nearly all communication issues and is very well explained.

One thing I have learned over the years is NO just like you have taught in this video. I've had audio customers that have constantly called during the setup process, changing and adding to the install. Finally sending them the new bill they didn't like it. So before I even touched the car I walked away. You came to me because you know my skills. You shouldn't have to question those skills daily to call and ask questions.

HI DARREN: wow... 2 years ago. I am a dentist. i fully get everything you are talking about. I love cars, polish, detailing!!! We are on the same mind-set. I would so like to talk to you about what you do and what I do - they are are so much the same thing!!! Everything you talk about is exactly what i am tuned to about my cars and what i do dentally for my patients! Hope you are surviving and moving beyond this client and the many others you have encountered since then. Victor

Hey Darren, Im not a professional Auto Detailer but wanted you to know that your words apply to my profession (Dentistry) and im sure many others. Ive come back to listen to this video a few months after i first watched it to remind myself. Awesome Job on the Audi! If you were in my area id have you do my detailing.

I cannot tell you how much I love whatching darrens videos. He knows just about everything you could imagine he breaks down and simplifies everything in a way you cant help but to appreciate. Darren is the real deal if you email him he will personally email you back.if you have a question he can answer it. I have learned more from darren in the last year than I could in 5 years in the real world without a voice of reason!! So thank you darren for putting these badass videos together very fun and knowledgeable to whatch

Darren: One can sense the sincerity that you have for your professional abilities and your human emotions. Though you may not be perfect, who is? Everybody has a unique way of dealing with others or approaching/handling a problem. You obviously dealt well enough with that the person was able to confirm your insights about him, and more importantly you delivered well above what was expected, hence the tip! Bravo!

What a terrific video! Just came across this. A driveway detailer here but I completely appreciate and understand your process and logic. Of your many, this is one of my favorites! Thanks for all the videos! The time and effort you spend is much appreciated! - Frank

Wise Man My mom worked at my shop in her retirement and taught me the power of the word NO! Thanks MOM!!!

I'm not in the detailing business, I'm in the managing people business, detailing is just the perk! this is what I tell everyone I sell a mobile Detailing business to... Darren I truly respect your videos and the fact that your willing to give your information away. not many like us left on this planet.

You are great Darren,I love that you are humble and sharp minded. Thank you for sharing what most people don't due to there ego, your a fantastic mentor and I very much appreciate it. Finally someone that talks about what I think is half the business! Shout out from Canada :)

Hey GREAT video Darren! Many, many thanks. That's a key lesson - managing expectations. Also learning to say, "No, it's not a win-win situation". I am a hobby detailer on just my own and wife's cars so love your how-to videos too. Your teaching style is very enjoyable and effective. I take my hat off to you, sir. Rob in Switzerland.

29:00 Sounds like you also had unrealistic expectations about how impressed he should be :D

Basically your telling the customer you don't think you can make happy. That is fair. Good video for all business owners.

I fking love this guy. Super knowledgeable in auto detail world and life in general. Stands up to people and has zero fks.

I like videos like this. It shows real world issues for detailing. I would like to see more like these. Showing different paint issues and how you handled them. Thank you Darren. Very well done video.

I like your videos because you've helped me understand what can be done and how to do it. I don't mind your digressions. They help me better understand you. Even though I'm a rank amateur, I now have enough confidence to do the more basic things to better care for my car and know what is reasonable to expect from a professional. Thanks very much.

This video is useful for any type of field out there. Even in medical field I am in, ppl have very high expectation with perfect results. Thanx Darren.

thanks for the video. Shows that no matter your experience and years put in you will always have to deal with this. It may get new detailers discourage but this will always happen

This is incredibly true. I was also a computer technician and system administrator before becoming a detailer. Back in the day it was YES YES YES I can do it. Now I know when NO is appropriate.

i love the "bring your feet to the ground" way of teaching keep on doing this

I need to learn that trick of saying No. I am a mobile valeter, and have tackled some vehicles that I wish now I had said thanks but no thanks! Keep up with the videos, always good learn new things..

