Fun fact, Balenciaga's butterfly shades besides being another reference to Margiela, are also a reference to Mugler's "Centipede" eyewear from their Spring Summer 1997 collection. Their "Blackout" design was also directly referenced through Demna's 50th Couture eyewear.

Kanye getting rejected by Payless is madness.

I still don’t see how “clothes for everybody” and a $170 t-shirt have to do with each-other

I think this is the best I’ve heard someone articulate how I feel about this collaboration. I have the purple yeezy gap perfect hoodie, black dove hoodie, and have 2 no seam shirts and a hat on the way. These are definitively Yeezy pieces but they’re extremely wearable. Also for the record the perfect hoodie is pretty much perfect. The Balenciaga dove hoodie puts an oversized spin and altered silhouette to it though and it’s also amazing (and silent).

And just an hour or so ago Kanye just went ranting on IG that he is making the yeezy stores himself separately since gap and adidas haven't

For an amateur like me these videos are incredibly informative while also introducing and being a guiding hand to the in-depth fashion aficionado nitty gritty. Keep at it, Bliss.

Absolutely love this small part of an article related to it which has been living rent free in my head “Which brings us back to that erasure of semiotic codes. What is Yeezy GAP engineered by Balenciaga? It's neither designer fashion, nor luxury, nor streetwear, nor mass-market apparel. It's neither a high-low collaboration of the kind H&M and Target have pioneered, nor a simple product of celebrity-brand tie-up a la Dior x Travis Scott. It's everything in between. It has broken all semiotic codes and definitions that surround fashion right now. It's too mass for the elite, and too elite, considering the difficulty of the proposition and the price point, for the masses. But most importantly, it's food for thought, and that's what good design should be.” -Credits to Highsnobiety

What I appreciate about your content is that you are organized and articulate enough to explain it to someone who's not well-steeped in fashion -- great video!

Yeezy gap in other words is a democratization of fashion. I lived in California for most of my life, and moved to Oklahoma last year. To say that there is a delay in trends from epicenters like LA to Oklahoma is an understatement. But the fact that Tulsa was one of the locations that Yeezy Gap merchandise was available at in stores is pretty mind boggling. It’s accessible to every day people. And I hope Ye accomplishes his goal of making fashion that much more accessible, and if he doesn’t do it, he’s inspired a generation to carry that same work on. I’m here for it.

Rashida Jones was in that gap ad “everybody in cords”

Se escucha muy bien el doblaje al español!!! Muchas gracias Bliss!!!

I have the no sean dove tee, and it doesn’t make any sound. Super heavy garment that just hangs of the body and makes no sound. My favorite tee currently.

With a t-shirt costing $140 this won't be "mass" anything. There are very few people able to pay those kind of high prices.

fashionroadman sent me here and i have been rolling through all of your videos since. i am so grateful tthat youre such a knowledgeable and down to earth creator to help guide me through this new world ive become so interested in!! keep up the good work!!

One of best overall video essays I’ve watched in a long time… the context is unbelievable important and u put extra emphasis on that

Wow I didn’t know that about the crowd wearing thrifted clothes in the palette at the Yeezy show. Such a nice detail.

I remember seeing a clip where Kanye said he ultimately wants his contributions to society to become invisible. He wants his work and art to be so integrated and interwoven into the collective mindset that it becomes invisible like a fish that’s swimming in the ocean is oblivious to being in a large body of water.

The idea of making good fashion accessible is almost a completely impossible task, theres always a problem, wether it be demand, value or logistics. In infancy, this even dates before pret-a-porter because of the exclusivity the upper echelon demanded. I think Telfar is probably doing it in a better way than Kanye is, only because he hasn't relied on the hypebeast-ness of it all which has kept his bags desirable even after the trend has quietened down. I do love what Kanye does, but I think he may see better success if he loses the idea of wanting everyone to own everything yeezy and reduces that to keeping the few entry point pieces he has now

im so glad i bought the padded hoodie/dove no seam. extremely comfortable, flattering, easy to dress up or down and wearable in a really wide range of outside temperatures. and extremely silent. the pieces feel indestructibly solid and have a, for lack of a better description, finishedness to them. really thought through, perfected down to the smallest detail and with no real beginning or end.

