Рет қаралды 20,993
The Bic Cristal pen has become an iconic instrument of both form and function since it was introduced in 1950. Bic - a French company - has sold over 100 billion of these pens, and they continue to provide users with dependable, inexpensive function. They, perhaps, more than any other writing technology, moved everyday pen use away from the fountain pen and into the technology of the ballpoint.
In the US, most of the Bic pens available in stores are made in Mexico. During a recent trip to Paris, I stopped in a few stores and found French-made Bic Cristal pens, in both the standard medium (1.0mm)point and the Bic Orange fine (0.8mm) point. Here we take a closer look at why these instruments have remained so successful.
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