BCG Matrix (Growth-Share Matrix) EXPLAINED | B2U

BCG Matrix (Growth-Share Matrix) EXPLAINED | B2U | Business To You

Рет қаралды 410,463

4 жыл бұрын

In this episode of Business To You, Lars talks about the BCG Matrix (a.k.a. Growth-Share Matrix) and how to use it properly with Samsung as example. The BCG Matrix is a tool used in corporate strategy to analyse business units or product lines based on two variables: relative market share and the market growth rate. By combining these two variables into a matrix, a corporation can plot their business units accordingly and determine where to allocate extra (financial) resources, where to cash out and where to divest.
More information:
www.business-to-you.com/bcg-m...
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You might also like our video on Porter's Five Forces:
• Porter's 5 Forces EXPL...
You might also like our video on PESTEL Analysis:
• PESTEL Analysis EXPLAI...
You might also like our video on the VRIO Framework:
• VRIO Framework EXPLAIN...
You might also like our video on the Value Chain Analysis:
• Value Chain Analysis E...
Lars de Bruin ( / larsdebruin ) graduated as Master of Science (MSc.) in Strategic Management from the Rotterdam School of Management, Erasmus University. In addition he has studied business around the world at universities such as UC Berkeley, Harvard, Universitat Pompeu Fabra, London School of Economics, Radboud University and the Chinese University of Hong Kong. Lars has a special interest in strategic M&A and is a licensed Business Valuator in the Netherlands.
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Пікірлер: 373

@nikhilc1059 Жыл бұрын

You should have not stopped KZfaq video. All yours video is very effective and well explained it will be useful for many people is you do further more videos in business. ❤❤❤

@jsbt4926 3 жыл бұрын

Better then my uni professor!

@jasonchung1678 Жыл бұрын

Can’t agree anymore

@spy4404 Жыл бұрын

I agree 😂

@stanleychisala1568 11 ай бұрын

Me too 😂

@AnakkTuhanYesus 7 ай бұрын

I agree hahahaha😂

@sriram181 5 ай бұрын

It's usually youtubers who do better work than University professors

@qingjingmio4454 11 ай бұрын

Your explanation is really clear and understandable, much better than my lecturer in the school.

@MahMegahed 4 жыл бұрын

EXCELLENT Video Lars. Watching your videos is the best part in my MBA journey. They worth hundreds of lecture notes and text books combined. Graphics and visual effects are also stunning!! Thank you Mr. Phenomenal :)

@petrichorane 4 жыл бұрын

I just suffered through an intensive MBA class on Corporate Strategy and going through all the materials for weeks, still a bit confused by the professor's way of explaining things. I then come to this video and understand the entire course in a little over 17 minutes. THANK YOU so much 🙏🏼

@divyasudhir8707 4 жыл бұрын

I feel you 😐

@wellbeekids2942 3 жыл бұрын

Thank you so much for this :) I had been given some "homework" by my mentor to analyse the BCG Matrix and you summed it up so succinctly.

@michaelhaack7471 3 жыл бұрын

Some days ago with my MBA. I have never seen such good explenation from the Professur. Well done, good summarized.

@peryleenmwenda4345 2 жыл бұрын

Am a student in a kenyan university and you really helped me understand the BCG matrix ...Thank you very much❤✅

@Neys254 Жыл бұрын

I am too... it's Soo helpful

@shubhammalviya376 10 ай бұрын

Best explanation for BCG matrix I have gone through so far..... Keep It up..... Thanks a lot SIR!!!!......

@dillondeltoro 2 жыл бұрын

Thank you for this explanation on BCG matrix. I understood the concept but the further analysis with given examples made it more understandable. Thank you very much.

@erushmiekarunaratne2887 4 жыл бұрын

I was self learning when I came across this video. Was a complete guide which I actually learnt alot. Thanks mate

@bukeka31 2 жыл бұрын

This is brilliant. I also watched porter's 5 model and PESTEL. I have been studying strategic management since my pre- post graduate years. I attended numerous classes, read many books and wrote numerous assignments and exams on PESTLE and Porter's 5 forces and it is only after watching business to you videos that I could understand them so well that I will advice organizations and use them in my own organization as well.