Totally understand when it comes too customers like that. I run a paintless dent repair mobile business and been doing it for 15 years. Once in a while I come across these type of clients and all u can do is be brutally honest with them with what the outcome of the repair will most likely be after the repair and try to explain it as simply and quickly as possible.

I Maintain a commercial fleet by myself of 138 plus vehicles, I get some intense situations everyday. Everyday. Haha its kind of amazing, today the parts lady ran a guy out literally. I Like this video, Sweet vids Darren.

Hi Darren. Thank you for sharing videos with us. Saying no is easy but sometimes saying no without explaining why you made that decision can and will damage your reputation. If you need to say NO, most important bit of NO is the reason why. Look ,I really appreciate the fact that so many people are ignorant but that is another issue and the way to deal with that problem comes with your Customer Service skills and your experience. You need to make the Customer happy and if you have a hard customer with huge expectations you need to educate them. What I have found, that most of people have hard time understanding how things work and basics on what you have to deal with to fix their Paint issues. For most people, it is very hard to understand that we have only 1/10th of a millimetre of coating on our cars including all four layers, from the e-coat to the primer, the basecoat and finally the clear coat. Thats 20-30 microns of clear coat before you hit the paint coat. Older cars might have thicker layers and the whole thickness is up to 140 microns ,almost 50microns of clear coat to deal with. Once they understand the structure of the paint they show much better understanding of your issues as a "paint correction officer". Bird and in particular Bat droppings are notary for the clear coat as you all saw in the video. To deal with that without re-spraying i would be trying with several coats of Acrylic filler and/or Duragloss perma coat.

I'm glad I saw this video, I don't want to make the mistake of talking trash about a customer . Thank you for the tip

thank you for making these videos Darren, i have been detailing for a few years now personally and would like to take it to a professional level and you take a lot of the mystery away from running a detailing business.

I've recently started out detailing myself doing cashy jobs in between my other main job. This video was very information for dealing with future clients and upcoming ones. All my jobs so far, I've exceeded clients expectations of basic interior and exterior details by getting a few $ extra or alcohol. Word of mouth and potential clients seeing the final product in the flesh is getting me the business here in Australia. Keep up the great videos Darren!

i try to support you every chance i get. you made a HUGE impact on my business. i can't thank you enough.

Hey Darren. I learned when to realize the customer has unrealistic expectations and when to just say "NO". You don't have to get every job. I also learned that I don't charge enough. Great learning video

That's right my friend, be kind, be patient, be accommodating, but don't take crap.

I've had a similar experience doing a car audio install as a hobbyist. It turned out ugly but there is a lot to be learned in this video for a newbie like myself... I recently started doing professional detailing as a business despite my years as a hobbyist. Being able to say no isn't what I learned here... It's being able to lower the customer's expectation to a more realistic level given their level of knowledge of detailing. However, it also helped me to learn that if the customer keeps questioning your work(trouble customer), it may be best to walk away as you know the quality of work you put out and how realistic it would be to remove whatever defects are in question.

Hey Darren great video as usual & very true was talking to a friend about a car he intends to buy about £15,000 - £20,000,but he wouldn't be happy to pay someone £60-£100 to look after it wash it correctly so limiting any extra wash maring & provide a protective coating of wax or a sealant once a month,not using any acidic wheel cleaners that attack the clear coat etc.he said he'd be quite happy to use one of these side of the road hand car washes where the equipment wash mitts micro fibres are used on several hundred cars a day,basically aslong as it looks good when first cleaned it's ok,doesn't matter that the paint work is slowly getting scratched and damaged.

thanks a lot in explaining the business side of mobile detailing. I am starting my mobile detailing business in a couple weeks in toronto. thanks again I really appreciated the video : )

Hi Darren! Im so glad I have found your videos Im learning a lot. I have recently started valeting cars around my village and my parents are saying im making a huge mistake by spending 2 or 3 hours on someones car cleaning the outside and inside for only £15. I have cleaned a Renault Captur for a customer which was full of dog hair in the rear seats and boot or trunk area and the drivers seat and footwell and centre console including handbrake etc was full of rolling tobacco and dust. I spent 3 hours cleaning that car. The Customer asked me to focus on the dog hair which I did my best to remove but honestly I dont think he had it hoovered since he bought the car. Which taught me to Price on arrival. Keep up the great vids!

