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Pilchards are Australia's most popular saltwater baitfish so it's fair to say, if you were to be reincarnated, you wouldn't want to come back as one of these guys.
People can struggle to rig them properly though, especially when casting from shore, as they have a tendency to fly off the hook when launched.
Watch as Sammy Hitzke demonstrates how best to rig half pilchards, while ensuring a natural presentation.