Yeah, keep charging $15,000 for a bicycle when you can buy Ducati at the same price that's made in Italy. That's the reason for the downfall

It blows my mind how bike companies thought that the demand brought by COVID wouldn't end.

When a top end bike cost more than a motorbike…that’s the problem right there. Manufacturers getting greedy.

TREK, Giant and Specialized have priced themselves at Ferrari levels, but they are the Ford and Volkswagen of the bike world. They have lost sight of what they are about.

I'm a bike mechanic and the parts on a $1000 Trek bicycle are the same as those found on $700 bikes offered by other manufacturers.

The industry made money hand over fist during covid. They got greedy and overbuilt. As consumers we now benefit from deep sale prices to clear out supply. Its great for us.

Try offering a bike at a reasonable price rather than asking silly money. Pure greed and it’s coming back to bite them on the backside!

Let’s look at the facts. A good bike, a bike of the people, used to cost less than £1000. My first bike, 8 years ago,was a Sora equipped Cube which retailed for £650. I bought a 105 equipped ribble Audax for £700 3 years later! In 2016 I bought a top end Cannondale for £2,500! Now a 105 equipped Defy is over £4,000.

I love to hear of these big brand stuggling.. when you’re trying to charge 12+k for a bicycle and nobody can afford it. Why’s anyone surprised.

Ive lived on Long island my whole life. The bikes stores used to have little kids and teens hanging out in the shop and parkıng lot. The Kids are gone, the parking lots have Mercedes and Audis with $1000 racks for $5000 bikes.

I waited two years to buy my Canyon because I didn’t want black and the others colors was meh. Finally they released a racing green color. It’s six years ago. Still have the bike with disc and mechanical 11 speed 105. I bought Shimano carbon wheels this year. Now I’m no longer in the market for anything. Electronic gears would be nice, but I rather use the money on other things from now on like traveling with the bike.

Demand is suppressed because prices are ~20-25% too high

Who would've thought $6,000 for a mid range bike isn't profitable?

We all decided to keep our old bikes that work fine. Corporations want you to desire the newest of the new. They want you to pay top dollar for it. Approaching planned obsolescence. I understand RD, I understand they have pro teams, sponsorships, etc. I have kids in collage and taxes to pay. 8500k bike is not on my radar

the high price of road bikes is preventing demand.

Ex insider here, if you guys only knew the expectations these big brands have in terms of sales you’d go crazy. I worked at a shop during the COVID boom and we were selling about 15-20 bikes per day opened for about a year. Then about ten per day for about 8-10 months and finally hit rock bottom. Lots of households now have bikes. Prices are still up there. And inflation is pretty much worldwide. Bike sales won’t start to pick up decently at least until another 3-5 years or unless they come out with something radical

Just went to buy a new road bike. Giant could not even be ordered at this point. Trek was out 6 months with no guarantee of delivery. Ended up at a specialized dealer ordered Sunday, took delivery Thursday. Other brands locally were out 4 to 6 months. Definitely a manufacturer management issue.

I just bought a used Trek 400 tange steel top quality Shimano ultegra 8 speed runs great on craigslist $99 mint condition. It's 40 years old and it can last another 40 years.

Bikes are too expensive,and bike companies got greedy . The average working man or woman can not afford to pay the prices they are asking .

I’m not into MTB anymore, but Trek has an unbelievable amount of mountain bikes offered. i would need to take a day long class to just try to figure out exactly what I would want if I were to buy a new mountain bike.

When I was looking for my endurance carbon fiber, 105 road bike, CERVELO literally had equivalent options (the Caledonia 105 Mechanical) for $1000 LESS, NOT ON SALE. The Madone was $4200, the Tarmac was $4500, and the Caledonia was $3200. This was just last year too. Guess which bike I ended up with? 😂

It would seem to me that Giant has made the layup of carbon frames much cheaper and efficient to produce than carbon frames were in the early/mid 2000’s when the frames were being produced in the US and EU. If that’s the case, why are bikes much more expensive adjusted for inflation? Margins are much higher than they were in the early/mid 2000’s. If Giant and Trek aren’t able to continually exceed investor expectations then maybe it’s the expectations that need to give. If the current market is tapped out and everyone bought bikes during Covid, borrowing demand from the future, the bike industry has to expand the consumer base. Provide quality $500-$800 bike models. Advocate for paved bike riding paths through cities and on public lands. We have to get more people on road bikes and we aren’t going to do it asking them to ride on public roads with cars. It’s too dangerous. Beginners and experienced riders alike, are concerned with increasingly dangerous roads. We need paved paths in nature for cyclists and joggers.

