Behind The Brand | Stone Island

Рет қаралды 98,494

11 жыл бұрын

We go behind the scenes at Stone Island's Italian workshop to get a look at the cult brand's very technical and innovative approach to outerwear.
Shop STONE ISLAND on site now: bit.ly/1bdI36s

Пікірлер: 42

@fabiomassimo7 11 жыл бұрын

Massimo Osti was the Man behind Stone Island, the Genius who invented new concepts in fashion. Stone Island is still living on what Massimo created 30 years ago, it is sad to see there is no mention of him in this and other videos.

@dwightknipschild5429 6 жыл бұрын

Thank you for making the best brand on earth! I realy feel better in the Jackets than I feel without it

@getradvideo 8 жыл бұрын

great video! thank you!

@gunnii6199 11 жыл бұрын

Very interesting!

@EpiiC2a 7 жыл бұрын

Amazing

@henrycrick4426 5 жыл бұрын

Great brand

@ekso 11 жыл бұрын

and massimo ?

@blackc0bra275 7 жыл бұрын

Can I work for you

@youtubeuser9791 6 жыл бұрын

Ready to dye

@lildripsson3358 6 жыл бұрын

osti

@sprig6043 5 жыл бұрын

Not about the brand bit more about the jacket making process

@paulpv7 6 жыл бұрын

i have a stone island sweater 100% authentic but it says made in turkey. is that right?

@OfficialLogisharp 6 жыл бұрын

Pauluzz99 yep! It’s possible.

@wisewarnanazara317 6 жыл бұрын

Just like most branded sneakers were produced in vietnam

@ianmeulblok55 6 жыл бұрын

Pauluzz99 yes they outsource to turkey and Romania. But even then they colour it in Italy.

@hgm8337 5 жыл бұрын

Sadly it’s cheaper to make it there, which means they get to keep more of your money and fob you off with Low quality items

@david_j1148 5 жыл бұрын

@@hgm8337 a lower cost of labour doesn't mean lower quality

@a.ffirmative 3 жыл бұрын

the only thing that makes this shit so expensive, is the dying process. and the badge

@anoniem361 11 ай бұрын

and the story behind he doesn't tell about it

@theleftbollock3214 6 жыл бұрын

£200 for a plain jumper w a badge...

@SD-cq9cf 6 жыл бұрын

The left Bollock £160 mate 😂😂

@theleftbollock3214 6 жыл бұрын

King Swazzy smh

@bssss2261 4 жыл бұрын

Lol £350 now

@JS-pp7ll 3 жыл бұрын

Look at all that waste of fresh water and dyeing chemicals

@anoniem361 11 ай бұрын

it will last for your lifetime, so you don't need to buy another jacket because its ripping apart like cheap made jackets

@onejuantorres 11 жыл бұрын

You're kidding, right?

@connellmaccool7018 8 жыл бұрын

Stone Island was great in the 80s. Now its just mass produced crap, stick a badge on the arm of any old tat.

@uplightuk8924 7 жыл бұрын

Connell MacCool Mass produced? Are you stupid? Most of their jackets are hand made.

@CalvinCooke18 6 жыл бұрын

Connell MacCool your a jealous peasant fuck you bitch

@kingfunk6754 6 жыл бұрын

I agree with Conell, the brand had it's day back then. Stone island's a staple for frosty jack drinking h injecting scumbags thesedays.

@mclste 6 жыл бұрын

I wouldn’t go that far, but older gear is better quality

@anoniem361 11 ай бұрын

@@mclste i don't think that, I think the design was better. There still cool and extraordinary pieces now but there is also crap because they need to make money.

@McCRINDLEMOVIES 2 жыл бұрын

Stone island has gone to shit since moncler bought it in December 2020 there has been zero rare garments or limited edition garments or even pieces that stand out!, everything that yous sell now it bad quality and more expensive! Loose threads hanging, squint badges, the quality control has gone to shit! It’s a total shame aswell I’ve probably got one of the biggest collections of stone island in the uk but since moncler took over I’ve not bought a single piece of clothing from them as it’s terrible quality now!, well done stone island you’ve lost one of your biggest uk customers (ME)