Nice job. Dealing with difficult customers is a skill in itself. I deal with it almost every day in my line of work. I also deal with high end product and high income customers. They can be very entitled. I do my best to be realistic with them and I do more often than not over deliver. That's how you retain that high end customer. You just have to know how to educate your customer. Though you had a tough time with him this time, he was stoked in the end and you also educated him. I guarantee if you play it right with him, you'll have a customer for life. Now he knows what it takes to maintain a car to the level he wants and he's shown he'll pay you for it. Good video! I'm looking to start some detailing on he side and your videos are very informative. 👍

I appreciate the videos-lots of perspective. However, one thing having a business-I have to manage my own expectations of customer reactions. When I am expecting a customer to have a specific reaction to my work (other than getting paid) I am then injecting my own ego into the situation. While have a need to be appreciated is very human it can very easily unbalance a customer/service provider relationship. I have had customers who will never saying anything positive about the work. Do they call me back? That's the compliment. Compliment seeking is about my need that has gone unfillfilled in my life. That need is telling me something about myself-does it make sense to expect that from a customer? Does it make sense to understand what that desire to be complimented is saying about me? You will be the wiser for understanding your repsonse to those questions.

He makes a few excellent points that I have also encountered; One is the fact that people who waste our time want to argue or challenge what we are offering, and cost us money. And then, will they pay after the work is done? And then the "affluent" who really want to control others, who think that they are superior to we who provide services and although polite, condescending and prove their ignorance, yet won't listen to suggestions from service people. Even as a salesman I found that to be true. We have to use the power of take-away such as "no" to get them to listen.

Darren, new subscriber who just came across this great video. What I learned with this video was the importance of the intangibles when it comes to a successful detailing business. Your people skills are off the charts. I also appreciate that you 'stick to your guns' with respect to being one of the higher priced specialists out there. That says a lot!

I get this a lot. I'm 14 and get customers think age means experience, but it's about knowledge and rules! I don't have time and I will say NO thank you. They look STUNNED and end up letting me do the job. It looks professional showing your time is worth money

this guys great with his work, his personality and advice

I'm amazed that I finally found a video that makes so much sense, I tried and looked up for videos such as yours to get some advice and maybe find a detailer that can mentor and I find none they explain how to do this how to do that but never tell you how to go about speaking to customers. I'm glad that you uploaded this video I subscribed right after it and I'm gonna watch more. thank you for taking the time to shoot videos and upload them I know you did it with intent that someone out there will gain something good from you and I have, thanks again I really appreciate you for doing this. I will continue to watch your videos. each one teach one, god bless.

I ran out of room to write but finally you can RECAP customers expectations and WHY AND WHAT you were told to fix on that vehicle and manage expectations with payment etc..I always send this via email in writing.

First this is a great video. Heres part of the problem and by some of the comments talking about the guys crappy car(and its not)this holds true. I live in a 2.5 million dollar home Mike Tyson lives on my street. Every time someone comes to the house to do work or give an estimate they see the house and bump up the price. I have another home that is a rental and the same companies come out to do the same work and give a better price. I drive a 2007 minivan, 1. because Im a detailer 2. I dont need an expensive car that will do nothing but go down in value. My home is my investment and I have it because I dont waste my money. BTW Darren is right there are so many people that drive a nice car and neglect their home. Ive had customers in trashy houses that didnt care about the price of the detail and didnt even look at the car when it was done; but they got mad because I didnt put gas in it. Detailers dont gas or change oil so it goes to show you never know why people think they way they do.

Lives in a 800k+ home, drives some piece of shit Audi TT.......

A lot of your advice holds true in the tech industry too - set the expectations and be firm - letting the client know there might be a second or even third visit and could get quite expensive leaving it to them and their judgement call.... Also - I would tend to avoid quoting over the phone unless you've worked for them in the past....

