As part of the BBC's African Dream series, which looks at entrepreneurs across the continent, the Ivorian founder of luxury tea brand Yswara discusses the importance of being based in a region where people feel "alive".
Swaady Martin-Leke says she decided to "implant" her luxury brand in South Africa. The businesswoman opened her first shop in Johannesburg. She then decided to aim for Nigeria before turning her attention to the entire continent via digital sales.
Watch her explain the source of her inspiration.