. For a company with a big portfolio, it’s important to assess its product lines regularly to see which product is profitable, which is making losses, and which ones need some work. This practice helps the company to allocate its resources accordingly to function more efficiently. While many practices and tools are available to the company to accomplish this mission, the BCG matrix, developed by the Boston Consulting Group, is considered a gold standard for finding the cash cows, the stars, the question marks, and the dogs. At the height of its success, the BCG matrix was used by about half of all Fortune 500 companies. So what is the matrix? Are there some real-world examples? how to use it? In this video, I will discuss these questions with you.