Have been down this road with clients and as a consumer with my ex who had someone finally tell him he would not work on his car because he worked on cars not babies. While I so appreciate the love of a great vehicle and it can be almost your baby in the end every job is about expectations and I loved this video. Awesome job on the TT. I got to see the exact issues I have on my black beauty and what I will likely need to have as good expectations. Just had her exterior waxed and polished but I see some things here that I thought wet sand could fix and see it probably won't. Thanks

Dude you seriously slicked that car out!!! Great job. Customer should be happy. Do you have a video tutorial on how to do this polishing??

IN my detailing business i only use paint sealants in my packages to make sure if a customer spends 300 to 500 dollars they get 8months to a year worth of protection instead of a month with wax. Wax only last a month maybe little longer depending on how they wash there car. I would highly recommend you tell everyone they need sealants not wax. Its a waste of time in my eyes but im in Nor Cal. I am also sponsored by the Pacific side of the Shelby car group but don't live in Southern California where its way more money to live. I would love to talk to you about the differences in chemicals we are allowed to use compared to you. Love your videos great job.

You're great. Thanks for spending all this time to teach us. We know you don't have to yet people still complain. Keep these videos up. We know you can be detailing and making $60-$100 an hour, instead you spend almost an hour talking to us. Not including any video editing or anything else on top

No response needed, you're too real. Good stuff.

you're the best man. Love your videos you inspired me to make my own detailing business this summer. Thanks a lot

One huge thing I noticed is when talking to a customer, you don't want to use certain words. Even in this case, where it seems the customer didn't seem to mind, I would still keep clear of it. The word that you used when talking to him that really caught my ear was "ignorant," in regards to his knowledge of what he expected from you. Regardless of how it's used, I just wouldn't. I think think a better non-abrasive word would be "mis-informed." Just my 2 cents. Other than that, great video, great knowledge, great info for, not just detail or similar sales, but sales in general.

When I ran into these "potential customers" and I've explained in detail about how it will never be the way they expect it to be, and they still say "Do it" ,after I said no, I would say yes, but my bid would be much more. If he said "too much" I didn't care because I didn't want to do it anyway.

You pointed out some great tips on how to begin to do business with a customer before doing the job. I also strongly agree both ends have to come to an agreement as clear as day so the customer knows what he or she is paying for. That's good you were a straight shooter on what was realistic and what was not based on the current condition of the Audi TT. Neglected 2004 in black, good god! He also had to nerve to throw a few curve balls at you, but maybe it was not intentional. Some people just don't know and you came through to the rescue. You pretty much adapted as any solid professional would have. I have been thinking about opening up my own personal auto detailing at my house. First start out local and eventually do what you do by going to the customer. Have you discussed about pricing? I understand experienced will charge more, but what about someone that is starting out. I'm pretty good at detailing my own cars, but I want to push myself more to become a pro at it over time. I enjoyed your video and great real experience knowledge!

Hey Darren, I've learned a lot more than just detailing cars on this video. Thanks for the great work man!

Darren, I like your spirituality when applied to business. There is a reason there is a saying that, "Rich people suck." Not all of them, just some. Most people are greedy. Kind karma and keep making the videos.

Very informative, I learned how to separate reality of what I can do, and how to say no and not try to exceed the client expectations by saying I can all the time. Thank you Darren.

you did a great job with that TT you van really tell the difference between the before and after Great Job!!!

JOHNNY CHEAP ASS!!!!! i just subscribed because of how versatile this teaching was. thanks for what you do.

Great tips for anyone running a small biz! If anyone gives this a thumbs down, they are crazy.

This was a great video, no need to respond but I assure you that you are doing the detail world a great service by sharing your knowledge. I'm a only now stepping into this world which I find fascinating. Thanks once again and may God bless.

I'm a total novice trying to learn everything about detailing and how to get into the business. I would buy a dvd if it took me through the entire process in a systematic approach. I'm just jumping around learning bits and pieces and trying to fit them together. Thanks for your videos though. Every tip helps.