@marty_yyz490 3 жыл бұрын

Thank you. This helps me with a basic conception of how a business life cycle operates. Great job and keep up the good work.

@sebastianlechner6230 3 жыл бұрын

That is massively helpful. I started using fancy bcg matrix, but what you are doing helps me to do it on my own.

@greta.hampton 11 ай бұрын

Thank you so much! You make it so easy to understand. You are the first one I listened to the very end because I am so grateful for your videos. Subscribed and waiting for more.

@lenestuart321 3 жыл бұрын

This is exactly what I needed. Very good and understandable representation and explanation. THANK YOU!

@norvickreano4826 3 жыл бұрын

This is so helpful. I commend every single person on the team. It was such a great thing indeed.

@buastuartjames1896 7 ай бұрын

i missed a lecture of portfolio analysis in my MBA class and as i prepared for final exams i came across a question asking about the BCG matrix and i literally had no clue. when i searched youtube, i came across this and it was mind blowing.

@taizyasimutowe6760 2 жыл бұрын

got a marketing test on BCG and your video really helped summarise my work. fluent accent, amazing presentation thank you for your time and effort...... p.s subscribed and liked thanks alot

@marflage 3 жыл бұрын

I can't thank you enough. This was more than helpful. I feel like I can now advise corporations which of their business units need to stick around and which should be divested. Such a phenomenal explanation.

@shibahalinda1917 3 жыл бұрын

This is soo sweet ,going to excel in my exams,,,thank u for that brilliant explanation,,bcg has been so hard for me,,from today,,,am even going to discuss for my teammates, it's so easy now

@fortuneasante9377 2 жыл бұрын

This video gives the best and simplest explanation there is. It has really been helpful,I love it💯

@alvarezjhonielravello4078 Жыл бұрын

Thank you for making it clear to me, Mr. Lars. All the best!!

@itsallrandom2799 3 жыл бұрын

Thank You so much for amazing video as we studied the topic online and didn't understand it but thanks to you for making the concept clear. Tomorrow is my paper, please pray.

@lungimoloi Жыл бұрын

Amazing.. I now fully understand the BCG Matrix. Brilliant presentation.

@jananinayanathara4510 3 жыл бұрын

This is a great video. after all these years, I learnt the exact meaning of BCG matrix from this.

@nazneenjackaria1225 11 ай бұрын

The concept is well articulated and easy to understand. I'll use the video in my management class. Well done.

@danielbabs1806 Жыл бұрын

My mom is doing her masters and I'm helping her read through her notes so I can explain to her , the notes weren't that helpful but this has been so wonderful 😇😇🤩🤩 thank You

@abdounassirbado8012 4 жыл бұрын

This was very useful; simple and clear. Thank you so much,

@hedleyjantjies3096 3 жыл бұрын

This is great. Would love to see more content on strategy i.e. strategic leaderhip, commercial strategy, etc. Also include Ansoff and GE matrix please.

@megnamenon5855 4 жыл бұрын

The tempo with which you explained the concept was the best part for me in the video. You explained it in such a lucid language along with an example, really amazing. Helped me to understand the topic a night before my exam. Thank you!!

@abdulazizyunusov4290 4 жыл бұрын

Well, exceeded my expectations. Great Job. The presentation and the graphics are on point.

@user-mm4ws7jj2b Жыл бұрын

Wow, am so overwhelmed on this tutorial. It was more than perfect❤❤❤ thank you so much

@nikhilmohan9293 3 жыл бұрын

Thank you for making the video a great worth. This video helps me to clear all my doubts on BCG Matrix. Visual + explanation makes it 💯 Subscribed ✅

@han-nistalks9626 Жыл бұрын

Just came by your video and wanna wish you best of luck. Keep making videos on such topics. Long way ahead. 🙌

@tobioluwasegun4042 3 жыл бұрын

Man you really killed this now I'm in love with BCG matrix

@saralaeeq2218 2 жыл бұрын

My mgmt teacher made me watch this channel for porter five forces and man you are good

@khyatimadhak4726 Жыл бұрын

I loved how detailed and insightful it is ..check marked on every aspects of BCG matrix..no where as you have go.