The part at 15:20 is absolutely brilliant. I always felt that making exclusive fasion accessible for the masses was a paradox. But if you change it to both "elites" and "commoners" dressed in a similar fashion style it makes a lot of sense. You see it already with people selling private label "yeezy lookalile" sneakers for around $30 at stores.

i think what gets lost in all these convos abt ygebb is the actual clothes, the patterns ,cuts, colors and functionality feel very much designer, in hand u can tell a group of human beings actively decided every detail, for ex like literally not having a seam between the arms and body on the no seam tee or the functionality of the front pockets while removing the back pockets on the 'cargo' pants, the ygebb team did a great job of reevaluating utilitarian clothing norms

Fascinating video and analysis, had to watch it twice before commenting. I think about the impact Kanye has as a cultural icon and his ability to actualize this goal, even if we're years away from its impact. In my opinion, if he is the forefront of his brand and this collaboration, a lot of what the customers are influenced to do in response to this work almost replaces the idea of chasing individuality through purchasing clothing, since supporting or even simply listening to Kanye is now seen as a reflection of one's values and politics. I hope I'm not exaggerating the polarity that comes with Kanye's image as I understand the amount of people he wants this to impact is way larger than the amount of people who engage/keep up with his public image. But if the goal is to use his notoriety and talent to get people engulfed into the Yeezy X Gap X Balenciaga psychology so much so that it's trickle down effects become the look of regular wear for the masses, I question how much of that truly relies on his creative impetus and how much is a natural progression of how the fashion industry has merged with pop culture. I think though, if anyone is to take on this project it would be him since he came up off the inception of rap/hip hop culture becoming pop culture and awakened a generation to their ability to engage with high fashion outside of it simply being a status symbol.

Amazing video Bliss. I noticed athat all the top comments are literally paragraphs. It's a special thing where your video inspires people to share long form thoughts and opinions.

The translation sounds great!!!! There are some misspelled words, but i still understand what you're saying. Thank you for the initiation❤️ i always talked to my friends about your videos, now i can show them why i like it so much☺️

As a huge fan of Kanye I’m happy you’re being true and fair and not just shitting on him for no reason like many do

Thank you for help in clarifying Kanye's role in fashion. I must admit that it will never intentionally be part of my aesthetic as I am a committed Y.Yamamoto follower and have been since I saw Wim Wenders film "Notebook on Cities and Clothes" (1989). That being said it was refreshing to hear your perspective which jolted my barriers to understanding "Ye's" approach. I hope to someday have the chance to speak with you and present some designs from my atelier here in humble St Paul, Minnesota. Yours in Design, Michel-Angelo

i can see this working out in the future because even right now, in Serbia i guarantee you that every 1 out of 5 grandmas own a pair of bootleg yeezy 350s - and i bet they never even heard of kanye or yeezy

this video is a masterpiece. also, thanks for having audio options, it helps soooo much and now share this content with my non english speaking friends and family

Except for some details, the Spanish dubbing is perfect. Thank you very much, although I'm going to use it only when I really don't understand something, like the word Thrift store at the time. Your voice is essential in the experience of watching your videos.

I have been looking for a source that can analyze and adequately explain high fashion and I think I found one. Great video cant wait to check out more!

Your videos have helped me so much and are so interesting. Currently doing my masters final thesis for school on Balenciaga! Your on my work citied page like 10 ten times

Huge fan of your content and breakdowns. Much respect from an aspiring fashion designer New Zealand 🇳🇿

i really enjoy your energy and descriptions, i feel as though if i didn’t know anything about anything, the way you said it made perfect sense.

totally agree. and although it’s relatively early to call, i believe the goal of “dress everybody” has already, in a way, permeated through the fashion world top to bottom. obviously there’s people who just simply aren’t into fashion and won’t care, but the people beyond that, ye’s vision has had an affect on one way or another

I have the "sateen" anorak - it feels very plush and totally silent and I love it!!! It doesn't feel plastic-y like sateen sheets. The name is almost kinda misleading in that regard

7:36 I appreciate this. Why can't my boss do this in meetings..

Good review about this collaboration. Ye is already influencing a big part of people, how they dress. Even when people need to invest in his style. His designs are also kind of inspired by HELMUT Langs designs. He influenced fast fashion brands like Weekday or Zara to implement those codes in their designs. For me, it is kind of a sellout. A bold move but I feel the same for Demna at Balenciaga.

Your analysis is incredible Bliss, per usual. You were really able to put the "dumpsters" in context, beautiful.

I was about to have the video in a window so I can do some sketches right as he said no new tabs 😂😂

daymm haven’t watched you for a while your editing and quality now 😍😍 lovin it!!

in response to the question on ig about the subtitles/audio: the portuguese sub are correct with what is said in english 🗣 the portuguese audio sometimes "forgets" to pronounce some accents in the words, but I could understand 🧐 the subtitles are a little advanced too, it must be some synchronization problem 🤚🏾 anywaaay, I loved the innovation, it's easier to share the videos to my friends who don't speak english, thank you, bliss 💗

the no new tabs things gets me everytime

I am so guilty of opening 20 tabs at a time, but I ALWAYS watch your videos all the way through!!!!!