THEY ARE TO FUCKING EXPENSIVE!! why do we have to pay car prices for an e mtb!!!

People are selling their good unused bikes. Why bike new?

Salvaged a 2016 Trek Emonda ALU frame from a bike cooperative last year. Perfectly good frame in excellent condition. $200 dollars US. Built up with cast off parts in my basement. Rides just fine. LOL.

Ciöcc ISB (Bergamo, Italy) paints from its extensive color scheme, on customer demand, instead of pre-painting bikes which, I think, minimizes unwanted inventory to some extent.

People will start buying more bikes once pricing on houses, cars, and food comes down it’s as simple as that.

i cannot confirm that there is too much inventory. at least in my area. i tried to find a trek checkpoint in size 54 for almost a year but couldn´t get ahold of one. Now i`ll stick with my old bike that`s still doing it`s job. Prices of new bikes are way too high anyways.

Part of the reason for overproduction was growth in the high end - if you to have a bike costing 15.000 EUR in your lineup you have to fill the lower price points. Now that they want to cut down the SKU's (Trek) it will be interesting to see if they leave more gaps between the models - if they have the top model costing 15.000 and the one below 10.000 how will that affect the sales.

I have never understood bikes. When you by a car, say BMW, most of the parts like engine components are made by BMW. On bikes, just the frame is made by say Trek. The rest of the bike is SHIMANO etc.

"Renting a toilet" 😂 That sounds so wrong 🤪

Re the point about repainting frames, that’s always happened. I remember that used to happen with BMX’s in the 80’s. Excess inventory is repainted or restickered to the new colours or, if the model is changing design, the old frames are restickered/repainted as a cheaper model or a more popular colour to clear stock.

not enough demand at those prices is what it should say

Bikes should cost no more than $1000.

Corporate bs in my view. Bikes are so expensive and they keep churning out the same bike every year with newer tag lines.

These bikes cost way too damn much for being made in Taiwan! Also, in most cases, everything besides the frame is manufactured by another company. The drive train, handlebars, saddle, shifters, brakes, wheels, peddles all manufactured by another company. You're paying $5,000 for a frame and a name!

For perspective the bike market in the UK is about the size of Greggs and about 1/10th profitable.

There’s so many quality bikes 2 or 3 years old on the second hand market, barely ridden, for half the price new.

New generation is more apt to play video games instead of ride. I enjoy rebuilding 90's and early 2000's rides. Dirt cheap, abundant parts, easy to work on. I could care less about the color.

I love Trek, but that trend of $7K+ ebikes has to go away. Most people I run into want ebikes with throttles. You know, those cheap ebikes that can zoom by a $12K Trek ebikes while the rider laughs? Those ebikes. *

they didn’t understand that bikes are not like phones that they can do planned obsolescence. even then 6-10 yr old phones you can still use it but they stop updates and its gonna be very slow nowadays. bikes though, if the frameset is still good, you only have to replace broken parts or have the itch to upgrade.

Buy 3 or 4 year old top range bikes for bugger all and upgrade. Look and go like new ones but cheaper

$22,999 AUD is the list price for Fuel EXe on the aussie web site. You cant sell these😂 what are you thinking? Im thinking $5000 absolute max in build cost. Probably way less....

management seldom seeks responsibility for anything other than success.

$12,000 bikes. Integrated cockpits. Internal cables. Disk brakes. Electronic shifting.

These bike companies have fooled people for years they need TDF type bikes for marginal gains. Fact is those bikes are for the .5%ers. Selling different standards over and over and over screwing the consumer in the long run. Screw Trek and Giant. I hope they sink and give the smaller companies a fair(er) shake. Local bike shop was telling me someone ordered a Giant MTB online and he had to put it together for a fixed price. These companies don’t care about the shops. They certainly don’t care about the consumer. PS : Rivendell is doing just fine.

they do not cater to causal cyclist I have a $700 gravel bike I use for transportation and there is nothing wrong with it it has all the gears I need

Had a look for a size small Giant bike, none available, perhaps they are stocking the wrong sizes.

I have a 12 year old s-works rubaix with dura ace di2. I cant find a reason to change bike. It is such a good bike.

I’ve had 3-4 years out of riding my bikes regularly. Now I’ve got back in, I’m shocked at how much more complex and expensive things have got…..but definitely not better IMO

I would love a new bike but just cannot afford one. Increased cost of living means priorities change, woukd rather eat than ride the latest wizzbang!!

Brands need to start getting into custom paint. Rather than making a few colors, have a few templates with a few colors online and and let the customer customize the paint for each bike.

there is a jersey and bibs shortage. Very hard to find cheaper good quality stuff like Neopro or Specialized RBX. And they are all black.