@kingsleysindombo7544 2 жыл бұрын

Loud and clear and are one of the best lecturers sir

@membajoshua6316 Ай бұрын

This is grately helpful. Going in for an exam by next week. With this, I'll trash any questions asked on BCG Matrix ✌

@AbdulhakemSAzis 3 жыл бұрын

Very informative video. I love the delivery and editing. It didn't feel like a 17mins long video. Keep up the good job. I'll be watching more videos in the future!

@elensar3612 2 жыл бұрын

The dog strategy example of samsung really opened my vision, great work. Thank for the video, you have my like and follow !

@pranaydeepchauhan9491 3 жыл бұрын

This is one of the best resources I have ever encountered & I highly recommend it to anyone who needs a detailed overview

@adesojikukoyi6705 3 жыл бұрын

totally agree

@pocherethchibuye238 2 жыл бұрын

This is a great video it has made my assignment much easier. You really made it so easy for me to understand the BCG model.

@pt852 3 жыл бұрын

I got a lot more than what I was taught in the uni. Good job mate!

@emmanuellerurek4214 4 жыл бұрын

Thank you so much! This video truly helped for my exam studies!

@CA_final_Aspirant 4 жыл бұрын

From India... sir you teaching style is awesome and love your conceptual style ...... thank you so much

@yunalookalike 4 жыл бұрын

This is a great video! :) I watched the Porter's 5 and PESTEL. One of the best explanations out there. Requesting a video for BALANCE SCORECARD, VIRO, Value chain analysis, SWOT and business model canvas please. If possible, competitors analysis matrix as well. :) SUBSCRIBED! Looking forward to future videos.

@martinsluka3560 Жыл бұрын

Great Video

@Arbadjie 4 жыл бұрын

I like how you present and animate. I must say the best explanation and presentation with a handsome man behind the camera. You are a star Lars

@joechibangu2007 3 ай бұрын

I appreciate your thorough explanation on strategic marketing... Keep up with excellent works.!

@bnnm23 2 жыл бұрын

Really nice video with clear explanation and easy to comprehend. You got my subscription.Thanks for such a nice quality content

@sanazmokhtari3625 2 жыл бұрын

I don’t usually comment, but this explanation was perfect ! Thank you so much!

@maxwellranasinghemx622 2 жыл бұрын

Thank you very much. You made me clear the somewhat confused BCG Matrix for me., Keep up the good work. I will subscribe to your channel and promote it among my own students and fellow lecturers

@basarscommonview7020 2 жыл бұрын

The system of explaining the matrix was so beautiful and easy to understand

@ambikashrestha5280 Жыл бұрын

Just the right explanation that I was looking for. Thank you!

@piyatharamagampura5468 Жыл бұрын

Great sir.. you are most smart business teacher in the world ..! Good luck sir ❤️❤️❤️❤️❤️

@dalilaperez2277 2 жыл бұрын

Thank you so much for your help! I finally get it. I subscribed after the first few minutes! Thank you!

@charleneswinton1350 4 жыл бұрын

I love the way you explained this video. Great job:)

@onchokeraphael2191 2 жыл бұрын

What a piece!!!! I've even been compelled to subscribe. Perfect presentation

@mohamedabdinoor2149 3 жыл бұрын

Fantastic presentation with clear illustrations. Thanks so much!

@bwambalehenry3104 2 жыл бұрын

Thank you, this is the best explanation I have had on BCG.

@JOSEPHKIMEU-rt7bp 3 ай бұрын

Very clear and concise to the point regarding the BCG Matrix

@sammyjus 4 жыл бұрын

You're more than a teacher.

