If you own a business, you’d be looking for ways to boost it.
For this, many marketers use print media. And why not?
Print Media, as a marketing tool, has a longer attention span than digital media.
The only downside to print is its non-actionable nature. But not anymore!
You can now make your print media both actionable and trackable with a simple addition. QR Codes!
In this video, you’ll see how QR Codes can empower your billboards promotions in multiple ways.
They can help you drive traffic to your website or social media
Say you are doing billboard promotions and want to take people to your website. It could be to get your audience to watch a video, check out your product range, or even make a purchase.
Here, a Website URL QR Code can help you do that. People will simply have to scan it with their phones to visit your website. With an easier the process the engagement rate improves.
Similarly, you can also get them to follow you on social media with a Social Media QR Code. Scanning it shows a landing page to the users having buttons links to all your social media accounts. They can then select their favorite one to follow you online.
QR Codes can even help you offer them coupons and discount
It’s common for businesses to run promotional campaigns by giving away vouchers and coupons.
And if you’re using billboards for the same, QR Codes can be helpful. How so?
Just place a Coupon QR Code on the billboard. When scanned, it will allow people to easily access the coupon code for redemption.
No need for anyone to carry the onion all the time. That means a hassle-free user experience for better conversions.
When talking of increasing conversions, why not translate that to your mobile app downloads?
If you have a mobile app for your business, you’d want people to download it. And a QR Code can help you do just that!
Simply add an App Store QR Code on your print media creatives. On scanning, it will take people to your app on the relevant app store depending on their phone’s operating system.
Not only that, you can even generate leads via QR Code technolgoy
Lead generation is one of the most common and efficient sales strategies.
And to collect leads, you need to use lead generation forms.
But there’s a problem. When you add form link to marketing creatives, people have to manually open it.
Now, this is a long process and certainly doesn’t give the best results.
But QR Codes are up for the challenge. On scanning a lead generation-enables QR Code, users are shown a form to fill out.
Once they do it, they will see the target content. It could be text saying ‘Thank You’, a coupon code, or even a document.
Oh, an in case we forgot, you can also help people find their way to your business location via QR Code.
Many businesses add a Google Maps QR Code to their promotional materials and business cards.
When scanned, it takes people to see the stored location on their phone’s maps application.
No need for them locate your business manually or ask for directions. Quite convenient, right?
Similarly, you can even get your audience to add you as a contact.
So the next time you meet potential customers, make sure they save your contact details!
A VCard QR Code helps you do just that. Just place it on your billboards. When someone scans it, they’ll see all your contact details.
Along with these, they also see the option-Save as Contact.
Hence, they can save you as a contact with a single click. No need for them to manually type anything.
We hope this video explained everything about Billboard QR Code. If you still have any questions, let us know in the comment.
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The ‘must-read’ articles:
Billboard QR Code: bit.ly/3ALwkhP
QR Code Advertising: bit.ly/3ALxxWz
QR Code for Print-Media: bit.ly/41VGHvo
How Not To Use QR Code for Your Campaigns: bit.ly/40XSpnY
The ‘must-watch’ videos:
Website QR Code: • Convert a website URL ...
Coupon QR Code: • Coupon QR Code: A Powe...
Social Media QR Code: • Social Media QR Code: ...
Event QR Code: • Event QR Code: Promote...
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