Great video as always Bliss, thank you

such a great video, I was hooked! thank you

I’m one of those rare people that have always shopped at gap. I really like their price and fit for the quality. The quality isn’t amazing but for the price, it’s a sweet spot for me. Better than what you’ll find at H&M or ASOS but at the same price (with a discount). It’s not my preferred brand for when I want to really flex. But I like them for every day wear. So I was pretty surprised by this collaboration since I know they’ve been struggling for a while. I don’t know if I’ll actually buy anything from this but I’m happy they’re doing this.

Have been watching the channel for a quite some time I love the quality has gone up via (gear ) and editing Loved this episode

Wow if Payless had put Yeezys in their store especially for their prices that would of been insane and Payless would probably be super big again.

Thanks for the spanish version! Dont know if its you or automatic but yessss finally

It's more akin to what Claire McCardell did with her designs. The price to wages landscape is insanely different but the impact could be the same.

hi, I usually watch your video in English because I understand it well even though it is not my native language, but I find very useful the new function that google has generated, it sounds pretty good and translates very well everything.

so much love for u bro keep it up! i love this community, it feels like im talking to people who understand

"army navy garb is not manufactured with high quality materials or manufacturing processes" thats because you are buying chinese garbage that surplus stores pedal. All us military uniforms and equipment is required to be manufactured in the us, and not just put together, but every snap, every thread, is required to be manufactured in the us. It is clear that many have never touched real military designed clothing, such as a brand like crye, which costs $300+ for a pair of pants because every single piece of that pair of pants has been manufactured in the us, and it has been manufactured to a higher standard than even some expensive designer clothing.

Waiting for his next fashion line in collaboration with the Proud Boys

Excellent video. Bliss, you definitely help the average person understand the beauty of fashion.

So much to comment. For a start, what we are seeing is that the speed of trend changes is accelerating enormously. Not just from the offer, but from the demand. I don´t think we are gauging enough the effect tik-tok, and other faster-than-instagram social channels are having. In that regard, this collab and usually all Yeezy does starts to look tired. The aesthetic proposition -being an individual annihilating aesthetic at that, as every uniform does- clashes too much with the current individualistic and micro-clustering that is being observed, where the market is asking for the NBT [next best thing] on the aesthetic value proposition as well. And therein lies the issues I have with the aesthetic proposition [and that includes current Balenciaga as well]: they completely loose aesthetic impact once the marketing image is deleted. Meaning that the promo material is very aesthetically impactful, but in real life, the clothes are just meh. On that, it is not even the first one doing that: Diesel suffers the same syndrome as well, where the clothes look very, very different from the promo material to reality. Something that did not affect some other more important silhouette revolutionaries, with or without names: Girbaud [Marithé et Francois Girbaud], and even G´star with the twisted seaming. This Stalinist aesthetic, on the other hand, has been abandoned on the cities I work for quite some years for that very reason: the aesthetic proposition has gone tired, and once it is not talked about or has served large corporations to freshen that season´s collection [if so, at that], it goes out of the window. Kanye has changed very little in European fashion apart from some niche details that are the ones linking the aesthetic universe of Balenciaga and Kanye propositions, and hypebeasts. The issue with hypebeasts, by the way, is that they are [as a market segment] early adopters AND early leavers. You need to convince them to stay on your label. A very good indicator of where lies the impact of an aesthetic proposition is to see the catalogue of Zara and Inditex. As such, there is a reason why they are now collaborating with Narciso Rodriguez [ex Loewe], and Studio Nicholson, the same way they have collaborated with Adler Error. The issue with Kanye is that his aesthetic proposition is not niche enough, nor grand enough to be "memorable". Covid has done much more on changing the silhouette of our wardrobes and the change even in corporate dressing, to be honest. "Ceci n'est pas une pipe" has become real, inversely: what is not a pipe is really not a pipe, and we know it.

awesome video, love how it was super easy to follow. Subscribed.

I absolutely love the Yeezy Season products for casual wear. Quality and cuts are so good, even years later most upscale brands haven’t come close. The Gap stuff is a downgrade to his earlier work imho.

I don't know how I feel about Ye as a person and I don't believe in separating the art from the artist, but I can't help but respect Ye's drive. He sets and completes his objectives regardless of who is or isn't supporting him and elevates his creative ideals time after time.

I have the perfect hoodie in purple and it is my favorite one of all time. The quality of the pieces is just so strong. Loved how you summed up everything so vividly 🔥

Another amazing video. Can't speak highly enough of the Donda release video you did. Really insightful.