@osamashibeka1562 8 ай бұрын

illustrated in a very simple and direct language, thanks bro!

@daryushmehrzad4097 3 жыл бұрын

Thank you very much for the detailed explanation along with great examples and how to use theories.

@tadhashi7220 2 жыл бұрын

Thank you for this insightful video. I had no idea this model was so old and yes it needs to be used taking into account factors relevant today.

@hatimelm2869 2 жыл бұрын

Thank you so much!! your explanation is so simple which make it the best explanation that everyone can understand. well done

@beatrizvallejo6494 Жыл бұрын

Great video, it communicates in a simple way the BCG matrix and its synergies with other strategic analysis tools. It has motivated and challenged by learning and teaching abilities.

@leandroseixas8050 4 жыл бұрын

This helped me A LOT. Thank you kind sir!

@SindiswaSbusisiwe 2 жыл бұрын

This video is very helpful as i prepare for my exam...Thank You Somuch

@isaacchirwa9785 5 ай бұрын

Simple and yet very clear. Thank you for the kind explanation

@nikitagracepanggabean8484 3 жыл бұрын

Subscribed! Your explanation is insightful and very easy to understand. Thank you!

@jobinthomas25 3 жыл бұрын

Really appreciate the explanation. This was very well received by my tiny brain! thank you!

@neluthecurious8389 4 жыл бұрын

Thank you for helping me prepare for my exams (Also I'm watching this on a Samsung phone. Flagship product haha 💯)

@jonphang806 3 жыл бұрын

Really good video! Explained really well and hope to see more soon!

@jacquimartinez2287 3 жыл бұрын

Amazing presentations! Thanks a lot Lars! I am using them as a coplment pedagogical information for my strategic marketing courses

@Archzed 4 жыл бұрын

very good way to explain, and very good explanation animations and graphics, with your videos a person can stay very well focused till the end, and can understand clearly, looking forward to see more videos

@emillyakhulo8603 3 жыл бұрын

Thank you so much this has made it easier to understand the BCG matrix I really enjoyed it

@celsiusfahrenheit1176 2 жыл бұрын

Excellent my friend, thx, I started an MBA and started with Marketing management as one of the classes. Super interesting 🤨

@mahithakanduri2384 2 жыл бұрын

Excellent job bro, very very good explanation, helped a lot, thank you, god bless you😍

@benjaminmujacic7607 3 жыл бұрын

Even though im trying to learn this in Swedish you really cracked it for me. Thank you, just what i needed for the exam :D

@aresgvr 7 ай бұрын

god bless people who educate a lot of people for FREE. respect.

@user-qd9zl3rs3u 9 күн бұрын

Thank you for your videos, always well explained with real examples and context, really helpfull to me.😊

@danielbrandkamp845 2 жыл бұрын

Thank you so much, this was really helpful and you do a great job. Much respect to you!

@escapehealandgrow 3 жыл бұрын

I had real trouble in understanding this thanks a lot I have my exam and I need this with example it's clear now ☺️

@marrr2563 Жыл бұрын

Yeah, there was no way I could've understood those management slides without this video! especially that the the teacher themselves were quite clueless.

@dawoodcader7551 2 жыл бұрын

Thank you great video helped me out with my test coming up

@clementine3482 Жыл бұрын

Thank you so much! Finally I understood the topic.

@nonsoslife3089 3 жыл бұрын

Oh my God...... You made this so clear. Thank you👏👏👏👏👏👏

@ebenpresec 3 жыл бұрын

U are just amazing! Such impeccable explanation! Great job!

@grantmark1945 2 жыл бұрын

Thanks so much for the video,,,, am helped and I understand the way BCG or Growth share matrix is explained.

@vasupatel7013 3 жыл бұрын

Bro you teaching is very good, you explain like a friend. When teacher explains we won't understand well but when friend does it will go directly into head, like a bullet shot from gun go into the head. Keep going 😍