I just bought a new Trek X-Caliber 8 from my local Trek dealer for $1199. No complaints about pricing from my end.

Liked the toilet analogy, especially in the rental market!

Good!….their prices are asinine

Anyone that’s spent on second in the industry knows they sold 5-10 years worth of bikes in 2021-22. But they keep making bikes at high volume….

Not enough demand but I’ve been trying to buy a TCR Advanced 2 rim brake model and it’s been a nightmare to get one, price reasonably and people will buy!! Not everyone wants or needs a £3/4/5k model

The toilet analogy was a very good one, i agree.

I agree about the colour changes annually , forcing shops to by the new range. The manufacturers don’t take the hit , the shop does , they sell it with a smaller margin just to shift it . The manufacturers sell it to the retailer for the same price

This is not unusual, most businesses go through periods of change or economic downturns, it's cyclic, it will reset and most brands will survive but they will need to make changes to their business models to do so.

Often see brand new bikes being sold on marketplace etc and it is clear these have come straight from a store. I always assumed it may be a worker buying retail and trying to sell higher as a side gig, but hearing that retail stores are forced to buy a certain amount to retain a brand then it might be more likely its the owner selling on the side to drop the price below what the store can do it for.

Rocky Mountain changed up their color way this year and I got a Altitude c70 at cost at my local shop 😅

Too much inventory ya right lol? I can’t seem to find M/L defy or revolt anywhere.

Have been keeping an eye on the price of the Trek Dual Sport+ 2 for a while. It's recently been slashed from £2,025 to £1,699 in the UK.

We got our bikes now, and the big new things are e-bikes and gravelbikes. But I guess some new bikes will evolve. I predict more lightweight e-bikes with offclickable batteries will come and many roadbikers will want to have roadbike with tyreclearance and gear-range trickled down from the gravelsegment. It is very comfortable in the hills to have a rearcog that is significantly larger than the smallest frontcog.

The profits are gargantuan so they have to adjust to bring bang demand. People want to bike at the mid and high end but theyre sticking to the bike they've had for 3+ years. Do we really need 12 spd and wireless shifters

Giant and Trek have so many models and for each model so many build specs. Multiply that by the number of sizes and colours and no bike shop has the money or space to stock them all. A new customer such as me has to research for weeks to figure out what they think they might want but then can’t find one in stock anywhere close. If you are lucky enough to find one, you sit on it, check the size and geometry look good, then say thank you very much, go home and buy it online for a 25% discount. Yes, the bike industry has problems.

What is bike javelin? Can it be used by AFoU to destroy a few tanks? 😅

Instead of playing the long game they decided to hustle the consumers. Now that we can go places and a bycicle is just a toy good luck convincing someone to chose a bike over a car for the same money. Hopefully the governments cancel their incentives as well, lets see who bends first.

Struggling to get a trek marlin 6 or talon 2 in m size...never any stock left

I bet the quality of British summers has a massive effect on the bicycle industry that’s hard to quantify. we haven’t had a summer since 2021.

The only thing thats going to save companies like Giant and Trek is a smart decision on which bikes they keep after their downsizing. They can't continue to market mainly to the 5% of riders that will spend $10,000+ on a bike, and should offer more affordable options for the people that want to ride, but can't aford to spend a quarter or their income on a bike. More entry to mid-level bikes would be wise, especially some better spec'd sub-$1,000 choices.

I'm thinking that Trek has a cocaine addiction. Behind on paying their bills and can't focus on anything for more than a few seconds.

So many good bikes lately and with how many that were bought in Covid, there is a fantastic second market at the minute.

How about cyclocross cycling with archery? Kind of like a summer Biathlon.

I purchased a Canyon which are ordered direct from Canyon. Canyon only offers the Endurace in black. Black suits me just fine. Perhaps Canyon has the best business model

The Giant shop by me shut down for good 2 years ago , said they just couldn't get bikes or parts anymore 😮

where I am in the US, Trek has also bought out a couple local bike shops, and to sell their bikes. I've found the new Trek shops lack expertise in servicing bikes, lack parts for repair (i have shamano 105 mechanical), but they sure as hell will push the sale of new bikes. Even if your bike is < 1year old. Now I'm in a city that still has a number of really good locally owned and run bike shops. So now with Trek bikes only sold at Trek shops, which are frankly the worse bike shop option, people who are buying bikes in all the local clubs are buying the brands sold at other shops. Clubs with riders from the armature racers to the 12mph avg riders. I wonder how much this is occurring elsewhere.