So in theory Anna Wintour suggesting Thakoon as a designer to revive GAP was never going to work. It went against their core values of simple and utilitarian clothing. It makes total sense. I think Kanye could be a creative director not so much a designer. I'm of the belief that people can't tell the difference but there's a huge one. I love his pov so I'd love to see him start his own brand in the same vein as Rihanna did with Fenty. Sidebar: I still believe in Fenty as a brand but I just think she [Rihanna] should reconsider showing at Fashion Week every season.

this is a good recommendation from youtube, thanks susan's algorithm and thanks bliss

Its unfortunate how this turned out. But Ye is the reason why I’ve taken an interest in fashion, it all started with a season 6 glacier hoodie. And I’ve been slowly going down this rabbit hole.

I think the “no sound material” is possibly referring more to the waxed sateen pieces in the collection or the round jacket as the first iterations were very loud sonically. And from what I know the black version is a different material then the blue and red.

Great revieeeeeew made me think a lot about if it's quality clothes how the manufacture of it was. Also made me laugh the no clothes in hangers, here in south américa the places I go buy second hand clothes are exactly put like that in piles and most likely no hangers wich creates stigma so they would normalize it? Idk but it's funny. About the audio en español sound like google translator lol but its a good translation, still I prefer to hear the way you narrated the analysis. Great job Bliss 👏

You’re brilliant commentary is appreciated. Cool video

What a great video. So glad I found this channel

I own a long-sleeve and a no seam t shirt (it’s cropped and double layered, which makes it so there is no seam on the bottom of the shirt) and I understand why it’s called engineered by Balenciaga, It’s hard to describe the reason for this but the product feels just different from anything else in my closet, also own the OG Yeezy Gap hoodie and i definitely see the difference in quality, cut and engineering to the new stuff

One of the most incredible and coherent videos/video essays I have seen on youtube. One interesting question that is cool to think in this situation would be 'If the Yeezys and Yeezy Gap become available for everybody having regular understandable prices, would they lose their hype and value due to the fact that for a long time Yeezys were expensive and for more well-off people, being almost luxurious?

yo honestly scary how you said "no new tabs" as I was just about to open a new tab!

Damm okay Bliss another great video.

. Awesome interpretation...Bliss you are gifted...so dope

Uniqlo and Lemaire I would say has changed the way people dress over the last 5 years - certainly in Europe

Comment number three, I did notice on the last video, how the red sofa and the the red wall look so nice. I want to see the room. Congrats to the parents of BLISS!!!

First time watcher, I subscribed after you caught the ball. This video better be a banger my boy.

Its an ambitious task to undertake to try to get everyone to wear gap×yeezy.At the end of the day it will still be a subsection of persons that really buy into that overall aesthetic and also I think people would have cheaper alternatives...I think the offerings are kinda drab...how many people actually want to look like this?

its small but i love the way you respected his name and not his dead name although you had it in the title the small times that you called him ye was really nice :)

7:23 That's Rashida Jones and I want my points! :) (Awesome video)

Big shirts and skinny jeans feels so dated to me.

Honestly I prefer the previous pieces and samples that Yeezy Gap made without Balenciaga, not specially fan of all black silhouettes. But still interested to watch what they're gonna bring in the future!!

Never seen this channel before, but im super impressed by the easy to digest content, and the tricks :)

Kanye: I want everyone to be able to buy my clothes. Adidas & Gap: okay done. Kanye: physically explodes

Love your videos dude

You’ve earned a new subscriber, I do think you deserve it! ☺️

The way you just pulled out the kendama at the end made my day.

loved this video sm!

Gracias por el dub!!

great video bliss!

I want bonus points, it's the girl Jim dated in the office when he got moved branch

I loved the GAP recap. So good to know!

I don’t often watch fashion videos but when I do, they’re yours

Thank you for explaining fashion/designer allignment. It was enlightening

Gap and yeezy aren't in my city and i didnt know about all this and the concept behind. Thanks for this video

I’m beyond comforted by your rabbit holes of solid information.

Just found your channel! You are awesome!

Amazing vid, congrats on the new room!

I think it’s a great idea. Maybe Ye is trying to create a Uniform for normal/regular people. That’s why the aesthetic of the campaigns look like a Dystopian future, because in a Dystopian society the government with its totalitarianism manages to create a type of uniform in the daily life of people. People become restricted to doing things which in a less radical way proves Bliss’s point that Ye wants regular people to have good quality clothing. As said practically creating a type of uniform.

12:38 that's for the stem player, Ye been pushing stem player clothing... 😅🙃😶

I appreciate u so much bliss