Are you kidding me.. This is an incredible Job. I would be out of my mind if you did that to my CAR. I would be in Cloud Nine.. Very well done. I am blown away!

lol my mate new i was running a detailing business and industry trained, mind you... no one really taught me paint correction. But anyway, I kept telling him how expensive a good buffer and compounds are and about pads etc, but he was hanging out with a hobby detailer pretty often and going on about cheap machines etc that they purchased from a cheap ass auto store. The next week he's got patches on the boot where he went through the clear coat trying to get get out bird dropping stains. Had he just asked me and sucked up his pride, I would have straight up told him it wasn't coming out. lol ...some people. Doesn't take long to find out what does and doesn't come out and can't help but think you are pretty silly if you sit there buffing or wet sanding the same spot over and over... so far I've never gone through clearcoat and i've done a loooottttttttt of buffing. Mind you ive done gel coat on a jet ski too (that was weird!) and a few single stage white toyotas...

Good for you. Life is too short to deal with some people.

oh man i know how you feel in these situations. my parents own restaurant and i had customer complaining for extra sauce. Its chinese restaurant and they asking for plum sauce for the egg rolls. The problem with some customers is that they freaking dip one egg roll 5 times and complain there isn't enough for what we give them. First of all the sauce is homemade and sugar cost loads of money. thats why our plum sauce is better than those in grocery stores. then she starts comparing a franchise ketchup to our own product. i'm just like wtf at this point. she says sauce only cost like 30 cent to make and we charging 1.50. If customers think 30 cent and 1.50 isn't much to the business owner. then why does a customer think that way too? I was not going to give her anything for free. Some people jsut complain and complain. I just don't see customers ranting when they decide to pay $1000 for freaking wallet by Coach or LV?

I have a interior design and renovation (homes/offices) company and our percentage of super critical clients are like 25%. We do a lot of custom made furniture, so its handmade most of time. Some of our designers/sales have great deal of difficulty handling those clients. Its hard and you need to learn the game how to handle those clients and how to talk down their expectation to something more realistic. After all we are just selling an illusion, one that makes a client happy. There is no such thing as perfect, it never is.. if they are paying for it :) Of course we can say no to those people, but its also very rewarding if you know how to deal with them.

dude looking at your job on the car that you did... you did a great job and you are very good.. i hope i can become that good someday .

Thanks Darren. Once again real life learning experiences for new people in the business. I enjoy all your videos and learn so many things from each one. People need to listen more to what you are saying. Your experience is so valuable to those of us trying to get to that next level. If you do get this comment did you use an orbital polisher for any of it? From what i heard it doesn't seem like you did. Menzerna ROCKS!! Stay awesome.

Darren, I've only seen a couple of your videos, but this one I got to admit is just astonishing. I agree, all of these factors didn't add up. Frankly, no offense to anyone, but its an Audi TT, 2004. C'mon.. I understand peoples finances are their own and maybe for him, that's his best he can do. But your Johnny customer needs that smack of realization still. I say there three types of cars, your 50 footers, your curbside clean, and then your showroom/ show car clean. He should be lucky to be curbside clean after your work if thinks that highly of his car.

It was great tips. These are real stories that an everyday auto detail pro has to go threw. This is where detailing kicks in is knowing how to deal with all types of clientele. What I would want you to go over is whats most important in starting a mobile detailing business in Southern Ca. If you can talk about the what types of permits and paper work goes into starting and maintain it. Thank you.

Sooooo true! I do photography part time and sometimes you just gotta say no. You get an email about yada yada yada and just sometimes you gotta pass, thank them for their inquiry but gotta pass.

No no no thank you! Happy I watch the video to the end. Great ending, like you mention everyone a winner! People skill is what I learnt from this video so true in life. Sometimes you just got to be direct and hit the nail right on the head! Love what you did to lower they expectation then over delivered sounds great and obviously works for you in the real world. Cheers just do what you doing with your videos.

Great video. Loved the warning sign ........ 'He took the number plates off' LOL