I just purchased an ESKER Hayduke frame , with all the discounts on quality 1-3 year old components up to 50% off I'm going to build one hell of a bike.

5 kits? Sure I’ll buy some more. Not sure if I’d upgrade my toulet though.

Demand is price sensitive...Too much stock at high prices... cut prices!

With inflation and higher cost I just can’t justify the money needed to upgrade to a nicer bike.

I always said this about Shimano. Tourney, Altus, Acera, Deore, Sora, Tiagra, 105, Ultegra, SLX, XT, XTR, Dura Ace...it's INSANE. If they pared the crap down, they could streamline production and things could even cost less. I guess this was their aim with Link Glide and CUES, but why did it take so long? Shimano should have been doing this 15 years ago. Tourney for Walmart. Deore and XTR, 105 and Dura Ace. Make all of them really, REALLY good but the top of the range is super light. But no, a million SKUs that change every 2 years. Absurd. So of course Giant has too many SKUs, if they made a bike for each Shimano drivetrain, that alone would lead to over supply. How many Talons can they sell? And everyone makes bike frames. There are too many brands that don't really make bikes that are novel. They might look cool, but what sets them apart? I'm glad this is happening. Too much landfill fodder being produced.

Went to my local bike store and saw a 2022 105 equipped Specialized for $2200 USD that's ridiculous

Prices have gone crazy! Trek are charging €2k for paint finishes. A madone SLR 9 is upwards of €15,000. No bike will ever beat my 2017 rim brake, mech dura ace madone. Bikes are getting heavier and slower- purely because they're easier and cheaper to manufacture like that.

They could start by making bikes unnecessary complicated. Integrated cockpits, fully hidden cables and wedge clamps for proprietary seatpost cost lots of money to create and maintain.

Maybe not for Giant Group..because usually they sell their stuff to the other top brands (which might cost way cheaper before getting the sticker on), then the top ramp up the prices by providing "beautiful numbers of data" for the cyclists and hope they will buy..but fun fact--those wattage saves actually just marginal in real life

Remember ALL retailers that price gouged us during COVID.

The analysis on the colors of bicycles is very relevant, it brings nothing to consumers, especially since for cases like trek there are already a lot of colors possible, especially at the top of the range. The fact that the brands in greatest difficulty are those with the largest sizes if we take the case of trekking, that's 8 different sizes for a racing bike, 8 for mountain bikes like the MArlin 8. Y' Does it make sense to have a mountain bike in size XXS? For clothing it's a headlong rush, the brands offer several colors etc. to continue to sell and renew themselves in the face of enormous competition. And what is also lacking is the very good quality of the products when we see the lifespan of an ASSOS jacket for example, the gloves, for the shorts it is more particular but an outfit can cover 10,000km without any worries . And I think that we are only at the beginning and in a field where we do not talk about it is electricity where many specialized companies will be in danger

I looked at a Trek bike, there were so many different models that over complicated the decision. I ended up choosing a Planet X at 3/4 of the cost and a much higher spec.

Another reason for the drop in demand is the cost of bikes and spare parts. The general cost of bikes is now inflated well past when most people would consider reasonable.

I bought a used GT Avalanche. Ive swapped out basically everything but the bottom bracket (that's next) and the brakes on it. I'm into the bike dor about $1k over 3 years. I've turned it into a very capable trail bike that far exceeds my current talents. The equivalent bike would cost me closer to $1500 brand new.

State of the uk roads is stopping a lot of cycling

Bikes are so expensive I don’t know when I’ll be able to buy another. Even a mid-range rode bike with Shimano 105 is $4500. I guess I’ll see how long my 2006 and 2011 carbon frames will last.

Im an ordinary middle class working man and I’m nuts about cycling. The $700 marlin 5 i waited 6 months for shouldn’t cost more than $400

There’s loads of demand for new bikes… no one can afford it tho 🤷🏻‍♂️🤷🏻‍♂️🤷🏻‍♂️

Have you tried to buy a new bike from Giant lately? lol... They need to do more research on what sizes are being sold and what bikes because getting one of the upper mid range bikes in a M/L is hard right now.

Corporate greed!! Good on them.🥳

It isn't yearly (annual?) colour changes though is it? Bikes get more aero one year, more comfortable the next, a modernised groupset the next, dropped chainstays another year. Integrated stems blah blah......... It's just the marketing companies pushing this drivel onto the marketplace & it has worked, so many people just ditched their old bikes & bought into gravel or disc brakes or brown shorts & whatever the latest must have kit is. The consumers have paid the price by buying it but now the industry is paying the price for instigating all this unnecessary change brought about in the last half dozen years.