Big 12 commissioner Brett Yormark discusses the major talking points in college sports with SportsPro's Tom Bassam.
0:50 - Maximising the strength of Big 12 basketball and realignment
02:20 - Crafting the narrative for the next rights cycle
03:39 - Media rights and prospective partners
05:08 - Growth opportunities in football
06:25 - The commissioner's current priorities
10:10 - Challenges of the NIL